Performance vs S&P 500

03
Tracked Q1 2025–Q3 2026 +13.1%
S&P 500 total return (same window) +39.9%
Excess return -26.8%

Annualized: +8.6% · S&P 500: +25.1%

Approximates a buy-and-hold portfolio built from quarterly SEC 13F snapshots. Excludes cash, short positions, options/derivatives, and non-13(f) securities — reflects the disclosed long-equity book only, not total fund AUM. SEC filing lag is up to 45 days; this is not a real-time-copyable timing.

Priceable coverage: 89.7% · Options excluded: 0.0%

Sector breakdown

04
Consumer Staples 36.9%
Communication Services 20.7%
Technology 11.4%
Financials 9.7%
Consumer products 6.2%
Consumer Discretionary 4.2%
Industrials 4.0%
Healthcare 3.1%
Retail 1.8%
Other/Unmapped 2.1%

Full portfolio 42 positions

05
Type Streak 8Q trend
GOOGL Alphabet Inc. - Class A Common Stock $10,203,348 7.82% 29,654 $-697,509 Down ×4
META Meta Platforms, Inc. - Class A Common Stock $9,916,837 7.60% 13,675 $2,100,625 Down ×1
PM Philip Morris International Inc Common Stock $8,415,544 6.45% 44,102 $3,229 Down ×6
MO Altria Group, Inc. $7,302,552 5.59% 108,443 $-1,060,844 Down ×6
BTI British American Tobacco Industries, p.l.c. Common Stock ADR $7,063,677 5.41% 129,847 $-1,432,523 Down ×6
BRK-B (filed as BRKB) Berkshire Hathaway Inc. Class B $6,853,286 5.25% 13,763 $-775,660 Down ×2
HSY The Hershey Company Common Stock $6,773,447 5.19% 42,976 $-868,102 Down ×4
PEP PepsiCo, Inc. - Common Stock $5,886,017 4.51% 46,449 $606,229 Up ×6
MDLZ Mondelez International, Inc. - Class A Common Stock $5,573,039 4.27% 96,386 $269,805 Up ×1
CRM Salesforce, Inc. Common Stock $5,543,427 4.25% 24,147 Up ×1
KO Coca-Cola Company (The) Common Stock $5,303,255 4.06% 61,608 $-61,299 Down ×4
SSNC SS&C Technologies Holdings, Inc. - Common Stock $5,279,834 4.05% 68,507 $925,972 Down ×1
ADBE Adobe Inc. - Common Stock $4,329,717 3.32% 18,045 $1,684,139 Up ×1
GOOG Alphabet Inc. - Class C Capital Stock $4,229,606 3.24% 12,413 $-237,899 Down ×4
MSFT Microsoft Corporation - Common Stock $3,448,740 2.64% 6,724 $942,046 Up ×3
KVUE Kenvue Inc. Common Stock $3,354,023 2.57% 189,922 $-582,656 Down ×3
BRK-A (filed as BRKA) Berkshire Hathaway Inc. Class A $2,988,020 2.29% 4 $-7,380
DPZ Domino's Pizza Inc - Common Stock $2,954,155 2.26% 9,860 $1,616,350 Up ×3
V Visa Inc. $2,786,963 2.14% 7,756 $-391,080 Down ×6
JNJ Johnson & Johnson Common Stock $2,593,660 1.99% 9,797 $-238,870 Down ×6
DIS Walt Disney Company (The) Common Stock $2,369,586 1.82% 22,589 $36,486 Down ×6
SGOV iShares Trust $2,318,260 1.78% 23,026 $-1,323,982 Down ×1
MCD McDonald's Corporation Common Stock $2,034,581 1.56% 8,810 $-402,534 Down ×1
AMZN Amazon.com, Inc. - Common Stock $1,466,497 1.12% 5,886 $23,825 Down ×1
PG Procter & Gamble Company (The) Common Stock $1,235,752 0.95% 8,506 $-24,032 Down ×1
AAPL Apple Inc. - Common Stock $1,110,622 0.85% 3,335 $141,555 Down ×1
NVS Novartis AG Common Stock $1,056,729 0.81% 7,412 $-111,148 Down ×4
CLX Clorox Company (The) Common Stock $1,031,419 0.79% 12,732 $13,838 Up ×1
CL Colgate-Palmolive Company Common Stock $1,012,578 0.78% 11,868 $-83,731 Down ×2
AZO AutoZone, Inc. Common Stock $868,816 0.67% 307 $-115,534 Down ×1
MICC The Magnum Ice Cream Company N.V. Ordinary Shares $808,261 0.62% 45,459 $-33,948 Down ×1
KMB Kimberly-Clark Corporation - Common Stock $805,649 0.62% 8,269 $-704,896 Down ×6
UL Unilever PLC American Depositary Shares (each representing One Ordinary Share) $596,976 0.46% 9,830 $-1,461,112 Down ×3
BF-A (filed as BFA) Brown-Forman Corporation Class A $567,052 0.43% 21,135 $118,512 Up ×3
GPC Genuine Parts Company Common Stock $457,568 0.35% 3,639 $-623,601 Down ×6
MKCV CUSIP: 579780107 $399,196 0.31% 8,327 $37,515 Up ×2
ABBV AbbVie Inc. Common Stock $342,944 0.26% 1,311 $2,978 Down ×5
INTU Intuit Inc. - Common Stock $289,771 0.22% 1,051 $-290,954 Down ×1
MKC McCormick & Company, Incorporated Common Stock $262,299 0.20% 5,653 $-285,413 Down ×2
NFLX Netflix, Inc. - Common Stock $239,634 0.18% 3,444 $25,148 Up ×1
SJM The J.M. Smucker Company Common Stock $231,875 0.18% 1,950 $4,625 Down ×1
SHOP Shopify Inc. - Class A Subordinate Voting Shares $220,819 0.17% 1,489

