J. William Gurley

CIK 1190191 · View on SEC EDGAR ↗

Activist

First SEC filing: Feb. 14, 2025 · Latest: Feb. 14, 2025

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Insider at

Insider transactions

0 buys (P) 0 sells (S) Net: $0 + 63 non-open-market transactions below last 12 months, based on the transactions shown below

Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted

63 other filings hidden
Date Ticker Code Shares Price Value Owned after Δ own A/D vs now
Aug. 9, 2022 AMPL S 2,100 $17.93 $37,653 0 Indirect -100.00% Disposed -29.2% (price as of 2026-08-20)
Aug. 9, 2022 AMPL S 3,914 $17.27 $67,595 2,100 Indirect -65.08% Disposed -26.5% (price as of 2026-08-20)
July 8, 2022 SFIX P 1,000,000 $5.43 $5,430,000 2,149,762 Direct +86.97% Acquired -39.5% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 7,619 $71.98 $548,416 500 Indirect -93.84% Disposed -82.4% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 54,173 $70.64 $3,826,781 8,119 Indirect -86.97% Disposed -82.0% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 73,628 $69.93 $5,148,806 62,292 Indirect -54.17% Disposed -81.8% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 4,800 $68.69 $329,712 135,920 Indirect -3.41% Disposed -81.5% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 2,100 $67.60 $141,960 140,720 Indirect -1.47% Disposed -81.2% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 2 $72.24 $144 0 Indirect -100.00% Disposed -82.4% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 3,202 $71.83 $230,000 2 Indirect -99.94% Disposed -82.3% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 1,000 $70.68 $70,680 3,204 Indirect -23.79% Disposed -82.0% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 5,358 $68.67 $367,934 4,204 Indirect -56.03% Disposed -81.5% (price as of 2026-08-20)
Nov. 16, 2021 AMPL S 2,258 $67.49 $152,392 9,562 Indirect -19.10% Disposed -81.2% (price as of 2026-08-20)
Oct. 4, 2021 AMPL S 95,210 $54.05 $5,146,100 0 Indirect -100.00% Disposed -76.5% (price as of 2026-08-20)
Oct. 4, 2021 AMPL S 7,880 $54.05 $425,914 0 Indirect -100.00% Disposed -76.5% (price as of 2026-08-20)
April 9, 2020 SFIX P 700 $16.92 $11,844 1,000,000 Indirect +0.07% Acquired -80.6% (price as of 2026-08-20)
April 9, 2020 SFIX P 552,539 $16.35 $9,034,013 999,300 Indirect +123.68% Acquired -79.9% (price as of 2026-08-20)
April 9, 2020 SFIX P 352,339 $15.26 $5,376,693 446,761 Indirect +373.15% Acquired -78.5% (price as of 2026-08-20)
April 9, 2020 SFIX P 94,422 $14.67 $1,385,171 94,422 Indirect — Acquired -77.6% (price as of 2026-08-20)
March 12, 2020 SFIX P 33,518 $13.26 $444,449 944,507 Direct +3.68% Acquired -75.2% (price as of 2026-08-20)
March 12, 2020 SFIX P 216,482 $12.68 $2,744,992 910,989 Direct +31.17% Acquired -74.1% (price as of 2026-08-20)
Oct. 10, 2019 SFIX P 19,000 $20.90 $397,100 694,507 Direct +2.81% Acquired -84.3% (price as of 2026-08-20)
Oct. 10, 2019 SFIX P 131,000 $20.82 $2,727,420 675,507 Direct +24.06% Acquired -84.2% (price as of 2026-08-20)

P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding

Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.

Derivative holdings (Form 4 Table II)

Options, RSUs and convertible securities reported on Form 4 Table II.

Date Ticker Security Underlying Exercise price Expiration Shares A/D
June 30, 2026 NXDR Restricted Stock Units (RSU) Class A Common Stock (6,536) — — 6,536 Disposed
Nov. 5, 2021 NXDR Class B Common Stock Class A Common Stock (2,285,217) — — 2,285,217 Acquired
Nov. 5, 2021 NXDR Class B Common Stock Class A Common Stock (50,364,713) — — 50,364,713 Acquired
Sept. 22, 2021 SFIX Class B Common Stock Class A Common Stock (2,734,414) — — 2,734,414 Disposed
June 22, 2021 SFIX Class B Common Stock Class A Common Stock (1,816,532) — — 1,816,532 Disposed
June 22, 2021 SFIX Class B Common Stock Class A Common Stock (283,468) — — 283,468 Disposed
June 11, 2019 SFIX Class B Common Stock Class A Common Stock (539,940) — — 539,940 Disposed
June 11, 2019 SFIX Class B Common Stock Class A Common Stock (3,460,060) — — 3,460,060 Disposed
March 12, 2019 SFIX Class B Common Stock Class A Common Stock (539,940) — — 539,940 Disposed
March 12, 2019 SFIX Class B Common Stock Class A Common Stock (3,460,060) — — 3,460,060 Disposed
Oct. 4, 2018 SFIX Class B Common Stock Class A Common Stock (404,955) — — 404,955 Disposed
Oct. 4, 2018 SFIX Class B Common Stock Class A Common Stock (2,595,045) — — 2,595,045 Disposed
June 11, 2018 SFIX Class B Common Stock Class A Common Stock (404,955) — — 404,955 Disposed
June 11, 2018 SFIX Class B Common Stock Class A Common Stock (2,595,045) — — 2,595,045 Disposed
Nov. 21, 2017 SFIX Class B Common Stock Class A Common Stock (3,026,665) — — 3,026,665 Acquired
Nov. 21, 2017 SFIX Class B Common Stock Class A Common Stock (19,395,570) — — 19,395,570 Acquired
Nov. 21, 2017 SFIX Series C Preferred Stock Class B Common Stock (3,026,665) — — 3,026,665 Disposed
Nov. 21, 2017 SFIX Series C Preferred Stock Class B Common Stock (1,513,330) — — 1,513,330 Disposed
Nov. 21, 2017 SFIX Series B Preferred Stock Class B Common Stock (17,882,240) — — 17,882,240 Disposed
March 2, 2015 ZG Stock Option (Right to Buy) Class A Common Stock (3,145) $114.50 March 2, 2022 3,145 Acquired
Feb. 17, 2015 ZG Stock Option (right to buy) Class A Common Stock (4,602) $82.74 March 3, 2021 4,602 Acquired
Feb. 17, 2015 ZG Stock Option (right to buy) Class A Common Stock (6,138) $45.59 March 1, 2020 6,138 Acquired
Feb. 17, 2015 ZG Stock Option (right to buy) Class A Common Stock (9,001) $31.02 March 1, 2019 9,001 Acquired

Exercise/conversion price is blank when not applicable (e.g. RSUs).

Initial ownership (Form 3) 6 holdings

Securities held when first becoming an insider, per SEC Form 3.

Date Ticker Security Shares Ownership
Jan. 12, 2024 ZG Class C Capital Stock 74,243 Indirect
Jan. 12, 2024 ZG Class A Common Stock 71,270 Indirect
Nov. 16, 2017 SFIX Series B Preferred Stock→ Class B Common Stock [F2,F3] (17,882,240) 17,882,240 Indirect
Nov. 16, 2017 SFIX Series C Preferred Stock→ Class B Common Stock [F2,F3] (1,513,330) 1,513,330 Indirect
Nov. 16, 2017 SFIX Series C Preferred Stock→ Class B Common Stock [F2,F3] (3,026,665) 3,026,665 Indirect
May 15, 2012 UI Common Stock 5,000 Direct