Dan Jedda

CIK 1834902 · View on SEC EDGAR ↗

Insider

First SEC filing: Dec. 11, 2020 · Latest: June 16, 2026

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Insider at

Insider transactions

0 buys (P) 4 sells (S) Net: $-3,130,933 + 46 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

46 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
Aug. 17, 2026 ROKU S 7,000 $157.11 $1,099,770 65,963 Direct -9.59% Disposed 0.6% (price as of 2026-08-19)
July 15, 2026 ROKU S 10b5-1 7,000 $141.90 $993,300 72,963 Direct -8.75% Disposed 11.4% (price as of 2026-08-19)
June 15, 2026 ROKU S 10b5-1 7,000 $143.87 $1,007,090 79,963 Direct -8.05% Disposed 9.9% (price as of 2026-08-19)
Feb. 23, 2026 YELP S 10b5-1 1,464 $21.02 $30,773 17,100 Direct -7.89% Disposed 13.7% (price as of 2026-08-19)
Aug. 15, 2025 ROKU S 10b5-1 1,500 $90.00 $135,000 73,132 Direct -2.01% Disposed 75.6% (price as of 2026-08-19)
Aug. 15, 2025 ROKU S 10b5-1 1,500 $88.14 $132,210 74,632 Direct -1.97% Disposed 79.3% (price as of 2026-08-19)
July 15, 2025 ROKU S 10b5-1 3,000 $90.20 $270,600 76,132 Direct -3.79% Disposed 75.2% (price as of 2026-08-19)
July 10, 2025 ROKU S 10b5-1 1,500 $91.00 $136,500 79,132 Direct -1.86% Disposed 73.7% (price as of 2026-08-19)
June 16, 2025 ROKU S 10b5-1 1,500 $81.32 $121,980 80,632 Direct -1.83% Disposed 94.4% (price as of 2026-08-19)
June 16, 2025 YELP S 10b5-1 2,794 $35.68 $99,690 18,564 Direct -13.08% Disposed -33.0% (price as of 2026-08-19)
March 20, 2025 ROKU S 10b5-1 1,000 $75.00 $75,000 68,843 Direct -1.43% Disposed 110.7% (price as of 2026-08-19)
Feb. 18, 2025 ROKU S 10b5-1 1,000 $100.00 $100,000 56,555 Direct -1.74% Disposed 58.1% (price as of 2026-08-19)
Feb. 18, 2025 ROKU S 10b5-1 1,000 $99.90 $99,900 57,555 Direct -1.71% Disposed 58.2% (price as of 2026-08-19)
Feb. 14, 2025 ROKU S 10b5-1 5,000 $100.40 $502,000 58,555 Direct -7.87% Disposed 57.4% (price as of 2026-08-19)
Jan. 15, 2025 ROKU S 10b5-1 1,000 $77.18 $77,180 63,555 Direct -1.55% Disposed 104.8% (price as of 2026-08-19)
Dec. 16, 2024 ROKU S 10b5-1 1,000 $82.73 $82,730 64,555 Direct -1.53% Disposed 91.1% (price as of 2026-08-19)
Nov. 19, 2024 ROKU S 10b5-1 1,000 $75.00 $75,000 65,555 Direct -1.50% Disposed 110.7% (price as of 2026-08-19)
Oct. 15, 2024 ROKU S 10b5-1 1,000 $76.25 $76,250 53,267 Direct -1.84% Disposed 107.3% (price as of 2026-08-19)
Sept. 17, 2024 ROKU S 10b5-1 1,000 $75.33 $75,330 54,267 Direct -1.81% Disposed 109.8% (price as of 2026-08-19)
Nov. 16, 2023 ROKU S 7,138 $89.03 $635,496 23,017 Direct -23.67% Disposed 77.5% (price as of 2026-08-19)
Sept. 5, 2023 ROKU S 5,297 $82.69 $438,009 12,429 Direct -29.88% Disposed 91.1% (price as of 2026-08-19)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
Aug. 14, 2026 ROKU Restricted Stock Unit Class A Common Stock (6,358) — — 6,358 Acquired
Aug. 14, 2026 ROKU Restricted Stock Unit Class A Common Stock (50,379) — — 50,379 Acquired
Sept. 2, 2025 ROKU Restricted Stock Unit Class A Common Stock (4,186) — — 4,186 Disposed
Sept. 2, 2025 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Aug. 15, 2025 ROKU Restricted Stock Unit Class A Common Stock (29,897) — — 29,897 Acquired
Aug. 15, 2025 ROKU Restricted Stock Unit Class A Common Stock (33,484) — — 33,484 Acquired
Aug. 15, 2025 ROKU Restricted Stock Unit Class A Common Stock (16,883) — — 16,883 Acquired
June 2, 2025 ROKU Restricted Stock Unit Class A Common Stock (4,185) — — 4,185 Disposed
June 2, 2025 ROKU Restricted Stock Unit Class A Common Stock (17,727) — — 17,727 Disposed
March 3, 2025 ROKU Restricted Stock Unit Class A Common Stock (4,186) — — 4,186 Disposed
March 3, 2025 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Nov. 15, 2024 ROKU Restricted Stock Unit Class A Common Stock (4,185) — — 4,185 Disposed
Nov. 15, 2024 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Sept. 3, 2024 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Aug. 16, 2024 ROKU Restricted Stock Unit Class A Common Stock (16,742) — — 16,742 Acquired
June 3, 2024 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
March 1, 2024 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Nov. 15, 2023 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
Sept. 1, 2023 ROKU Restricted Stock Unit Class A Common Stock (17,726) — — 17,726 Disposed
June 1, 2023 ROKU Restricted Stock Unit Class A Common Stock (283,618) — — 283,618 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 1 holding

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
Dec. 11, 2020 SFIX Class A Common Stock 0 Direct

Compensation (DEF 14A)

Matched by name from proxy statements (DEF 14A) — verify against the filing.

SFIX

Fiscal year Salary Bonus Stock awards Option awards Non-equity incentive Pension change Other Total
2023 $396,279 — — — — — $5,923 $402,202
2022 $535,485 — $5,529,895 — — — $10,154 $6,075,534
2021 $317,688 $250,000 $7,279,438 $7,279,410 $143,499 — — $15,270,035

Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.