Eric B Paley
CIK 1670811 · View on SEC EDGAR ↗
Insider
First SEC filing: Sept. 20, 2016 · Latest: Sept. 20, 2016
On this page
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net:
$0
+ 9 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
9 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| March 1, 2022 | TTD | S 10b5-1 | 142 | $86.07 | $12,222 | 47,768 Indirect | -0.30% | Disposed | -84.5% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 895 | $85.05 | $76,120 | 47,910 Indirect | -1.83% | Disposed | -84.3% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 1,389 | $84.18 | $116,926 | 48,805 Indirect | -2.77% | Disposed | -84.2% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 1,618 | $83.09 | $134,440 | 50,194 Indirect | -3.12% | Disposed | -83.9% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 3,456 | $82.24 | $284,221 | 51,812 Indirect | -6.25% | Disposed | -83.8% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 633 | $85.48 | $54,109 | 109,230 Direct | -0.58% | Disposed | -84.4% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 1,899 | $84.13 | $159,763 | 109,863 Direct | -1.70% | Disposed | -84.1% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 2,649 | $82.84 | $219,443 | 111,762 Direct | -2.32% | Disposed | -83.9% (price as of 2026-08-19) |
| March 1, 2022 | TTD | S 10b5-1 | 2,319 | $82.09 | $190,367 | 114,411 Direct | -1.99% | Disposed | -83.7% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 242 | $105.77 | $25,596 | 55,268 Indirect | -0.44% | Disposed | -87.4% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 503 | $104.80 | $52,714 | 55,510 Indirect | -0.90% | Disposed | -87.3% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,324 | $104.03 | $137,736 | 56,013 Indirect | -2.31% | Disposed | -87.2% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,509 | $103.17 | $155,684 | 57,337 Indirect | -2.56% | Disposed | -87.1% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,527 | $101.86 | $155,540 | 58,846 Indirect | -2.53% | Disposed | -86.9% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,012 | $100.79 | $101,999 | 60,373 Indirect | -1.65% | Disposed | -86.8% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,017 | $99.28 | $100,968 | 61,385 Indirect | -1.63% | Disposed | -86.6% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,878 | $98.32 | $184,645 | 62,402 Indirect | -2.92% | Disposed | -86.4% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 276 | $105.71 | $29,176 | 116,730 Direct | -0.24% | Disposed | -87.4% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,030 | $104.55 | $107,686 | 117,006 Direct | -0.87% | Disposed | -87.2% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 2,379 | $103.43 | $246,060 | 118,036 Direct | -1.98% | Disposed | -87.1% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 1,623 | $101.85 | $165,303 | 120,415 Direct | -1.33% | Disposed | -86.9% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 724 | $100.73 | $72,929 | 122,038 Direct | -0.59% | Disposed | -86.8% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 646 | $99.67 | $64,387 | 122,762 Direct | -0.52% | Disposed | -86.6% (price as of 2026-08-19) |
| Dec. 1, 2021 | TTD | S 10b5-1 | 2,302 | $98.36 | $226,425 | 123,408 Direct | -1.83% | Disposed | -86.4% (price as of 2026-08-19) |
| Nov. 12, 2021 | TTD | S 10b5-1 | 5,000 | $100.03 | $500,150 | 64,280 Indirect | -7.22% | Disposed | -86.7% (price as of 2026-08-19) |
| Nov. 12, 2021 | TTD | S 10b5-1 | 5,000 | $100.04 | $500,200 | 125,710 Direct | -3.83% | Disposed | -86.7% (price as of 2026-08-19) |
| Sept. 1, 2021 | TTD | S 10b5-1 | 3,866 | $79.61 | $307,772 | 72,914 Indirect | -5.04% | Disposed | -83.2% (price as of 2026-08-19) |
| Sept. 1, 2021 | TTD | S 10b5-1 | 3,656 | $80.31 | $293,613 | 130,710 Direct | -2.72% | Disposed | -83.4% (price as of 2026-08-19) |
| Sept. 1, 2021 | TTD | S 10b5-1 | 3,844 | $79.59 | $305,944 | 134,366 Direct | -2.78% | Disposed | -83.2% (price as of 2026-08-19) |
| June 1, 2021 | TTD | S 10b5-1 | 750 | $600.00 | $450,000 | 13,821 Direct | -5.15% | Disposed | -77.8% (price as of 2026-08-19) |
| June 1, 2021 | TTD | S 10b5-1 | 750 | $600.00 | $450,000 | 7,678 Indirect | -8.90% | Disposed | -77.8% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 18 | $829.46 | $14,930 | 14,096 Direct | -0.13% | Disposed | -83.9% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 129 | $828.44 | $106,869 | 14,114 Direct | -0.91% | Disposed | -83.9% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 53 | $826.68 | $43,814 | 14,243 Direct | -0.37% | Disposed | -83.9% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 182 | $825.87 | $150,308 | 14,296 Direct | -1.26% | Disposed | -83.8% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 210 | $824.80 | $173,208 | 14,478 Direct | -1.43% | Disposed | -83.8% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 208 | $823.83 | $171,357 | 14,688 Direct | -1.40% | Disposed | -83.8% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 175 | $822.33 | $143,908 | 14,896 Direct | -1.16% | Disposed | -83.8% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 84 | $820.73 | $68,941 | 15,071 Direct | -0.55% | Disposed | -83.7% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 54 | $819.22 | $44,238 | 15,155 Direct | -0.36% | Disposed | -83.7% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 86 | $813.94 | $69,999 | 15,209 Direct | -0.56% | Disposed | -83.6% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 84 | $810.31 | $68,066 | 15,295 Direct | -0.55% | Disposed | -83.5% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 163 | $807.15 | $131,565 | 15,379 Direct | -1.05% | Disposed | -83.5% (price as of 2026-08-19) |
| March 1, 2021 | TTD | S 10b5-1 | 54 | $805.09 | $43,475 | 15,542 Direct | -0.35% | Disposed | -83.4% (price as of 2026-08-19) |
| Feb. 22, 2021 | TTD | S | 3,500 | $880.01 | $3,080,035 | 15,596 Direct | -18.33% | Disposed | -84.8% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 3 | $904.06 | $2,712 | 18,000 Direct | -0.02% | Disposed | -85.2% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 42 | $898.05 | $37,718 | 18,003 Direct | -0.23% | Disposed | -85.1% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 42 | $895.95 | $37,630 | 18,045 Direct | -0.23% | Disposed | -85.1% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 1 | $894.18 | $894 | 18,087 Direct | -0.01% | Disposed | -85.1% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 1 | $891.81 | $892 | 18,088 Direct | -0.01% | Disposed | -85.0% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 23 | $890.71 | $20,486 | 18,089 Direct | -0.13% | Disposed | -85.0% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 23 | $889.60 | $20,461 | 18,112 Direct | -0.13% | Disposed | -85.0% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 78 | $888.49 | $69,302 | 18,135 Direct | -0.43% | Disposed | -85.0% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 200 | $886.43 | $177,286 | 18,213 Direct | -1.09% | Disposed | -85.0% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 203 | $885.23 | $179,702 | 18,413 Direct | -1.09% | Disposed | -84.9% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 269 | $884.23 | $237,858 | 18,616 Direct | -1.42% | Disposed | -84.9% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 88 | $883.58 | $77,755 | 18,885 Direct | -0.46% | Disposed | -84.9% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 131 | $881.93 | $115,533 | 18,973 Direct | -0.69% | Disposed | -84.9% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 258 | $880.79 | $227,244 | 19,104 Direct | -1.33% | Disposed | -84.9% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 131 | $879.72 | $115,243 | 19,362 Direct | -0.67% | Disposed | -84.8% (price as of 2026-08-19) |
| Dec. 1, 2020 | TTD | S 10b5-1 | 7 | $878.11 | $6,147 | 19,493 Direct | -0.04% | Disposed | -84.8% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 950 | $797.96 | $758,062 | 19,500 Direct | -4.65% | Disposed | -83.3% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 420 | $797.28 | $334,858 | 20,450 Direct | -2.01% | Disposed | -83.3% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 500 | $796.18 | $398,090 | 20,870 Direct | -2.34% | Disposed | -83.2% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 652 | $794.95 | $518,307 | 21,370 Direct | -2.96% | Disposed | -83.2% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 110 | $793.65 | $87,302 | 22,022 Direct | -0.50% | Disposed | -83.2% (price as of 2026-08-19) |
| Nov. 9, 2020 | TTD | S | 368 | $792.60 | $291,677 | 22,132 Direct | -1.64% | Disposed | -83.2% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 3 | $499.77 | $1,499 | 22,500 Direct | -0.01% | Disposed | -73.3% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 339 | $498.68 | $169,053 | 22,503 Direct | -1.48% | Disposed | -73.2% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 162 | $497.62 | $80,614 | 22,842 Direct | -0.70% | Disposed | -73.2% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 113 | $495.61 | $56,004 | 23,004 Direct | -0.49% | Disposed | -73.1% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 77 | $495.13 | $38,125 | 23,117 Direct | -0.33% | Disposed | -73.1% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 203 | $493.62 | $100,205 | 23,194 Direct | -0.87% | Disposed | -73.0% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 326 | $492.46 | $160,542 | 23,397 Direct | -1.37% | Disposed | -72.9% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 169 | $491.40 | $83,047 | 23,723 Direct | -0.71% | Disposed | -72.9% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 104 | $490.05 | $50,965 | 23,892 Direct | -0.43% | Disposed | -72.8% (price as of 2026-08-19) |
