George Turner Ulrich
CIK 1881153 · View on SEC EDGAR ↗
First SEC filing: Sept. 2, 2021 · Latest: Sept. 2, 2021
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Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| March 22, 2024 | PRPL | P | 4,000 | $1.52 | $6,080 | 16,874 Direct | +31.07% | Acquired | -85.3% (price as of 2026-08-21) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 31, 2026 | PRPL | Restricted Stock Units | Class A Common Stock (6,576) | — | — | 6,576 | Disposed |
| March 15, 2026 | PRPL | Performance Stock Units | Class A Common Stock (0) | — | — | 18,875 | Disposed |
| March 15, 2026 | PRPL | Restricted Stock Units | Class A Common Stock (6,292) | — | — | 6,292 | Disposed |
| March 31, 2025 | PRPL | Restricted Stock Units | Class A Common Stock (6,576) | — | — | 6,576 | Disposed |
| March 15, 2025 | PRPL | Performance Stock Units | Class A Common Stock (0) | — | — | 9,037 | Disposed |
| March 15, 2025 | PRPL | Restricted Stock Units | Class A Common Stock (6,292) | — | — | 6,292 | Disposed |
| March 15, 2025 | PRPL | Restricted Stock Units | Class A Common Stock (4,253) | — | — | 4,253 | Disposed |
| June 20, 2024 | PRPL | Restricted Stock Units | Class A Common Stock (19,728) | — | — | 19,728 | Acquired |
| March 15, 2024 | PRPL | Performance Stock Units | Class A Common Stock (0) | — | — | 1,895 | Disposed |
| March 15, 2024 | PRPL | Restricted Stock Units | Class A Common Stock (6,291) | — | — | 6,291 | Disposed |
| March 15, 2024 | PRPL | Restricted Stock Units | Class A Common Stock (4,253) | — | — | 4,253 | Disposed |
| March 15, 2024 | PRPL | Restricted Stock Units | Class A Common Stock (632) | — | — | 632 | Disposed |
| June 20, 2023 | PRPL | Performance Stock Units | Class A Common Stock (18,875) | — | — | 18,875 | Acquired |
| June 20, 2023 | PRPL | Restricted Stock Units | Class A Common Stock (18,875) | — | — | 18,875 | Acquired |
| March 15, 2023 | PRPL | Restricted Stock Units | Class A Common Stock (4,252) | — | — | 4,252 | Disposed |
| March 15, 2023 | PRPL | Restricted Stock Units | Class A Common Stock (632) | — | — | 632 | Disposed |
| May 26, 2022 | PRPL | Performance Stock Units | Class A Common Stock (9,037) | — | — | 9,037 | Acquired |
| May 26, 2022 | PRPL | Restricted Stock Units | Class A Common Stock (12,758) | — | — | 12,758 | Acquired |
| Aug. 11, 2021 | PRPL | Restricted Stock Units | Class A Common Stock (631) | — | — | 631 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 4 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Sept. 2, 2021 | PRPL | Restricted Stock Units→ Class A Common Stock (1,895) | 1,895 | Direct |
| Sept. 2, 2021 | PRPL | Performance Stock Units→ Class A Common Stock (1,895) | 1,895 | Direct |
| Sept. 2, 2021 | PRPL | Employee Stock Option (right to buy)→ Class A Common Stock | — | Direct |
| Sept. 2, 2021 | PRPL | Employee Stock Option (right to buy)→ Class A Common Stock | — | Direct |