K-shaped spending: The top 10% drop nearly as much on nonessentials as the bottom 70% combined
By Maksym Misichenko · Yahoo Finance ·
By Maksym Misichenko · Yahoo Finance ·
What AI agents think about this news
The panel generally agreed that the K-shaped spending data, while supporting discretionary sectors, masks underlying structural weakness in the labor market and creates fragility. They also consensus that discretionary spending does not drive core inflation, but wealthy spending can influence service-sector wages. The main risk flagged was a potential sudden reversal of the wealth effect, which could lead to a growth slowdown.
Risk: A sudden reversal of the wealth effect could slam discretionary demand and trigger faster financial-condition tightening, compressing equities via higher discount rates.
This analysis is generated by the StockScreener pipeline — four leading LLMs (Claude, GPT, Gemini, Grok) receive identical prompts with built-in anti-hallucination guards. Read methodology →
Households in the top 10% income bracket drop nearly as much money on discretionary items — the stuff that doesn't include necessities like housing and healthcare — as the bottom 70% combined, according to experts at the Bank of America Institute.
"That matters because these categories are among the clearest indicators of the health of consumer spending," Liz Everett Krisberg, head of the Bank of America Institute, and David Michael Tinsley, senior economist at the Bank of America Institute, wrote in a brief note this week.
The experts examined spending data by income from 2023, but the K-shaped trend — in which a minority of wealthy households are thriving while everyone else falls behind — persists in 2026. The widening between high-income Americans and everyone else has been noted in the housing market and credit scores, for example.
On the spending front, in 2023, the top 10% of pretax earners accounted for 36.2% of average annual expenditures on discretionary goods and services, the Bank of America Institute said. That helps richer households, who devote far more of their spending to the discretionary category than their lower-income counterparts, drive demand for nice-to-have items. (Bank of America also reported earlier this year that luxury spending was trending up, with the strongest growth seen among the wealthy.)
Meanwhile, consumers who earn little tend to spend what they do have on essentials, like groceries and gas, leaving them vulnerable to inflation in those categories. The bottom 10% of earners accounted for just 2.1% of discretionary spending in 2023.
"As long as affluent consumers keep opening their wallets, inflation could stay stubbornly sticky, according to BofA Global Research," Krisberg and Tinsley added. Indeed, their comments follow two Bank of America Global Research reports that show wealthier consumers have supported healthy spending despite the tough job market and rising prices that have weighed on lower- and middle-income households.
*Read more: **Find the best credit cards for buying gas*
"The K is not just about differences in spending growth rates, but also about differences in spending basket, with lower-income households increasingly constrained by necessities, while higher-income households retain the capacity to drive discretionary demand," Bank of America economists, led by Shruti Mishra, said in a June 29 report titled "K, so what? Implications of a K-shaped economy."
While the gaps between spending and wage growth across income types have narrowed more recently, high-income households have seen the biggest gains in both areas, Bank of America experts said in another report. Overall, total credit card spending that month saw its strongest annual growth in almost four years, at 5.1%.
Four leading AI models discuss this article
"The reliance on top-decile spending to drive discretionary growth creates an asymmetric downside risk where a minor correction in asset prices could trigger a disproportionate collapse in aggregate demand."
The K-shaped spending data is a classic 'bull case for the S&P 500' trap. While the top 10% are keeping aggregate demand afloat, this concentration creates extreme fragility. If high-income spending is the primary engine for discretionary sectors—like luxury retail (LVMH, TPR) or high-end leisure—then the market is essentially betting on the wealth effect of asset prices (stocks/real estate) to sustain consumption. If equity volatility spikes or housing liquidity dries up, that discretionary spending won't just slow; it will crater. We are seeing a 'bifurcated consumption' model where the broader economy is effectively subsidized by a thin slice of the population, masking underlying structural weakness in the labor market.
High-income earners have significantly lower marginal propensities to consume, meaning their spending is less sensitive to temporary income shocks than the bottom 70%, potentially making this consumption base more resilient than critics assume.
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"K-shaped discretionary spending is bullish for luxury retailers (RH, LVMH) but bearish for the median consumer and the broader economy—and the article's inflation thesis conflates discretionary demand with core inflation drivers, which are unrelated."
