PLANNING DIRECTIONS INC

CIK 821103 · View on SEC EDGAR ↗

Portfolio value
$215.9M
#6,201 of 9,443 by 13F value · top 65.7%
Positions
110
As of
June 30, 2026

Portfolio value QoQ: +9.3% 13F does not disclose cash

Top 10 holdings weight
56.30%
Top 25 holdings weight
79.25%
Positions above 1%
21
Effective number of positions
22.5

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 5.15% Est. buys $19,216,363 · sells $10,643,153

Median holding: 6.0 quarters Tracked Q4 2024–Q2 2026 · 73.3% still held

New positions
7
Increased
56
Decreased
36
Closed
3
On this page

Sector breakdown

Technology
8.7%
Retail
1.3%
Industrials
1.2%
Utilities
0.5%
Financials
0.5%
Communication Services
0.3%
Energy
0.3%
Financial Services
0.3%
Healthcare
0.3%
Consumer Discretionary
0.2%
Consumer Staples
0.1%
Consumer products
0.1%
Real Estate
0.1%
Other/Unmapped
86.2%

Full portfolio 110 positions

Type Streak 8Q trend
IVE $26,150,918 12.11% 115,172 $3,777,097 Up ×1
VIG $16,077,092 7.45% 67,945 $1,235,928 Down ×1
JPIE $15,419,619 7.14% 334,845 $4,826,579 Up ×1
SCHD $14,564,664 6.75% 459,308 $-316,603 Down ×3
UITB VictoryShares Core Intermediate Bond ETF $14,233,392 6.59% 303,886 $189,853 Up ×4
AAPL Apple Inc. - Common Stock $9,796,657 4.54% 33,856 $-1,076,898 Down ×1
MGV $6,805,793 3.15% 41,638 $373,472 Down ×1
VOT $6,750,847 3.13% 22,040 $1,426,151 Up ×3
VT $6,032,501 2.79% 38,436 $695,561 Down ×3
IJR $5,726,818 2.65% 38,614 $1,048,462 Up ×1
FLDR $5,535,783 2.56% 110,473 $-465,658 Down ×1
VUG $5,197,554 2.41% 60,338 $724,676 Up ×1
ISTB iShares Core 1-5 Year USD Bond ETF $5,104,164 2.36% 105,786 $469,742 Up ×1
BSV $4,801,803 2.22% 61,633 $-1,605,304 Down ×2
JEPI $3,899,582 1.81% 69,044 $390,245 Up ×3
VCSH Vanguard Short-Term Corporate Bond ETF $3,798,097 1.76% 48,059 $-392,014 Down ×3
JEPQ JPMorgan Nasdaq Equity Premium Income ETF $3,386,703 1.57% 55,104 $655,648 Up ×6
SDY $2,847,878 1.32% 18,714 $239,559 Up ×1
IUSG iShares Core S&P U.S. Growth ETF $2,738,421 1.27% 14,559 $433,226 Down ×6
NEAR $2,366,102 1.10% 46,706 $242,797 Up ×3
AMAT Applied Materials, Inc. - Common Stock $2,356,371 1.09% 3,259 $1,243,407 Up ×6
NVDA NVIDIA Corporation - Common Stock $2,113,978 0.98% 10,565 $-649,170 Down ×1
VTV $2,061,021 0.95% 9,457 $77,360 Down ×1
VO $1,769,820 0.82% 21,966 $-53,810 Up ×1
JIRE $1,576,852 0.73% 19,116 $85,784 Down ×1
SHYG $1,495,175 0.69% 35,255 $37,212 Up ×1
VBR $1,457,754 0.68% 5,999 $123,990 Down ×5
ACWV $1,355,981 0.63% 11,278 $-7,151 Down ×1
VOE $1,310,998 0.61% 6,635 $35,355 Down ×5
AMZN Amazon.com, Inc. - Common Stock $1,305,388 0.60% 5,477 $-54,199 Down ×5
XLP XLP $1,221,481 0.57% 14,704 $-64,577 Down ×1
MSFT Microsoft Corporation - Common Stock $1,205,488 0.56% 3,232 $-72,058 Down ×1
VOO $1,156,199 0.54% 1,683 $-237,117 Down ×3
COHR Coherent Corp. Common Stock $1,143,963 0.53% 2,900 $453,154
IYJ $1,091,141 0.51% 6,548 $92,078 Down ×6
XAR $1,051,682 0.49% 3,706 $246,044 Up ×2
DELL Dell Technologies Inc. Class C Common Stock $1,037,763 0.48% 2,405 $635,917 Down ×1
JMUB $1,025,785 0.48% 20,250 $22,663 Up ×6
VGT $861,547 0.40% 7,208 $641,785 Up ×1
ITA ITA $811,500 0.38% 3,347 $98,028 Up ×3
VB $785,418 0.36% 2,591 $39,062 Down ×3
VHT $782,925 0.36% 2,618 $-32,074 Down ×6
VCIT Vanguard Intermediate-Term Corporate Bond ETF $734,047 0.34% 8,881 $8,046 Up ×4
