ผลกระทบของ BTS World Cup halftime show ต่อ Hybe

World Cup halftime show will attract new institutional investor interest in Hybe, resulting in trading volume increase of +40-60% and average daily volume rise above 5 million shares in the 60-day window following the performance

The World Cup halftime exposure will drive measurable increase in Hybe's merchandise and streaming revenue attributable to BTS, with Q4 2022 revenue growth of +15-20% year-over-year, partially driven by global brand visibility from the performance

BTS World Cup halftime show will generate sustained positive sentiment for Hybe (HYBE), resulting in stock price outperformance of +8-12% above KOSPI index returns in the 30-day period following the performance