PRPL Purple Innovation, Inc. - Common Stock

NASDAQ · Consumer products · View on SEC EDGAR ↗
$0.41
Price · May 22, 2026
Fundamentals as of Apr 28, 2026

PRPL Stock Snapshot Price, market cap, P/E, EPS, ROE, debt/equity, 52-week range

Price
$0.41
Market Cap
P/E (TTM)
1.4
EPS (TTM)
$0.48
Revenue (TTM)
$469M
Div Yield
ROE
1083.6%
Debt/Equity
52W Range
$0 – $1

PRPL Stock Price Chart Daily OHLCV with technical indicators — pan, zoom, and customize your view

10-Year Performance Revenue, net income, margins and EPS trends

Revenue & Net Income $469M
9-point trend, +138.1%
2017-12-31 2025-12-31
EPS $0.48
10-point trend, +198.0%
2016-12-31 2025-12-31
Free Cash Flow $-42M
6-point trend, -27.1%
2018-12-31 2025-12-31
Margins -11.0%
6-point trend, +2.1%
2018-12-31 2025-12-31

Valuation P/E, P/S, P/B, EV/EBITDA ratios — is the stock expensive or cheap?

Metric
5Y trend
PRPL
Peer Median
P/E (TTM)
5-point trend, +103.4%
1.4
18.7

Profitability Gross, operating and net margins; ROE, ROA, ROIC

Metric
5Y trend
PRPL
Peer Median
Gross Margin
5-point trend, -8.8%
40.2%
40.4%
Operating Margin
5-point trend, -342.2%
-9.2%
Net Profit Margin
5-point trend, -1067.0%
-11.0%
2.4%
ROA
5-point trend, -363.8%
-17.0%
2.3%
ROE
5-point trend, +305.8%
1083.6%
4.7%
ROIC
5-point trend, +120.4%
145.5%

Financial Health Debt, liquidity, solvency — balance sheet strength

Metric
5Y trend
PRPL
Peer Median
Current Ratio
5-point trend, +2.5%
1.3
1.7
Quick Ratio
5-point trend, -9.7%
0.6

Growth Revenue, EPS and net income growth: YoY, 3Y CAGR, 5Y CAGR

Metric
5Y trend
PRPL
Peer Median
Revenue YoY
5-point trend, -35.3%
-3.9%
Revenue CAGR 3Y
5-point trend, -35.3%
-6.5%
Revenue CAGR 5Y
5-point trend, -35.3%
-6.3%
EPS YoY
5-point trend, +254.8%
-47.2%

Per Share Metrics EPS, book value per share, cash flow per share, dividend per share

Metric
5Y trend
PRPL
Peer Median
EPS (Diluted)
5-point trend, +254.8%
$0.48

Capital Efficiency Asset turnover, inventory turnover, receivables turnover

Metric
5Y trend
PRPL
Peer Median

Dividends Yield, payout ratio, dividend history, 5Y CAGR

Dividend Yield
Payout Ratio
5Y Div CAGR
Ex-dateAmount
April 27, 2023$0.0010

PRPL Analyst Consensus Bullish and bearish analyst opinions, 12-month price target, upside

BUY 10 analysts
  • Strong Buy 2 20.0%
  • Buy 4 40.0%
  • Hold 4 40.0%
  • Sell 0 0.0%
  • Strong Sell 0 0.0%

12-Month Price Target

2 analysts · 2026-05-25
Median target $0.82 +101.2%
Mean target $0.82 +101.2%

Earnings History EPS actual vs estimate, surprise %, beat rate, next earnings date

Avg Surprise
0.02%
Period EPS Actual EPS Est Surprise
March 31, 2026 $-0.13 $-0.13 0.00%
Dec. 31, 2025 $-0.02 $-0.04 0.02%
Sept. 30, 2025 $-0.08 $-0.09 0.01%
June 30, 2025 $-0.11 $-0.11 -0.00%
March 31, 2025 $-0.11 $-0.14 0.03%
Dec. 31, 2024 $-0.07 $-0.14 0.07%

Peer Comparison Key metrics vs sector peers

Ticker Market Cap P/E Rev YoY Net Margin ROE Gross Margin
PRPL 1.4 -3.9% -11.0% 1083.6% 40.2%
ETD $708M 13.9 -4.9% 8.4% 10.7% 60.5%
FLXS $191M 10.1 6.9% 4.6% 12.2% 22.2%
LOVE $195M 47.6 2.4% 0.58% 1.9% 56.4%
HOFT $143M -5.2 -12.4% -9.7% -14.9% 26.4%
BSET $134M 22.2 1.6% 1.8% 3.7% 56.3%
LIVE $56M 3.7 -5.9% 5.1% 27.0% 32.7%