PANW Palo Alto Networks, Inc. - Common Stock $733,193 0.34% 2,150 $388,505
VIGI Vanguard International Dividend Appreciation ETF $725,122 0.34% 7,765 $328,946 Up ×2
IWD $710,229 0.33% 2,930 $121,254 Up ×1
WMT Walmart Inc. - Common Stock $670,176 0.31% 5,917 $-62,698 Up ×2
VTEB $644,703 0.30% 12,746 $14,117 Up ×1
GOOGL Alphabet Inc. - Class A Common Stock $609,711 0.28% 1,706 $125,153 Up ×1
XLU XLU $595,333 0.28% 13,130 $2,706 Up ×3
XOM Exxon Mobil Corporation Common Stock $573,889 0.27% 4,198 $-137,951 Up ×1
IYH $559,399 0.26% 8,348 $17,470 Down ×6
CEG Constellation Energy Corporation - Common Stock When-Issued $522,370 0.24% 2,103 $-188,891 Down ×1
VWO $517,673 0.24% 8,673 $133,111 Up ×4
COIN Coinbase Global, Inc. - 3Class A Common Stock $515,758 0.24% 3,528 $-100,266
RSPS $515,282 0.24% 17,188 $-122,200 Down ×6
CAT Caterpillar, Inc. Common Stock $503,092 0.23% 472 $168,861
WSFS WSFS Financial Corporation - Common Stock $502,083 0.23% 6,544 $74,940 Up ×4
VBK $490,453 0.23% 1,341 $80,016 Down ×1
VXUS Vanguard Total International Stock ETF $469,191 0.22% 5,488 $-5,655 Down ×1
SPY SPY $467,934 0.22% 627 $60,611 Up ×1
IWS $459,357 0.21% 2,791 $64,049 Up ×4
DE Deere & Company Common Stock $455,505 0.21% 718 $52,124 Up ×4
IYW $450,488 0.21% 1,786 $118,567 Down ×2
MGK $444,787 0.21% 5,060 $66,128 Up ×2
SCHA $433,961 0.20% 12,011 $47,043 Down ×1
ALAB Astera Labs, Inc. - Common Stock $422,643 0.20% 875 Up ×1
PAVE $411,997 0.19% 6,992 $56,709
IYC IYC $403,104 0.19% 3,987 $17,126 Up ×2
USMV $390,985 0.18% 4,053 $-47,705 Down ×2
VUSB $383,939 0.18% 7,713 $20,996 Up ×3
MCD McDonald's Corporation Common Stock $375,480 0.17% 1,389 $-54,345 Up ×1
BRKB $372,290 0.17% 744 $15,765
JPLD $358,619 0.17% 6,871 $142,279 Up ×2
FDVV $353,148 0.16% 5,857 $69,008 Up ×3
PPA $344,901 0.16% 1,952 $45,163 Up ×1
USTB VictoryShares Short-Term Bond ETF $342,584 0.16% 6,768 $4,082 Up ×1
VYM $337,699 0.16% 2,137 $23,163 Up ×2
LRCX Lam Research Corporation - Common Stock $335,894 0.16% 775 Up ×1
XPAY $324,775 0.15% 6,077 $44,171 Up ×2
MRVL Marvell Technology, Inc. - Common Stock $321,721 0.15% 1,080 Up ×1
BIV $299,807 0.14% 3,909 $8,308 Up ×3
HD Home Depot, Inc. (The) Common Stock $297,886 0.14% 845 $20,318 Up ×1
NEE NextEra Energy, Inc. Common Stock $296,979 0.14% 3,384 $11,141 Up ×4
ITOT $295,757 0.14% 1,800 $39,976 Up ×1
IJH $291,921 0.14% 3,786 $66,860 Up ×1
LOAR Loar Holdings Inc. Common Stock $287,939 0.13% 3,572 $83,299
FIGB $287,479 0.13% 6,712 $1,424 Up ×3
NSC Norfolk Southern Corporation Common Stock $285,339 0.13% 907 $26,121 Up ×4
IVV $278,297 0.13% 372
FVD $270,250 0.13% 5,609 $-151,424 Down ×4
LOW Lowe's Companies, Inc. Common Stock $265,038 0.12% 1,202 $-17,606 Up ×2
ACNB ACNB Corporation - Common Stock $263,232 0.12% 4,433 $51,024
IBM International Business Machines Corporation Common Stock $260,746 0.12% 927 $4,677 Down ×1
PLTR Palantir Technologies Inc. - Class A Common Stock $254,107 0.12% 2,178 $-24,264 Up ×2
JPM JP Morgan Chase & Co. Common Stock $232,954 0.11% 712 $24,618 Up ×4
NULG $227,489 0.11% 1,943 Up ×1
AXP American Express Company Common Stock $226,999 0.11% 671
PEP PepsiCo, Inc. - Common Stock $220,108 0.10% 1,626 $-30,181 Up ×2
HCA HCA Healthcare, Inc. Common Stock $217,422 0.10% 558 $-46,480

