Dan Jedda
Insider
First SEC filing: Dec. 11, 2020 · Latest: June 16, 2026
Insider at
Insider transactions
0 buys (P)
21 sells (S)
Net: $-8,745,330
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 15, 2026 | ROKU | S 10b5-1 | 7,000 | $156.81 | $1,097,670 | 74,811 Direct | -8.56% | Disposed | -2.8% (price as of 2026-10-02) |
| Sept. 1, 2026 | ROKU | M | 26,133 | · | · | 92,096 Direct | +39.62% | Acquired | (price as of 2026-10-02) |
| Sept. 1, 2026 | ROKU | F | 10,285 | $155.53 | $1,599,626 | 81,811 Direct | -11.17% | Disposed | -2.0% (price as of 2026-10-02) |
| Sept. 1, 2026 | ROKU | M | 17,726 | · | · | 53,179 Direct | -25.00% | Disposed | (price as of 2026-10-02) |
| Sept. 1, 2026 | ROKU | M | 4,221 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 1, 2026 | ROKU | M | 4,186 | · | · | 16,742 Direct | -20.00% | Disposed | (price as of 2026-10-02) |
| Aug. 17, 2026 | ROKU | S 10b5-1 | 7,000 | $157.11 | $1,099,770 | 65,963 Direct | -9.59% | Disposed | -3.0% (price as of 2026-10-02) |
| Aug. 14, 2026 | ROKU | A 10b5-1 | 6,358 | · | · | 6,358 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 14, 2026 | ROKU | A 10b5-1 | 50,379 | · | · | 50,379 Direct | · | Acquired | (price as of 2026-10-02) |
| July 15, 2026 | ROKU | S 10b5-1 | 7,000 | $141.90 | $993,300 | 72,963 Direct | -8.75% | Disposed | 7.4% (price as of 2026-10-02) |
| June 15, 2026 | ROKU | S 10b5-1 | 7,000 | $143.87 | $1,007,090 | 79,963 Direct | -8.05% | Disposed | 5.9% (price as of 2026-10-02) |
| June 5, 2026 | YELP | A | 10,646 | · | · | 27,746 Direct | +62.26% | Acquired | (price as of 2026-10-02) |
| June 1, 2026 | ROKU | M | 26,132 | · | · | 97,247 Direct | +36.75% | Acquired | (price as of 2026-10-02) |
| June 1, 2026 | ROKU | F | 10,284 | $129.03 | $1,326,945 | 86,963 Direct | -10.58% | Disposed | 18.1% (price as of 2026-10-02) |
| June 1, 2026 | ROKU | M | 17,726 | · | · | 70,905 Direct | -20.00% | Disposed | (price as of 2026-10-02) |
| June 1, 2026 | ROKU | M | 4,221 | · | · | 4,221 Direct | -50.00% | Disposed | (price as of 2026-10-02) |
| June 1, 2026 | ROKU | M | 4,185 | · | · | 20,928 Direct | -16.66% | Disposed | (price as of 2026-10-02) |
| May 15, 2026 | ROKU | S 10b5-1 | 7,000 | $122.56 | $857,920 | 71,115 Direct | -8.96% | Disposed | 24.3% (price as of 2026-10-02) |
| April 15, 2026 | ROKU | S 10b5-1 | 7,000 | $107.00 | $749,000 | 78,115 Direct | -8.22% | Disposed | 42.4% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,130 | $92.37 | $104,378 | 98,985 Direct | -1.13% | Disposed | 65.0% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,000 | $93.62 | $93,620 | 97,985 Direct | -1.01% | Disposed | 62.8% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 4,140 | $94.52 | $391,313 | 93,845 Direct | -4.23% | Disposed | 61.2% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,230 | $95.44 | $117,391 | 92,615 Direct | -1.31% | Disposed | 59.7% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,130 | $92.37 | $104,378 | 91,485 Direct | -1.22% | Disposed | 65.0% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,249 | $93.69 | $117,019 | 90,236 Direct | -1.37% | Disposed | 62.7% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 4,075 | $94.58 | $385,414 | 86,161 Direct | -4.52% | Disposed | 61.1% (price as of 2026-10-02) |
| March 16, 2026 | ROKU | S 10b5-1 | 1,046 | $95.53 | $99,924 | 85,115 Direct | -1.21% | Disposed | 59.5% (price as of 2026-10-02) |
| March 2, 2026 | ROKU | M | 26,133 | · | · | 110,400 Direct | +31.01% | Acquired | (price as of 2026-10-02) |
| March 2, 2026 | ROKU | F | 10,285 | $98.09 | $1,008,856 | 100,115 Direct | -9.32% | Disposed | 55.4% (price as of 2026-10-02) |
| March 2, 2026 | ROKU | M | 17,726 | · | · | 88,631 Direct | -16.67% | Disposed | (price as of 2026-10-02) |
| March 2, 2026 | ROKU | M | 4,221 | · | · | 8,442 Direct | -33.33% | Disposed | (price as of 2026-10-02) |
