HOG Harley-Davidson, Inc. Common Stock

NYSE · Automobiles · Ver em SEC EDGAR ↗
$23,21
Preço · Mai 20, 2026
Fundamentais a partir de Mai 6, 2026

HOG Instantâneo da Ação Preço, capitalização de mercado, P/E, EPS, ROE, dívida/patrimônio, intervalo de 52 semanas

Preço
$23.21
Capitalização de Mercado
$2.29B
P/E (TTM)
7.4
EPS (TTM)
$2.78
Receita (TTM)
$4.47B
Rendimento div.
3.8%
ROE
10.7%
Dívida/Capital
0.9
Intervalo 52 Semanas
$17 – $31

HOG Gráfico de Preço da Ação OHLCV diário com indicadores técnicos — panorâmica, zoom e personalize sua visualização

Desempenho de 10 Anos Tendências de receita, lucro líquido, margens e EPS

Receita e Lucro Líquido $4.47B
3-point trend, -23.4%
2023-12-31 2025-12-31
EPS $2.78
3-point trend, -42.9%
2023-12-31 2025-12-31
Fluxo de caixa livre $415M
3-point trend, -24.2%
2023-12-31 2025-12-31
Margens 7.6%

Avaliação Rácios P/E, P/S, P/B, EV/EBITDA — a ação está cara ou barata?

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
P/E (TTM)
3-point trend, -2.6%
7.4
7.5
P/S (TTM)
3-point trend, -40.6%
0.5
8.6
P/B
3-point trend, -52.8%
0.7
2.7
EV / EBITDA
3-point trend, -65.8%
3.9
Price / FCF (Preço / FCF)
3-point trend, -39.9%
5.5

Lucratividade Margens bruta, operacional e líquida; ROE, ROA, ROIC

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
Operating Margin (Margem Operacional)
3-point trend, -35.3%
8.6%
Net Profit Margin (Margem de Lucro Líquido)
3-point trend, -37.5%
7.6%
-146.9%
ROA
3-point trend, -40.8%
3.4%
-18.0%
ROE
3-point trend, -50.1%
10.7%
-21.6%
ROIC
3-point trend, -24.6%
4.5%

Saúde financeira Dívida, liquidez, solvência — força do balanço patrimonial

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
Debt / Equity (Dívida / Patrimônio Líquido)
3-point trend, -56.9%
0.9
10.0
Current Ratio (Índice de liquidez corrente)
3-point trend, +37.7%
2.1
2.1
Quick Ratio (Índice de Liquidez Seca)
3-point trend, +134.5%
1.2

Crescimento Crescimento da receita, EPS e lucro líquido: YoY, CAGR 3 anos, CAGR 5 anos

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
Revenue YoY (Receita Ano a Ano)
3-point trend, -23.4%
-13.8%
Revenue CAGR 3Y (CAGR Receita 3A)
3-point trend, -23.4%
-8.1%
Revenue CAGR 5Y (CAGR Receita 5A)
3-point trend, -23.4%
2.0%
EPS YoY
3-point trend, -42.9%
-19.2%
Net Income YoY (Lucro Líquido Ano a Ano)
3-point trend, -52.1%
-25.6%

Métricas por Ação EPS, valor patrimonial por ação, fluxo de caixa por ação, dividendo por ação

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
EPS (Diluted) (EPS (Diluído))
3-point trend, -42.9%
$2.78

Eficiência de Capital Giro de ativos, giro de estoques, giro de contas a receber

Métrica
Tendência de 5 anos
HOG
Mediana de Pares
Payout Ratio (Índice de Pagamento)
3-point trend, +87.1%
25.5%

Dividendos Rendimento, índice de pagamento, histórico de dividendos, CAGR de 5 anos

