High Falls Advisors, Inc
CIK 1569139 · View on SEC EDGAR ↗
- Portfolio value
- $493.6M
- Positions
- 144
- As of
- Dec. 31, 2025 Data as of Q4 2025
#3,804 of 9,443 by 13F value · top 40.3%
Portfolio value QoQ: +1.6% 13F does not disclose cash
- Top 10 holdings weight
- 59.41%
- Top 25 holdings weight
- 85.74%
- Positions above 1%
- 21
- Effective number of positions
- 22.4
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q4 2025: 6.81% Est. buys $33,339,879 · sells $34,171,691
Median holding: 5.0 quarters Tracked Q4 2024–Q4 2025 · 82.3% still held
- New positions
- 7
- Increased
- 61
- Decreased
- 61
- Closed
- 9
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
5.4%
Industrials
1.0%
Financial Services
0.5%
Financials
0.4%
Retail
0.4%
Energy
0.2%
Healthcare
0.2%
Consumer Discretionary
0.2%
Communication Services
0.2%
Utilities
0.1%
Consumer Staples
0.1%
Other/Unmapped
91.3%
Full portfolio 144 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| IUSB iShares Core Universal USD Bond ETF | $44,191,817 | 8.95% | 949,545 | $-1,379,904 | Down ×4 | ||
| IVV | $41,526,934 | 8.41% | 60,629 | $1,680,947 | Up ×2 | ||
| IVE | $35,367,321 | 7.16% | 166,772 | $11,132,763 | Up ×4 | ||
| DYNF | $34,529,242 | 6.99% | 567,822 | $1,919,437 | Up ×2 | ||
| IVW | $29,498,672 | 5.98% | 239,321 | $678,128 | Up ×1 | ||
| IEMG | $27,304,915 | 5.53% | 406,202 | $5,858,777 | Up ×4 | ||
| OEF | $25,506,484 | 5.17% | 74,369 | $2,200,270 | Up ×4 | ||
| EFV | $22,962,910 | 4.65% | 321,564 | $-2,499,644 | Down ×2 | ||
| TLH | $17,514,462 | 3.55% | 172,268 | $86,422 | Up ×4 | ||
| AAPL Apple Inc. - Common Stock | $14,858,151 | 3.01% | 54,654 | $-124,891 | Down ×1 | ||
| QUAL | $14,583,003 | 2.95% | 73,422 | $-11,495,972 | Down ×3 | ||
| MBB iShares MBS ETF | $14,119,862 | 2.86% | 148,287 | $523,013 | Up ×2 | ||
| THRO | $12,971,566 | 2.63% | 336,400 | $509,265 | Up ×3 | ||
| BAI | $12,874,107 | 2.61% | 386,610 | $1,312,281 | Up ×2 | ||
| MTUM | $12,381,196 | 2.51% | 49,463 | $4,483,811 | Up ×1 | ||
| BINC | $10,361,481 | 2.10% | 196,352 | $372,925 | Up ×2 | ||
| IAU | $9,976,136 | 2.02% | 122,904 | $881,544 | Down ×1 | ||
| IAGG | $9,418,605 | 1.91% | 188,334 | $271,079 | Up ×2 | ||
| MUB | $7,111,076 | 1.44% | 66,390 | $551,136 | Up ×2 | ||
| VTEB | $6,248,095 | 1.27% | 124,241 | $-399,814 | Down ×2 | ||
| ITA ITA | $5,262,911 | 1.07% | 24,514 | $872,636 | Up ×1 | ||
| QQQ Invesco QQQ Trust, Series 1 | $4,057,239 | 0.82% | 6,605 | $-1,646,480 | Down ×1 | ||
| EMB iShares J.P. Morgan USD Emerging Markets Bond ETF | $3,836,920 | 0.78% | 39,852 | $193,492 | Up ×2 | ||
| NVDA NVIDIA Corporation - Common Stock | $3,393,028 | 0.69% | 18,193 | $-76,227 | Down ×4 | ||