| March 2, 2026 | ROKU | M | 4,186 | · | · | 25,113 Direct | -14.29% | Disposed | (price as of 2026-10-02) |
| Feb. 23, 2026 | YELP | S 10b5-1 | 1,464 | $21.02 | $30,773 | 17,100 Direct | -7.89% | Disposed | -13.1% (price as of 2026-10-02) |
| Feb. 17, 2026 | ROKU | S 10b5-1 | 1,500 | $90.00 | $135,000 | 85,767 Direct | -1.72% | Disposed | 69.3% (price as of 2026-10-02) |
| Feb. 17, 2026 | ROKU | S 10b5-1 | 1,500 | $87.76 | $131,640 | 84,267 Direct | -1.75% | Disposed | 73.6% (price as of 2026-10-02) |
| Jan. 15, 2026 | ROKU | S 10b5-1 | 3,000 | $107.56 | $322,680 | 87,267 Direct | -3.32% | Disposed | 41.7% (price as of 2026-10-02) |
| Dec. 15, 2025 | ROKU | S 10b5-1 | 3,000 | $107.44 | $322,320 | 90,267 Direct | -3.22% | Disposed | 41.8% (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | S 10b5-1 | 3,000 | $99.09 | $297,270 | 77,420 Direct | -3.73% | Disposed | 53.8% (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | M | 26,131 | · | · | 103,551 Direct | +33.75% | Acquired | (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | F | 10,284 | $96.89 | $996,417 | 93,267 Direct | -9.93% | Disposed | 57.3% (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | M | 17,726 | · | · | 106,357 Direct | -14.29% | Disposed | (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | M | 4,220 | · | · | 12,663 Direct | -25.00% | Disposed | (price as of 2026-10-02) |
| Nov. 17, 2025 | ROKU | M | 4,185 | · | · | 29,299 Direct | -12.50% | Disposed | (price as of 2026-10-02) |
| Oct. 15, 2025 | ROKU | S 10b5-1 | 3,000 | $95.82 | $287,460 | 80,420 Direct | -3.60% | Disposed | 59.0% (price as of 2026-10-02) |
| Sept. 15, 2025 | ROKU | S 10b5-1 | 3,000 | $94.52 | $283,560 | 83,420 Direct | -3.47% | Disposed | 61.2% (price as of 2026-10-02) |
| Sept. 2, 2025 | ROKU | M | 4,186 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Sept. 2, 2025 | ROKU | M | 17,726 | · | · | 124,083 Direct | -12.50% | Disposed | (price as of 2026-10-02) |
| Sept. 2, 2025 | ROKU | F | 8,624 | $95.86 | $826,697 | 86,420 Direct | -9.07% | Disposed | 59.0% (price as of 2026-10-02) |
| Sept. 2, 2025 | ROKU | M | 21,912 | · | · | 95,044 Direct | +29.96% | Acquired | (price as of 2026-10-02) |
| Aug. 15, 2025 | ROKU | A | 29,897 | · | · | 29,897 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 15, 2025 | ROKU | A | 33,484 | · | · | 33,484 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 15, 2025 | ROKU | A | 16,883 | · | · | 16,883 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 15, 2025 | ROKU | S 10b5-1 | 1,500 | $90.00 | $135,000 | 73,132 Direct | -2.01% | Disposed | 69.3% (price as of 2026-10-02) |
| Aug. 15, 2025 | ROKU | S 10b5-1 | 1,500 | $88.14 | $132,210 | 74,632 Direct | -1.97% | Disposed | 72.9% (price as of 2026-10-02) |
| July 15, 2025 | ROKU | S 10b5-1 | 3,000 | $90.20 | $270,600 | 76,132 Direct | -3.79% | Disposed | 68.9% (price as of 2026-10-02) |
| July 10, 2025 | ROKU | S 10b5-1 | 1,500 | $91.00 | $136,500 | 79,132 Direct | -1.86% | Disposed | 67.5% (price as of 2026-10-02) |
| June 16, 2025 | ROKU | S 10b5-1 | 1,500 | $81.32 | $121,980 | 80,632 Direct | -1.83% | Disposed | 87.4% (price as of 2026-10-02) |
| June 16, 2025 | YELP | S 10b5-1 | 2,794 | $35.68 | $99,690 | 18,564 Direct | -13.08% | Disposed | -48.8% (price as of 2026-10-02) |
| June 13, 2025 | YELP | A | 6,990 | · | · | 21,358 Direct | +48.65% | Acquired | (price as of 2026-10-02) |
| June 2, 2025 | ROKU | M | 4,185 | · | · | 4,186 Direct | -49.99% | Disposed | (price as of 2026-10-02) |
| June 2, 2025 | ROKU | M | 17,727 | · | · | 141,809 Direct | -11.11% | Disposed | (price as of 2026-10-02) |
| June 2, 2025 | ROKU | F | 8,623 | $73.01 | $629,565 | 82,132 Direct | -9.50% | Disposed | 108.7% (price as of 2026-10-02) |
