Brenda J Lauderback
CIK 1160672 · View on SEC EDGAR ↗
Insider
First SEC filing: Aug. 28, 2025 · Latest: Aug. 28, 2025
On this page
Insider at
Insider transactions
0 buys (P)
1 sells (S)
Net:
$-413,128
+ 86 non-open-market transactions below
last 12 months, based on the transactions shown below
Price change vs current quote, split-adjusted for corporate actions since the filing — not benchmarked, not annualized, not size-weighted
86 other filings hidden
| Date | Ticker | Code | Shares | Price | Value | Owned after | Δ own | A/D | vs now |
|---|---|---|---|---|---|---|---|---|---|
| Aug. 27, 2025 | WWW | S | 12,854 | $32.14 | $413,128 | 48,675 Direct | -20.89% | Disposed | -36.0% (price as of 2026-08-21) |
| May 12, 2025 | WWW | S | 6,500 | $16.67 | $108,355 | 48,675 Direct | -11.78% | Disposed | 23.4% (price as of 2026-08-21) |
| June 5, 2023 | WWW | S | 3,050 | $13.68 | $41,724 | 32,345 Direct | -8.62% | Disposed | 50.3% (price as of 2026-08-21) |
| Feb. 24, 2023 | SNBR | S | 2,487 | $37.21 | $92,541 | 34,966 Direct | -6.64% | Disposed | |
| Feb. 24, 2023 | SNBR | S | 3,620 | $36.87 | $133,469 | 37,453 Direct | -8.81% | Disposed | |
| Feb. 28, 2022 | WWW | S | 4,975 | $23.34 | $116,116 | 25,112 Direct | -16.54% | Disposed | -11.9% (price as of 2026-08-21) |
| Feb. 25, 2022 | SNBR | S | 1,660 | $63.35 | $105,161 | 35,188 Direct | -4.50% | Disposed | |
| Nov. 9, 2020 | WWW | S | 5,386 | $30.14 | $162,334 | 18,285 Direct | -22.75% | Disposed | -31.8% (price as of 2026-08-21) |
| Oct. 22, 2020 | SNBR | S | 3,376 | $61.90 | $208,974 | 33,529 Direct | -9.15% | Disposed | |
| Oct. 21, 2019 | SNBR | S | 4,565 | $48.03 | $219,257 | 30,734 Direct | -12.93% | Disposed | |
| Feb. 22, 2019 | WWW | S | 6,668 | $35.80 | $238,714 | 14,640 Direct | -31.29% | Disposed | -42.6% (price as of 2026-08-21) |
| Feb. 19, 2019 | SNBR | S | 2,058 | $42.89 | $88,268 | 32,954 Direct | -5.88% | Disposed | |
| Feb. 19, 2019 | SNBR | S | 5,000 | $42.95 | $214,750 | 35,012 Direct | -12.50% | Disposed | |
| May 24, 2018 | SNBR | S | 974 | $28.50 | $27,759 | 35,012 Direct | -2.71% | Disposed |
Showing latest 100 of 301 transactions
P = Open-market purchase · S = Sale · A = Grant/award · M = Option exercise · G = Gift · F = Tax withholding
Insider transactions are not a recommendation; sales are often driven by liquidity or tax reasons.
Derivative holdings (Form 4 Table II)
Options, RSUs and convertible securities reported on Form 4 Table II.
