Gisel Ruiz
CIK 1818779 · View on SEC EDGAR ↗
Insider
First SEC filing: July 30, 2020 · Latest: June 12, 2026
On this page
Insider at
Insider transactions
1 buys (P)
0 sells (S)
Net:
$50,008
+ 10 non-open-market transactions below
Avg return of open purchases vs now:
31.5%
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
10 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 13, 2026 | VITL | P | 6,151 | $8.13 | $50,008 | 46,549 Direct | +15.23% | Acquired | 31.5% (price as of 2026-08-19) |
| Aug. 4, 2020 | VITL | P | 9,000 | $22.00 | $198,000 | 16,500 Direct | +120.00% | Acquired | -51.4% (price as of 2026-08-19) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| June 10, 2026 | ULTA | Restricted Stock Units | Common Stock (404) | $0.00 | — | 404 | Acquired |
| June 11, 2025 | ULTA | Restricted Stock Units | Common Stock (383) | $0.00 | — | 383 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 30, 2020 | VITL | Stock Option (right to buy)→ Common Stock (17,136) | 17,136 | Direct |