| June 2, 2025 | ROKU | M | 21,912 | · | · | 90,755 Direct | +31.83% | Acquired | (price as of 2026-10-02) |
| March 20, 2025 | ROKU | S 10b5-1 | 1,000 | $75.00 | $75,000 | 68,843 Direct | -1.43% | Disposed | 103.2% (price as of 2026-10-02) |
| March 3, 2025 | ROKU | M | 4,186 | · | · | 8,371 Direct | -33.34% | Disposed | (price as of 2026-10-02) |
| March 3, 2025 | ROKU | M | 17,726 | · | · | 159,536 Direct | -10.00% | Disposed | (price as of 2026-10-02) |
| March 3, 2025 | ROKU | F | 8,624 | $80.26 | $692,162 | 69,843 Direct | -10.99% | Disposed | 89.9% (price as of 2026-10-02) |
| March 3, 2025 | ROKU | M | 21,912 | · | · | 78,467 Direct | +38.74% | Acquired | (price as of 2026-10-02) |
| Feb. 18, 2025 | ROKU | S 10b5-1 | 1,000 | $100.00 | $100,000 | 56,555 Direct | -1.74% | Disposed | 52.4% (price as of 2026-10-02) |
| Feb. 18, 2025 | ROKU | S 10b5-1 | 1,000 | $99.90 | $99,900 | 57,555 Direct | -1.71% | Disposed | 52.5% (price as of 2026-10-02) |
| Feb. 14, 2025 | ROKU | S 10b5-1 | 5,000 | $100.40 | $502,000 | 58,555 Direct | -7.87% | Disposed | 51.8% (price as of 2026-10-02) |
| Jan. 15, 2025 | ROKU | S 10b5-1 | 1,000 | $77.18 | $77,180 | 63,555 Direct | -1.55% | Disposed | 97.4% (price as of 2026-10-02) |
| Dec. 16, 2024 | ROKU | S 10b5-1 | 1,000 | $82.73 | $82,730 | 64,555 Direct | -1.53% | Disposed | 84.2% (price as of 2026-10-02) |
| Nov. 19, 2024 | ROKU | S 10b5-1 | 1,000 | $75.00 | $75,000 | 65,555 Direct | -1.50% | Disposed | 103.2% (price as of 2026-10-02) |
| Nov. 15, 2024 | ROKU | M | 4,185 | · | · | 12,557 Direct | -25.00% | Disposed | (price as of 2026-10-02) |
| Nov. 15, 2024 | ROKU | M | 17,726 | · | · | 177,262 Direct | -9.09% | Disposed | (price as of 2026-10-02) |
| Nov. 15, 2024 | ROKU | F | 8,623 | $68.87 | $593,866 | 66,555 Direct | -11.47% | Disposed | 121.3% (price as of 2026-10-02) |
| Nov. 15, 2024 | ROKU | M | 21,911 | · | · | 75,178 Direct | +41.13% | Acquired | (price as of 2026-10-02) |
| Oct. 15, 2024 | ROKU | S 10b5-1 | 1,000 | $76.25 | $76,250 | 53,267 Direct | -1.84% | Disposed | 99.9% (price as of 2026-10-02) |
| Sept. 17, 2024 | ROKU | S 10b5-1 | 1,000 | $75.33 | $75,330 | 54,267 Direct | -1.81% | Disposed | 102.3% (price as of 2026-10-02) |
| Sept. 3, 2024 | ROKU | M | 17,726 | · | · | 194,988 Direct | -8.33% | Disposed | (price as of 2026-10-02) |
| Sept. 3, 2024 | ROKU | F | 6,976 | $65.22 | $454,975 | 55,267 Direct | -11.21% | Disposed | 133.7% (price as of 2026-10-02) |
| Sept. 3, 2024 | ROKU | M | 17,726 | · | · | 62,243 Direct | +39.82% | Acquired | (price as of 2026-10-02) |
| Aug. 16, 2024 | ROKU | A | 16,742 | · | · | 16,742 Direct | · | Acquired | (price as of 2026-10-02) |
| June 13, 2024 | YELP | A | 5,588 | · | · | 14,368 Direct | +63.64% | Acquired | (price as of 2026-10-02) |
| June 11, 2024 | YELP | A | 8,780 | · | · | 8,780 Direct | · | Acquired | (price as of 2026-10-02) |
| June 3, 2024 | ROKU | M | 17,726 | · | · | 212,714 Direct | -7.69% | Disposed | (price as of 2026-10-02) |
| June 3, 2024 | ROKU | F | 6,976 | $57.94 | $404,189 | 44,517 Direct | -13.55% | Disposed | 163.0% (price as of 2026-10-02) |
| June 3, 2024 | ROKU | M | 17,726 | · | · | 51,493 Direct | +52.50% | Acquired | (price as of 2026-10-02) |
| March 1, 2024 | ROKU | M | 17,726 | · | · | 230,440 Direct | -7.14% | Disposed | (price as of 2026-10-02) |
| March 1, 2024 | ROKU | F | 6,976 | $63.35 | $441,930 | 33,767 Direct | -17.12% | Disposed | 140.6% (price as of 2026-10-02) |
| March 1, 2024 | ROKU | M | 17,726 | · | · | 40,743 Direct | +77.01% | Acquired | (price as of 2026-10-02) |
| Nov. 16, 2023 | ROKU | S | 7,138 | $89.03 | $635,496 | 23,017 Direct | -23.67% | Disposed | 71.2% (price as of 2026-10-02) |
| Nov. 15, 2023 | ROKU | M | 17,726 | · | · | 248,166 Direct | -6.67% | Disposed | (price as of 2026-10-02) |
