Swatch : 4 Reasons To Buy Now ( Rating Upgrade ) ( OTCMKTS : SWGAY )

<p>It has been almost two years since I <a href="https://seekingalpha.com/article/4695312-swatch-the-luxury-watch-slowdown-risk-rating-downgrade">last wrote</a> about the Swiss watch company, The Swatch Group AG (<a href="https://seekingalpha.com/symbol/SWGAY#hasComeFromMpArticle=true#source=section%3Amain_content%7Cbutton%3Abody_link">OTCPK:SWGAY</a>) (<a href="https://seekingalpha.com/symbol/SWGAF#hasComeFromMpArticle=true#source=section%3Amain_content%7Cbutton%3Abody_link">OTCPK:SWGAF</a>), of brands like Longines and Tissot. At that time, I</p>
<h1>The Swatch Group: 4 Reasons To Buy Now (Rating Upgrade)</h1>
<h2>Summary</h2>
<ul>
<li>The Swatch Group AG is upgraded to a 'Buy', driven by a robust H2 2025 turnaround and exceptionally low forward P/E.</li>
<li>SWGAY’s Q4 2025 saw healthy sales growth, with China and the Americas seeing encouraging trends. While the margin contracted, it can at least partly be attributed to investments and strategic decisions.</li>
<li>Substantial growth and margin expansion are expected for 2026, while the forward P/E is low. Risks from both competitors and the market exist, but there's still a Buy case here.</li>
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</ul>
<p>Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.</p>
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