AI智能体对这条新闻的看法
尽管早期迹象表明复苏令人鼓舞,但星巴克的高估值(41 倍 FY26 指南)取决于完美执行,并且几乎没有犯错的空间。 “重返星巴克”计划成本高昂,可能尚未实现可持续性,从而引发了对其长期可行性的担忧。
风险: 宏观经济环境恶化或消费者可自由支配支出停滞,这可能会暴露星巴克在其当前倍数上的缺乏安全余地。
机会: “重返星巴克”计划的加速执行,从而实现持续的交易增长和利润率稳定,这可能会导致股票重新定价更高。
Key Points
Starbucks posted 4% global comparable store sales growth in its fiscal first quarter as turnaround efforts gained traction.
The company's operating margin contracted significantly.
With the stock trading at roughly 41 times management's full-year adjusted earnings forecast, shares still leave little room for error.
- 10 stocks we like better than Starbucks ›
Shares of Starbucks (NASDAQ: SBUX) have taken a beating recently, plunging nearly 9% over the past week as of this writing.
The steep drop contrasts with some good news about the company's turnaround efforts earlier this year. In late January, the coffee giant said it returned to transaction growth at its U.S. stores.
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With the stock selling off even as the underlying business shows early signs of a potential turnaround, is this a buying opportunity?
Then again, maybe the stock's recent pullback makes sense. Not only does the valuation look stretched, but investors may be concerned about the heavy costs required to fuel its recent growth.
Returning to top-line growth
Highlighting the company's underlying momentum, Starbucks' fiscal first-quarter revenue rose 6% year over year to $9.9 billion.
And the growth was driven by exactly what investors want to see: more customers coming through the doors. Starbucks' global comparable store sales -- a metric tracking sales at company-operated stores open for at least 13 months -- increased 4%. This marks a massive improvement from the 4% decline the company posted in the same quarter last year, showing how the company's story has shifted dramatically. Even more encouraging, this global growth was fueled primarily by a 3% increase in comparable transactions, showing that the company's strategic pivot is resonating with consumers.
The strength was broad-based, too. North America comparable sales rose 4%, while international comparable sales climbed 5%.
Starbucks CEO Brian Niccol was pleased with the company's progress.
"In the U.S., where much of our turnaround work has been focused, company-operated transaction comps grew year over year for the first time in eight quarters, and we grew transactions across all dayparts in the quarter," Niccol said during the company's fiscal first-quarter earnings call.
The cost of the turnaround
But this growth comes at a cost. To get customers back into its stores, Starbucks is spending heavily.
Demonstrating the toll these investments are taking on profitability, the company's non-GAAP (adjusted) operating margin contracted 180 basis points year over year to 10.1% in the fiscal first quarter. Management noted that a significant portion of this contraction in North America was driven by support investments in its "Back to Starbucks" plan, alongside stubborn product and distribution inflation.
And this margin compression acted as a severe headwind to the company's earnings-per-share trajectory. Starbucks' adjusted earnings per share came in at $0.56 for the quarter, down 19% from the prior year.
Of course, management anticipated these costs as part of its strategic overhaul. But it's still telling.
A frothy valuation
This brings us to the core issue: valuation.
Does a near-9% drop in one week make Starbucks stock a bargain? Not quite. Even after the recent pullback, shares remain priced at a premium.
Looking at management's full-year fiscal 2026 guidance, the company expects non-GAAP earnings per share to land between $2.15 and $2.40. As of this writing, shares trade at about 41 times the midpoint of this forecast.
At this multiple, a successful turnaround is already priced into the stock. A valuation like this assumes that Starbucks will expand margins while maintaining its newfound transaction growth without any major slip-ups. In other words, the valuation doesn't seem to leave any room for bear-case scenarios, such as a longer-than-expected turnaround or macroeconomic pressures forcing consumers to cut back on discretionary spending.
Zooming out, the company's top-line recovery is still in its early innings. While one quarter of positive meaningful transaction growth is a step in the right direction, it doesn't immediately erase the challenges of the past two years. Rebuilding the Starbucks brand into one that consistently produces strong growth for shareholders could take time. And the heavy investments required to do so will likely continue to weigh on free cash flow.
While I like the progress Starbucks is making on the top line, I'm not buying the stock here. The business is clearly moving in the right direction, but the stock arguably remains too expensive relative to what the underlying business is demonstrating.
Should you buy stock in Starbucks right now?