| Nov. 15, 2023 | ROKU | M | 17,726 | · | · | 30,155 Direct | +142.62% | Acquired | (price as of 2026-10-02) |
| Sept. 5, 2023 | ROKU | S | 5,297 | $82.69 | $438,009 | 12,429 Direct | -29.88% | Disposed | 84.3% (price as of 2026-10-02) |
| Sept. 1, 2023 | ROKU | M | 17,726 | · | · | 265,892 Direct | -6.25% | Disposed | (price as of 2026-10-02) |
| Sept. 1, 2023 | ROKU | M | 17,726 | · | · | 17,726 Direct | · | Acquired | (price as of 2026-10-02) |
| June 1, 2023 | ROKU | A | 283,618 | · | · | 283,618 Direct | · | Acquired | (price as of 2026-10-02) |
| March 15, 2023 | SFIX | F | 17,195 | $5.21 | $89,586 | 603,072 Direct | -2.77% | Disposed | -49.9% (price as of 2026-10-02) |
Showing latest 100 of 113 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Sept. 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Sept. 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,221 | Disposed |
| Sept. 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,186 | Disposed |
| Aug. 14, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 6,358 | Acquired |
| Aug. 14, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 50,379 | Acquired |
| June 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| June 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,221 | Disposed |
| June 1, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,185 | Disposed |
| March 2, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| March 2, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,221 | Disposed |
| March 2, 2026 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,186 | Disposed |
| Nov. 17, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Nov. 17, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,220 | Disposed |
| Nov. 17, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,185 | Disposed |
| Sept. 2, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,186 | Disposed |
| Sept. 2, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Aug. 15, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 29,897 | Acquired |
| Aug. 15, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 33,484 | Acquired |
| Aug. 15, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 16,883 | Acquired |
| June 2, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,185 | Disposed |
| June 2, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,727 | Disposed |
| March 3, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,186 | Disposed |
| March 3, 2025 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Nov. 15, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 4,185 | Disposed |
| Nov. 15, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Sept. 3, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Aug. 16, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 16,742 | Acquired |
| June 3, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| March 1, 2024 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Nov. 15, 2023 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| Sept. 1, 2023 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 17,726 | Disposed |
| June 1, 2023 | ROKU | Restricted Stock Unit | Class A Common Stock | · | · | 283,618 | Acquired |
| Dec. 9, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $56.05 | Dec. 8, 2030 | 172,237 | Acquired |
| Dec. 9, 2020 | SFIX | Employee Stock Option (Right to Buy) | Class A Common Stock | $56.05 | Dec. 8, 2030 | 83,135 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Dec. 11, 2020 | SFIX | Class A Common Stock | 0 | Direct |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2023 | $396,279 | · | · | · | · | · | $5,923 | $402,202 |
| 2022 | $535,485 | · | $5,529,895 | · | · | · | $10,154 | $6,075,534 |
| 2021 | $317,688 | $250,000 | $7,279,438 | $7,279,410 | $143,499 | · | · | $15,270,035 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.