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Ehrlichman Matt
Activist
First SEC filing: May 27, 2026 · Latest: May 27, 2026
Insider at
Insider transactions
0 buys (P)
17 sells (S)
Net: $-13,592,376
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| March 19, 2028 | PRCH | A | 1,748,472 | · | · | 15,462,200 Direct | +12.75% | Acquired | (price as of 2026-10-05) |
| May 20, 2026 | PRCH | S | 120,368 | $9.78 | $1,177,199 | 15,972,080 Direct | -0.75% | Disposed | 77.4% (price as of 2026-10-05) |
| May 15, 2026 | PRCH | S | 115,805 | $10.34 | $1,197,424 | 16,092,448 Direct | -0.71% | Disposed | 67.8% (price as of 2026-10-05) |
| May 12, 2026 | PRCH | S | 122,881 | $10.52 | $1,292,708 | 16,208,253 Direct | -0.75% | Disposed | 64.9% (price as of 2026-10-05) |
| May 8, 2026 | PRCH | S | 116,303 | $11.12 | $1,293,289 | 16,331,134 Direct | -0.71% | Disposed | 56.0% (price as of 2026-10-05) |
| May 5, 2026 | PRCH | S | 117,385 | $10.43 | $1,224,326 | 16,447,437 Direct | -0.71% | Disposed | 66.3% (price as of 2026-10-05) |
| May 1, 2026 | PRCH | S | 124,089 | $9.79 | $1,214,831 | 16,564,822 Direct | -0.74% | Disposed | 77.2% (price as of 2026-10-05) |
| April 28, 2026 | PRCH | S | 115,642 | $8.11 | $937,857 | 16,688,911 Direct | -0.69% | Disposed | 113.9% (price as of 2026-10-05) |
| April 24, 2026 | PRCH | S | 123,518 | $7.68 | $948,618 | 16,804,553 Direct | -0.73% | Disposed | 125.9% (price as of 2026-10-05) |
| April 21, 2026 | PRCH | S | 121,242 | $8.12 | $984,485 | 16,928,071 Direct | -0.71% | Disposed | 113.7% (price as of 2026-10-05) |
| April 17, 2026 | PRCH | S | 113,862 | $7.87 | $896,094 | 17,049,313 Direct | -0.66% | Disposed | 120.5% (price as of 2026-10-05) |
| April 14, 2026 | PRCH | S | 117,149 | $6.84 | $801,299 | 17,191,908 Direct | -0.68% | Disposed | 153.7% (price as of 2026-10-05) |
| April 14, 2026 | PRCH | S | 28,733 | $6.84 | $196,534 | 17,163,175 Direct | -0.17% | Disposed | 153.7% (price as of 2026-10-05) |
| April 9, 2026 | PRCH | S | 121,293 | $7.15 | $867,245 | 17,309,057 Direct | -0.70% | Disposed | 142.7% (price as of 2026-10-05) |
| April 7, 2026 | PRCH | A | 226,355 | · | · | 17,430,043 Direct | +1.32% | Acquired | (price as of 2026-10-05) |
| April 7, 2026 | PRCH | A | 71,474 | · | · | 17,501,517 Direct | +0.41% | Acquired | (price as of 2026-10-05) |
| April 7, 2026 | PRCH | S | 18,983 | $7.19 | $136,488 | 17,482,534 Direct | -0.11% | Disposed | 141.3% (price as of 2026-10-05) |
| April 7, 2026 | PRCH | S | 24,996 | $7.19 | $179,721 | 17,457,538 Direct | -0.14% | Disposed | 141.3% (price as of 2026-10-05) |
| April 7, 2026 | PRCH | S | 27,188 | $7.19 | $195,482 | 17,430,350 Direct | -0.16% | Disposed | 141.3% (price as of 2026-10-05) |
| April 2, 2026 | PRCH | S | 6,988 | $6.98 | $48,776 | 17,203,688 Direct | -0.04% | Disposed | 148.6% (price as of 2026-10-05) |
| March 19, 2026 | PRCH | M | 1,748,476 | · | · | 17,210,676 Direct | +11.31% | Acquired | (price as of 2026-10-05) |
