Max R Levchin
Insider
First SEC filing: April 3, 2026 · Latest: April 3, 2026
Insider at
Insider transactions
3 buys (P)
2 sells (S)
Net: $-52,749,131
Avg return of open purchases vs now: 23.1%
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| April 1, 2026 | KO | A | 3,825 | $75.81 | $289,973 | 5,053 Direct | +311.48% | Acquired | 13.7% (price as of 2026-10-06) |
| Jan. 5, 2026 | AFRM | M | 666,666 | $49.00 | $32,666,634 | 666,666 Direct | · | Acquired | 52.8% (price as of 2026-10-06) |
| Jan. 5, 2026 | AFRM | S 10b5-1 | 553,554 | $80.52 | $44,572,168 | 113,112 Direct | -83.03% | Disposed | -7.0% (price as of 2026-10-06) |
| Jan. 5, 2026 | AFRM | S 10b5-1 | 113,112 | $81.12 | $9,175,645 | 0 Direct | -100.00% | Disposed | -7.7% (price as of 2026-10-06) |
| Jan. 5, 2026 | AFRM | M | 666,666 | · | · | 10,500,002 Direct | -5.97% | Disposed | (price as of 2026-10-06) |
| Oct. 24, 2025 | KO | P | 7,206 | $69.87 | $503,483 | 14,267 Direct | +102.05% | Acquired | 23.3% (price as of 2026-10-06) |
| Oct. 23, 2025 | KO | P | 4,197 | $70.31 | $295,091 | 7,061 Direct | +146.54% | Acquired | 22.6% (price as of 2026-10-06) |
| Oct. 23, 2025 | KO | P | 2,864 | $69.87 | $200,108 | 2,864 Direct | · | Acquired | 23.3% (price as of 2026-10-06) |
| Oct. 16, 2025 | KO | A | 1,118 | $71.55 | $79,993 | 1,118 Direct | · | Acquired | 20.4% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | M | 651,713 | $49.00 | $31,933,937 | 651,713 Direct | · | Acquired | 52.8% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | S 10b5-1 | 185,832 | $88.46 | $16,438,699 | 465,881 Direct | -28.51% | Disposed | -15.4% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | S 10b5-1 | 259,705 | $89.23 | $23,173,477 | 206,176 Direct | -55.74% | Disposed | -16.1% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | S 10b5-1 | 202,582 | $90.02 | $18,236,432 | 3,594 Direct | -98.26% | Disposed | -16.8% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | S 10b5-1 | 3,594 | $90.98 | $326,982 | 0 Direct | -100.00% | Disposed | -17.7% (price as of 2026-10-06) |
| Sept. 22, 2025 | AFRM | M | 651,713 | · | · | 11,166,668 Direct | -5.51% | Disposed | (price as of 2026-10-06) |
| Aug. 28, 2025 | AFRM | M | 499,223 | $49.00 | $24,461,927 | 499,223 Direct | · | Acquired | 52.8% (price as of 2026-10-06) |
| Aug. 28, 2025 | AFRM | S 10b5-1 | 499,223 | $80.17 | $40,022,708 | 0 Direct | -100.00% | Disposed | -6.6% (price as of 2026-10-06) |
| Aug. 28, 2025 | AFRM | M | 499,223 | · | · | 11,818,381 Direct | -4.05% | Disposed | (price as of 2026-10-06) |
| Aug. 22, 2025 | AFRM | M | 167,443 | $49.00 | $8,204,707 | 167,443 Direct | · | Acquired | 52.8% (price as of 2026-10-06) |
| Aug. 22, 2025 | AFRM | S 10b5-1 | 167,443 | $80.10 | $13,412,184 | 0 Direct | -100.00% | Disposed | -6.5% (price as of 2026-10-06) |
| Aug. 22, 2025 | AFRM | M | 167,443 | · | · | 12,317,604 Direct | -1.34% | Disposed | (price as of 2026-10-06) |
| Aug. 18, 2025 | AFRM | M | 14,953 | $49.00 | $732,697 | 14,953 Direct | · | Acquired | 52.8% (price as of 2026-10-06) |
| Aug. 18, 2025 | AFRM | S 10b5-1 | 14,953 | $80.05 | $1,196,988 | 0 Direct | -100.00% | Disposed | -6.5% (price as of 2026-10-06) |
| Aug. 18, 2025 | AFRM | M | 14,953 | · | · | 12,485,047 Direct | -0.12% | Disposed | (price as of 2026-10-06) |
| March 18, 2021 | AFRM | C | 361,759 | · | · | 361,759 Indirect | · | Acquired | (price as of 2026-10-06) |
| March 18, 2021 | AFRM | J | 361,759 | · | · | 0 Indirect | -100.00% | Disposed | (price as of 2026-10-06) |
| March 18, 2021 | AFRM | C | 361,759 | · | · | 10,352,528 Indirect | -3.38% | Disposed | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 2,691,757 | · | · | 0 Indirect | -100.00% | Disposed | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 785,037 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | A | 2,691,757 | · | · | 2,691,757 Indirect | · | Acquired | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 2,691,757 | · | · | 0 Indirect | -100.00% | Disposed | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | A | 821,437 | · | · | 821,437 Direct | · | Acquired | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 821,437 | · | · | 0 Direct | -100.00% | Disposed | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 2,691,757 | · | · | 2,691,757 Indirect | · | Acquired | (price as of 2026-10-06) |
| Sept. 22, 2016 | YELP | C | 785,037 | · | · | 821,437 Direct | +2156.70% | Acquired | (price as of 2026-10-06) |
| Feb. 5, 2016 | YELP | C | 1,000,000 | · | · | 1,000,000 Direct | · | Acquired | (price as of 2026-10-06) |
| Feb. 5, 2016 | YELP | C | 1,000,000 | · | · | 785,037 Direct | -56.02% | Disposed | (price as of 2026-10-06) |
| Feb. 13, 2015 | YELP | C | 220,000 | · | · | 1,785,037 Direct | -10.97% | Disposed | (price as of 2026-10-06) |
| Feb. 13, 2015 | YELP | S | 115,900 | $48.57 | $5,629,263 | 0 Direct | -100.00% | Disposed | -62.7% (price as of 2026-10-06) |
