BZUN logo
BZUN NASDAQ CN

Baozun Inc. - American Depositary Shares

Retail · Retail Website · IPO May 2015
$2.52
▲ +$0.13 (+5.44%)
Vol 154K
6
Quality Score
fail
Mkt Cap
$143.9M
ROE
-5.4%
Margin
-3.2%
D/E
42.55
Beta
0.35
52W
$2–$5

Wall Street Consensus

13 analysts · Apr 2026
5
Strong Buy
5
Buy
3
Hold
0
Sell
0
Strong Sell
76.9%
Buy Rating

Price Chart

Similar Stocks

Earnings

Beat rate: 40.0%
Quarter EPS Est EPS Act Surprise
Dec 2025 $3.35 $2.75 $-0.60
Sep 2025 $-0.53 $-0.70 $-0.17
Jun 2025 $0.84 $-0.31 $-1.15
Mar 2025 $-1.45 $-0.99 +$0.46

Quarterly Revenue & Earnings

Quarter 2024-0… 2024-1… 2025-0… 2025-0… 2025-0…
Revenue $2.1B $3.0B $2.1B $2.6B $2.2B
Net Income -$88.1M $129K -$63.1M -$34.0M -$107.1M

Fundamentals Trend

Metric 2025-06-30 2025-09-02 2025-10-02 2025-11-03 2025-12-03 2026-01-02
ROE (TTM) -4.8% -4.6% -4.8% -4.8% -4.8% -5.3%
P/E (TTM)
Net Margin -3.1% -3.1% -3.1% -3.1% -3.1%
Gross Margin 72.7% 72.7% 72.7% 72.7% 72.7%
D/E Ratio 42.05 42.04 42.05 42.05 42.05 42.55
Current Ratio 1.97 1.99 1.97 1.97 1.97 1.87

Key Ratios

ROA (TTM)
-2.1%
P/S (TTM)
0.11
P/B
0.3
EPS (TTM)
$-1.18
Rev Growth 3Y
-0.2%
52W High
$4.88
52W Low
$2.12
$2.12 52-Week Range $4.88

Financial Health

Net Debt
$1.3B
Cash
$1.1B
Total Debt
$2.4B
As of Sep 30, 2025

How does BZUN compare to Retail peers?

Peer group: Micro-cap Retail (All) · 106 companies

BZUN valuation vs Retail peers

P/E ratio
0% below peers (24.2)
vs Peers
vs Industry
Fair value
P/S ratio
0.1
78% below peers (0.5)
vs Peers
vs Industry
Undervalued
P/B ratio
0.3
84% below peers (1.8)
vs Peers
vs Industry
Undervalued
Div yield
0% below peers (1.7%)
vs Peers
vs Industry
Low yield

BZUN profitability vs Retail peers

ROE
-5.4%
74% below peers (-3.1%)
vs Peers
vs Industry
Below avg
Net margin
-3.2%
203% below peers (-1.0%)
vs Peers
vs Industry
Weak
Gross margin
72.7%
105% above peers (35.4%)
vs Peers
vs Industry
Top tier
ROA
-2.1%
25% below peers (-1.7%)
vs Peers
vs Industry
Below avg

BZUN financial health vs Retail peers

D/E ratio
42.6
21% above peers (35.1)
vs Peers
vs Industry
Above avg
Current ratio
1.9
39% above peers (1.4)
vs Peers
vs Industry
Strong liquidity
Beta
0.4
67% below peers (1.1)
vs Peers
vs Industry
More volatile

BZUN fundamentals radar

BZUN Peer median Industry

BZUN profitability vs leverage

Bubble size = market cap · X = net margin · Y = D/E ratio

BZUN vs peers: key metrics

Top Holders

Top 5: 11.74%
Schroder Investment Managem…
4.50%
$5.1M
Acadian Asset Management. L…
3.94%
$4.4M
Two Sigma Advisers, LP
1.14%
$1.3M
Morgan Stanley
1.09%
$1.2M
Dimensional Fund Advisors LP
1.07%
$1.2M
As of Dec 31, 2025