Full Fundamentals All metrics by year — income statement, balance sheet, cash flow

Income Statement 17
Annual Income Statement data for PRPL
Metric Trend 202520242023202220212020201920182017
Revenue 9-point trend, +138.1% $469M $488M $511M $573M $725M $648M $428M $286M $197M
Cost of Revenue 9-point trend, +150.5% $280M $307M $339M $365M $431M $343M $239M $173M $112M
Gross Profit 9-point trend, +121.8% $189M $181M $172M $208M $294M $305M $189M $113M $85M
R&D Expense 9-point trend, +592.4% $10M $13M $12M $9M $7M $6M $4M $2M $1M
SG&A Expense 9-point trend, +380.1% $64M $69M $84M $77M $72M $40M $27M $24M $13M
Operating Expenses 9-point trend, +147.0% $232M $273M $286M $251M $318M $234M $173M $129M $94M
Operating Income 9-point trend, -391.9% $-43M $-92M $-114M $-43M $-25M $71M $16M $-17M $-9M
Interest Expense 7-point trend, +2328.4% · · $2M $4M $2M $5M $5M $4M $81.0K
Other Non-op 9-point trend, -11393.1% $-8M $-6M $-7M $163M $26M $-345M $-47M $-3M $-72.0K
Pretax Income 9-point trend, -4343.5% $-51M $-98M $-121M $120M $1M $-274M $-31M $-20M $1M
Income Tax 7-point trend, -48.2% $207.0K $63.0K $8.0K $213M $-2M $-44M $400.0K · ·
Net Income 9-point trend, -483.0% $-51M $-98M $-121M $-92M $3M $-237M $-23M $-4M $-9M
EPS (Basic) 9-point trend, +145.7% $0.48 $0.91 $1.17 $-1.13 $0.05 $-6.04 $-2.26 $-0.51 $-1.05
EPS (Diluted) 9-point trend, +145.7% $0.48 $0.91 $1.17 $-1.13 $-0.31 $-6.04 $-2.26 $-0.51 $-1.05
Shares (Basic) 8-point trend, +2078.2% 108,081,000 107,139,000 103,602,000 81,779,000 65,928,000 39,219,000 10,006,000 · 4,962,000
Shares (Diluted) 8-point trend, +511.9% 108,245,000 107,324,000 103,936,000 81,779,000 67,302,000 39,219,000 10,006,000 · 17,689,000
EBITDA 7-point trend, -754.3% $-19M $-57M $-89M · · $79M $21M $-15M $-2M
Balance Sheet 27
Annual Balance Sheet data for PRPL
Metric Trend 202520242023202220212020201920182017
Cash & Equivalents 9-point trend, +577.6% $24M $29M $27M $42M $92M $123M $33M $12M $4M
Receivables 9-point trend, +886.9% $41M $33M $38M $35M $25M $29M $29M $10M $4M
Inventory 9-point trend, +347.5% $60M $57M $67M $73M $99M $66M $48M $23M $13M
Prepaid Expense 8-point trend, +204.8% $5M $6M $9M $8M $8M · $4M $2M $2M
Other Current Assets 9-point trend, +1097.4% $6M $1M $2M $4M $6M $5M $3M $1M $492.0K
Current Assets 9-point trend, +496.8% $137M $126M $142M $161M $230M $229M $114M $48M $23M
PP&E (Net) 9-point trend, +479.0% $78M $94M $129M $137M $113M $61M $32M $23M $13M
PP&E (Gross) 9-point trend, +1151.4% $179M $176M $182M $172M $133M $73M $39M $25M $14M
Accum. Depreciation 9-point trend, +11485.2% $101M $82M $53M $36M $21M $12M $7M $3M $876.0K
Goodwill 2-point trend, +40.9% · $7M · $5M · · · · ·
Intangibles 9-point trend, +400.9% $6M $9M $22M $26M $13M $10M $1M $1M $1M
Other Non-current Assets 9-point trend, +36086.4% $8M $3M $2M $2M $1M $2M $525.0K $5.0K $22.0K
Total Assets 9-point trend, +686.6% $296M $308M $391M $433M $642M $555M $148M $72M $38M
Accounts Payable 9-point trend, +90.8% $40M $41M $50M $46M $80M $70M $50M $25M $21M