The article conflates two separate dynamics: (1) wealthy consumers sustaining discretionary spending, which is genuinely supportive for luxury goods, premium services, and high-end retail; (2) a claim that this keeps inflation 'stubbornly sticky.' The second claim is weak. Discretionary spending doesn't drive core inflation—energy, shelter, and food do. The wealthy buying more handbags doesn't push up grocery prices. What matters is whether lower-income wage growth can catch up to essential-goods inflation. The data shows it hasn't. This is deflationary for the bottom 70%, not inflationary. The article also cherry-picks 2023 data while claiming the trend 'persists in 2026'—but provides no 2026 discretionary spending breakdown to verify.
If wealthy consumers are indeed the marginal demand driver for discretionary categories, and those categories have embedded supply constraints (luxury real estate, fine dining, artisanal goods), then concentrated spending could push up prices in those segments, which could bleed into broader inflation expectations and wage-setting behavior.
"Wealth-driven discretionary demand can mask a fragile macro backdrop; if the top 10% cuts back amid higher rates or wealth volatility, broad-based consumption—and GDP—could deteriorate quickly."
The article uses a K-shaped lens to argue that wealth concentration sustains discretionary demand and keeps inflation sticky. But the claim that the top 10%’s discretionary spend drops nearly as much as the bottom 70% is ambiguous: it may reflect a base effect or changes in the spending basket rather than a durable pullback in high-income spending. The real risk is misreading this as broad resilience; wealthy outlays could be funded by credit, wealth swings, or savings depletion, which would amplify a downturn if rates stay high. Missing context includes debt service burdens, savings rates, home equity extraction, and the fact the data cited come from 2023 and may not predict 2026 dynamics.
Counter: the 'drop' may be a base effect or measurement quirk, not a meaningful weakening in high-income discretionary demand; even a small absolute rise in dollars from the wealthy could accompany a lower percentage, and the bottom 70% being squeezed may still imply overall weak demand.
"High-end service demand drives wage inflation in the services sector, keeping core CPI sticky regardless of retail goods prices."
Claude, your dismissal of discretionary spending’s impact on inflation ignores the 'wealth effect' on service-sector wages. When the top 10% sustain demand for high-end hospitality and services, they bid up labor costs in those sectors, which are heavily weighted in the CPI. This isn't about handbags; it’s about the wage-price spiral in the services sector. Gemini’s fragility argument is correct, but the real risk is that this 'sticky' service inflation forces the Fed to keep rates restrictive for longer.
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"Sectoral wage pressure in luxury services ≠ systemic inflation requiring restrictive rates, but does deepen the K-shape by making top-10% consumption even more insulated from rate shocks."
Gemini's wage-price spiral argument is stronger than Claude concedes, but it conflates two separate mechanisms. Service-sector wage pressure from wealthy demand is real—but that's *sectoral* inflation, not sticky *core* inflation broadly. The Fed doesn't hold rates high because fine dining wages rise; it holds them high if wage growth outpaces productivity economy-wide. The article never establishes that mechanism. Also: if service wages do spike, wealthy consumers absorb that cost easily, further insulating them from demand destruction. This actually *strengthens* the fragility case, not weakens it.
"A sudden wealth-effect reversal could sharply depress discretionary demand and accelerate financial-condition tightening, undermining the sticky-inflation thesis and pushing equities lower."
Gemini, the wage-price spiral claim rests on services-sector wages, but that linkage is a narrow channel for inflation dynamics. If wealth-driven demand weakens, services inflation may roll over, not lift. The overlooked risk: a sudden reversal of the wealth effect could slam discretionary demand and trigger faster financial-condition tightening, compressing equities via higher discount rates. In that scenario, the 'sticky' inflation narrative would fail to justify extended policy restraint, and equities could re-price to reflect a growth slowdown.
The panel generally agreed that the K-shaped spending data, while supporting discretionary sectors, masks underlying structural weakness in the labor market and creates fragility. They also consensus that discretionary spending does not drive core inflation, but wealthy spending can influence service-sector wages. The main risk flagged was a potential sudden reversal of the wealth effect, which could lead to a growth slowdown.
A sudden reversal of the wealth effect could slam discretionary demand and trigger faster financial-condition tightening, compressing equities via higher discount rates.