Impatto dello show di metà tempo della Coppa del Mondo BTS su Hybe

World Cup halftime show will attract new institutional investor interest in Hybe, resulting in trading volume increase of +40-60% and average daily volume rise above 5 million shares in the 60-day window following the performance

The World Cup halftime exposure will drive measurable increase in Hybe's merchandise and streaming revenue attributable to BTS, with Q4 2022 revenue growth of +15-20% year-over-year, partially driven by global brand visibility from the performance

BTS World Cup halftime show will generate sustained positive sentiment for Hybe (HYBE), resulting in stock price outperformance of +8-12% above KOSPI index returns in the 30-day period following the performance