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
UITB $14,233,392 6.59% up ×4
VOT $6,750,847 3.13% up ×3
JEPI $3,899,582 1.81% up ×3
JEPQ $3,386,703 1.57% up ×6
NEAR $2,366,102 1.10% up ×3
AMAT $2,356,371 1.09% up ×6
JMUB $1,025,785 0.48% up ×6
ITA $811,500 0.38% up ×3
VCIT $734,047 0.34% up ×4
XLU $595,333 0.28% up ×3
VWO $517,673 0.24% up ×4
WSFS $502,083 0.23% up ×4
IWS $459,357 0.21% up ×4
DE $455,505 0.21% up ×4
VUSB $383,939 0.18% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
ALAB $422,643 875 0.20%
LRCX $335,894 775 0.16%
MRVL $321,721 1,080 0.15%
IVV $278,297 372 0.13%
NULG $227,489 1,943 0.11%
AXP $226,999 671 0.11%
VEA $206,960 2,905 0.10%

Top movers (QoQ)

Security Action Shares Δ Value Δ
JPIE Bought more +105K +$4.8M
IVE Bought more +9K +$3.8M
BSV Trimmed -20K -$1.6M
VOT Bought more +1K +$1.4M
AMAT Bought more +3 +$1.2M
VIG Trimmed -1K +$1.2M
AAPL Trimmed -9K -$1.1M
IJR Bought more +979 +$1.0M
VUG Bought more +50K +$725K
VT Trimmed -148 +$696K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
PM June 30, 2025 47,983 $7,616,339 4.9%
QCOM June 30, 2025 30,611 $4,702,086 1.7%
PFE June 30, 2025 96,107 $2,435,357 14.8%
WPC June 30, 2025 37,191 $2,347,169 15.6%
FEZ June 30, 2025 27,722 $1,508,334 No longer tracked
IWP June 30, 2025 10,301 $1,210,241 No longer tracked
TSLA June 30, 2025 3,623 $938,936 8.7%
RSP June 30, 2025 5,114 $885,824 No longer tracked
V June 30, 2025 2,445 $856,932 3.5%
FXR June 30, 2025 11,204 $780,225 No longer tracked
FXO June 30, 2025 14,699 $779,073 No longer tracked
IWD June 30, 2025 3,973 $747,517 No longer tracked
FDN June 30, 2025 3,306 $734,428 No longer tracked
XLK June 30, 2025 3,489 $720,439 No longer tracked
QTEC June 30, 2025 3,437 $596,560
NFLX June 30, 2025 599 $558,585 -94.0%
IWF June 30, 2025 1,502 $542,450 No longer tracked
UNH June 30, 2025 909 $475,802 25.8%
USO June 30, 2025 5,927 $458,335 No longer tracked
RTX June 30, 2025 3,390 $448,976 48.8%
PDI June 30, 2025 20,369 $403,298 -20.4%
O June 30, 2025 6,753 $391,748 9.9%
VEA June 30, 2025 7,195 $365,688 No longer tracked
JPC June 30, 2025 45,549 $362,570 -5.5%
VTI June 30, 2025 1,257 $345,706 No longer tracked
SPMD June 30, 2025 6,534 $334,410 No longer tracked
DIS June 30, 2025 3,305 $326,271 -12.9%
IJH March 31, 2025 4,969 $309,626 No longer tracked
VGT June 30, 2025 566 $306,884 No longer tracked
BA June 30, 2026 1,455 $289,665 1.3%
DIA June 30, 2025 687 $288,385 No longer tracked
PSA June 30, 2025 936 $280,014 11.0%
IVV March 31, 2026 389 $266,633 No longer tracked
SHW June 30, 2025 752 $262,741 0.1%
DGRO June 30, 2026 3,742 $262,615 No longer tracked
DFUV June 30, 2025 6,189 $255,049 No longer tracked
USAI June 30, 2025 5,988 $246,161 No longer tracked
META March 31, 2026 362 $238,979 -4.4%
BIV June 30, 2025 3,107 $237,839 No longer tracked
WM June 30, 2025 1,024 $237,171 -1.5%
NKE June 30, 2025 3,503 $222,371 -42.9%
PEG March 31, 2025 2,603 $219,919 -8.5%
TBUX June 30, 2026 4,374 $217,621 No longer tracked
BX March 31, 2026 1,382 $212,960 24.5%
MA Dec. 31, 2025 370 $210,506 1.1%
GOOG March 31, 2026 665 $208,624 18.6%
EXC June 30, 2025 4,410 $203,208 5.1%
AXP Dec. 31, 2025 610 $202,468 -9.6%