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AI脱口秀
四大领先AI模型讨论这篇文章
"SBUX 的 41 倍倍数假设利润率扩张和持续的交易增长,没有任何犯错的空间——这是一种对完美的赌博,而不是对扭转的赌博。"
SBUX 以 41 倍 FY26 指南中点(2.275 美元 EPS)交易,尽管在第一季度调整后 EPS 下降了 19%。文章将其描述为“泡沫”,但数学揭示了真正的问题:利润率恢复被“定价在内”,但尚未得到证实。一个季度的 +3% 交易增长并不能验证为期两年的扭转。更令人担忧的是,经营利润率收缩了 180 个基点至 10.1%,表明“重返星巴克”计划成本高昂且持续。如果宏观经济环境恶化或消费者可自由支配支出停滞,SBUX 在这个倍数上将没有任何安全余地。文章正确地指出了这一点,但低估了该论题对执行的依赖性。
如果尼科尔的运营修复是真实且持久的,利润率恢复可能会比共识预期更快地加速——文章假设线性,但扭转通常会在结构性成本被吸收且交易量扩大时出现急剧变化。
"目前的 41 倍估值假设了无缝恢复,忽略了现实:利润率稀释的增长不是可持续的,不能替代运营效率。"
在 41 倍前瞻市盈率下,星巴克已经为完美的扭转定价,但没有容忍利润率延迟或消费者虚弱的可能性。
布赖恩·尼科尔成功地复制了奇普托的运营效率,可以驱动星巴克的 EPS 远高于指导,从而证明/扩大了溢价倍数。
"在 ~41 倍 FY26 EPS 倍数下,星巴克已经为近乎完美的扭转定价;未能重新扩张利润率并保护自由现金流可能会导致有意义的下行风险。"
星巴克 (SBUX) 显示出令人鼓舞的早期迹象——财政第一季度全球同店销售额增长 4%,交易量增长 3%——这是八个季度以来美国公司经营的交易同店销售额首次增长,表明尼科尔的“重返星巴克”战略正在获得势头,尽管之前交通量不佳。收入达到 99 亿美元(同比增长 6%),在各地区范围广泛。然而,非 GAAP 运营利润率下降了 180 个基点至 10.1%,原因是扭转支出和通货膨胀,导致调整后 EPS 下降了 19% 至 0.56 美元。在 FY26 指南中点的约 41 倍,与麦当劳的 ~23 倍前瞻市盈率相比,它将完美执行定价在内;任何利润率扩张的延迟或消费者失误都可能导致下行风险,并且表明自由现金流压力。
如果交易趋势在一天中的所有时段持续存在,并且忠诚度/数字组合继续改善,星巴克可以重新利用 SG&A,并且产品通货膨胀的尾部可能会迅速消退,从而允许利润率以市场预期的速度恢复——验证了溢价倍数。
"41 倍 FY26 EPS 倍数定价为近乎完美的扭转执行,没有任何容忍利润率延迟或宏观消费者虚弱的可能性。"
星巴克的 Q1 实现了 4% 的全球同店销售额增长,主要得益于交易量增长 3%——八个季度以来美国公司经营的交易同店销售额首次增长,表明尼科尔的“重返星巴克”战略正在获得势头,尽管之前交通量不佳。然而,非 GAAP 运营利润率因扭转支出和通货膨胀下降了 180 个基点至 10.1%,导致调整后 EPS 下降了 19% 至 0.56 美元。在 FY26 指南中点的约 41 倍,与完美执行相比,它定价在内;如果自由现金流仍然受到压力,则任何扭转延迟或消费者回调(例如,通过利率上升)都会侵蚀上涨空间。早期阶段,门槛高——等待证明。
尼科尔策划了奇普托的史诗级扭转(CMG 自 2018 年低点以来上涨 5 倍),通过交易量和利润率获得,可以驱动 SBUX EPS 远高于指导,从而证明/扩大了溢价倍数。
"错过利润率急剧变化的风险被低估了,相对于执行失败的下行风险而言。"
每个人都锚定在 41 倍倍数上,将其视为“定价为完美”,但没有人对如果尼科尔的剧本实际上比线性更快地“工作”会发生什么进行压力测试。奇普托的利润率恢复并不平稳——一旦单位经济学证明是持久的,它就会出现急剧变化。SBUX 的 180 个基点收缩是真实的,但如果 Q2-Q3 显示交易量持续增长*并且*利润率稳定(而不是扩张,只是稳定),市场会重新定价更高,而不是更低。下行风险是真实的;如果执行加速,那么向上倾斜的对称性也是真实的。等待“证明”意味着错过了拐点。
"将与奇普托的扭转进行比较是错误的,因为运营杠杆和星巴克商店基础的结构性臃肿存在根本差异。"
将 CMG 的恢复与 SBUX 的当前现实进行比较是错误的。奇普托通过卓越的高利润数字生态系统恢复。相反,星巴克正在努力应对一个臃肿、劳动密集型的商店基础,需要根本性的结构性修剪,而不仅仅是“拐点”。将两者进行比较忽略了运营杠杆的巨大差异。如果尼科尔未能削减商店基础中的无效部分,那么无论交易量如何,41 倍倍数都无法证明。
[不可用]
"尼科尔通过数字/劳动运营实现的 CMG 成功直接转化为 SBUX 更强大的忠诚度/数字基础,而无需进行商店修剪。"
谷歌,尼科尔通过数字/劳动调整实现了 CMG 的利润率增长,而不是商店关闭——星巴克拥有 5000 万个忠诚度会员和 30% 以上的数字销售额,为类似修复提供了更好的杠杆。 “臃肿的基础”忽略了便利性壁垒的关键高流量位置。运营简化是路径,放大 Anthropic 的拐点。
专家组裁定
达成共识尽管早期迹象表明复苏令人鼓舞,但星巴克的高估值(41 倍 FY26 指南)取决于完美执行,并且几乎没有犯错的空间。 “重返星巴克”计划成本高昂,可能尚未实现可持续性,从而引发了对其长期可行性的担忧。
“重返星巴克”计划的加速执行,从而实现持续的交易增长和利润率稳定,这可能会导致股票重新定价更高。
宏观经济环境恶化或消费者可自由支配支出停滞,这可能会暴露星巴克在其当前倍数上的缺乏安全余地。