John P. Bailey
First SEC filing: Sept. 18, 2025 · Latest: Sept. 18, 2025
Insider at
Insider transactions
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 15, 2026 | PTRN | A | 11,356 | · | · | 11,356 Direct | · | Acquired | (price as of 2026-10-02) |
| March 11, 2019 | ELF | S 10b5-1 | 35,822 | $8.05 | $288,367 | 258,630 Direct | -12.17% | Disposed | 1200.4% (price as of 2026-10-02) |
| March 8, 2019 | ELF | M | 16,655 | $1.84 | $30,645 | 311,107 Direct | +5.66% | Acquired | 5589.1% (price as of 2026-10-02) |
| March 8, 2019 | ELF | S 10b5-1 | 16,655 | $7.83 | $130,409 | 294,452 Direct | -5.35% | Disposed | 1236.9% (price as of 2026-10-02) |
| March 8, 2019 | ELF | M 10b5-1 | 16,655 | $1.84 | $30,645 | 0 Direct | -100.00% | Disposed | 5589.1% (price as of 2026-10-02) |
| March 5, 2019 | ELF | S | 19,086 | $7.92 | $151,161 | 294,452 Direct | -6.09% | Disposed | 1221.7% (price as of 2026-10-02) |
| Feb. 25, 2019 | ELF | S 10b5-1 | 30,300 | $9.58 | $290,274 | 313,538 Direct | -8.81% | Disposed | 992.7% (price as of 2026-10-02) |
| Feb. 11, 2019 | ELF | S 10b5-1 | 39,325 | $9.35 | $367,689 | 0 Indirect | -100.00% | Disposed | 1019.6% (price as of 2026-10-02) |
| Jan. 23, 2019 | ELF | S 10b5-1 | 86,600 | $8.19 | $709,254 | 39,325 Indirect | -68.77% | Disposed | 1178.1% (price as of 2026-10-02) |
| Jan. 9, 2019 | ELF | M 10b5-1 | 21,475 | $1.84 | $39,514 | 365,313 Direct | +6.25% | Acquired | 5589.1% (price as of 2026-10-02) |
| Jan. 9, 2019 | ELF | S 10b5-1 | 21,475 | $9.76 | $209,596 | 343,838 Direct | -5.88% | Disposed | 972.5% (price as of 2026-10-02) |
| Jan. 9, 2019 | ELF | S 10b5-1 | 65,125 | $9.76 | $635,620 | 125,925 Indirect | -34.09% | Disposed | 972.5% (price as of 2026-10-02) |
| Jan. 9, 2019 | ELF | M 10b5-1 | 21,475 | $1.84 | $39,514 | 16,655 Direct | -56.32% | Disposed | 5589.1% (price as of 2026-10-02) |
| Dec. 24, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Dec. 24, 2018 | ELF | S 10b5-1 | 86,600 | $7.90 | $684,140 | 343,838 Direct | -20.12% | Disposed | 1225.1% (price as of 2026-10-02) |
| Dec. 24, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 38,130 Direct | -69.43% | Disposed | 5589.1% (price as of 2026-10-02) |
| Dec. 10, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Dec. 10, 2018 | ELF | S 10b5-1 | 86,600 | $10.83 | $937,878 | 343,838 Direct | -20.12% | Disposed | 866.6% (price as of 2026-10-02) |
| Dec. 10, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 124,730 Direct | -40.98% | Disposed | 5589.1% (price as of 2026-10-02) |
| Nov. 26, 2018 | ELF | S 10b5-1 | 49,505 | $12.34 | $610,892 | 343,838 Direct | -12.59% | Disposed | 748.3% (price as of 2026-10-02) |
| Nov. 23, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Nov. 23, 2018 | ELF | S 10b5-1 | 37,095 | $12.07 | $447,737 | 393,343 Direct | -8.62% | Disposed | 767.3% (price as of 2026-10-02) |
| Nov. 23, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 211,330 Direct | -29.07% | Disposed | 5589.1% (price as of 2026-10-02) |
| Nov. 9, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Nov. 9, 2018 | ELF | S 10b5-1 | 86,600 | $12.79 | $1,107,614 | 343,838 Direct | -20.12% | Disposed | 718.5% (price as of 2026-10-02) |
| Nov. 9, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 297,930 Direct | -22.52% | Disposed | 5589.1% (price as of 2026-10-02) |
| Oct. 23, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Oct. 23, 2018 | ELF | S 10b5-1 | 86,600 | $10.61 | $918,826 | 343,838 Direct | -20.12% | Disposed | 886.6% (price as of 2026-10-02) |
| Oct. 23, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 384,530 Direct | -18.38% | Disposed | 5589.1% (price as of 2026-10-02) |
| Oct. 9, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 430,438 Direct | +25.19% | Acquired | 5589.1% (price as of 2026-10-02) |
| Oct. 9, 2018 | ELF | S 10b5-1 | 86,600 | $12.54 | $1,085,964 | 343,838 Direct | -20.12% | Disposed | 734.8% (price as of 2026-10-02) |
| Oct. 9, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 471,130 Direct | -15.53% | Disposed | 5589.1% (price as of 2026-10-02) |
