InnoHold, LLC

CIK 1731293 · View on SEC EDGAR ↗

Insider

First SEC filing: Feb. 15, 2018 · Latest: Jan. 17, 2020

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Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 15 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

15 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
Sept. 14, 2020 PRPL S 13,600,000 $18.50 $251,600,000 0 Direct -100.00% Disposed -98.8% (price as of 2026-08-20)
Aug. 20, 2020 PRPL S 3,150,450 $20.20 $63,639,090 13,600,000 Direct -18.81% Disposed -98.9% (price as of 2026-08-20)
June 1, 2020 PRPL S 1,618,405 $10.50 $16,993,252 0 Direct -100.00% Disposed -97.8% (price as of 2026-08-20)
May 19, 2020 PRPL S 10,789,372 $10.50 $113,288,406 0 Direct -100.00% Disposed -97.8% (price as of 2026-08-20)
Dec. 17, 2019 PRPL S 1,500,000 $7.00 $10,500,000 0 Direct -100.00% Disposed -96.7% (price as of 2026-08-20)
Nov. 19, 2019 PRPL S 7,552,136 $7.00 $52,864,952 0 Direct -100.00% Disposed -96.7% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
Aug. 20, 2020 PRPL Class B Common Stock Class A Common Stock (16,750,450) — — 16,750,450 Disposed
June 1, 2020 PRPL Class B Common Stock Class A Common Stock (1,618,405) — — 1,618,405 Disposed
May 19, 2020 PRPL Class B Common Stock Class A Common Stock (10,789,372) — — 10,789,372 Disposed
Dec. 17, 2019 PRPL Class B Common Stock Class A Common Stock (1,500,000) — — 1,500,000 Disposed
Nov. 19, 2019 PRPL Class B Common Stock Class A Common Stock (7,552,136) — — 7,552,136 Disposed
Aug. 13, 2019 PRPL Class B Common Stock Class A Common Stock (609,581) — — 609,581 Disposed
July 29, 2019 PRPL Class B Common Stock Class A Common Stock (208,662) — — 208,662 Disposed
June 25, 2019 PRPL Class B Common Stock Class A Common Stock — — 1,694,374 Disposed
June 25, 2019 PRPL Class B Common Stock Class A Common Stock (1,694,367) — — 1,694,367 Disposed
Dec. 27, 2018 PRPL Class B Common Stock Class A Common Stock (2,447,864) — — 2,447,864 Disposed

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 1 holding

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
Feb. 15, 2018 PRPL Class B Common Stock→ Class A Common Stock (44,071,318) 44,071,318 Direct