William H. Milmoe

CIK 1443194 · View on SEC EDGAR ↗

Insider

First SEC filing: Oct. 18, 2016 · Latest: Feb. 14, 2023

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Insider at

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 61 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

61 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
Nov. 25, 2020 CELH S 159,054 $30.71 $4,884,548 6,848,841 Indirect -2.27% Disposed 215.9% (price as of 2026-08-21)
Nov. 25, 2020 CELH S 159,054 $30.71 $4,884,548 22,279,054 Indirect -0.71% Disposed 215.9% (price as of 2026-08-21)
Nov. 24, 2020 CELH S 300,000 $31.89 $9,567,000 7,007,895 Indirect -4.11% Disposed 204.2% (price as of 2026-08-21)
Nov. 24, 2020 CELH S 300,000 $31.89 $9,567,000 22,438,108 Indirect -1.32% Disposed 204.2% (price as of 2026-08-21)
Aug. 25, 2020 CELH S 720,784 $15.30 $11,027,995 7,307,895 Indirect -8.98% Disposed 534.1% (price as of 2026-08-21)
Aug. 25, 2020 CELH S 100,000 $15.30 $1,530,000 51,569 Direct -65.98% Disposed 534.1% (price as of 2026-08-21)
Aug. 25, 2020 CELH S 100,000 $15.30 $1,530,000 69,902 Direct -58.86% Disposed 534.1% (price as of 2026-08-21)
March 10, 2010 CELH P 0 $20000.00 — 17 Indirect 0.00% Acquired -99.5% (price as of 2026-08-21)
Jan. 13, 2010 CELH P None $10.20 — 650,000 Indirect — Acquired 851.1% (price as of 2026-08-21)
Jan. 7, 2010 CELH P 0 — — 500 Direct 0.00% Acquired (price as of 2026-08-21)
Dec. 21, 2009 CELH P None $4.60 — — Indirect — Acquired 5.4% (price as of 2026-08-21)
Dec. 1, 2009 CELH P None $4.60 — — Indirect — Acquired 5.4% (price as of 2026-08-21)
Nov. 16, 2009 CELH P 100 $1000.00 $100,000 12,914,917 Indirect 0.00% Acquired -99.5% (price as of 2026-08-21)
Nov. 16, 2009 CELH P None $150000.00 — 11,664,917 Indirect — Acquired -100.0% (price as of 2026-08-21)
Sept. 10, 2009 CELH P None $250000.00 — 11,248,250 Indirect — Acquired -100.0% (price as of 2026-08-21)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
Aug. 3, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 31, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 30, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 29, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 28, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 27, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 24, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 23, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 22, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 21, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 20, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 17, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 16, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 15, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 14, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 13, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 10, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 9, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 8, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
July 7, 2026 CELH Variable Prepaid Forward Sale Contract (obligation to sell) Common Stock (150,000) — — 150,000 Disposed
Jan. 4, 2021 CELH Stock Option (Right to Buy) Common Stock (40,000) $1.97 Jan. 4, 2021 40,000 Disposed
Feb. 24, 2020 CELH Stock Option (Right to Buy) Common Stock (40,000) $1.05 Feb. 24, 2020 40,000 Disposed
Dec. 31, 2010 CELH Stock Option Common Stock (2,500) $0.42 Dec. 31, 2015 2,500 Acquired
Dec. 31, 2010 CELH Stock Option Common Stock (10,000) $10.80 Aug. 7, 2014 10,000 Disposed
March 10, 2010 CELH Convertible note Common Stock $10.20 Sept. 8, 2012 — Acquired
Jan. 13, 2010 CELH Convertible note Common Stock (9,804) $10.20 Sept. 8, 2012 — Acquired
Dec. 31, 2009 CELH Series A Preferred Stock Common Stock (13,750) $1.60 Feb. 1, 2013 1 Acquired
Dec. 23, 2009 CELH Series B Preferred Stock Common Stock (434,300) $1.00 Dec. 31, 2013 — Disposed
Dec. 21, 2009 CELH Convertible note Common Stock $4.80 Sept. 8, 2012 — Acquired
Dec. 1, 2009 CELH Convertible note Common Stock (21,739) $4.60 Sept. 8, 2012 — Acquired
Nov. 16, 2009 CELH Series A Preferred Stock Common Stock (1,250,000) $0.08 Feb. 1, 2013 100 Acquired
Nov. 16, 2009 CELH Convertible note Common Stock (416,667) $0.36 Sept. 8, 2012 — Acquired
Sept. 10, 2009 CELH Convertible note Common Stock (625,000) $0.40 Sept. 8, 2012 — Acquired
Aug. 7, 2009 CELH Stock option Common Stock (200,000) $0.54 Aug. 7, 2014 200,000 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 13 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
Oct. 18, 2016 CELH Common Stock 8,554,289 Indirect
Oct. 18, 2016 CELH Common Stock 1,896,448 Indirect
Oct. 18, 2016 CELH Common Stock 500 Direct
Oct. 18, 2016 CELH Series C Convertible Preferred Stock→ Common Stock (4,576,923) 4,576,923 Indirect
Oct. 18, 2016 CELH Series D Convertible Preferred Stock→ Common Stock (4,651,163) 4,651,163 Indirect
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (2,500) 2,500 Direct
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (50,000) 50,000 Direct
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (50,000) 50,000 Direct
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (50,000) 50,000 Direct
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (40,000) 40,000 Direct
Oct. 18, 2016 CELH Stock Option (Right to Buy)→ Common Stock (40,000) 40,000 Direct
Aug. 18, 2008 CELH Common Stock 10,000 Direct
Aug. 18, 2008 CELH Series A Preferred Stock→ Common Stock (2,500,000) 2,500,000 Indirect