your badges 52W Range $2–$23 7% of range Analyst Rating BUY 9 analysts Price Target $25 +660% upside P/E -3.7 ROE 122.7% Net Profit Margin -10.7%

PRPL Stock Snapshot Price, market cap, P/E, EPS, ROE, debt/equity, 52-week range

03
Price $3.29
P/E (TTM) -3.7
EPS (TTM) $-0.88
Revenue (TTM) $453M
ROE (TTM) 122.7%
52W Range $2–$23

PRPL Stock Price Chart Daily OHLCV with technical indicators — pan, zoom, and customize your view

04
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Stock splits 1
Ex-date Split Type
July 20, 2026 1-for-25 Reverse

10-Year Performance Revenue, net income, margins and EPS trends

06
Revenue$469M
2017-12-31 → 2025-12-31
EPS$0.48
2016-12-31 → 2025-12-31
Free Cash Flow$-42M
2018-12-31 → 2025-12-31
Net margin-10.7%
2018-12-31 → 2025-12-31
Valuation & Ratios 07–12

Valuation P/E, P/S, P/B, EV/EBITDA ratios — is the stock expensive or cheap?

Metric 5Y trend PRPL 5Y avg Peer Median Verdict
P/E (TTM) -3.75Y avg ≈-8.8 ≈-8.8 · ·

Peer median is calculated on a standardized basis per metric and may not always match the TTM/MRQ basis shown for this stock.

value · ≈ 5Y avg · industry median · verdict relative to median

Dividends Yield, payout ratio, dividend history, 5Y CAGR

13
Ex-dateAmountCurrencyYield
Apr 27, 2023$0.03USD≈0.03%

Earnings History EPS actual vs estimate, surprise %, beat rate, next earnings date

14
Avg Surprise 22.0%
Next Report Nov 10, 2026
PeriodReportEPS ActualEPS EstSurprise
June 30, 2026 Jul 27, 2026 $-1.52 $-1.91 20.5%
March 31, 2026 May 12, 2026 $-3.25 $-3.25 0.04%
Dec. 31, 2025 $-0.50 $-1.07 53.3%
Sept. 30, 2025 $-2.00 $-2.29 12.9%
June 30, 2025 $-2.75 $-2.70 -1.7%
March 31, 2025 $-0.11 $-0.14 20.1%
Dec. 31, 2024 $-0.07 $-0.14 49.2%

Full Fundamentals All metrics by year — income statement, balance sheet, cash flow