| Sept. 28, 2018 | ELF | M 10b5-1 | 69,945 | $1.84 | $128,699 | 430,438 Direct | +19.40% | Acquired | 5589.1% (price as of 2026-10-02) |
| Sept. 28, 2018 | ELF | S 10b5-1 | 86,600 | $12.69 | $1,098,954 | 343,838 Direct | -20.12% | Disposed | 724.9% (price as of 2026-10-02) |
| Sept. 28, 2018 | ELF | M 10b5-1 | 69,945 | $1.84 | $128,699 | 557,730 Direct | -11.14% | Disposed | 5589.1% (price as of 2026-10-02) |
| Sept. 17, 2018 | ELF | M 10b5-1 | 86,600 | $1.84 | $159,344 | 447,093 Direct | +24.02% | Acquired | 5589.1% (price as of 2026-10-02) |
| Sept. 17, 2018 | ELF | S 10b5-1 | 86,600 | $13.35 | $1,156,110 | 360,493 Direct | -19.37% | Disposed | 684.1% (price as of 2026-10-02) |
| Sept. 17, 2018 | ELF | M 10b5-1 | 86,600 | · | · | 627,675 Direct | -12.12% | Disposed | (price as of 2026-10-02) |
| July 5, 2018 | ELF | S 10b5-1 | 43,300 | $16.26 | $704,058 | 191,050 Indirect | -18.48% | Disposed | 543.8% (price as of 2026-10-02) |
| March 1, 2018 | ELF | A | 194,500 | · | · | 194,500 Direct | · | Acquired | (price as of 2026-10-02) |
| March 1, 2018 | ELF | A | 219,630 | · | · | 407,448 Direct | +116.94% | Acquired | (price as of 2026-10-02) |
| Aug. 17, 2017 | ELF | S 10b5-1 | 6,159 | $24.72 | $152,250 | 187,395 Indirect | -3.18% | Disposed | 323.5% (price as of 2026-10-02) |
| July 25, 2017 | ELF | S 10b5-1 | 6,159 | $26.18 | $161,243 | 193,554 Indirect | -3.08% | Disposed | 299.8% (price as of 2026-10-02) |
| July 17, 2017 | ELF | S 10b5-1 | 6,159 | $24.86 | $153,113 | 199,713 Indirect | -2.99% | Disposed | 321.1% (price as of 2026-10-02) |
| June 27, 2017 | ELF | S 10b5-1 | 16,666 | $28.00 | $466,648 | 205,872 Indirect | -7.49% | Disposed | 273.9% (price as of 2026-10-02) |
| June 21, 2017 | ELF | S 10b5-1 | 500 | $27.06 | $13,530 | 222,538 Indirect | -0.22% | Disposed | 286.8% (price as of 2026-10-02) |
| June 21, 2017 | ELF | S 10b5-1 | 32,834 | $26.30 | $863,534 | 223,038 Indirect | -12.83% | Disposed | 298.0% (price as of 2026-10-02) |
| April 5, 2017 | ELF | S | 362,000 | $25.85 | $9,357,700 | 255,872 Indirect | -58.59% | Disposed | 305.0% (price as of 2026-10-02) |
| Feb. 14, 2017 | ELF | A | 96,900 | · | · | 96,900 Direct | · | Acquired | (price as of 2026-10-02) |
| Feb. 14, 2017 | ELF | A | 121,200 | · | · | 805,690 Direct | +17.71% | Acquired | (price as of 2026-10-02) |
| Sept. 21, 2016 | ELF | A | 194,563 | · | · | 194,563 Direct | · | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| March 8, 2019 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 16,655 | Disposed |
| Jan. 9, 2019 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 21,475 | Disposed |
| Dec. 24, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Dec. 10, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Nov. 23, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Nov. 9, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Oct. 23, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Oct. 9, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| Sept. 28, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 69,945 | Disposed |
| Sept. 17, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $1.84 | Aug. 12, 2025 | 86,600 | Disposed |
| March 1, 2018 | ELF | Stock Option (Right to Buy) | Common Stock | $18.43 | March 1, 2028 | 194,500 | Acquired |
| Feb. 14, 2017 | ELF | Stock Option (Right to Buy) | Common Stock | $26.84 | Feb. 14, 2027 | 96,900 | Acquired |
| Sept. 21, 2016 | ELF | Stock Option (Right to Buy) (Common Stock) | Common Stock | $17.00 | Sept. 21, 2026 | 194,563 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 3 holdings
Securities held when first becoming an insider, per SEC Form 3.
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2018 | $425,000 | · | $4,047,781 | $1,350,000 | · | · | $5,500 | $5,828,281 |
| 2017 | $425,000 | · | $3,253,008 | $1,032,308 | $270,937 | · | $654 | $4,981,907 |
| 2016 | $425,000 | · | · | · | $637,500 | · | · | $3,504,413 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.