| March 19, 2026 | PRCH | M | 1,748,476 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-05) |
| Oct. 5, 2025 | PRCH | F | 29,091 | $17.02 | $495,129 | 13,739,717 Direct | -0.21% | Disposed | 1.9% (price as of 2026-10-05) |
| Oct. 5, 2025 | PRCH | F | 25,989 | $17.02 | $442,333 | 13,713,728 Direct | -0.19% | Disposed | 1.9% (price as of 2026-10-05) |
| Oct. 1, 2025 | PRCH | F | 10,540 | $16.91 | $178,231 | 13,768,808 Direct | -0.08% | Disposed | 2.6% (price as of 2026-10-05) |
| June 25, 2025 | PRCH | A | 291,112 | · | · | 13,779,348 Direct | +2.16% | Acquired | (price as of 2026-10-05) |
| April 5, 2025 | PRCH | F | 18,267 | $5.64 | $103,026 | 13,872,924 Direct | -0.13% | Disposed | 207.6% (price as of 2026-10-05) |
| April 5, 2025 | PRCH | F | 41,349 | $5.64 | $233,208 | 13,831,575 Direct | -0.30% | Disposed | 207.6% (price as of 2026-10-05) |
| April 4, 2025 | PRCH | A | 343,339 | · | · | 13,872,095 Direct | +2.54% | Acquired | (price as of 2026-10-05) |
| April 4, 2025 | PRCH | A | 31,790 | · | · | 13,903,885 Direct | +0.23% | Acquired | (price as of 2026-10-05) |
| April 4, 2025 | PRCH | F | 12,694 | $5.64 | $71,594 | 13,891,191 Direct | -0.09% | Disposed | 207.6% (price as of 2026-10-05) |
| April 1, 2025 | PRCH | F | 6,820 | $7.18 | $48,968 | 13,528,756 Direct | -0.05% | Disposed | 141.6% (price as of 2026-10-05) |
| Oct. 5, 2024 | PRCH | F | 29,091 | $1.48 | $43,055 | 13,535,576 Direct | -0.21% | Disposed | 1072.3% (price as of 2026-10-05) |
| Oct. 1, 2024 | PRCH | F | 23,135 | $1.37 | $31,695 | 13,575,207 Direct | -0.17% | Disposed | 1166.4% (price as of 2026-10-05) |
| Oct. 1, 2024 | PRCH | F | 10,540 | $1.37 | $14,440 | 13,564,667 Direct | -0.08% | Disposed | 1166.4% (price as of 2026-10-05) |
| July 1, 2024 | PRCH | F | 23,135 | $1.51 | $34,934 | 13,598,342 Direct | -0.17% | Disposed | 1049.0% (price as of 2026-10-05) |
| April 5, 2024 | PRCH | A | 520,672 | · | · | 13,666,979 Direct | +3.96% | Acquired | (price as of 2026-10-05) |
| April 5, 2024 | PRCH | F | 45,502 | $4.34 | $197,479 | 13,621,477 Direct | -0.33% | Disposed | 299.8% (price as of 2026-10-05) |
| April 1, 2024 | PRCH | F | 3,612 | $4.15 | $14,990 | 13,167,332 Direct | -0.03% | Disposed | 318.1% (price as of 2026-10-05) |
| April 1, 2024 | PRCH | F | 14,444 | $4.15 | $59,943 | 13,152,888 Direct | -0.11% | Disposed | 318.1% (price as of 2026-10-05) |
| April 1, 2024 | PRCH | F | 6,581 | $4.15 | $27,311 | 13,146,307 Direct | -0.05% | Disposed | 318.1% (price as of 2026-10-05) |
| Jan. 1, 2024 | PRCH | F | 17,606 | $3.08 | $54,226 | 13,174,492 Direct | -0.13% | Disposed | 463.3% (price as of 2026-10-05) |
| Jan. 1, 2024 | PRCH | F | 3,548 | $3.08 | $10,928 | 13,170,944 Direct | -0.03% | Disposed | 463.3% (price as of 2026-10-05) |
| Oct. 2, 2023 | PRCH | P 10b5-1 | 67,225 | $0.79 | $53,108 | 13,875,628 Direct | +0.49% | Acquired | 2096.2% (price as of 2026-10-05) |