15
Income Statement 17
Metric Trend 202520242023202220212020201920182017
Revenue $469M$488M$511M$573M$725M$648M$428M$286M$197M
Cost of Revenue $280M$307M$339M$365M$431M$343M$239M$173M$112M
Gross Profit $189M$181M$172M$208M$294M$305M$189M$113M$85M
R&D Expense $10M$13M$12M$9M$7M$6M$4M$2M$1M
SG&A Expense $64M$69M$84M$77M$72M$40M$27M$24M$13M
Operating Expenses $232M$273M$286M$251M$318M$234M$173M$129M$94M
Operating Income $-43M$-92M$-114M$-43M$-25M$71M$16M$-17M$-9M
Interest Expense ··$2M$4M$2M$5M$5M$4M$81.0K
Other Non-op $-8M$-6M$-7M$163M$26M$-345M$-47M$-3M$-72.0K
Pretax Income $-51M$-98M$-121M$120M$1M$-274M$-31M$-20M$1M
Income Tax $207.0K$63.0K$8.0K$213M$-2M$-44M$400.0K··
Net Income $-51M$-98M$-121M$-92M$3M$-237M$-23M$-4M$-9M
EPS (Basic) $0.48$0.91$1.17$-1.13$0.05$-6.04$-2.26$-0.51$-1.05
EPS (Diluted) $0.48$0.91$1.17$-1.13$-0.31$-6.04$-2.26$-0.51$-1.05
Shares (Basic) 108,081,000107,139,000103,602,00081,779,00065,928,00039,219,00010,006,000·4,962,000
Shares (Diluted) 108,245,000107,324,000103,936,00081,779,00067,302,00039,219,00010,006,000·17,689,000
EBITDA $-19M$-57M$-89M··$79M$21M$-15M$-2M
Balance Sheet 27
Metric Trend 202520242023202220212020201920182017
Cash & Equivalents $24M$29M$27M$42M$92M$123M$33M$12M$4M
Receivables $41M$33M$38M$35M$25M$29M$29M$10M$4M
Inventory $60M$57M$67M$73M$99M$66M$48M$23M$13M
Prepaid Expense $5M$6M$9M$8M$8M·$4M$2M$2M
Other Current Assets $6M$1M$2M$4M$6M$5M$3M$1M$492.0K
Current Assets $137M$126M$142M$161M$230M$229M$114M$48M$23M
PP&E (Net) $78M$94M$129M$137M$113M$61M$32M$23M$13M
PP&E (Gross) $179M$176M$182M$172M$133M$73M$39M$25M$14M
Accum. Depreciation $101M$82M$53M$36M$21M$12M$7M$3M$876.0K
Goodwill ·$7M·$5M·····
Intangibles $6M$9M$22M$26M$13M$10M$1M$1M$1M
Other Non-current Assets $8M$3M$2M$2M$1M$2M$525.0K$5.0K$22.0K
Total Assets $296M$308M$391M$433M$642M$555M$148M$72M$38M
Accounts Payable $40M$41M$50M$46M$80M$70M$50M$25M$21M
Accrued Liabilities $2M$3M$506.0K··$14M$245.0K$363.0K$177.0K
Current Liabilities $102M$101M$111M$98M$142M$132M$87M$49M$41M
Capital Leases $76M$87M$109M$116M$81M$49M·$117.0K·
Other Non-current Liabilities $2M$2M$2M$19M$12M$7M$9M··
Total Liabilities $326M$288M$275M$258M$496M$487M$176M$74M$52M
Long-term Debt $127M$71M$27M$24M$94M$41M$35M$27M$8M
Total Debt ·$55M$27M··$45M···
Common Stock ···$9.0K$7.0K$6.0K$2.0K··
Paid-in Capital ···$529M$408M$333M$3M$4M·
Retained Earnings $-625M$-574M$-476M$-355M$-262M$-266M$-29M$-4M·
Stockholders' Equity $-30M$20M$115M$174M$146M$67M$-26M$-662.0K·
Liabilities + Equity $296M$308M$391M$433M$642M$555M$148M$72M$38M
Shares Outstanding ········4,841,767
Cash Flow 19
Metric Trend 202520242023202220212020201920182017
D&A $24M$35M$25M$17M$9M$8M$4M$2M$741.0K
Stock-based Comp $2M$3M$5M$3M$3M$2M$10M$487.0K·
Deferred Tax ···$214M$-4M$-18M$-25M··
Amort. of Intangibles $3M$4M$5M$1M$300.0K$2M$700.0K$100.0K·
Other Non-cash $-8M$42M$36M··$326M$13M$-20M·
Operating Cash Flow $-34M$-18M$-55M$-29M$-31M$81M$23M$-22M$5M
CapEx $8M$7M$14M$35M$54M$28M$10M$11M$8M
Investing Cash Flow $-8M$-8M$-16M$-35M$-57M$-39M$-11M$-12M$-9M
Debt Issued ·····$45M···
Net Debt Issued ·····$45M···
Stock Issued ·······$26M·
Stock Repurchased ······$97.0K·$34M
Net Stock Activity ······$-97.0K$26M$-34M
Dividends Paid ···$100.0K·····
Financing Cash Flow $37M$28M$56M$13M$57M$47M$9M$42M$3M
Net Change in Cash ···$-50M$-31M$89M$21M$9M$-420.0K
Taxes Paid $175.0K$317.0K$385.0K$303.0K$-5M$2M$122.0K·$260.0K
Free Cash Flow $-42M$-25M$-69M··$53M$12M$-33M·
Levered FCF ··$-71M··$49M$7M··
Profitability 8
Metric Trend 202520242023202220212020201920182017
Gross Margin 40.2%37.1%33.7%··47.0%44.1%39.4%·
Operating Margin -9.2%-18.9%-22.3%··11.0%3.8%-5.9%·
Net Margin -11.0%-20.1%-23.6%··-36.5%-0.94%-1.5%·
Pretax Margin -10.9%-20.1%-23.7%··-42.2%-2.8%··
EBITDA Margin -4.0%-11.7%-17.4%··12.2%4.8%-5.1%·
ROA -17.0%-28.0%-29.3%··-67.4%-3.7%-7.9%0.58%
ROE 1083.6%-144.4%-83.4%··-1154.5%267.0%1305.7%16.1%
ROIC 145.5%-122.0%-79.9%··53.1%-711.8%·-29.5%
Liquidity & Solvency 5
Metric Trend 202520242023202220212020201920182017
Current Ratio 1.31.31.3··1.71.31.00.1
Quick Ratio 0.60.60.3··1.20.70.50.1
Debt / Equity ·2.70.2··0.7···
LT Debt / Equity ··0.2··0.6···
Interest Coverage ··-57.8··15.33.1-4.5·
Efficiency 3
Metric Trend 202520242023202220212020201920182017
Asset Turnover 1.61.41.2··1.83.95.2·
Inventory Turnover 4.85.04.8··6.16.89.5·
Receivables Turnover 12.613.814.1··22.422.039.6·
Per Share 5
Metric Trend 202520242023202220212020201920182017
Book Value / Share ········$1.03
Revenue / Share $4.33$4.55$4.91··$16.53···
Cash Flow / Share $-0.31$-0.17$-0.53··$2.07··$-0.03
Cash / Share ········$0.05
EPS (TTM) $0.48$0.91$1.17$-1.13$-0.31$-6.04$-2.26$-0.51$-1.05
Growth Rates 4
Metric Trend 202520242023202220212020201920182017
Revenue YoY -3.9%-4.4%-10.9%-20.9%11.8%····
Revenue CAGR 3Y -6.5%-12.4%-7.7%······
Revenue CAGR 5Y -6.3%········
EPS YoY -47.2%-22.2%·······
Valuation (TTM) 9
Metric Trend 202520242023202220212020201920182017
Revenue TTM $469M$488M$511M$573M$725M$648M$428M$286M$197M
Net Income TTM $-51M$-98M$-121M$-92M$3M$-237M$-23M$-4M$-9M
Market Cap ········$49M
P/E 1.40.90.9-4.2-42.8-5.5-3.9-11.5-9.6
P/S ········0.2
P/B ········9.7
P / Cash Flow ········-78.9
Earnings Yield 69.5%116.7%113.6%-23.6%-2.3%-18.3%-25.9%-8.7%-10.4%
Annual Payout ···$100.0K·····

