Stephanie Coon
Insider
First SEC filing: Feb. 8, 2022 · Latest: Feb. 8, 2022
Insider at
Insider transactions
1 buys (P)
0 sells (S)
Net: $49,636
Avg return of open purchases vs now: 7.6%
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| May 15, 2026 | VITL | A | 500 | $7.21 | $3,605 | 62,814 Direct | +0.80% | Acquired | 25.7% (price as of 2026-10-02) |
| May 15, 2026 | VITL | P | 5,895 | $8.42 | $49,636 | 62,314 Direct | +10.45% | Acquired | 7.6% (price as of 2026-10-02) |
| March 16, 2026 | VITL | F | 928 | $17.21 | $15,971 | 56,419 Direct | -1.62% | Disposed | -47.4% (price as of 2026-10-02) |
| March 12, 2026 | VITL | F | 1,625 | $17.62 | $28,632 | 57,347 Direct | -2.76% | Disposed | -48.6% (price as of 2026-10-02) |
| March 5, 2026 | VITL | A | 13,675 | · | · | 58,972 Direct | +30.19% | Acquired | (price as of 2026-10-02) |
| March 4, 2026 | VITL | F | 745 | $20.30 | $15,124 | 45,297 Direct | -1.62% | Disposed | -55.4% (price as of 2026-10-02) |
| Nov. 17, 2025 | VITL | A | 401 | $26.13 | $10,478 | 46,180 Direct | +0.88% | Acquired | -65.3% (price as of 2026-10-02) |
| Aug. 12, 2025 | VITL | S | 10,005 | $46.15 | $461,731 | 45,779 Direct | -17.94% | Disposed | -80.4% (price as of 2026-10-02) |
| March 13, 2025 | VITL | F | 1,328 | $29.32 | $38,937 | 55,287 Direct | -2.35% | Disposed | -69.1% (price as of 2026-10-02) |
| March 13, 2025 | VITL | F | 1,500 | $29.32 | $43,980 | 55,425 Direct | -2.64% | Disposed | -69.1% (price as of 2026-10-02) |
| March 11, 2025 | VITL | F | 1,935 | $31.60 | $61,146 | 56,615 Direct | -3.30% | Disposed | -71.3% (price as of 2026-10-02) |
| March 11, 2025 | VITL | F | 1,625 | $31.60 | $51,350 | 56,925 Direct | -2.78% | Disposed | -71.3% (price as of 2026-10-02) |
| March 10, 2025 | VITL | F | 1,901 | $32.04 | $60,908 | 58,550 Direct | -3.14% | Disposed | -71.7% (price as of 2026-10-02) |
| March 10, 2025 | VITL | F | 1,901 | $32.04 | $60,908 | 58,550 Direct | -3.14% | Disposed | -71.7% (price as of 2026-10-02) |
| March 3, 2025 | VITL | A | 7,528 | · | · | 60,451 Direct | +14.22% | Acquired | (price as of 2026-10-02) |
| Nov. 15, 2024 | VITL | A | 422 | $23.91 | $10,090 | 52,923 Direct | +0.80% | Acquired | -62.1% (price as of 2026-10-02) |
| Aug. 9, 2024 | VITL | F | 949 | $30.47 | $28,916 | 52,501 Direct | -1.78% | Disposed | -70.3% (price as of 2026-10-02) |
| May 24, 2024 | VITL | S | 5,000 | $41.02 | $205,100 | 53,450 Direct | -8.55% | Disposed | -77.9% (price as of 2026-10-02) |
| May 16, 2024 | VITL | M | 21,953 | $17.29 | $379,567 | 80,403 Direct | +37.56% | Acquired | -47.6% (price as of 2026-10-02) |
| May 16, 2024 | VITL | S | 21,953 | $36.94 | $810,944 | 58,450 Direct | -27.30% | Disposed | -75.5% (price as of 2026-10-02) |
| May 16, 2024 | VITL | M | 21,953 | · | · | 42,656 Direct | -33.98% | Disposed | (price as of 2026-10-02) |
| May 15, 2024 | VITL | M | 8,047 | $17.29 | $139,133 | 65,997 Direct | +13.89% | Acquired | -47.6% (price as of 2026-10-02) |