Dividend Yield
3.8%
Índice de Pagamento
25.5%
CAGR Dividendos 5 anos
Data exValor
2 de Março de 2026$0,1880
9 de Dezembro de 2025$0,1800
10 de Setembro de 2025$0,1800
2 de Junho de 2025$0,1800
28 de Fevereiro de 2025$0,1800
10 de Dezembro de 2024$0,1730
16 de Setembro de 2024$0,1730
5 de Junho de 2024$0,1730
1 de Março de 2024$0,1730
8 de Dezembro de 2023$0,1650
11 de Setembro de 2023$0,1650
2 de Junho de 2023$0,1650
2 de Março de 2023$0,1650
8 de Dezembro de 2022$0,1580
9 de Setembro de 2022$0,1580
1 de Junho de 2022$0,1580
25 de Fevereiro de 2022$0,1580
7 de Dezembro de 2021$0,1500
9 de Setembro de 2021$0,1500
9 de Junho de 2021$0,1500

HOG Consenso dos analistas Opiniões de analistas otimistas e pessimistas, preço-alvo de 12 meses, potencial de alta

MANTER 21 analistas
  • Compra forte 4 19,0%
  • Compra 4 19,0%
  • Manter 10 47,6%
  • Venda 3 14,3%
  • Venda forte 0 0,0%

Preço-alvo de 12 meses

11 analistas · 2026-05-18
Alvo mediano $26.00 +12,0%
Alvo médio $25.18 +8,5%

Histórico de Lucros EPS real vs. estimativa, surpresa %, taxa de acerto, próxima data de resultados

Surpresa Média
0.08%
Período EPS Actual EPS est. Surpresa
31 de Março de 2026 $0.30 $0.27 0.03%
31 de Dezembro de 2025 $-2.44 $-1.05 -1.4%
30 de Setembro de 2025 $3.10 $1.55 1.6%
30 de Junho de 2025 $0.88 $0.97 -0.09%
31 de Março de 2025 $1.07 $0.79 0.28%

Comparação com pares Métricas chave vs pares do setor

Ticker Capitalização de Mercado P/E Receita YoY Margem Líquida ROE Margem Bruta
HOG $2.29B 7.4 -13.8% 7.6% 10.7%
LVWR $903M -11.9 -3.6% -292.6% -119.5%
EMPD -0.6 -75.5%
MAMO $166M 99.5 -34.3% 2.1% 6.9% 37.5%

Fundamentos Completos Todas as métricas por ano — demonstração de resultados, balanço patrimonial, fluxo de caixa