| MSFT Microsoft Corporation - Common Stock | $3,363,749 | 0.68% | 6,955 | $-445,433 | Down ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $3,061,236 | 0.62% | 5,344 | $512,400 | Up ×4 | ||
| SPY SPY | $2,984,668 | 0.60% | 4,377 | $-630,991 | Down ×2 | ||
| ESGU iShares ESG Aware MSCI USA ETF | $2,632,867 | 0.53% | 17,673 | $58,554 | Down ×1 | ||
| V Visa Inc. | $2,331,551 | 0.47% | 6,648 | $-5,929 | Down ×1 | ||
| IYW | $1,894,414 | 0.38% | 9,487 | $-762,275 | Down ×3 | ||
| JPM JP Morgan Chase & Co. Common Stock | $1,877,638 | 0.38% | 5,827 | $-244,854 | Down ×2 | ||
| GOVT | $1,808,523 | 0.37% | 78,546 | $125,485 | Up ×2 | ||
| EFG | $1,535,972 | 0.31% | 13,483 | $-1,817,918 | Down ×4 | ||
| SDY | $1,461,053 | 0.30% | 10,499 | $-435,598 | Down ×2 | ||
| IWF | $1,338,263 | 0.27% | 2,828 | $12,573 | Down ×1 | ||
| HIMU | $1,252,438 | 0.25% | 25,728 | $-209,874 | Down ×1 | ||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $1,224,677 | 0.25% | 4,030 | $104,724 | Up ×2 | ||
| SYSB | $1,217,793 | 0.25% | 13,567 | Up ×1 | |||
| MDY | $1,147,165 | 0.23% | 1,902 | $-45,817 | Down ×1 | ||
| IVLU | $1,102,556 | 0.22% | 28,977 | $81,069 | Up ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $993,113 | 0.20% | 8,253 | $139,462 | Up ×1 | ||
| AOA | $986,363 | 0.20% | 11,013 | $-28,933 | Down ×1 | ||
| AMZN Amazon.com, Inc. - Common Stock | $972,335 | 0.20% | 4,213 | $17,417 | Down ×1 | ||
| WMT Walmart Inc. - Common Stock | $960,260 | 0.19% | 8,619 | $71,970 | |||
| IEV | $921,039 | 0.19% | 13,426 | $63,895 | Up ×1 | ||
| AVGO Broadcom Inc. - Common Stock | $917,642 | 0.19% | 2,651 | $-8,465 | Down ×4 | ||
| MU Micron Technology, Inc. - Common Stock | $897,983 | 0.18% | 3,146 | $371,547 | |||
| DVY iShares Select Dividend ETF | $864,950 | 0.18% | 6,128 | $-470,228 | Down ×4 | ||
| USMV | $858,028 | 0.17% | 9,112 | $-72,590 | Down ×2 | ||
| TLT iShares 20+ Year Treasury Bond ETF | $819,203 | 0.17% | 9,399 | $562,192 | Up ×1 | ||
| AOR | $812,321 | 0.16% | 12,495 | $-106,785 | Down ×4 | ||
| EMXC iShares MSCI Emerging Markets ex China ETF | $761,849 | 0.15% | 10,482 | $-6,310 | Down ×4 | ||
| BRKA | $754,800 | 0.15% | 1 | $600 | |||
| ORCL Oracle Corporation Common Stock | $689,981 | 0.14% | 3,540 | $-285,922 | Up ×1 | ||
| LLY Eli Lilly and Company Common Stock | $606,884 | 0.12% | 565 | $139,516 | Down ×1 | ||
| VGT | $603,024 | 0.12% | 800 | $-29,372 | Down ×2 | ||
| GLDM | $594,854 | 0.12% | 6,968 | $90,207 | Up ×1 | ||
| ARM Arm Holdings plc - American Depositary Shares | $590,274 | 0.12% | 5,400 | $-173,772 | |||
| ICVT | $566,460 | 0.11% | 5,751 | $137,681 | Up ×2 | ||
| PAYX Paychex, Inc. - Common Stock | $555,429 | 0.11% | 4,951 | $-166,104 | Down ×1 | ||
| CGGR | $553,226 | 0.11% | 12,440 | $75,401 | Up ×1 | ||
| FSEC | $543,014 | 0.11% | 12,305 | $25,807 | Up ×2 | ||
| IGEB | $513,317 | 0.10% | 11,242 | $31,347 | Up ×2 | ||