| Date | Ticker | Security | Underlying | Exercise price | Expiration | Shares | A/D |
|---|---|---|---|---|---|---|---|
| Aug. 3, 2026 | WWW | Stock Units | Common Stock (319) | — | — | 319 | Acquired |
| Aug. 27, 2025 | WWW | Stock Option (Right to Buy) | Common Stock (12,854) | $19.25 | April 20, 2026 | 12,854 | Disposed |
| Aug. 1, 2025 | WWW | Stock Units | Common Stock (279) | — | — | 279 | Acquired |
| May 2, 2025 | WWW | Restricted Stock Units | Common Stock (13,315) | — | — | 13,315 | Disposed |
| May 1, 2025 | WWW | Stock Units | Common Stock (466) | — | — | 466 | Acquired |
| May 1, 2025 | WWW | Restricted Stock Units | Common Stock (11,027) | — | — | 11,027 | Acquired |
| Feb. 3, 2025 | WWW | Stock Units | Common Stock (279) | — | — | 279 | Acquired |
| Nov. 1, 2024 | WWW | Stock Units | Common Stock (395) | — | — | 395 | Acquired |
| Aug. 1, 2024 | WWW | Stock Units | Common Stock (426) | — | — | 426 | Acquired |
| May 3, 2024 | WWW | Restricted Stock Units | Common Stock (9,515) | — | — | 9,515 | Disposed |
| May 2, 2024 | WWW | Restricted Stock Units | Common Stock (13,315) | — | — | 13,315 | Acquired |
| May 1, 2024 | WWW | Stock Units | Common Stock (571) | — | — | 571 | Acquired |
| Feb. 1, 2024 | WWW | Stock Units | Common Stock (697) | — | — | 697 | Acquired |
| Nov. 1, 2023 | WWW | Stock Units | Common Stock (762) | — | — | 762 | Acquired |
| Aug. 1, 2023 | WWW | Stock Units | Common Stock (461) | — | — | 461 | Acquired |
| May 11, 2023 | SNBR | Employee Stock Option (Right to Buy) | Common Stock (2,370) | $20.54 | May 11, 2033 | 2,370 | Acquired |
| May 3, 2023 | WWW | Restricted Stock Units | Common Stock (7,165) | — | — | 7,165 | Disposed |
| May 3, 2023 | WWW | Restricted Stock Units | Common Stock (9,515) | — | — | 9,515 | Acquired |
| May 1, 2023 | WWW | Stock Units | Common Stock (350) | — | — | 350 | Acquired |
| Feb. 24, 2023 | SNBR | Stock Option (right to buy) | Common Stock (3,620) | $22.48 | May 14, 2023 | 3,620 | Disposed |
| Feb. 1, 2023 | WWW | Stock Units | Common Stock (354) | — | — | 354 | Acquired |
| Nov. 1, 2022 | WWW | Stock Units | Common Stock (327) | — | — | 327 | Acquired |
| Aug. 1, 2022 | WWW | Stock Units | Common Stock (245) | — | — | 245 | Acquired |
| May 12, 2022 | SNBR | Stock Option (right to buy) | Common Stock (1,440) | $40.78 | May 12, 2032 | 1,440 | Acquired |
| May 6, 2022 | WWW | Restricted Stock Units | Common Stock (3,118) | — | — | 3,118 | Disposed |
| May 5, 2022 | WWW | Stock Units | Common Stock (293) | — | — | 293 | Acquired |
| May 3, 2022 | WWW | Restricted Stock Units | Common Stock (7,165) | — | — | 7,165 | Acquired |
| Feb. 28, 2022 | WWW | Stock Option (Right to Buy) [F2] | Common Stock (5,662) | $18.55 | April 18, 2022 | 5,662 | Disposed |
| Feb. 25, 2022 | SNBR | Stock Option (right to buy) | Common Stock (2,499) | $27.45 | May 29, 2022 | 2,499 | Disposed |
| Feb. 1, 2022 | WWW | Stock Units | Common Stock (209) | — | — | 209 | Acquired |
| Nov. 1, 2021 | WWW | Stock Units | Common Stock (164) | — | — | 164 | Acquired |
| Aug. 2, 2021 | WWW | Stock Units | Common Stock (165) | — | — | 165 | Acquired |
| May 12, 2021 | SNBR | Stock Option (right to buy) | Common Stock (545) | $106.54 | May 12, 2031 | 545 | Acquired |
| May 6, 2021 | WWW | Restricted Stock Units | Common Stock (3,118) | — | — | 3,118 | Acquired |