Most recent period on the left · null values shown as ·

Financial Statements Income statement, balance sheet, cash flow — annual, last 5 years

16
Metric 2025-12-312024-12-312023-12-312022-12-312021-12-31
Revenue $469M $488M $511M $573M $725M
Gross Margin % 40.2% 37.1% 33.7% · ·
Operating Margin % -9.2% -18.9% -22.3% · ·
Net Income $-51M $-98M $-121M $-92M $3M
Diluted EPS $0.48 $0.91 $1.17 $-1.13 $-0.31

Institutional owners (13F) 57 filers · $21.7M total · As of Sept. 30, 2026

17

Institutions that report holding this stock in their quarterly SEC Form 13F. Long positions only; a single filer may appear twice for separate option legs. Large offsetting put/call legs typically reflect market-making or hedged inventory, not directional conviction.

Holders 57
Value held $21.7M
New positions 4
Exited positions 11
Institutional activity — Q2 2026 vs prior quarter
New positions Exited positions Increased Decreased Net shares change
4 (-3 vs prior Q) 11 (+2 vs prior Q) 13 (0 vs prior Q) 15 (-5 vs prior Q) -1.4M

Compared to Q1 2026. SEC Form 13F filings are due within 45 days of quarter-end plus a short buffer for late filers — quarters still inside that window are skipped in favor of the most recent fully-reported pair.