Demonstração de Resultados 16
Dados anuais de Demonstração de Resultados para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Revenue 9-point trend, -20.8% $4.47B $5.19B $5.84B $5.76B · $5.34B · $4.05B · $5.36B $5.72B $5.65B
Cost of Revenue 9-point trend, -16.2% $2.74B $3.01B $3.32B $3.40B · $3.24B · $2.44B · $3.23B $3.35B $3.27B
R&D Expense 7-point trend, -9.1% · · $159M $159M · $175M · $202M · $216M $192M $175M
SG&A Expense 9-point trend, -2.8% $1.15B $1.15B $1.18B $1.08B · $1.05B · $1.05B · $1.20B $1.26B $1.18B
Operating Expenses 9-point trend, -14.2% $4.09B $4.77B $5.06B $4.85B · $4.51B · $4.04B · $4.81B $5.00B $4.77B
Operating Income 9-point trend, -56.2% $387M $417M $779M $909M · $823M · $10M · $556M $714M $882M
Interest Expense 7-point trend, -0.7% · · $31M $31M · $31M · $31M · $31M $31M $31M
Other Non-op 9-point trend, +567.3% $61M $72M $72M $49M · $20M · $-2M · $17M $3M $9M
Pretax Income 9-point trend, -46.9% $459M $517M $867M $931M · $819M · $-16M · $557M $687M $864M
Income Tax 9-point trend, -62.1% $130M $72M $172M $192M · $169M · $-17M · $134M $155M $342M
Net Income 9-point trend, -35.1% $339M $455M $707M $741M · $650M · $1M · $424M $531M $522M
EPS (Basic) 9-point trend, -6.9% $2.82 $3.46 $4.96 $5.01 · $4.23 · $0.01 · $2.70 $3.21 $3.03
EPS (Diluted) 9-point trend, -7.9% $2.78 $3.44 $4.87 $4.96 · $4.19 · $0.01 · $2.68 $3.19 $3.02
Shares (Basic) 9-point trend, -30.2% 120,073,000 131,447,000 142,378,000 148,012,000 · 153,747,000 · 153,186,000 · 157,054,000 165,672,000 171,995,000
Shares (Diluted) 9-point trend, -29.9% 121,257,000 132,288,000 145,103,000 149,351,000 · 154,980,000 · 153,908,000 · 157,804,000 166,504,000 172,932,000
EBITDA 9-point trend, -49.8% $559M $577M $937M $1.06B · $989M · $195M · $788M $978M $1.11B
Balanço Patrimonial 30
Dados anuais de Balanço Patrimonial para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Cash & Equivalents 12-point trend, +349.7% $3.09B $1.59B $1.53B $1.43B $1.39B $1.87B $2.32B $3.26B $1.47B $834M $1.20B $688M
Short-term Investments 2-point trend, +10007000.00 · · · · · · · · · · $10M $0
Receivables 12-point trend, -31.6% $226M $234M $267M $252M $254M $182M $217M $143M $299M $259M $306M $330M
Inventory 12-point trend, +35.8% $731M $746M $930M $951M $714M $713M $471M $523M $611M $604M $556M $538M
Other Current Assets 12-point trend, +66.3% $292M $260M $214M $196M $183M $186M $195M $280M $142M $169M $144M $176M
Current Assets 12-point trend, +43.8% $5.59B $5.00B $5.16B $4.75B $4.39B $4.55B $5.19B $5.85B $4.98B $4.20B $4.48B $3.88B
PP&E (Net) 12-point trend, -22.5% $750M $757M $732M $690M $664M $684M $719M $744M $827M $847M $904M $968M
PP&E (Gross) 9-point trend, -11.2% $2.92B $2.90B $2.95B $2.88B · $2.95B · $3.02B · $3.09B $3.24B $3.29B
Accum. Depreciation 9-point trend, -6.4% $2.17B $2.14B $2.22B $2.20B · $2.27B · $2.28B · $2.24B $2.33B $2.32B
Goodwill 12-point trend, +14.2% $64M $62M $63M $62M $63M $63M $65M $66M $64M $64M $55M $56M
Intangibles 4-point trend, -25.8% · $6M $7M $6M · $8M · · · · · ·