| May 3, 2021 | WWW | Stock Units | Common Stock (130) | — | — | 130 | Acquired |
| April 29, 2021 | WWW | Restricted Stock Units | Common Stock (6,140) | — | — | 6,140 | Disposed |
| Feb. 1, 2021 | WWW | Stock Units | Common Stock (188) | — | — | 188 | Acquired |
| Nov. 9, 2020 | WWW | Stock Option (Right to Buy) [F2] | Common Stock (5,386) | $19.50 | April 20, 2021 | 5,386 | Disposed |
| Nov. 2, 2020 | WWW | Stock Units | Common Stock (200) | — | — | 200 | Acquired |
| Oct. 22, 2020 | SNBR | Stock Option (right to buy) | Common Stock (3,376) | $17.34 | May 11, 2021 | 3,376 | Disposed |
| Aug. 3, 2020 | WWW | Stock Units | Common Stock (234) | — | — | 234 | Acquired |
| May 13, 2020 | SNBR | Stock Option (right to buy) | Common Stock (1,475) | $29.83 | May 13, 2030 | 1,475 | Acquired |
| May 2, 2020 | WWW | Restricted Stock Units | Common Stock (3,645) | — | — | 3,645 | Disposed |
| May 1, 2020 | WWW | Stock Units | Common Stock (273) | — | — | 273 | Acquired |
| April 29, 2020 | WWW | Restricted Stock Units | Common Stock (6,140) | — | — | 6,140 | Acquired |
| Feb. 3, 2020 | WWW | Stock Units | Common Stock (171) | — | — | 171 | Acquired |
| Nov. 1, 2019 | WWW | Stock Units | Common Stock (180) | — | — | 180 | Acquired |
| Oct. 1, 2019 | WWW | Stock Units | Common Stock (228) | — | — | 228 | Acquired |
| Aug. 1, 2019 | WWW | Stock Units | Common Stock (205) | — | — | 205 | Acquired |
| July 1, 2019 | WWW | Stock Units | Common Stock (231) | — | — | 231 | Acquired |
| May 15, 2019 | SNBR | Stock Option (right to buy) | Common Stock (1,865) | $34.23 | May 15, 2029 | 1,865 | Acquired |
| May 2, 2019 | WWW | Restricted Stock Units | Common Stock (3,645) | — | — | 3,645 | Acquired |
| May 1, 2019 | WWW | Stock Units | Common Stock (146) | — | — | 146 | Acquired |
| April 1, 2019 | WWW | Stock Units | Common Stock (178) | — | — | 178 | Acquired |
| Feb. 22, 2019 | WWW | Stock Option (Right to Buy) [F2] | Common Stock (6,668) | $15.75 | April 21, 2020 | 6,668 | Disposed |
| Feb. 19, 2019 | SNBR | Stock Option (right to buy) | Common Stock (5,000) | $9.95 | May 19, 2020 | 5,000 | Disposed |
| Jan. 2, 2019 | WWW | Stock Units | Common Stock (197) | — | — | 197 | Acquired |
| Nov. 1, 2018 | WWW | Stock Units | Common Stock (88) | — | — | 88 | Acquired |
| Oct. 1, 2018 | WWW | Stock Units | Common Stock (159) | — | — | 159 | Acquired |
| Aug. 1, 2018 | WWW | Stock Units | Common Stock (118) | — | — | 118 | Acquired |
| July 2, 2018 | WWW | Stock Units | Common Stock (175) | — | — | 175 | Acquired |
| May 16, 2018 | SNBR | Stock Option (right to buy) | Common Stock (2,165) | $28.86 | May 16, 2028 | 2,165 | Acquired |
| May 1, 2018 | WWW | Stock Units | Common Stock (139) | — | — | 139 | Acquired |
| April 2, 2018 | WWW | Stock Units | Common Stock (216) | — | — | 216 | Acquired |
| Feb. 23, 2018 | WWW | Stock Option (Right to Buy) [F2] | Common Stock (6,310) | $14.27 | April 17, 2018 | 6,310 | Disposed |
| Feb. 1, 2018 | WWW | Stock Units | Common Stock (94) | — | — | 94 | Acquired |
| Jan. 2, 2018 | WWW | Stock Units | Common Stock (187) | — | — | 187 | Acquired |
| Nov. 1, 2017 | WWW | Stock Units | Common Stock (114) | — | — | 114 | Acquired |
| Oct. 2, 2017 | WWW | Stock Units | Common Stock (800) | — | — | 800 | Acquired |
| Aug. 1, 2017 | WWW | Stock Units | Common Stock (107) | — | — | 107 | Acquired |