| TSLA Tesla, Inc. - Common Stock | $510,432 | 0.10% | 1,135 | $5,675 | |||
| LQD | $509,473 | 0.10% | 4,624 | $-124,907 | Down ×4 | ||
| GLW Corning Incorporated Common Stock | $506,577 | 0.10% | 5,785 | $32,147 | Up ×4 | ||
| QLTA | $494,449 | 0.10% | 10,282 | $-337,155 | Down ×3 | ||
| IWD | $488,194 | 0.10% | 2,321 | $34,930 | Up ×3 | ||
| CGUS | $479,783 | 0.10% | 11,926 | $-111,693 | Down ×2 | ||
| GLD | $477,968 | 0.10% | 1,206 | $49,333 | |||
| ACWX iShares MSCI ACWI ex U.S. ETF | $476,707 | 0.10% | 7,101 | $11,997 | Down ×2 | ||
| IGM | $474,922 | 0.10% | 3,677 | $20,338 | Up ×1 | ||
| IJH | $459,699 | 0.09% | 6,965 | $-70,944 | Down ×1 | ||
| ITOT | $459,601 | 0.09% | 3,091 | $36,925 | Up ×1 | ||
| DGRO | $458,092 | 0.09% | 6,599 | $10,477 | Up ×1 | ||
| FDEV | $456,338 | 0.09% | 13,185 | $-44,872 | Down ×1 | ||
| IUSG iShares Core S&P U.S. Growth ETF | $450,247 | 0.09% | 2,681 | $-330,312 | Down ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $428,341 | 0.09% | 1,365 | $96,094 | Up ×2 | ||
| SPYM | $415,421 | 0.08% | 5,179 | $18,778 | Up ×1 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $413,373 | 0.08% | 1,321 | $92,375 | Up ×2 | ||
| DMAX | $396,383 | 0.08% | 14,863 | $21,212 | Up ×1 | ||
| IXN | $393,315 | 0.08% | 3,746 | $-78,950 | Down ×1 | ||
| IEF iShares 7-10 Year Treasury Bond ETF | $390,608 | 0.08% | 4,062 | $-19,703 | Down ×4 | ||
| INTU Intuit Inc. - Common Stock | $378,110 | 0.08% | 571 | $-11,547 | |||
| FIVA | $375,104 | 0.08% | 10,958 | $110,319 | Up ×1 | ||
| FDRR | $370,802 | 0.08% | 6,077 | $112,392 | Up ×1 | ||
| CLOA iShares AAA CLO Active ETF | $368,050 | 0.07% | 7,113 | $95,750 | Up ×1 | ||
| CGDV | $359,257 | 0.07% | 8,232 | $13,254 | |||
| FDMO | $356,181 | 0.07% | 4,242 | $-49,230 | Down ×1 | ||
| CGBL | $355,561 | 0.07% | 10,064 | $21,034 | Up ×1 | ||
| IWO | $346,065 | 0.07% | 1,071 | $-187,215 | Down ×2 | ||
| IWB | $344,701 | 0.07% | 923 | $18,312 | Up ×1 | ||
| LMT Lockheed Martin Corporation Common Stock | $339,596 | 0.07% | 702 | $-102,430 | Down ×1 | ||
| IWP | $339,589 | 0.07% | 2,480 | $-72,375 | Down ×1 | ||
| FBND | $338,120 | 0.07% | 7,344 | $15,442 | Up ×2 | ||
| VV | $337,780 | 0.07% | 1,073 | $7,446 | |||
| RSP | $336,666 | 0.07% | 1,757 | $-4,768 | Down ×1 | ||
| IJR | $334,888 | 0.07% | 2,787 | $-44,775 | Down ×1 | ||
| IBHF | $333,781 | 0.07% | 14,462 | $38,112 | Up ×3 | ||
| FCOR | $332,919 | 0.07% | 6,960 | $14,493 | Up ×2 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| IVE | $35,367,321 | 7.16% | up ×4 |
| IEMG | $27,304,915 | 5.53% | up ×4 |
| OEF | $25,506,484 | 5.17% | up ×4 |
| TLH | $17,514,462 | 3.55% | up ×4 |
| THRO | $12,971,566 | 2.63% | up ×3 |
| CAT | $3,061,236 | 0.62% | up ×4 |
| GLW | $506,577 | 0.10% | up ×4 |
