Gisel Ruiz
Insider
First SEC filing: July 30, 2020 · Latest: June 12, 2026
Insider at
Insider transactions
1 buys (P)
0 sells (S)
Net: $50,008
Avg return of open purchases vs now: 11.4%
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| June 10, 2026 | VITL | A | 10,436 | · | · | 56,985 Direct | +22.42% | Acquired | (price as of 2026-10-02) |
| June 10, 2026 | ULTA | A | 404 | · | · | 787 Direct | +105.48% | Acquired | (price as of 2026-10-02) |
| May 13, 2026 | VITL | P | 6,151 | $8.13 | $50,008 | 46,549 Direct | +15.23% | Acquired | 11.4% (price as of 2026-10-02) |
| Nov. 20, 2025 | CBRL | A | 5,390 | · | · | 13,213 Direct | +68.90% | Acquired | (price as of 2026-10-02) |
| June 11, 2025 | VITL | A | 3,423 | · | · | 40,398 Direct | +9.26% | Acquired | (price as of 2026-10-02) |
| June 11, 2025 | ULTA | A | 383 | · | · | 383 Direct | · | Acquired | (price as of 2026-10-02) |
| Nov. 21, 2024 | CBRL | A | 2,938 | · | · | 7,823 Direct | +60.14% | Acquired | (price as of 2026-10-02) |
| June 12, 2024 | VITL | A | 2,136 | · | · | 36,975 Direct | +6.13% | Acquired | (price as of 2026-10-02) |
| June 11, 2024 | ULTA | A | 452 | · | · | 1,363 Direct | +49.62% | Acquired | (price as of 2026-10-02) |
| Nov. 16, 2023 | CBRL | A | 1,880 | · | · | 4,885 Direct | +62.56% | Acquired | (price as of 2026-10-02) |
| June 7, 2023 | VITL | A | 6,086 | · | · | 34,839 Direct | +21.17% | Acquired | (price as of 2026-10-02) |
| June 1, 2023 | ULTA | A | 397 | · | · | 911 Direct | +77.24% | Acquired | (price as of 2026-10-02) |
| Nov. 17, 2022 | CBRL | A | 1,210 | · | · | 3,005 Direct | +67.41% | Acquired | (price as of 2026-10-02) |
| June 8, 2022 | VITL | A | 8,782 | · | · | 28,753 Direct | +43.97% | Acquired | (price as of 2026-10-02) |
| June 1, 2022 | ULTA | A | 393 | · | · | 514 Direct | +324.79% | Acquired | (price as of 2026-10-02) |
| Feb. 16, 2022 | ULTA | A | 121 | · | · | 121 Direct | · | Acquired | (price as of 2026-10-02) |
| Nov. 18, 2021 | CBRL | A | 841 | · | · | 1,795 Direct | +88.16% | Acquired | (price as of 2026-10-02) |
| June 9, 2021 | VITL | A | 3,471 | · | · | 19,971 Direct | +21.04% | Acquired | (price as of 2026-10-02) |
| Nov. 19, 2020 | CBRL | A | 791 | · | · | 954 Direct | +485.28% | Acquired | (price as of 2026-10-02) |
| Sept. 17, 2020 | CBRL | A | 163 | · | · | 163 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 4, 2020 | VITL | P | 9,000 | $22.00 | $198,000 | 16,500 Direct | +120.00% | Acquired | -58.8% (price as of 2026-10-02) |
| Aug. 3, 2020 | VITL | A | 7,500 | · | · | 7,500 Direct | · | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| June 10, 2026 | ULTA | Restricted Stock Units | Common Stock | $0.00 | · | 404 | Acquired |
| June 11, 2025 | ULTA | Restricted Stock Units | Common Stock | $0.00 | · | 383 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| July 30, 2020 | VITL | Stock Option (right to buy) | 17,136 | Direct |