| July 20, 2017 | SNBR | Stock Option (right to buy) | Common Stock (10,000) | $6.23 | Dec. 14, 2019 | 10,000 | Disposed |
| July 20, 2017 | SNBR | Stock Option (right to buy) | Common Stock (8,500) | $2.97 | May 14, 2018 | 8,500 | Disposed |
| July 3, 2017 | WWW | Stock Units | Common Stock (846) | — | — | 846 | Acquired |
| May 17, 2017 | SNBR | Stock Option (right to buy) | Common Stock (1,875) | $29.37 | May 17, 2027 | 1,875 | Acquired |
| May 4, 2017 | WWW | Stock Option (Right to Buy) | Common Stock (9,091) | $23.85 | May 3, 2027 | 9,091 | Acquired |
| May 1, 2017 | WWW | Stock Units | Common Stock (124) | — | — | 124 | Acquired |
| April 3, 2017 | WWW | Stock Units | Common Stock (966) | — | — | 966 | Acquired |
| Feb. 24, 2017 | WWW | Stock Option (Right to Buy) [F1] | Common Stock (6,108) | $14.74 | April 18, 2017 | 6,108 | Disposed |
| Feb. 16, 2017 | SNBR | Employee Stock Option (Right to Buy) | Common Stock (8,500) | $17.31 | May 14, 2017 | 8,500 | Disposed |
| Feb. 1, 2017 | WWW | Stock Units | Common Stock (123) | — | — | 123 | Acquired |
| Jan. 3, 2017 | WWW | Stock Units | Common Stock (1,076) | — | — | 1,076 | Acquired |
| Nov. 1, 2016 | WWW | Stock Units | Common Stock (135) | — | — | 135 | Acquired |
| Oct. 1, 2016 | WWW | Stock Units | Common Stock (1,023) | — | — | 1,023 | Acquired |
| Aug. 1, 2016 | WWW | Stock Units | Common Stock (114) | — | — | 114 | Acquired |
| July 1, 2016 | WWW | Stock Units | Common Stock (1,143) | — | — | 1,143 | Acquired |
| May 18, 2016 | SNBR | Stock Option (right to buy) | Common Stock (2,247) | $21.74 | May 18, 2026 | 2,247 | Acquired |
| May 2, 2016 | WWW | Stock Units | Common Stock (143) | — | — | 143 | Acquired |
| April 21, 2016 | WWW | Stock Option (Right to Buy) | Common Stock (12,854) | $19.25 | April 20, 2026 | 12,854 | Acquired |
| April 1, 2016 | WWW | Stock Units | Common Stock (1,370) | — | — | 1,370 | Acquired |
| Feb. 1, 2016 | WWW | Stock Units | Common Stock (152) | — | — | 152 | Acquired |
| Jan. 4, 2016 | WWW | Stock Units | Common Stock (1,477) | — | — | 1,477 | Acquired |
| Nov. 2, 2015 | WWW | Stock Units | Common Stock (133) | — | — | 133 | Acquired |
| Oct. 1, 2015 | WWW | Stock Units | Common Stock (1,138) | — | — | 1,138 | Acquired |
| Aug. 3, 2015 | WWW | Stock Units | Common Stock (86) | — | — | 86 | Acquired |
| July 1, 2015 | WWW | Stock Units | Common Stock (850) | — | — | 850 | Acquired |
| May 22, 2015 | SNBR | Stock Option (right to buy) | Common Stock (1,495) | $30.50 | May 22, 2025 | 1,495 | Acquired |
| May 1, 2015 | WWW | Stock Units | Common Stock (78) | — | — | 78 | Acquired |
| April 22, 2015 | WWW | Stock Option (Right to Buy) | Common Stock (6,850) | $32.81 | April 21, 2025 | 6,850 | Acquired |
| April 1, 2015 | WWW | Stock Units | Common Stock (743) | — | — | 743 | Acquired |
| Feb. 2, 2015 | WWW | Stock Units | Common Stock (82) | — | — | 82 | Acquired |
Showing latest 100 of 205 transactions
Exercise/conversion price is blank when not applicable (e.g. RSUs).
Initial ownership (Form 3) 3 holdings
Securities held when first becoming an insider, per SEC Form 3.
| Date | Ticker | Security | Shares | Ownership |
|---|---|---|---|---|
| March 8, 2004 | SNBR | Common Stock | 0 | Direct |
| March 8, 2004 | SNBR | Stock Option (right to buy)→ Common Stock (7,500) | 7,500 | Direct |
| Oct. 1, 2003 | WWW | Common Stock | 0 | Direct |