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Coca-Cola's stock price will outperform the S&P 500 by 300+ basis points over 6 months following campaign launch, driven by improved growth narrative and soda volume stabilization

Restaurant partners in Coca-Cola's 13-chain campaign will report increased same-store sales within 90 days, with measurable soda category performance driving 30-50 basis points of incremental traffic

Coca-Cola's multi-restaurant marketing campaign will drive measurable improvement in North American soda volume growth, offsetting industry decline trends within Q2-Q3 2024