Other Non-current Assets 12-point trend, +192.6% $222M $129M $154M $135M $143M $129M $123M $122M $90M $93M $73M $76M
Total Assets 12-point trend, -19.3% $8.04B $11.88B $12.14B $11.49B $10.89B $11.05B $11.34B $12.01B $11.14B $10.53B $10.67B $9.97B
Accounts Payable 12-point trend, +71.0% $389M $299M $349M $378M $477M $375M $403M $291M $333M $294M $285M $228M
Accrued Liabilities 12-point trend, +26.8% $672M $594M $647M $621M $598M $602M $570M $557M $585M $582M $601M $530M
Short-term Debt 12-point trend, -60.9% $498M $640M $879M $770M $816M $751M $765M $1.01B $1.34B $572M $1.14B $1.27B
Current Liabilities 12-point trend, -15.8% $2.66B $3.56B $3.38B $3.53B $3.28B $3.34B $3.45B $3.98B $4.58B $3.20B $3.60B $3.16B
Capital Leases 10-point trend, +56.2% $69M $47M $52M $27M $28M $30M $30M $30M $40M $44M · ·
Deferred Tax 11-point trend, +5506000.00 $6M $17M $34M $30M $10M $9M $9M $9M $6M $8M $0 ·
Other Non-current Liabilities 12-point trend, -6.9% $195M $201M $174M $233M $218M $207M $229M $220M $215M $221M $204M $210M
Long-term Debt 12-point trend, -56.8% $2.47B $6.32B $6.25B $6.14B $5.80B $6.14B $7.10B $7.97B $6.80B $6.87B $6.46B $5.71B
Total Debt 9-point trend, -57.5% $2.97B $6.96B $7.13B $6.91B · $6.89B · $8.99B · $7.44B $7.60B $6.99B
Common Stock 12-point trend, -4.8% $2M $2M $2M $2M $2M $2M $2M $2M $2M $2M $2M $2M
Paid-in Capital 12-point trend, +25.8% $1.79B $1.79B $1.75B $1.69B $1.55B $1.55B $1.52B $1.51B $1.50B $1.49B $1.46B $1.42B
Retained Earnings 12-point trend, +131.2% $3.72B $3.47B $3.10B $2.49B $2.04B $1.84B $1.52B $1.28B $2.13B $2.19B $2.01B $1.61B
Treasury Stock 12-point trend, +207.0% $2.11B $1.76B $1.30B $935M $859M $597M $594M $588M $1.35B $1.35B $1.07B $688M
AOCI 12-point trend, +48.6% $-257M $-333M $-305M $-342M $-230M $-241M $-470M $-483M $-579M $-537M $-630M $-500M
Stockholders' Equity 12-point trend, +70.3% $3.14B $3.17B $3.25B $2.90B $2.51B $2.55B $1.98B $1.72B $1.69B $1.80B $1.77B $1.84B
Liabilities + Equity 12-point trend, -19.3% $8.04B $11.88B $12.14B $11.49B $10.89B $11.05B $11.34B $12.01B $11.14B $10.53B $10.67B $9.97B
Shares Outstanding 11-point trend, -33.6% 111,659,337 124,278,925 136,312,009 145,862,632 170,340,748 153,569,061 168,986,852 168,503,526 · 152,468,442 159,657,947 168,100,000
Fluxo de Caixa 17
Dados anuais de Fluxo de Caixa para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
D&A 9-point trend, -22.4% $172M $161M $158M $152M · $165M · $186M · $233M $265M $222M
Stock-based Comp 9-point trend, -2.3% $32M $49M $83M $54M · $42M · $23M · $34M $36M $32M
Deferred Tax 9-point trend, +65.5% $84M $-26M $-30M $-16M · $-8M · $-44M · $22M $-34M $51M
Amort. of Intangibles 6-point trend, -73.8% · $1M $900.0K $800.0K · $400.0K · $1M · · · $4M
Restructuring 6-point trend, -544000.00 · · · $-544.0K · $3M · $130M · $32M $93M $0
Other Non-cash 9-point trend, -132.7% $-58M $425M $-163M $-383M · $126M · $1.01B · $157M $408M $178M
Operating Cash Flow 9-point trend, -43.4% $569M $1.06B $755M $548M · $976M · $1.18B · $868M $1.21B $1.01B
CapEx 9-point trend, -25.5% $154M $197M $207M $152M · $120M · $131M · $181M $214M $206M