Institution Value Shares % of tracked 13F Type
Coliseum Capital Management, LLC $16,727,339 46,855,291 77.01% Shares
VANGUARD GROUP INC $1,792,074 2,593,450 8.25% Shares
VANGUARD CAPITAL MANAGEMENT LLC $789,147 2,210,496 3.63% Shares
BlackRock, Inc. $373,218 1,045,427 1.72% Shares
MILLENNIUM MANAGEMENT LLC $259,859 727,895 1.20% Shares
GEODE CAPITAL MANAGEMENT, LLC $220,638 617,869 1.02% Shares
JACOBS LEVY EQUITY MANAGEMENT, INC $217,120 608,180 1.00% Shares
Shay Capital LLC $132,521 371,207 0.61% Shares
GOLDMAN SACHS GROUP INC $112,768 315,877 0.52% Shares
VANGUARD FIDUCIARY TRUST CO $110,142 308,521 0.51% Shares
Anson Funds Management LP $107,100 300,000 0.49% Shares
CHARLES SCHWAB INVESTMENT MANAGEMENT INC $100,760 282,242 0.46% Shares
Stratos Wealth Partners, LTD. $97,661 273,561 0.45% Shares
STATE STREET CORP $92,762 259,838 0.43% Shares
UBS Group AG $55,751 156,167 0.26% Shares
TUDOR INVESTMENT CORP ET AL $53,782 150,649 0.25% Shares
TWO SIGMA ADVISERS, LP $49,923 72,300 0.23% Shares
Divisadero Street Capital Management, LP $49,482 138,605 0.23% Shares
NORTHERN TRUST CORP $48,946 137,104 0.23% Shares
MML INVESTORS SERVICES, LLC $46,051 128,993 0.21% Shares
Qube Research & Technologies Ltd $42,252 118,352 0.19% Shares
LPL Financial LLC $35,742 100,119 0.16% Shares
BRIDGEWAY CAPITAL MANAGEMENT, LLC $26,775 75,000 0.12% Shares
SIMPLEX TRADING, LLC $21,314 59,705 0.10% Shares
Legacy Investment Solutions, LLC $20,894 28,652 0.10% Shares
Point72 Asia (Singapore) Pte. Ltd. $19,535 20,911 0.09% Shares
MAI Capital Management $17,850 50,000 0.08% Shares
RENAISSANCE TECHNOLOGIES LLC $15,521 43,477 0.07% Shares
Vanguard Global Advisers, LLC $10,724 30,040 0.05% Shares
CITADEL ADVISORS LLC $10,282 28,800 0.05% Call option
Legacy Wealth Managment, LLC/ID $10,220 28,627 0.05% Shares
Caprock Group, LLC $9,789 27,420 0.05% Shares
XTX Topco Ltd $8,455 23,684 0.04% Shares
Cubist Systematic Strategies, LLC $7,498 8,026 0.03% Shares
KESTRA PRIVATE WEALTH SERVICES, LLC $3,844 10,767 0.02% Shares
Tower Research Capital LLC (TRC) $3,742 10,482 0.02% Shares
GROUP ONE TRADING LLC $3,731 10,450 0.02% Shares
Kesler, Norman & Wride, LLC $3,580 10,027 0.02% Shares
OSAIC HOLDINGS, INC. $3,290 9,140 0.02% Shares
JPMORGAN CHASE & CO $3,165 8,356 0.01% Shares
Crewe Advisors LLC $3,160 8,849 0.01% Shares
JONES FINANCIAL COMPANIES LLLP $780 2,000 0.00% Shares
Optiver Holding B.V. $569 1,593 0.00% Shares
MORGAN STANLEY $525 1,471 0.00% Shares
Point72 (DIFC) Ltd $464 497 0.00% Shares
IFP Advisors, Inc $245 844 0.00% Shares
WELLS FARGO & COMPANY/MN $147 413 0.00% Shares
BARCLAYS PLC $140 394 0.00% Shares
Larson Financial Group LLC $105 293 0.00% Shares
BNP PARIBAS FINANCIAL MARKETS $67 188 0.00% Shares

Show all 57 institutional owners →

Activists & 5%+ owners 3 positions

18

Investors who filed SEC Schedule 13D — beneficial ownership above 5% with an intent to influence the issuer (activist stakes, board campaigns, M&A). Each row shows the most recent known state of that filer's position.

Filer Filed Stake Status Purpose Filing
Coliseum Capital Management, LLC, Coliseum Capital, LLC, Coliseum Capital Partners, L.P., Coliseum Capital Co-Invest III, L.P., Adam Gray, Christopher Shackelton ×33 filings May 6, 2025 49.90% Amendment · SEC
InnoHold, LLC, Terry V. Pearce, Tony M. Pearce ×4 filings July 1, 2020 · Initial filing · SEC
Global Partner Sponsor I LLC, Paul Zepf ×2 filings March 30, 2018 · Initial filing · SEC

Purpose is an automated classification of the filer's own stated purpose (SEC Item 4) — not investment advice. "—" means no clear purpose was stated or the text could not be classified.