| Oct. 1, 2023 | PRCH | F | 6,580 | $0.80 | $5,264 | 13,826,459 Direct | -0.05% | Disposed | 2068.8% (price as of 2026-10-05) |
| Oct. 1, 2023 | PRCH | F | 3,612 | $0.80 | $2,890 | 13,822,847 Direct | -0.03% | Disposed | 2068.8% (price as of 2026-10-05) |
| Oct. 1, 2023 | PRCH | F | 14,444 | $0.80 | $11,555 | 13,808,403 Direct | -0.10% | Disposed | 2068.8% (price as of 2026-10-05) |
| Sept. 29, 2023 | PRCH | P 10b5-1 | 2,439 | $0.80 | $1,951 | 13,833,039 Direct | +0.02% | Acquired | 2068.8% (price as of 2026-10-05) |
| Sept. 28, 2023 | PRCH | P 10b5-1 | 68,933 | $0.84 | $57,904 | 13,830,600 Direct | +0.50% | Acquired | 1965.5% (price as of 2026-10-05) |
| Sept. 27, 2023 | PRCH | P 10b5-1 | 47,958 | $0.77 | $36,928 | 13,761,667 Direct | +0.35% | Acquired | 2153.2% (price as of 2026-10-05) |
| Sept. 26, 2023 | PRCH | P 10b5-1 | 67,798 | $0.77 | $52,204 | 13,713,709 Direct | +0.50% | Acquired | 2153.2% (price as of 2026-10-05) |
| Sept. 25, 2023 | PRCH | P 10b5-1 | 113,621 | $0.76 | $86,352 | 13,645,911 Direct | +0.84% | Acquired | 2182.9% (price as of 2026-10-05) |
| Sept. 22, 2023 | PRCH | P 10b5-1 | 114,159 | $0.77 | $87,902 | 13,532,290 Direct | +0.85% | Acquired | 2153.2% (price as of 2026-10-05) |
| Sept. 21, 2023 | PRCH | P 10b5-1 | 87,472 | $0.80 | $69,978 | 13,418,131 Direct | +0.66% | Acquired | 2068.8% (price as of 2026-10-05) |
| Sept. 20, 2023 | PRCH | P 10b5-1 | 40,704 | $0.81 | $32,970 | 13,330,659 Direct | +0.31% | Acquired | 2042.0% (price as of 2026-10-05) |
| Sept. 19, 2023 | PRCH | P 10b5-1 | 27,216 | $0.80 | $21,773 | 13,289,955 Direct | +0.21% | Acquired | 2068.8% (price as of 2026-10-05) |
| Sept. 18, 2023 | PRCH | P 10b5-1 | 21,743 | $0.83 | $18,047 | 13,262,739 Direct | +0.16% | Acquired | 1990.4% (price as of 2026-10-05) |
| Sept. 15, 2023 | PRCH | P 10b5-1 | 37,414 | $0.86 | $32,176 | 13,240,996 Direct | +0.28% | Acquired | 1917.4% (price as of 2026-10-05) |
| Sept. 14, 2023 | PRCH | P 10b5-1 | 34,717 | $0.85 | $29,509 | 13,203,582 Direct | +0.26% | Acquired | 1941.2% (price as of 2026-10-05) |
| Sept. 13, 2023 | PRCH | P 10b5-1 | 70,779 | $0.87 | $61,578 | 13,168,865 Direct | +0.54% | Acquired | 1894.3% (price as of 2026-10-05) |
| Sept. 12, 2023 | PRCH | P 10b5-1 | 144,806 | $0.92 | $133,222 | 13,098,086 Direct | +1.12% | Acquired | 1785.9% (price as of 2026-10-05) |
| Sept. 11, 2023 | PRCH | P 10b5-1 | 163,158 | $0.86 | $140,316 | 12,953,280 Direct | +1.28% | Acquired | 1917.4% (price as of 2026-10-05) |
| Sept. 8, 2023 | PRCH | P 10b5-1 | 168,822 | $0.83 | $140,122 | 12,790,122 Direct | +1.34% | Acquired | 1990.4% (price as of 2026-10-05) |
| Sept. 7, 2023 | PRCH | P 10b5-1 | 425,000 | $0.77 | $327,250 | 12,621,300 Direct | +3.48% | Acquired | 2153.2% (price as of 2026-10-05) |
| Sept. 6, 2023 | PRCH | P 10b5-1 | 363,495 | $0.73 | $265,351 | 12,196,300 Direct | +3.07% | Acquired | 2276.7% (price as of 2026-10-05) |