Investing Cash Flow 9-point trend, +771.8% $3.78B $-383M $-512M $-773M · $-459M · $-67M · $-508M $-662M $-562M
Stock Repurchased 9-point trend, -24.1% $353M $460M $364M $339M · $12M · $8M · $297M $391M $465M
Net Stock Activity 9-point trend, +24.1% $-353M $-460M $-364M $-339M · $-12M · $-8M · $-297M $-391M $-465M
Dividends Paid 9-point trend, -65.7% $86M $91M $96M $93M · $92M · $68M · $237M $246M $252M
Financing Cash Flow 9-point trend, -447.1% $-3.01B $-572M $-175M $-202M · $-1.88B · $1.37B · $-712M $-15M $-550M
Net Change in Cash 9-point trend, +1769.4% $1.35B $92M $70M $-446M · $-1.38B · $2.50B · $-354M $514M $-81M
Taxes Paid $39M · · · · · · · · · · ·
Free Cash Flow 9-point trend, -48.0% $415M $867M $547M $397M · $856M · $1.05B · $687M $992M $799M
Levered FCF 7-point trend, -33.0% · · $523M $372M · $831M · $1.05B · $663M $969M $780M
Lucratividade 7
Dados anuais de Lucratividade para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Operating Margin 9-point trend, -45.2% 8.6% 8.0% 13.4% 15.8% · 15.4% · 0.24% · 10.4% 12.5% 15.8%
Net Margin 9-point trend, -18.1% 7.6% 8.8% 12.1% 12.9% · 12.2% · 0.03% · 7.9% 9.3% 9.2%
Pretax Margin 9-point trend, -32.9% 10.3% 10.0% 14.8% 16.2% · 15.3% · -0.39% · 10.4% 12.0% 15.3%
EBITDA Margin 9-point trend, -36.6% 12.5% 11.1% 16.1% 18.4% · 18.5% · 4.8% · 14.7% 17.1% 19.7%
ROA 9-point trend, -34.6% 3.4% 3.7% 5.7% 6.3% · 5.8% · 0.01% · 4.0% 5.0% 5.2%
ROE 9-point trend, -61.9% 10.7% 13.8% 21.5% 25.8% · 26.6% · 0.07% · 23.3% 27.0% 28.2%
ROIC 9-point trend, -25.5% 4.5% 3.5% 6.0% 7.3% · 6.9% · -0.01% · 4.6% 5.9% 6.1%
Liquidez e Solvência 5
Dados anuais de Liquidez e Solvência para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Current Ratio 9-point trend, +70.8% 2.1 1.4 1.5 1.3 · 1.4 · 1.5 · 1.3 1.2 1.2
Quick Ratio 9-point trend, +287.3% 1.2 0.5 0.5 0.5 · 0.6 · 0.9 · 0.3 0.4 0.3
Debt / Equity 9-point trend, -75.1% 0.9 2.2 2.2 2.4 · 2.7 · 5.2 · 4.1 4.3 3.8
LT Debt / Equity 9-point trend, -78.9% 0.5 1.4 1.5 1.5 · 1.8 · 3.4 · 2.8 2.8 2.5
Interest Coverage 7-point trend, -12.0% · · 25.3 29.1 · 26.6 · 0.3 · 17.9 23.1 28.7
Eficiência 3
Dados anuais de Eficiência para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Asset Turnover 9-point trend, -20.2% 0.4 0.4 0.5 0.5 · 0.5 · 0.3 · 0.5 0.5 0.6
Inventory Turnover 9-point trend, -42.7% 3.7 4.2 3.9 4.2 · 5.5 · 5.8 · 5.9 6.6 6.5
Receivables Turnover 9-point trend, +15.9% 19.4 19.1 20.0 20.8 · 23.0 · 21.6 · 18.9 17.8 16.8
Por Ação 6
Dados anuais de Por Ação para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Book Value / Share 9-point trend, +156.4% $28.13 $25.48 $23.86 $19.91 · $16.63 · $11.27 · $11.83 $11.11 $10.97
Revenue / Share 9-point trend, +13.0% $36.89 $39.21 $40.22 $38.53 · $34.43 · $26.34 · $33.98 $34.33 $32.66
Cash Flow / Share 9-point trend, -19.3% $4.69 $8.04 $5.20 $3.67 · $6.30 · $7.65 · $5.50 $7.24 $5.81
Cash / Share 9-point trend, +577.0% $27.69 $12.79 $11.25 $9.83 · $12.21 · $21.30 · $5.47 $7.54 $4.09
Dividend Paid / Share 9-point trend, -50.7% $1 $1 $1 $1 · $1 · $0 · $2 $1 $1