| IWD | $488,194 | 0.10% | up ×3 |
| IBHF | $333,781 | 0.07% | up ×3 |
| HDV | $254,917 | 0.05% | up ×4 |
| STEW | $245,477 | 0.05% | up ×4 |
| WEC | $213,263 | 0.04% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| QUAL | Trimmed | -61K | -$11.5M |
| IVE | Bought more | +49K | +$11.1M |
| IEMG | Bought more | +81K | +$5.9M |
| MTUM | Bought more | +19K | +$4.5M |
| EFV | Trimmed | -54K | -$2.5M |
| OEF | Bought more | +4K | +$2.2M |
| DYNF | Bought more | +17K | +$1.9M |
| EFG | Trimmed | -16K | -$1.8M |
| IVV | Bought more | +1K | +$1.7M |
| QQQ | Trimmed | -3K | -$1.6M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| QQQ | June 30, 2025 | 9,488 | $4,449,157 | |
| HEFA | June 30, 2025 | 92,315 | $3,350,120 | No longer tracked |
| IFRA | March 31, 2025 | 56,993 | $2,638,226 | No longer tracked |
| HON | Sept. 30, 2025 | 4,007 | $933,150 | 11.5% |
| HYDB | June 30, 2025 | 14,754 | $694,746 | No longer tracked |
| DE | Dec. 31, 2025 | 1,450 | $663,027 | 29.3% |
| PNC | June 30, 2025 | 3,008 | $528,717 | 31.2% |
| MTB | June 30, 2025 | 2,505 | $447,787 | 24.6% |
| GLDM | June 30, 2025 | 6,010 | $371,959 | No longer tracked |
| IBHE | Dec. 31, 2025 | 15,444 | $358,621 | No longer tracked |
| AMD | March 31, 2025 | 2,668 | $322,268 | 353.6% |
| FDG | Dec. 31, 2025 | 2,655 | $319,762 | No longer tracked |
| FCPI | Sept. 30, 2025 | 6,750 | $314,887 | No longer tracked |
| MRK | Dec. 31, 2025 | 3,405 | $285,743 | 42.9% |
| FLRG | Dec. 31, 2025 | 7,069 | $271,792 | No longer tracked |
| IBM | Dec. 31, 2025 | 946 | $266,993 | -20.3% |
| PG | Dec. 31, 2025 | 1,659 | $254,858 | 0.7% |
| ACWV | Dec. 31, 2025 | 2,121 | $254,341 | No longer tracked |
| SUSC | June 30, 2025 | 10,986 | $253,326 | |
| HEZU | Sept. 30, 2025 | 6,122 | $251,205 | No longer tracked |
| HD | Dec. 31, 2025 | 590 | $239,062 | -1.8% |
| EEM | March 31, 2025 | 5,508 | $230,342 | No longer tracked |
| AOM | June 30, 2025 | 5,138 | $225,442 | No longer tracked |
| SUSL | March 31, 2025 | 2,151 | $221,617 | |
| IYR | March 31, 2025 | 2,352 | $218,876 | No longer tracked |
| VYM | March 31, 2025 | 1,710 | $218,195 | No longer tracked |
| BRKB | June 30, 2025 | 407 | $216,796 | No longer tracked |
| SPSM | March 31, 2025 | 4,779 | $214,673 | No longer tracked |
| SCHZ | June 30, 2025 | 9,210 | $213,304 | No longer tracked |
| ESGD | Sept. 30, 2025 | 2,367 | $211,186 | |
| USXF | March 31, 2025 | 4,222 | $209,913 | 45.7% |
| JHMB | Sept. 30, 2025 | 9,528 | $208,347 | No longer tracked |
| XLV | Sept. 30, 2025 | 1,515 | $204,207 | No longer tracked |
| VZ | June 30, 2025 | 4,496 | $203,939 | 14.2% |
| PID | March 31, 2025 | 11,065 | $202,596 | |
| BALI | Sept. 30, 2025 | 6,665 | $200,690 | No longer tracked |
| VTV | Sept. 30, 2025 | 1,132 | $200,091 | No longer tracked |