| Feb. 13, 2015 | YELP | S | 104,100 | $47.57 | $4,952,037 | 115,900 Direct | -47.32% | Disposed | -61.9% (price as of 2026-10-06) |
| Feb. 13, 2015 | YELP | C | 220,000 | · | · | 220,000 Direct | · | Acquired | (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | C | 23,465 | · | · | 2,691,757 Indirect | -0.86% | Disposed | (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | C | 11,733 | · | · | 2,005,037 Direct | -0.58% | Disposed | (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | S 10b5-1 | 3,400 | $68.22 | $231,948 | 0 Indirect | -100.00% | Disposed | -73.4% (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | S 10b5-1 | 20,065 | $67.55 | $1,355,391 | 3,400 Indirect | -85.51% | Disposed | -73.1% (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | S 10b5-1 | 11,733 | $67.38 | $790,570 | 0 Direct | -100.00% | Disposed | -73.1% (price as of 2026-10-06) |
| Dec. 23, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | C | 23,465 | · | · | 2,715,222 Indirect | -0.86% | Disposed | (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | C | 11,733 | · | · | 2,016,770 Direct | -0.58% | Disposed | (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | S 10b5-1 | 1,500 | $65.25 | $97,875 | 0 Indirect | -100.00% | Disposed | -72.2% (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | S 10b5-1 | 21,965 | $64.61 | $1,419,159 | 1,500 Indirect | -93.61% | Disposed | -71.9% (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | S 10b5-1 | 11,733 | $64.87 | $761,120 | 0 Direct | -100.00% | Disposed | -72.0% (price as of 2026-10-06) |
| Dec. 16, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | S 10b5-1 | 22,165 | $63.45 | $1,406,369 | 1,300 Indirect | -94.46% | Disposed | -71.4% (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | S 10b5-1 | 600 | $64.06 | $38,436 | 0 Direct | -100.00% | Disposed | -71.7% (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | S 10b5-1 | 11,133 | $63.48 | $706,723 | 600 Direct | -94.89% | Disposed | -71.4% (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | C | 23,465 | · | · | 2,738,687 Indirect | -0.85% | Disposed | (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | C | 11,733 | · | · | 2,028,503 Direct | -0.58% | Disposed | (price as of 2026-10-06) |
| Dec. 9, 2013 | YELP | S 10b5-1 | 1,300 | $64.07 | $83,291 | 0 Indirect | -100.00% | Disposed | -71.7% (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | C | 23,465 | · | · | 2,762,152 Indirect | -0.84% | Disposed | (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | C | 11,733 | · | · | 2,040,236 Direct | -0.57% | Disposed | (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | S 10b5-1 | 12,365 | $60.19 | $744,249 | 0 Indirect | -100.00% | Disposed | -69.9% (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | S 10b5-1 | 11,100 | $59.09 | $655,899 | 12,365 Indirect | -47.30% | Disposed | -69.3% (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | S 10b5-1 | 11,733 | $60.23 | $706,679 | 0 Direct | -100.00% | Disposed | -69.9% (price as of 2026-10-06) |
| Dec. 2, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | C | 23,465 | · | · | 2,785,617 Indirect | -0.84% | Disposed | (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | C | 11,733 | · | · | 2,051,969 Direct | -0.57% | Disposed | (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | S 10b5-1 | 4,465 | $62.30 | $278,170 | 0 Indirect | -100.00% | Disposed | -70.9% (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | S 10b5-1 | 19,000 | $61.26 | $1,163,940 | 4,465 Indirect | -80.97% | Disposed | -70.4% (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | S 10b5-1 | 1,733 | $62.45 | $108,226 | 0 Direct | -100.00% | Disposed | -71.0% (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | S 10b5-1 | 10,000 | $61.74 | $617,400 | 1,733 Direct | -85.23% | Disposed | -70.6% (price as of 2026-10-06) |
| Nov. 25, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | C | 23,465 | · | · | 2,809,082 Indirect | -0.83% | Disposed | (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | C | 11,733 | · | · | 2,063,702 Direct | -0.57% | Disposed | (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | S 10b5-1 | 9,265 | $70.55 | $653,646 | 0 Indirect | -100.00% | Disposed | -74.3% (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | S 10b5-1 | 14,200 | $69.37 | $985,054 | 9,265 Indirect | -60.52% | Disposed | -73.9% (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | S 10b5-1 | 7,533 | $70.63 | $532,056 | 0 Direct | -100.00% | Disposed | -74.3% (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | S 10b5-1 | 4,200 | $69.81 | $293,202 | 7,533 Direct | -35.80% | Disposed | -74.0% (price as of 2026-10-06) |