EPS (TTM) 9-point trend, -7.9% $2.78 $3.44 $4.87 $4.96 · $4.19 · $0.01 · $2.68 $3.19 $3.02
Taxas de Crescimento 10
Dados anuais de Taxas de Crescimento para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Revenue YoY 5-point trend, -143.5% -13.8% -11.1% 1.4% 7.8% · 31.6% · · · · · ·
Revenue CAGR 3Y 3-point trend, -162.4% -8.1% -0.94% 12.9% · · · · · · · · ·
Revenue CAGR 5Y 2.0% · · · · · · · · · · ·
EPS YoY 5-point trend, -100.0% -19.2% -29.4% -1.8% 18.4% · 41800.0% · · · · · ·
EPS CAGR 3Y 3-point trend, -102.6% -17.5% -6.4% 686.8% · · · · · · · · ·
EPS CAGR 5Y 208.2% · · · · · · · · · · ·
Net Income YoY 5-point trend, -100.1% -25.6% -35.6% -4.7% 14.1% · 49978.9% · · · · · ·
Net Income CAGR 3Y 3-point trend, -103.2% -23.0% -11.2% 716.5% · · · · · · · · ·
Net Income CAGR 5Y 204.3% · · · · · · · · · · ·
Dividend CAGR 5Y 4.9% · · · · · · · · · · ·
Avaliação (TTM) 17
Dados anuais de Avaliação (TTM) para HOG
Métrica Tendência 202520242023202220222021202120202020201920182017
Revenue TTM 9-point trend, -20.8% $4.47B $5.19B $5.84B $5.76B · $5.34B · $4.05B · $5.36B $5.72B $5.65B
Net Income TTM 9-point trend, -35.1% $339M $455M $707M $741M · $650M · $1M · $424M $531M $522M
Market Cap 9-point trend, -73.3% $2.29B $3.74B $5.02B $6.07B · $5.79B · $5.61B · $5.67B $5.45B $8.55B
Enterprise Value 9-point trend, -85.4% $2.16B $9.12B $10.61B $11.55B · $10.80B · $11.34B · $12.28B $11.83B $14.85B
P/E 9-point trend, -56.3% 7.4 8.8 7.6 8.4 · 9.0 · 3670.0 · 13.9 10.7 16.8
P/S 9-point trend, -66.2% 0.5 0.7 0.9 1.1 · 1.1 · 1.4 · 1.1 1.0 1.5
P/B 9-point trend, -84.3% 0.7 1.2 1.5 2.1 · 2.3 · 3.3 · 3.1 3.1 4.6
P / Tangible Book 6-point trend, -78.0% 0.7 1.2 1.6 2.1 · 2.3 · 3.4 · · · ·
P / Cash Flow 9-point trend, -52.7% 4.0 3.5 6.7 11.1 · 5.9 · 4.8 · 6.5 4.5 8.5
P / FCF 9-point trend, -48.5% 5.5 4.3 9.2 15.3 · 6.8 · 5.4 · 8.3 5.5 10.7
EV / EBITDA 9-point trend, -71.0% 3.9 15.8 11.3 10.9 · 10.9 · 58.0 · 15.6 12.1 13.3
EV / FCF 9-point trend, -72.0% 5.2 10.5 19.4 29.1 · 12.6 · 10.8 · 17.9 11.9 18.6
EV / Revenue 9-point trend, -81.6% 0.5 1.8 1.8 2.0 · 2.0 · 2.8 · 2.3 2.1 2.6
Dividend Yield 9-point trend, +28.6% 3.8% 2.4% 1.9% 1.5% · 1.6% · 1.2% · 4.2% 4.5% 2.9%
Earnings Yield 9-point trend, +128.5% 13.6% 11.4% 13.2% 11.9% · 11.1% · 0.03% · 7.2% 9.3% 5.9%
Payout Ratio 9-point trend, -47.2% 25.5% 20.0% 13.6% 12.6% · 14.2% · 5245.5% · 56.0% 46.2% 48.3%
Annual Payout 9-point trend, -65.7% $86M $91M $96M $93M · $92M · $68M · $237M $246M $252M

Demonstrações Financeiras Demonstração de resultados, balanço patrimonial, fluxo de caixa — anual, últimos 5 anos

Demonstração de Resultados
2025-12-312025-03-312024-12-312024-09-302024-06-30
Receita $4.47B$5.19B
Margem Operacional % 8.6%8.0%
Lucro líquido $339M$455M
EPS Diluído $2.78$3.44
Balanço Patrimonial
2025-12-312025-03-312024-12-312024-09-302024-06-30
Dívida / Patrimônio Líquido 0.92.2
Índice de liquidez corrente 2.11.4
Índice de Liquidez Seca 1.20.5
Fluxo de Caixa
2025-12-312025-03-312024-12-312024-09-302024-06-30
Fluxo de caixa livre $415M$867M

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