Joanna Coles
CIK 1699323 · View on SEC EDGAR ↗
First SEC filing: March 1, 2017 · Latest: March 1, 2017
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Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Dec. 9, 2024 | SNAP | S 10b5-1 | 303 | $12.50 | $3,788 | 52,792 Direct | -0.57% | Disposed | -58.1% (price as of 2026-08-20) |
| Nov. 14, 2024 | SONO | S 10b5-1 | 905 | $15.45 | $13,982 | 20,044 Direct | -4.32% | Disposed | 4.8% (price as of 2026-08-20) |
| Nov. 11, 2024 | SNAP | S 10b5-1 | 1,666 | $12.13 | $20,209 | 53,095 Direct | -3.04% | Disposed | -56.8% (price as of 2026-08-20) |
| Oct. 30, 2024 | SNAP | S 10b5-1 | 6,434 | $12.00 | $77,208 | 54,761 Direct | -10.51% | Disposed | -56.4% (price as of 2026-08-20) |
| July 11, 2024 | SNAP | S 10b5-1 | 1,188 | $16.88 | $20,053 | 45,304 Direct | -2.56% | Disposed | -69.0% (price as of 2026-08-20) |
| July 11, 2024 | SONO | S 10b5-1 | 905 | $15.00 | $13,575 | 20,949 Direct | -4.14% | Disposed | 7.9% (price as of 2026-08-20) |
| June 11, 2024 | SNAP | S 10b5-1 | 3,950 | $15.17 | $59,922 | 46,492 Direct | -7.83% | Disposed | -65.5% (price as of 2026-08-20) |
| June 4, 2024 | SONO | S 10b5-1 | 905 | $15.73 | $14,236 | 21,854 Direct | -3.98% | Disposed | 2.9% (price as of 2026-08-20) |
| May 6, 2024 | SONO | S 10b5-1 | 905 | $17.23 | $15,593 | 22,759 Direct | -3.82% | Disposed | -6.1% (price as of 2026-08-20) |
| April 4, 2024 | SONO | S 10b5-1 | 905 | $19.16 | $17,340 | 23,664 Direct | -3.68% | Disposed | -15.5% (price as of 2026-08-20) |
| March 4, 2024 | SONO | S 10b5-1 | 905 | $19.35 | $17,512 | 13,913 Direct | -6.11% | Disposed | -16.4% (price as of 2026-08-20) |
| Feb. 5, 2024 | SONO | S 10b5-1 | 905 | $15.82 | $14,317 | 14,818 Direct | -5.76% | Disposed | 2.3% (price as of 2026-08-20) |
| Jan. 3, 2024 | SONO | S 10b5-1 | 905 | $16.30 | $14,752 | 15,723 Direct | -5.44% | Disposed | -0.7% (price as of 2026-08-20) |
| Dec. 4, 2023 | SONO | S 10b5-1 | 905 | $15.66 | $14,172 | 16,628 Direct | -5.16% | Disposed | 3.4% (price as of 2026-08-20) |
| Nov. 29, 2023 | SONO | S 10b5-1 | 2,715 | $15.00 | $40,725 | 17,533 Direct | -13.41% | Disposed | 7.9% (price as of 2026-08-20) |
| July 25, 2022 | SNAP | S 10b5-1 | 20,000 | $10.00 | $200,000 | 27,041 Direct | -42.52% | Disposed | -47.7% (price as of 2026-08-20) |
| Oct. 14, 2021 | SNAP | S 10b5-1 | 1,893 | $76.88 | $145,534 | 37,927 Direct | -4.75% | Disposed | -93.2% (price as of 2026-08-20) |
| Sept. 14, 2021 | SNAP | S 10b5-1 | 1,993 | $71.75 | $142,998 | 39,820 Direct | -4.77% | Disposed | -92.7% (price as of 2026-08-20) |
| Aug. 13, 2021 | SNAP | S 10b5-1 | 1,792 | $75.29 | $134,920 | 41,813 Direct | -4.11% | Disposed | -93.0% (price as of 2026-08-20) |
| July 14, 2021 | SNAP | S 10b5-1 | 1,887 | $64.53 | $121,768 | 41,640 Direct | -4.34% | Disposed | -91.9% (price as of 2026-08-20) |
| June 14, 2021 | SNAP | S 10b5-1 | 1,986 | $64.57 | $128,236 | 43,527 Direct | -4.36% | Disposed | -91.9% (price as of 2026-08-20) |
| May 14, 2021 | SNAP | S 10b5-1 | 2,091 | $51.36 | $107,394 | 45,513 Direct | -4.39% | Disposed | -89.8% (price as of 2026-08-20) |
| April 14, 2021 | SNAP | S 10b5-1 | 2,201 | $64.16 | $141,216 | 47,604 Direct | -4.42% | Disposed | -91.8% (price as of 2026-08-20) |
| March 15, 2021 | SNAP | S 10b5-1 | 2,317 | $62.50 | $144,812 | 49,805 Direct | -4.45% | Disposed | -91.6% (price as of 2026-08-20) |
| Feb. 8, 2021 | SNAP | S 10b5-1 | 2,438 | $63.39 | $154,545 | 52,122 Direct | -4.47% | Disposed | -91.7% (price as of 2026-08-20) |
| Sept. 14, 2020 | SNAP | S 10b5-1 | 5,418 | $23.66 | $128,190 | 54,560 Direct | -9.03% | Disposed | -77.9% (price as of 2026-08-20) |
| Aug. 13, 2020 | SNAP | S 10b5-1 | 5,027 | $22.00 | $110,594 | 59,978 Direct | -7.73% | Disposed | -76.2% (price as of 2026-08-20) |
| July 13, 2020 | SNAP | S 10b5-1 | 5,586 | $25.77 | $143,951 | 59,205 Direct | -8.62% | Disposed | -79.7% (price as of 2026-08-20) |
| June 15, 2020 | SNAP | S 10b5-1 | 6,206 | $19.81 | $122,941 | 64,791 Direct | -8.74% | Disposed | -73.6% (price as of 2026-08-20) |
| May 13, 2020 | SNAP | S 10b5-1 | 6,896 | $17.40 | $119,990 | 70,997 Direct | -8.85% | Disposed | -69.9% (price as of 2026-08-20) |
| July 24, 2019 | SNAP | S 10b5-1 | 5,631 | $17.00 | $95,727 | 77,893 Direct | -6.74% | Disposed | -69.2% (price as of 2026-08-20) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| May 12, 2023 | BARK | Warrants | Common Stock | $11.50 | June 1, 2026 | 2,279,000 | Disposed |
| Aug. 11, 2022 | BARK | Restricted Stock Unit | Common Stock (36,363) | — | — | 36,363 | Disposed |
| July 20, 2022 | SNAP | Option (right to buy) | Class A Common Stock (14,864) | $15.03 | July 19, 2032 | 14,864 | Acquired |
| July 21, 2021 | SNAP | Option (right to buy) | Class A Common Stock (4,044) | $62.73 | July 20, 2031 | 4,044 | Acquired |
| July 19, 2020 | SNAP | Option (right to buy) | Class A Common Stock (10,612) | $24.24 | July 18, 2030 | 10,612 | Acquired |
| July 18, 2019 | SNAP | Option (right to buy) | Class A Common Stock (16,802) | $14.69 | July 17, 2029 | 16,802 | Acquired |
| Aug. 2, 2018 | SNAP | Option (right to buy) | Class A Common Stock (19,231) | $12.47 | Aug. 1, 2028 | 19,231 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 1 holding
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| March 1, 2017 | SNAP | Class A Common Stock | 65,106 | Direct |