Conviction holdings

08

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

SecurityValue% of portfolioStreak
PEP $5,886,017 4.51% up ×6
MSFT $3,448,740 2.64% up ×3
DPZ $2,954,155 2.26% up ×3
BF-A (filed as BFA) $567,052 0.43% up ×3

Biggest new bets

09

New positions opened this quarter, largest first.

SecurityValueShares% of portfolio
CRM $5,543,427 24,147 4.25%
SHOP $220,819 1,489 0.17%

Top movers (QoQ)

10
SecurityActionShares ΔValue Δ
META Trimmed -201 +$2.1M
ADBE Bought more +5K +$1.7M
DPZ Bought more +5K +$1.6M
UL Trimmed -24K -$1.5M
BTI Trimmed -8K -$1.4M
SGOV Trimmed -13K -$1.3M
MO Trimmed -8K -$1.1M
MSFT Bought more +4 +$942K
SSNC Trimmed -2K +$926K
HSY Trimmed -578 -$868K

Exited positions

11

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarterShares beforeValue beforePrice since exit
UL (filed as ULXXXX) Dec. 31, 2025 46,004 $2,727,145 1.3%
SBUX Dec. 31, 2025 18,710 $1,582,866 19.7%
UPS Dec. 31, 2025 13,720 $1,146,032 1.9%
KDP Dec. 31, 2025 27,313 $696,754 23.8%
NKE Dec. 31, 2025 8,589 $598,923 -41.5%
K Dec. 31, 2025 3,751 $307,657 No longer tracked
SHOP March 31, 2026 1,574 $253,367 42.2%
BF-A (filed as BFA) Sept. 30, 2025 8,734 $246,910 No longer tracked
CHRW Sept. 30, 2026 1,205 $226,950 -4.6%
DEO Sept. 30, 2025 2,123 $220,580 0.6%
SJM June 30, 2025 1,828 $216,453 32.4%
AVGO March 31, 2026 605 $209,391 3.9%
BF-B (filed as BFB) Sept. 30, 2025 7,194 $200,353 No longer tracked