Oxford Industries, Saks İflası ve Makro Sorunlar Dip Çizgiyi Etkilerken Kırmızıya Düştü

İt turned out to be a rough end to the year for Oxford Industries in 2025.
Late Thursday, the Atlanta-based owner of Tommy Bahama and Lilly Pulitzer reported a loss of $9.7 million, or 48 cents a share, in the fourth quarter, down from a profit of $20.3 million, or $1.14 a share, in the prior year. Sales dipped 4 percent to $374.5 million from $390.5 million.
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Sales at Tommy Bahama were down 4 percent to $229.2 million, Lilly Pulitzer posted a 1 percent dip in sales to $73.5 million and Johnny Was, the newest addition to the Oxford stable, fell 20 percent to $37.9 million. Only the company’s emerging brands division, which includes Southern Tide, Duck Head and the Beaufort Bonnet Co., posted positive sales in the period, rising 7 percent to $34 million.
Sales at the company’s physical stores and e-commerce sites were down 3 percent for the year while sales at the wholesale channel dropped 5 percent.
Among the headwinds the company experienced were the Saks Global bankruptcy, consumer reticence to spend during the holiday season and a highly promotional environment.
In a call with analysts, Tom Chubb, chief executive officer, said sales have begun to show improvement in 2026. He pointed to “late January momentum of our largest brand, Tommy Bahama,” which helped the company hit the midpoint of its guidance.
“Comparable sales, led by midsingle-digit positive comps at Tommy Bahama, improved and turned positive for the total company in late January,” Chubb said. “In the first quarter of fiscal 2026 to date, comps at Tommy Bahama have remained midsingle-digit positive, while comps for the total company have remained modestly positive.”
Lilly Pulitzer’s first-quarter comps, however, are running below plan, which he attributed to colder weather along the Eastern seaboard, “including Florida and the Southeast, the brand’s most important markets.” And Johnny Was is also experiencing negative comps so far this year while the emerging brands continue to outperform with sales up in the double digits.
“We are especially encouraged that performance improved as we moved into resort in early spring when our product offerings were better aligned with customer demand compared with our holiday assortments,” Chubb said. “We view that improvement as particularly meaningful because these are seasons when our brands are especially well-positioned given their connection to warm-weather lifestyles and the occasions that matter most to our customers. While the environment remains uncertain, these trends reinforce our confidence that actions we have taken are gaining traction.”