InnoHold, LLC
Insider
First SEC filing: Feb. 15, 2018 · Latest: Jan. 17, 2020
Insider at
Insider transactions
0 buys (P)
0 sells (S)
Net: $0
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Sept. 14, 2020 | PRPL | S | 13,600,000 | $18.50 | $251,600,000 | 0 Direct | -100.00% | Disposed | -99.5% (price as of 2026-10-02) |
| Aug. 20, 2020 | PRPL | C | 16,750,450 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-02) |
| Aug. 20, 2020 | PRPL | S | 3,150,450 | $20.20 | $63,639,090 | 13,600,000 Direct | -18.81% | Disposed | -99.6% (price as of 2026-10-02) |
| Aug. 20, 2020 | PRPL | C | 16,750,450 | · | · | 16,750,450 Direct | · | Acquired | (price as of 2026-10-02) |
| June 1, 2020 | PRPL | C | 1,618,405 | · | · | 16,750,450 Direct | -8.81% | Disposed | (price as of 2026-10-02) |
| June 1, 2020 | PRPL | S | 1,618,405 | $10.50 | $16,993,252 | 0 Direct | -100.00% | Disposed | -99.2% (price as of 2026-10-02) |
| June 1, 2020 | PRPL | C | 1,618,405 | · | · | 1,618,405 Direct | · | Acquired | (price as of 2026-10-02) |
| May 19, 2020 | PRPL | C | 10,789,372 | · | · | 18,368,855 Direct | -37.00% | Disposed | (price as of 2026-10-02) |
| May 19, 2020 | PRPL | S | 10,789,372 | $10.50 | $113,288,406 | 0 Direct | -100.00% | Disposed | -99.2% (price as of 2026-10-02) |
| May 19, 2020 | PRPL | C | 10,789,372 | · | · | 10,789,372 Direct | · | Acquired | (price as of 2026-10-02) |
| Dec. 17, 2019 | PRPL | C | 1,500,000 | · | · | 30,058,701 Direct | -4.75% | Disposed | (price as of 2026-10-02) |
| Dec. 17, 2019 | PRPL | S | 1,500,000 | $7.00 | $10,500,000 | 0 Direct | -100.00% | Disposed | -98.8% (price as of 2026-10-02) |
| Dec. 17, 2019 | PRPL | C | 1,500,000 | · | · | 1,500,000 Direct | · | Acquired | (price as of 2026-10-02) |
| Nov. 19, 2019 | PRPL | C | 7,552,136 | · | · | 31,558,701 Direct | -19.31% | Disposed | (price as of 2026-10-02) |
| Nov. 19, 2019 | PRPL | S | 7,552,136 | $7.00 | $52,864,952 | 0 Direct | -100.00% | Disposed | -98.8% (price as of 2026-10-02) |
| Nov. 19, 2019 | PRPL | C | 7,552,136 | · | · | 7,552,136 Direct | · | Acquired | (price as of 2026-10-02) |
| Aug. 13, 2019 | PRPL | J | 609,581 | · | · | 39,110,837 Direct | -1.53% | Disposed | (price as of 2026-10-02) |
| July 29, 2019 | PRPL | J | 208,662 | · | · | 39,720,418 Direct | -0.52% | Disposed | (price as of 2026-10-02) |
| June 25, 2019 | PRPL | J | 1,694,374 | · | · | 39,929,080 Direct | -4.07% | Disposed | (price as of 2026-10-02) |
| June 25, 2019 | PRPL | J | 1,694,367 | · | · | 39,929,087 Direct | -4.07% | Disposed | (price as of 2026-10-02) |
| Dec. 27, 2018 | PRPL | J | 2,447,864 | · | · | 41,623,454 Direct | -5.55% | Disposed | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Aug. 20, 2020 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 16,750,450 | Disposed |
| June 1, 2020 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 1,618,405 | Disposed |
| May 19, 2020 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 10,789,372 | Disposed |
| Dec. 17, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 1,500,000 | Disposed |
| Nov. 19, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 7,552,136 | Disposed |
| Aug. 13, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 609,581 | Disposed |
| July 29, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 208,662 | Disposed |
| June 25, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 1,694,374 | Disposed |
| June 25, 2019 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 1,694,367 | Disposed |
| Dec. 27, 2018 | PRPL | Class B Common Stock | Class A Common Stock | · | · | 2,447,864 | Disposed |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Feb. 15, 2018 | PRPL | Class B Common Stock | 44,071,318 | Direct |