| Sept. 1, 2020 | TTD | S 10b5-1 | 4 | $486.66 | $1,947 | 23,996 Direct | -0.02% | Disposed | -72.6% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 126 | $372.28 | $46,907 | 24,000 Direct | -0.52% | Disposed | -64.2% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 99 | $369.39 | $36,570 | 24,126 Direct | -0.41% | Disposed | -63.9% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 127 | $368.35 | $46,780 | 24,225 Direct | -0.52% | Disposed | -63.8% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 180 | $366.91 | $66,044 | 24,352 Direct | -0.73% | Disposed | -63.6% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 158 | $365.62 | $57,768 | 24,532 Direct | -0.64% | Disposed | -63.5% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 101 | $365.02 | $36,867 | 24,690 Direct | -0.41% | Disposed | -63.5% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 258 | $363.76 | $93,850 | 24,791 Direct | -1.03% | Disposed | -63.3% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 205 | $362.64 | $74,341 | 25,049 Direct | -0.81% | Disposed | -63.2% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 62 | $361.62 | $22,420 | 25,254 Direct | -0.24% | Disposed | -63.1% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 65 | $360.96 | $23,462 | 25,316 Direct | -0.26% | Disposed | -63.0% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 115 | $353.45 | $40,647 | 25,381 Direct | -0.45% | Disposed | -62.3% (price as of 2026-08-19) |
| June 15, 2020 | TTD | S 10b5-1 | 4 | $345.55 | $1,382 | 25,496 Direct | -0.02% | Disposed | -61.4% (price as of 2026-08-19) |
| May 11, 2020 | TTD | S | 2,500 | $305.59 | $763,975 | 24,399 Direct | -9.29% | Disposed | -56.3% (price as of 2026-08-19) |
| Sept. 1, 2001 | TTD | S 10b5-1 | 3,634 | $80.30 | $291,810 | 69,280 Indirect | -4.98% | Disposed | 66.1% (price as of 2026-08-19) |
Showing latest 100 of 212 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Feb. 26, 2018 | TTD | Class B Common Stock | Class A Common Stock (217,880) | — | — | 217,880 | Disposed |
| Feb. 26, 2018 | TTD | Class B Common Stock | Class A Common Stock (746,198) | — | — | 746,198 | Disposed |
| June 2, 2017 | TTD | Class B Common Stock | Class A Common Stock (31,377) | — | — | 31,377 | Disposed |
| June 2, 2017 | TTD | Class B Common Stock | Class A Common Stock (107,463) | — | — | 107,463 | Disposed |
| June 2, 2017 | TTD | Class B Common Stock | Class A Common Stock (31,377) | — | — | 31,377 | Disposed |
| June 2, 2017 | TTD | Class B Common Stock | Class A Common Stock (107,463) | — | — | 107,463 | Disposed |
| May 30, 2017 | TTD | Class B Common Stock | Class A Common Stock (255,475) | — | — | 255,475 | Disposed |
| May 30, 2017 | TTD | Class B Common Stock | Class A Common Stock (874,960) | — | — | 874,960 | Disposed |
| March 3, 2017 | TTD | Class B Common Stock | Class A Common Stock (486,977) | — | — | 486,977 | Disposed |
| March 3, 2017 | TTD | Class B Common Stock | Class A Common Stock (1,667,813) | — | — | 1,667,813 | Disposed |
| Sept. 26, 2016 | TTD | Class B Common Stock | Class A Common Stock (67,794) | — | — | 67,794 | Disposed |
| Sept. 26, 2016 | TTD | Class B Common Stock | Class A Common Stock (1,059,503) | — | — | 1,059,503 | Acquired |
| Sept. 26, 2016 | TTD | Series A-2 Preferred Stock | Class B Common Stock (97,840) | — | — | 293,520 | Disposed |
| Sept. 26, 2016 | TTD | Series A-1 Preferred Stock | Class B Common Stock (361,663) | — | — | 1,084,990 | Disposed |
| Sept. 26, 2016 | TTD | Seed Preferred Stock | Class B Common Stock (600,000) | — | — | 1,800,000 | Disposed |
| Sept. 26, 2016 | TTD | Class B Common Stock | Class A Common Stock (232,185) | — | — | 232,185 | Disposed |
| Sept. 26, 2016 | TTD | Class B Common Stock | Class A Common Stock (3,628,619) | — | — | 3,628,619 | Acquired |
| Sept. 26, 2016 | TTD | Series A-2 Preferred Stock | Class B Common Stock (368,073) | — | — | 1,104,220 | Disposed |
| Sept. 26, 2016 | TTD | Series A-1 Preferred Stock | Class B Common Stock (1,360,546) | — | — | 4,081,640 | Disposed |
| Sept. 26, 2016 | TTD | Seed Preferred Stock | Class B Common Stock (1,900,000) | — | — | 5,700,000 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 6 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Sept. 20, 2016 | TTD | Seed Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |
| Sept. 20, 2016 | TTD | Series A-1 Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |
| Sept. 20, 2016 | TTD | Series A-2 Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |
| Sept. 20, 2016 | TTD | Seed Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |
| Sept. 20, 2016 | TTD | Series A-1 Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |
| Sept. 20, 2016 | TTD | Series A-2 Preferred Stock→ Class B Common Stock [F2,F3] | — | Indirect |