| May 15, 2024 | VITL | S | 8,047 | $36.96 | $297,417 | 57,950 Direct | -12.19% | Disposed | -75.5% (price as of 2026-10-02) |
| May 15, 2024 | VITL | A | 500 | $10.59 | $5,295 | 58,450 Direct | +0.86% | Acquired | -14.4% (price as of 2026-10-02) |
| May 15, 2024 | VITL | M | 8,047 | · | · | 64,609 Direct | -11.08% | Disposed | (price as of 2026-10-02) |
| March 13, 2024 | VITL | F | 928 | $20.98 | $19,469 | 57,950 Direct | -1.58% | Disposed | -56.8% (price as of 2026-10-02) |
| March 11, 2024 | VITL | A | 20,009 | · | · | 58,878 Direct | +51.48% | Acquired | (price as of 2026-10-02) |
| March 10, 2024 | VITL | F | 2,144 | $20.51 | $43,973 | 38,869 Direct | -5.23% | Disposed | -55.8% (price as of 2026-10-02) |
| Nov. 15, 2023 | VITL | A | 500 | $10.88 | $5,440 | 41,013 Direct | +1.23% | Acquired | -16.7% (price as of 2026-10-02) |
| Aug. 9, 2023 | VITL | F | 587 | $11.66 | $6,844 | 40,513 Direct | -1.43% | Disposed | -22.3% (price as of 2026-10-02) |
| May 15, 2023 | VITL | A | 500 | $12.27 | $6,135 | 41,100 Direct | +1.23% | Acquired | -26.2% (price as of 2026-10-02) |
| March 13, 2023 | VITL | A | 11,430 | · | · | 40,600 Direct | +39.18% | Acquired | (price as of 2026-10-02) |
| March 13, 2023 | VITL | A | 32,163 | · | · | 32,163 Direct | · | Acquired | (price as of 2026-10-02) |
| March 13, 2023 | VITL | A | 11,430 | · | · | 40,273 Direct | +39.63% | Acquired | (price as of 2026-10-02) |
| March 10, 2023 | VITL | F | 1,892 | $15.48 | $29,288 | 29,170 Direct | -6.09% | Disposed | -41.5% (price as of 2026-10-02) |
| March 10, 2023 | VITL | F | 2,219 | $15.48 | $34,350 | 28,843 Direct | -7.14% | Disposed | -41.5% (price as of 2026-10-02) |
| Aug. 9, 2022 | VITL | F | 587 | $13.88 | $8,148 | 30,562 Direct | -1.88% | Disposed | -34.7% (price as of 2026-10-02) |
| March 10, 2022 | VITL | A | 23,419 | · | · | 30,649 Direct | +323.91% | Acquired | (price as of 2026-10-02) |
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II) Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| May 16, 2024 | VITL | Employee Stock Option (right to buy) | Common Stock | $17.29 | Aug. 9, 2031 | 21,953 | Disposed |
| May 15, 2024 | VITL | Employee Stock Option (right to buy) | Common Stock | $17.29 | Aug. 9, 2031 | 8,047 | Disposed |
| March 13, 2023 | VITL | Employee Stock Option (right to buy) | Common Stock | $15.31 | March 13, 2033 | 32,163 | Acquired |
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 2 holdings
Securities held when first becoming an insider, per SEC Form 3.
Compensation (DEF 14A)
Matched by name from proxy statements (DEF 14A) — verify against the filing.
| Fiscal year | Salary | Bonus | Stock awards | Option awards | Non-equity incentive | Pension change | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2024 | $368,077 | · | · | · | $393,750 | · | $11,560 | $1,613,365 |
Figures from the Summary Compensation Table of the company's proxy statement (DEF 14A). Compensation is not a recommendation.