Company insiders 32 insiders · 18 officers · 12 directors

19
Insider Role Last activity Shares owned Buys 12m Sells 12m Net 12m
Robert Demartini Chief Executive Officer March 31, 2026 M 976,928 0 0 $0
Joseph B Megibow Chief Executive Officer Oct. 1, 2021 A 103,500 0 0 $0
Robert Gerard Lucian Chief Financial Officer May 4, 2026 P 60,000 1 0 $29,400
Todd E. Vogensen Chief Financial Officer March 31, 2026 M 95,432 0 0 $0
Bennett Nussbaum Interim CFO Aug. 19, 2022 A · 0 0 $0
Craig Lee Phillips Chief Financial Officer Sept. 25, 2020 M 3,000 0 0 $0
Mark Anderson Watkins Chief Financial Officer May 30, 2019 D · 0 0 $0
Eric Scott Haynor Chief Operating Officer March 31, 2026 M 260,805 0 0 $0
John A. Legg Chief Operating Officer March 15, 2022 M 3,645 0 0 $0
Jeffery Scott Kerby Chief of Owned Retail March 31, 2026 M 76,643 0 0 $0
Jeffrey Layne Hutchings Chief Innovation Officer March 31, 2026 M 96,947 0 0 $0
George Turner Ulrich Principal Accounting Officer March 31, 2026 M 41,007 0 0 $0
Jack Roddy Chief People Officer March 31, 2025 M 85,833 0 0 $0
Tricia Mcdermott Chief Legal Officer March 14, 2025 M 25,832 0 0 $0
Keira Krausz Chief Marketing Officer June 20, 2024 A 6,829 0 0 $0
Casey Kale Mcgarvey Chief Legal Officer June 20, 2023 A 108,436 0 0 $0
Patrice Ann Varni Chief Marketing Officer Oct. 1, 2022 M 3,123 0 0 $0
Verdi Ray White III Chief Retail Officer May 26, 2022 A 525 0 0 $0
Douglas Scott Peterson Director Nov. 15, 2024 G 3,233,959 0 0 $0
Gary T Dicamillo Director Aug. 28, 2023 P 158,478 0 0 $0
Seth Lane Darling Director June 20, 2023 A 48,765 0 0 $0
Erika Serow Director June 20, 2023 A 31,765 0 0 $0
Carter R Pate Director June 20, 2023 A 48,714 0 0 $0
Claudia Hollingsworth Director June 20, 2023 A 73,598 0 0 $0
Pano Anthos Director April 27, 2023 J 0 0 0 $0
Dawn M. Zier Director April 27, 2023 J 0 0 0 $0
Paul J Zepf Director April 27, 2023 J 0 0 0 $0
Gary Alan Kiedaisch Director March 4, 2022 P 78,443 0 0 $0
Global Partner Sponsor I LLC 10% owner March 27, 2018 J 0 0 0 $0
InnoHold, LLC · Sept. 14, 2020 S 0 0 0 $0
Terry Vernon Pearce · Sept. 14, 2020 S 0 0 0 $0
Tony Marion Pearce · Sept. 14, 2020 S 0 0 0 $0

Insiders from SEC Form 3/4/5 filings; net = open-market P/S only

ETF ownership Held by 2 ETFs

20

Weight reflects direct equity holdings (N-PORT) only; leveraged or derivative-based funds may hold additional swap exposure not shown.

Fund Weight Units As of Source
VXF · VANGUARD INDEX FUNDS 0.00% 599,811 SH Aug. 19, 2026 Daily
VTI · VANGUARD INDEX FUNDS 0.00% 1,610,685 SH Aug. 19, 2026 Daily

PRPL Analyst Consensus Bullish and bearish analyst opinions, 12-month price target, upside

21
rating · 9 analysts BUY
Median target $25.00 +659.9%
2 22.2% Strong Buy
4 44.4% Buy
3 33.3% Hold
0 0.0% Sell
0 0.0% Strong Sell

12-Month Price Target

1 analysts · 2026-10-27

Mean target $25.00 +659.9%

Low$25.00 Mean$25.00 High$25.00

Peer comparison (GICS sub-industry) Key metrics vs sector peers

22

FY basis, prices as of each company's last fiscal year-end close.

Ticker Market Cap P/E Rev YoY Net Margin ROE Gross Margin
PRPL · 1.4 -3.9% -11.0% 1083.6% 40.2%
FLXS $306M 12.3 4.1% 7.2% 21.2% 24.7%
LOVE $195M 47.6 2.4% 0.58% 1.9% 56.4%
BSET $134M 22.2 1.6% 1.8% 3.7% 56.3%
HOFT $143M -5.2 -12.4% -9.7% -14.9% 26.4%
LIVE $56M 3.7 -5.9% 5.1% 27.0% 32.7%

Latest News Recent headlines mentioning this company

23
Purple Innovation CFO Todd Vogensen To Step Down; Robert Lucian To Succeed Nasdaq ·

My Metrics Your personal watchlist — selected rows from Full Fundamentals

26

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Source: SEC 10-Q filed Aug 11, 2026