Accrued Liabilities 7-point trend, +1179.1% $2M $3M $506.0K · · $14M $245.0K $363.0K $177.0K
Current Liabilities 9-point trend, +146.3% $102M $101M $111M $98M $142M $132M $87M $49M $41M
Capital Leases 7-point trend, +64529.1% $76M $87M $109M $116M $81M $49M · $117.0K ·
Other Non-current Liabilities 7-point trend, -79.4% $2M $2M $2M $19M $12M $7M $9M · ·
Total Liabilities 9-point trend, +531.9% $326M $288M $275M $258M $496M $487M $176M $74M $52M
Long-term Debt 9-point trend, +1483.5% $127M $71M $27M $24M $94M $41M $35M $27M $8M
Total Debt 3-point trend, +22.0% · $55M $27M · · $45M · · ·
Common Stock 4-point trend, +350.0% · · · $9.0K $7.0K $6.0K $2.0K · ·
Paid-in Capital 5-point trend, +14386.1% · · · $529M $408M $333M $3M $4M ·
Retained Earnings 8-point trend, -14367.4% $-625M $-574M $-476M $-355M $-262M $-266M $-29M $-4M ·
Stockholders' Equity 8-point trend, -4384.4% $-30M $20M $115M $174M $146M $67M $-26M $-662.0K ·
Liabilities + Equity 9-point trend, +686.6% $296M $308M $391M $433M $642M $555M $148M $72M $38M
Shares Outstanding · · · · · · · · 4,841,767
Cash Flow 19
Annual Cash Flow data for PRPL
Metric Trend 202520242023202220212020201920182017
D&A 9-point trend, +3147.5% $24M $35M $25M $17M $9M $8M $4M $2M $741.0K
Stock-based Comp 8-point trend, +255.0% $2M $3M $5M $3M $3M $2M $10M $487.0K ·
Deferred Tax 4-point trend, +965.0% · · · $214M $-4M $-18M $-25M · ·
Amort. of Intangibles 8-point trend, +3100.0% $3M $4M $5M $1M $300.0K $2M $700.0K $100.0K ·
Other Non-cash 6-point trend, +59.0% $-8M $42M $36M · · $326M $13M $-20M ·
Operating Cash Flow 9-point trend, -776.6% $-34M $-18M $-55M $-29M $-31M $81M $23M $-22M $5M
CapEx 9-point trend, +6.6% $8M $7M $14M $35M $54M $28M $10M $11M $8M
Investing Cash Flow 9-point trend, +5.1% $-8M $-8M $-16M $-35M $-57M $-39M $-11M $-12M $-9M
Debt Issued · · · · · $45M · · ·
Net Debt Issued · · · · · $45M · · ·
Stock Issued · · · · · · · $26M ·
Stock Repurchased 2-point trend, -99.7% · · · · · · $97.0K · $34M
Net Stock Activity 3-point trend, +99.7% · · · · · · $-97.0K $26M $-34M
Dividends Paid · · · $100.0K · · · · ·
Financing Cash Flow 9-point trend, +1031.9% $37M $28M $56M $13M $57M $47M $9M $42M $3M
Net Change in Cash 6-point trend, -11771.9% · · · $-50M $-31M $89M $21M $9M $-420.0K
Taxes Paid 8-point trend, -32.7% $175.0K $317.0K $385.0K $303.0K $-5M $2M $122.0K · $260.0K
Free Cash Flow 6-point trend, -27.1% $-42M $-25M $-69M · · $53M $12M $-33M ·
Levered FCF 3-point trend, -1099.9% · · $-71M · · $49M $7M · ·
Profitability 8
Annual Profitability data for PRPL
Metric Trend 202520242023202220212020201920182017
Gross Margin 6-point trend, +2.1% 40.2% 37.1% 33.7% · · 47.0% 44.1% 39.4% ·
Operating Margin 6-point trend, -55.3% -9.2% -18.9% -22.3% · · 11.0% 3.8% -5.9% ·
Net Margin 6-point trend, -626.5% -11.0% -20.1% -23.6% · · -36.5% -0.94% -1.5% ·
Pretax Margin 5-point trend, -291.1% -10.9% -20.1% -23.7% · · -42.2% -2.8% · ·
EBITDA Margin 6-point trend, +21.2% -4.0% -11.7% -17.4% · · 12.2% 4.8% -5.1% ·