| Sept. 5, 2023 | PRCH | P 10b5-1 | 138,696 | $0.81 | $112,344 | 11,832,805 Direct | +1.19% | Acquired | 2042.0% (price as of 2026-10-05) |
| Sept. 1, 2023 | PRCH | P 10b5-1 | 121,622 | $0.82 | $99,730 | 11,694,109 Direct | +1.05% | Acquired | 2015.9% (price as of 2026-10-05) |
| July 1, 2023 | PRCH | F | 3,611 | $1.38 | $4,983 | 11,586,931 Direct | -0.03% | Disposed | 1157.2% (price as of 2026-10-05) |
| July 1, 2023 | PRCH | F | 14,444 | $1.38 | $19,933 | 11,572,487 Direct | -0.12% | Disposed | 1157.2% (price as of 2026-10-05) |
| May 17, 2023 | PRCH | P | 134,462 | $1.18 | $158,665 | 11,590,542 Direct | +1.17% | Acquired | 1370.3% (price as of 2026-10-05) |
| May 16, 2023 | PRCH | P | 58,006 | $1.05 | $60,906 | 11,456,080 Direct | +0.51% | Acquired | 1552.4% (price as of 2026-10-05) |
| May 15, 2023 | PRCH | P | 63,796 | $1.15 | $73,365 | 11,398,074 Direct | +0.56% | Acquired | 1408.7% (price as of 2026-10-05) |
| May 12, 2023 | PRCH | P | 87,638 | $1.10 | $96,402 | 11,334,278 Direct | +0.78% | Acquired | 1477.3% (price as of 2026-10-05) |
| April 7, 2023 | PRCH | A | 582,825 | · | · | 11,246,640 Direct | +5.47% | Acquired | (price as of 2026-10-05) |
| April 7, 2023 | PRCH | A | 874,237 | · | · | 874,237 Direct | · | Acquired | (price as of 2026-10-05) |
| April 1, 2023 | PRCH | F | 3,527 | $1.43 | $5,044 | 10,690,777 Direct | -0.03% | Disposed | 1113.3% (price as of 2026-10-05) |
| April 1, 2023 | PRCH | F | 12,854 | $1.43 | $18,381 | 10,677,923 Direct | -0.12% | Disposed | 1113.3% (price as of 2026-10-05) |
| April 1, 2023 | PRCH | F | 14,108 | $1.43 | $20,174 | 10,663,815 Direct | -0.13% | Disposed | 1113.3% (price as of 2026-10-05) |
| March 17, 2023 | PRCH | P | 184,093 | $1.28 | $235,639 | 10,694,304 Direct | +1.75% | Acquired | 1255.5% (price as of 2026-10-05) |
| Jan. 1, 2023 | PRCH | F | 4,405 | $1.88 | $8,281 | 10,527,827 Direct | -0.04% | Disposed | 822.9% (price as of 2026-10-05) |
| Jan. 1, 2023 | PRCH | F | 17,616 | $1.88 | $33,118 | 10,510,211 Direct | -0.17% | Disposed | 822.9% (price as of 2026-10-05) |
| Dec. 16, 2022 | PRCH | P | 37,800 | $1.99 | $75,222 | 10,532,232 Direct | +0.36% | Acquired | 771.9% (price as of 2026-10-05) |
| Dec. 14, 2022 | PRCH | P | 2,500 | $1.99 | $4,975 | 10,494,432 Direct | +0.02% | Acquired | 771.9% (price as of 2026-10-05) |
| Dec. 13, 2022 | PRCH | P | 62,500 | $1.98 | $123,750 | 10,491,932 Direct | +0.60% | Acquired | 776.3% (price as of 2026-10-05) |
| Dec. 12, 2022 | PRCH | P | 147,892 | $1.89 | $279,516 | 10,429,432 Direct | +1.44% | Acquired | 818.0% (price as of 2026-10-05) |
| Dec. 9, 2022 | PRCH | P | 189,497 | $1.80 | $341,095 | 10,281,540 Direct | +1.88% | Acquired | 863.9% (price as of 2026-10-05) |
| Dec. 7, 2022 | PRCH | P | 88,776 | $1.81 | $160,685 | 10,092,043 Direct | +0.89% | Acquired | 858.6% (price as of 2026-10-05) |