| Nov. 18, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | S 10b5-1 | 11,733 | $62.43 | $732,491 | 0 Direct | -100.00% | Disposed | -70.9% (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | C | 23,465 | · | · | 2,832,547 Indirect | -0.82% | Disposed | (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | C | 11,733 | · | · | 2,075,435 Direct | -0.56% | Disposed | (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | S 10b5-1 | 4,136 | $63.28 | $261,726 | 0 Indirect | -100.00% | Disposed | -71.3% (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | S 10b5-1 | 19,329 | $62.65 | $1,210,962 | 4,136 Indirect | -82.37% | Disposed | -71.0% (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Nov. 11, 2013 | YELP | C | 11,733 | · | · | 11,733 Direct | · | Acquired | (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | C | 23,465 | · | · | 2,856,012 Indirect | -0.81% | Disposed | (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | C | 11,733 | · | · | 2,087,168 Direct | -0.56% | Disposed | (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | S 10b5-1 | 14,065 | $67.25 | $945,871 | 0 Indirect | -100.00% | Disposed | -73.0% (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | S 10b5-1 | 9,400 | $66.42 | $624,348 | 14,065 Indirect | -40.06% | Disposed | -72.7% (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | C | 23,465 | · | · | 23,465 Indirect | · | Acquired | (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | S 10b5-1 | 3,533 | $67.22 | $237,488 | 0 Direct | -100.00% | Disposed | -73.0% (price as of 2026-10-06) |
| Nov. 4, 2013 | YELP | S 10b5-1 | 8,200 | $66.44 | $544,808 | 3,533 Direct | -69.89% | Disposed | -72.7% (price as of 2026-10-06) |
Showing latest 100 of 360 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| April 1, 2026 | KO | Phantom Share Units | Common Stock, $.25 Par Value | · | · | 3,825 | Acquired |
| Jan. 5, 2026 | AFRM | Performance Based Stock Options | Class A Common Stock | $49.00 | Jan. 12, 2031 | 666,666 | Disposed |
| Oct. 16, 2025 | KO | Phantom Share Units | Common Stock, $.25 Par Value | · | · | 1,118 | Acquired |
| Sept. 22, 2025 | AFRM | Performance Based Stock Options | Class A Common Stock | $49.00 | Jan. 12, 2031 | 651,713 | Disposed |
| Aug. 28, 2025 | AFRM | Performance Based Stock Options | Class A Common Stock | $49.00 | Jan. 12, 2031 | 499,223 | Disposed |
| Aug. 22, 2025 | AFRM | Performance Based Stock Options | Class A Common Stock | $49.00 | Jan. 12, 2031 | 167,443 | Disposed |
| Aug. 18, 2025 | AFRM | Performance Based Stock Options | Class A Common Stock | $49.00 | Jan. 12, 2031 | 14,953 | Disposed |
| March 18, 2021 | AFRM | Class B Common Stock | Class A Common Stock | · | · | 361,759 | Disposed |
| Sept. 22, 2016 | YELP | Class B Common Stock | Class A Common Stock | · | · | 2,691,757 | Disposed |
| Sept. 22, 2016 | YELP | Class B Common Stock | Class A Common Stock | · | · | 785,037 | Disposed |
| Feb. 5, 2016 | YELP | Class B Common Stock | Class A Common Stock | · | · | 1,000,000 | Disposed |
| Feb. 13, 2015 | YELP | Class B Common Stock | Class A Common Stock | · | · | 220,000 | Disposed |
| Dec. 23, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Dec. 23, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Dec. 16, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Dec. 16, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Dec. 9, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Dec. 9, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Dec. 2, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Dec. 2, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Nov. 25, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Nov. 25, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Nov. 18, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Nov. 18, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Nov. 11, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Nov. 11, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Nov. 4, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Nov. 4, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Oct. 28, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Oct. 28, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Oct. 21, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Oct. 21, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Oct. 14, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Oct. 14, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Oct. 7, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Oct. 7, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Sept. 30, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Sept. 30, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Sept. 23, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Sept. 23, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Sept. 16, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Sept. 16, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Sept. 9, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Sept. 9, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Sept. 3, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Sept. 3, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Aug. 26, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Aug. 26, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Aug. 19, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Aug. 19, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Aug. 12, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Aug. 12, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| Aug. 5, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| Aug. 5, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| July 29, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| July 29, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| July 22, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| July 22, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| July 15, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| July 15, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| July 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| July 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| July 1, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| July 1, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| June 24, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| June 24, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| June 17, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| June 17, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| June 10, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| June 10, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| June 3, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| June 3, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| May 28, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| May 28, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| May 20, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| May 20, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| May 13, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| May 13, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| May 6, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| May 6, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| April 29, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| April 29, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| April 22, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| April 22, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| April 15, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| April 15, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| April 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 23,465 | Disposed |
| April 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| April 5, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 57,130 | Disposed |
| April 5, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 26,066 | Disposed |
| March 20, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 12,000 | Disposed |
| March 20, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 8,500 | Disposed |
| March 18, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 1,265 | Disposed |
| March 18, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 633 | Disposed |
| March 11, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 100,365 | Disposed |
| March 11, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 11,733 | Disposed |
| March 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 157,750 | Disposed |
| March 8, 2013 | YELP | Class B Common Stock | Class A Common Stock | · | · | 117,330 | Disposed |
| Dec. 5, 2012 | YELP | Class B Common Stock | Class A Common Stock | · | · | 100,444 | Disposed |
| Dec. 4, 2012 | YELP | Class B Common Stock | Class A Common Stock | · | · | 120,000 | Disposed |
Showing latest 100 of 108 transactions
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 10 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| Oct. 20, 2025 | KO | Common Stock, $.25 Par Value | 0 | Indirect |
| Jan. 13, 2021 | AFRM | Class A Common Stock | 735,294 | Indirect |
| Jan. 13, 2021 | AFRM | Class B Common Stock | 15,397,650 | Direct |
| Jan. 13, 2021 | AFRM | Class B Common Stock | 10,714,287 | Indirect |
| Jan. 13, 2021 | AFRM | Class B Common Stock | 735,294 | Indirect |
| Jan. 13, 2021 | AFRM | Performance Based Stock Options | 12,500,000 | Direct |
| March 1, 2012 | YELP | Series A Convertible Preferred Stock | 12,681,798 | Direct |
| March 1, 2012 | YELP | Series A Convertible Preferred Stock | 15,396,360 | Indirect |
| March 1, 2012 | YELP | Series D Convertible Preferred Stock | 246,819 | Direct |
| March 1, 2012 | YELP | Series D Convertible Preferred Stock | 251,390 | Indirect |
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2025 | $38,834 | · | · | · | · | · | $499,473 | $538,307 |
| 2024 | $37,586 | · | · | · | · | · | $482,334 | $519,920 |
| 2023 | $35,340 | · | · | · | · | · | $374,467 | $409,807 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.