ROA 7-point trend, -3034.5% -17.0% -28.0% -29.3% · · -67.4% -3.7% -7.9% 0.58%
ROE 7-point trend, +6647.5% 1083.6% -144.4% -83.4% · · -1154.5% 267.0% 1305.7% 16.1%
ROIC 6-point trend, +593.5% 145.5% -122.0% -79.9% · · 53.1% -711.8% · -29.5%
Liquidity & Solvency 5
Annual Liquidity & Solvency data for PRPL
Metric Trend 202520242023202220212020201920182017
Current Ratio 7-point trend, +954.6% 1.3 1.3 1.3 · · 1.7 1.3 1.0 0.1
Quick Ratio 7-point trend, +428.9% 0.6 0.6 0.3 · · 1.2 0.7 0.5 0.1
Debt / Equity 3-point trend, +305.8% · 2.7 0.2 · · 0.7 · · ·
LT Debt / Equity 2-point trend, -63.9% · · 0.2 · · 0.6 · · ·
Interest Coverage 4-point trend, -1177.4% · · -57.8 · · 15.3 3.1 -4.5 ·
Efficiency 3
Annual Efficiency data for PRPL
Metric Trend 202520242023202220212020201920182017
Asset Turnover 6-point trend, -70.3% 1.6 1.4 1.2 · · 1.8 3.9 5.2 ·
Inventory Turnover 6-point trend, -49.7% 4.8 5.0 4.8 · · 6.1 6.8 9.5 ·
Receivables Turnover 6-point trend, -68.2% 12.6 13.8 14.1 · · 22.4 22.0 39.6 ·
Per Share 5
Annual Per Share data for PRPL
Metric Trend 202520242023202220212020201920182017
Book Value / Share · · · · · · · · $1.03
Revenue / Share 4-point trend, -73.8% $4.33 $4.55 $4.91 · · $16.53 · · ·
Cash Flow / Share 5-point trend, -795.4% $-0.31 $-0.17 $-0.53 · · $2.07 · · $-0.03
Cash / Share · · · · · · · · $0.05
EPS (TTM) 9-point trend, +145.7% $0.48 $0.91 $1.17 $-1.13 $-0.31 $-6.04 $-2.26 $-0.51 $-1.05
Growth Rates 4
Annual Growth Rates data for PRPL
Metric Trend 202520242023202220212020201920182017
Revenue YoY 5-point trend, -133.3% -3.9% -4.4% -10.9% -20.9% 11.8% · · · ·
Revenue CAGR 3Y 3-point trend, +15.3% -6.5% -12.4% -7.7% · · · · · ·
Revenue CAGR 5Y -6.3% · · · · · · · ·
EPS YoY 2-point trend, -112.6% -47.2% -22.2% · · · · · · ·
Valuation (TTM) 9
Annual Valuation (TTM) data for PRPL
Metric Trend 202520242023202220212020201920182017
Revenue TTM 9-point trend, +138.1% $469M $488M $511M $573M $725M $648M $428M $286M $197M
Net Income TTM 9-point trend, -483.0% $-51M $-98M $-121M $-92M $3M $-237M $-23M $-4M $-9M
Market Cap · · · · · · · · $49M
P/E 9-point trend, +115.0% 1.4 0.9 0.9 -4.2 -42.8 -5.5 -3.9 -11.5 -9.6
P/S · · · · · · · · 0.2
P/B · · · · · · · · 9.7
P / Cash Flow · · · · · · · · -78.9
Earnings Yield 9-point trend, +764.7% 69.5% 116.7% 113.6% -23.6% -2.3% -18.3% -25.9% -8.7% -10.4%
Annual Payout · · · $100.0K · · · · ·

Financial Statements Income statement, balance sheet, cash flow — annual, last 5 years

Income Statement
2025-12-312024-12-312023-12-312022-12-312021-12-31
Revenue $469M$488M$511M$573M$725M
Gross Margin % 40.2%37.1%33.7%
Operating Margin % -9.2%-18.9%-22.3%
Net Income $-51M$-98M$-121M$-92M$3M
Diluted EPS $0.48$0.91$1.17$-1.13$-0.31
Balance Sheet
2025-12-312024-12-312023-12-312022-12-312021-12-31
Debt / Equity 2.70.2
Current Ratio 1.31.31.3
Quick Ratio 0.60.60.3
Cash Flow
2025-12-312024-12-312023-12-312022-12-312021-12-31
Free Cash Flow $-42M$-25M$-69M

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