| Nov. 23, 2022 | PRCH | P | 1,100 | $1.67 | $1,837 | 10,003,267 Direct | +0.01% | Acquired | 938.9% (price as of 2026-10-05) |
| Nov. 22, 2022 | PRCH | P | 152,309 | $1.56 | $237,602 | 10,002,167 Direct | +1.55% | Acquired | 1012.2% (price as of 2026-10-05) |
| Nov. 21, 2022 | PRCH | P | 46,508 | $1.63 | $75,808 | 9,849,858 Direct | +0.47% | Acquired | 964.4% (price as of 2026-10-05) |
| Nov. 18, 2022 | PRCH | P | 58,132 | $1.66 | $96,499 | 9,803,350 Direct | +0.60% | Acquired | 945.2% (price as of 2026-10-05) |
| Oct. 1, 2022 | PRCH | F | 5,700 | $2.25 | $12,825 | 9,768,020 Direct | -0.06% | Disposed | 671.1% (price as of 2026-10-05) |
| Oct. 1, 2022 | PRCH | F | 22,799 | $2.25 | $51,298 | 9,745,221 Direct | -0.23% | Disposed | 671.1% (price as of 2026-10-05) |
| July 1, 2022 | PRCH | F | 5,700 | $2.70 | $15,390 | 9,796,519 Direct | -0.06% | Disposed | 542.6% (price as of 2026-10-05) |
| July 1, 2022 | PRCH | F | 22,799 | $2.70 | $61,557 | 9,773,720 Direct | -0.23% | Disposed | 542.6% (price as of 2026-10-05) |
| May 20, 2022 | PRCH | A | 211,149 | · | · | 9,802,219 Direct | +2.20% | Acquired | (price as of 2026-10-05) |
| May 12, 2022 | PRCH | P | 273,128 | $3.66 | $999,648 | 9,591,070 Direct | +2.93% | Acquired | 374.0% (price as of 2026-10-05) |
| April 8, 2022 | PRCH | A | 46,743 | · | · | 9,336,335 Direct | +0.50% | Acquired | (price as of 2026-10-05) |
| April 8, 2022 | PRCH | F | 18,393 | $5.82 | $107,047 | 9,317,942 Direct | -0.20% | Disposed | 198.1% (price as of 2026-10-05) |
| April 1, 2022 | PRCH | F | 3,527 | $6.74 | $23,772 | 9,311,343 Direct | -0.04% | Disposed | 157.4% (price as of 2026-10-05) |
Showing latest 100 of 134 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 19, 2026 | PRCH | Performance-based Restricted Stock Units | Common Stock | · | · | 1,748,476 | Disposed |
| April 7, 2023 | PRCH | Performance-based Restricted Stock Units | Common Stock | · | · | 874,237 | Acquired |
| Feb. 10, 2022 | PRCH | Performance-based Restricted Stock Units | Common Stock | · | Feb. 10, 2025 | 883,740 | Acquired |
| March 2, 2021 | PRCH | Restricted Stock Units | Common Stock | · | · | 6,829 | Disposed |
| March 2, 2021 | PRCH | Restricted Stock Units | Common Stock | · | · | 13,810 | Disposed |
| Dec. 23, 2020 | PRCH | Restricted Stock Units | Common Stock | · | Oct. 1, 2027 | 13,810 | Acquired |
| Dec. 23, 2020 | PRCH | Restricted Stock Units | Common Stock | · | Oct. 1, 2027 | 6,829 | Acquired |
| Dec. 23, 2020 | PRCH | Stock Options (right to buy) | Common Stock | $3.30 | June 4, 2030 | 23 | Acquired |
| Dec. 23, 2020 | PRCH | Stock Options (right to buy) | Common Stock | $2.73 | Oct. 17, 2028 | 1,328,468 | Acquired |
| Dec. 23, 2020 | PRCH | Stock Options (right to buy) | Common Stock | $1.92 | March 22, 2027 | 281,856 | Acquired |
| Dec. 23, 2020 | PRCH | Stock Options (right to buy) | Common Stock | $1.92 | March 22, 2027 | 281,856 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).