SimpliFi, Inc.

CIK 1716983 · View on SEC EDGAR ↗

Portfolio value: $253.0M
Positions: 45
As of: June 30, 2026

Portfolio value QoQ: +6.2% 13F does not disclose cash

Top 10 holdings weight: 86.10%
Top 25 holdings weight: 97.13%
Positions above 1%: 12
Effective number of positions: 9.9

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 0.63% Est. buys $2,857,291 · sells $1,540,194

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 81.8% still held

New positions: 2
Increased: 28
Decreased: 13
Closed: 4

On this page

Sector breakdown How the portfolio splits across market sectors.
Portfolio Every stock this institution reports holding, from its latest 13F.
High-conviction bets The holdings this manager is most concentrated in.
Biggest new bets Brand-new positions opened in the latest quarter.
Top moves The biggest position increases and decreases this quarter.
Exited positions Positions the manager fully sold out of last quarter.

Sector breakdown

Telecommunication

0.5%

Retail

0.2%

Utilities

0.1%

Industrials

0.1%

Other/Unmapped

99.1%

Full portfolio 45 positions

					Streak
BND Vanguard Total Bond Market ETF	$51,542,261	20.37%	702,115	$620,106	Up ×2
RSP	$36,033,858	14.24%	169,356	$3,189,663	Down ×2
VIG	$25,284,034	9.99%	106,855	$2,520,398	Up ×3
QEFA	$23,801,978	9.41%	247,899	$1,013,047	Up ×2
IEF iShares 7-10 Year Treasury Bond ETF	$21,894,315	8.65%	231,514	$-256,862	Down ×1
SPY SPY	$15,842,555	6.26%	21,215	$2,096,010	Up ×2
DGRE WisdomTree Emerging Markets Quality Dividend Growth Fund	$13,445,878	5.31%	329,152	$2,218,429	Down ×1
VGIT Vanguard Intermediate-Term Treasury ETF	$10,571,147	4.18%	179,233	$68,053	Up ×2
BOND PIMCO Active Bond Exchange-Traded Fund Exchange-Traded Fund	$9,947,935	3.93%	107,883	$112,356	Up ×2
VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund ETF Shares	$9,491,575	3.75%	188,962	$76,810	Up ×6
IWM	$9,161,235	3.62%	30,492	$1,396,779	Down ×4
QUAL	$3,961,852	1.57%	18,055	$517,082	Up ×2
PWZ	$2,101,112	0.83%	85,725	$44,957	Down ×1
CMF	$1,839,543	0.73%	31,914	$-27,851	Down ×1
VTI	$1,804,472	0.71%	4,876	$123,832	Down ×1
AOR	$1,437,925	0.57%	20,690	$128,312	Up ×2
VZ Verizon Communications Inc. Common Stock	$1,281,518	0.51%	30,267	$-223,839	Up ×6
INMU	$1,087,752	0.43%	44,856	$24,056	Up ×2
LQDI	$955,596	0.38%	36,360	$-97,853	Down ×3
XMPT	$915,656	0.36%	40,987	$85,785	Up ×3
HYMB	$775,094	0.31%	30,468	$28,220	Up ×2
PWV	$746,548	0.30%	9,853	$70,391	Up ×3
AOA	$728,717	0.29%	7,466	$104,434	Up ×3
DSTL	$565,377	0.22%	9,439	$40,332	Up ×2
VXUS Vanguard Total International Stock ETF	$562,403	0.22%	6,579	$-6,943	Down ×1
WMT Walmart Inc. - Common Stock	$539,004	0.21%	4,759		Up ×1
PID Invesco International Dividend Achievers ETF	$511,991	0.20%	23,063	$6,036	Up ×6
QQQM Invesco NASDAQ 100 ETF	$501,202	0.20%	1,654	$108,579	Up ×1
SPYD	$490,441	0.19%	10,280	$27,778	Up ×6
AOM	$465,810	0.18%	9,337	$35,439	Up ×2
BUFR	$450,817	0.18%	12,341	$34,061
JEPI	$449,536	0.18%	7,959	$8,352	Up ×6
TLT iShares 20+ Year Treasury Bond ETF	$424,665	0.17%	4,914	$-2,906	Down ×1
LQD	$392,665	0.16%	3,600	$4,880	Up ×2
DFAC	$377,770	0.15%	8,516	$46,838
VT	$331,165	0.13%	2,110		Up ×1
SRE DBA Sempra Common Stock	$306,958	0.12%	3,311	$-12,573	Up ×3
PVI	$306,376	0.12%	12,312	$1,876	Up ×3
SPSB	$303,345	0.12%	10,108	$-38,774	Down ×4
VTV	$302,145	0.12%	1,386	$4,845	Down ×3
BIL	$267,223	0.11%	2,916	$2,332	Up ×3
NOC Northrop Grumman Corporation Common Stock	$232,268	0.09%	456	$-108,731	Down ×2
SHY iShares 1-3 Year Treasury Bond ETF	$222,306	0.09%	2,707	$735	Up ×3
IGSB iShares 1-5 Year Investment Grade Corporate Bond ETF	$220,092	0.09%	4,199	$1,888	Up ×3
HIPS	$160,746	0.06%	13,924	$4,202	Up ×1
No matches

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security	Value	% of portfolio	Streak
VIG	$25,284,034	9.99%	up ×3
VTIP	$9,491,575	3.75%	up ×6
VZ	$1,281,518	0.51%	up ×6
XMPT	$915,656	0.36%	up ×3
PWV	$746,548	0.30%	up ×3
AOA	$728,717	0.29%	up ×3
PID	$511,991	0.20%	up ×6
SPYD	$490,441	0.19%	up ×6
JEPI	$449,536	0.18%	up ×6
SRE	$306,958	0.12%	up ×3
PVI	$306,376	0.12%	up ×3
BIL	$267,223	0.11%	up ×3
SHY	$222,306	0.09%	up ×3
IGSB	$220,092	0.09%	up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security	Value	Shares	% of portfolio
WMT	$539,004	4,759	0.21%
VT	$331,165	2,110	0.13%

Top movers (QoQ)

Security	Action	Shares Δ	Value Δ
RSP	Trimmed	-2K	+$3.2M
VIG	Bought more	+1K	+$2.5M
DGRE	Trimmed	-10K	+$2.2M
SPY	Bought more	+78	+$2.1M
IWM	Trimmed	-816	+$1.4M
QEFA	Bought more	+4K	+$1.0M
BND	Bought more	+11K	+$620K
QUAL	Bought more	+96	+$517K
IEF	Trimmed	-581	-$257K
VZ	Bought more	+280	-$224K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

Security	Quarter	Shares before	Value before	Price since exit
LQD	March 31, 2025	343,149	$36,662,016	No longer tracked
AGGY	Sept. 30, 2025	439,659	$19,182,310	No longer tracked
THRO	Dec. 31, 2025	204,195	$7,730,823	No longer tracked
VFLO	Sept. 30, 2025	134,260	$4,746,094
MOAT	March 31, 2025	27,158	$2,518,260	No longer tracked
BRKB	June 30, 2025	2,193	$1,167,948	No longer tracked
QQQ	Sept. 30, 2025	1,537	$848,019
EFA	Dec. 31, 2025	7,635	$712,920	No longer tracked
ARKK	Dec. 31, 2025	5,020	$433,226	No longer tracked
BKLN	Sept. 30, 2025	20,528	$429,450	No longer tracked
SCHE	Dec. 31, 2025	11,208	$374,009	No longer tracked