Francis Financial, Inc.
CIK 1727514 · View on SEC EDGAR ↗
- Portfolio value
- $554.1M
- Positions
- 134
- As of
- June 30, 2026
#3,536 of 9,443 by 13F value · top 37.4%
Portfolio value QoQ: +11.8% 13F does not disclose cash
- Top 10 holdings weight
- 66.07%
- Top 25 holdings weight
- 88.30%
- Positions above 1%
- 20
- Effective number of positions
- 16.7
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 3.46% Est. buys $65,442,009 · sells $18,141,507
Median holding: 5.0 quarters Tracked Q4 2024–Q2 2026 · 77.5% still held
- New positions
- 23
- Increased
- 54
- Decreased
- 40
- Closed
- 4
Put-notional exposure: 0.2% puts 13F reports option positions at underlying notional value — may include hedges, not necessarily bearish bets
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Industrials
1.1%
Technology
1.1%
Financial Services
0.4%
Retail
0.4%
Communication Services
0.4%
Financials
0.3%
Materials
0.1%
Consumer Discretionary
0.1%
Healthcare
0.1%
Consumer Staples
0.0%
Communications
0.0%
Consumer products
0.0%
Utilities
0.0%
Energy
0.0%
Other/Unmapped
96.0%
Full portfolio 134 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| VOO | $84,462,470 | 15.24% | 122,978 | $9,321,233 | Down ×3 | ||
| FLXR TCW Flexible Income ETF | $49,849,759 | 9.00% | 1,271,353 | $5,696,566 | Up ×5 | ||
| BIV | $48,083,715 | 8.68% | 626,906 | $1,306,479 | Up ×2 | ||
| DFSI | $34,605,763 | 6.25% | 767,312 | $2,419,653 | Up ×6 | ||
| JIRE | $32,679,285 | 5.90% | 396,161 | $3,081,414 | Up ×6 | ||
| VUG | $30,840,188 | 5.57% | 358,024 | $4,210,390 | Up ×3 | ||
| NBSD | $24,915,317 | 4.50% | 493,314 | $2,130,959 | Up ×1 | ||
| IVOO | $23,736,347 | 4.28% | 182,027 | $3,556,900 | Up ×4 | ||
| SPYV | $18,739,551 | 3.38% | 308,267 | $3,065,080 | Up ×2 | ||
| IJR | $18,187,425 | 3.28% | 122,631 | $2,899,888 | Down ×1 | ||
| MUNY | $17,721,392 | 3.20% | 170,398 | $2,392,208 | Up ×4 | ||
| DSI | $12,885,089 | 2.33% | 90,492 | $1,786,808 | Down ×5 | ||
| VYM | $12,285,662 | 2.22% | 77,743 | $244,008 | Down ×6 | ||
| BGRN iShares USD Green Bond ETF | $12,095,709 | 2.18% | 254,794 | $303,431 | Up ×1 | ||
| SUSB iShares ESG Aware 1-5 Year USD Corporate Bond ETF | $10,262,640 | 1.85% | 410,670 | $125,480 | Up ×1 | ||
| VO | $8,187,443 | 1.48% | 101,619 | $916,332 | Up ×1 | ||
| NULG | $7,832,368 | 1.41% | 66,909 | $1,684,642 | Down ×3 | ||
| FSMB | $7,153,462 | 1.29% | 357,852 | $20,736 | Up ×4 | ||
| GLW Corning Incorporated Common Stock | $5,760,968 | 1.04% | 22,554 | $2,696,748 | Up ×3 | ||
| VCEB | $5,568,193 | 1.00% | 88,722 | $1,127,242 | Up ×3 | ||
| VONE Vanguard Russell 1000 ETF | $5,510,297 | 0.99% | 16,268 | $1,375,665 | Up ×1 | ||
| DFSE | $5,338,133 | 0.96% | 109,210 | $889,609 | Up ×1 | ||
| VTI | $4,821,865 | 0.87% | 13,031 | $-183,944 | Down ×1 | ||
| VTV | $3,894,410 | 0.70% | 17,870 | $306,696 | Down ×2 | ||
| MUB | $3,822,017 | 0.69% | 35,514 | $29,914 | Down ×1 | ||
| DFLV | $3,696,619 | 0.67% | 93,491 | $-515,611 | Down ×3 | ||
| MGK | $3,333,987 | 0.60% | 37,925 | $1,156,170 | Up ×1 | ||
| RSP | $3,058,353 | 0.55% | 14,374 | $398,491 | Up ×4 | ||
| ESML | $2,954,503 | 0.53% | 52,825 | $461,643 | Down ×2 | ||
| VTWO Vanguard Russell 2000 ETF | $2,922,944 | 0.53% | 24,073 | $330,344 | Down ×1 | ||
| XJH | $2,744,614 | 0.50% | 52,629 | $361,544 | Up ×3 | ||
| IVV | $2,565,698 | 0.46% | 3,426 | $186,053 | Down ×6 | ||
| VWO | $2,501,998 | 0.45% | 41,917 | $306,386 | Up ×1 | ||
| DFUV | $1,680,665 | 0.30% | 30,552 | $1,680,568 | Up ×1 | ||
| NYF | $1,544,918 | 0.28% | 28,660 | $22,498 | |||
| SPY SPY | $1,365,843 | 0.25% | 1,829 | $982,792 | Up ×1 | ||
| DFAC | $1,272,778 | 0.23% | 28,692 | $80,747 | Down ×2 | ||
| DFUS | $1,179,936 | 0.21% | 14,400 | $158,832 | |||
| ESGD iShares ESG Aware MSCI EAFE ETF | $1,179,745 | 0.21% | 11,475 | Up ×1 | |||
| IWM | $1,160,972 | 0.21% | 3,864 | $307,947 | Up ×1 | ||
| SCMB | $1,092,961 | 0.20% | 42,330 | $5,703 | Down ×1 | ||
| NVDA NVIDIA Corporation - Common Stock | $1,080,687 | 0.20% | 5,401 | $-3,020,181 | Down ×1 | ||
| AXP American Express Company Common Stock | $1,072,591 | 0.19% | 3,171 | $1,024,799 | Up ×2 | ||
| AAPL Apple Inc. - Common Stock | $1,038,528 | 0.19% | 3,589 | $-2,961,266 | Down ×1 | ||
| TOUS | $1,020,374 | 0.18% | 26,593 | $316,725 | Up ×1 | ||
| IWF | $941,954 | 0.17% | 7,586 | $301,501 | Up ×2 | ||
| GS Goldman Sachs Group, Inc. (The) Common Stock | $939,564 | 0.17% | 929 | $860,041 | Up ×2 | ||
| AMZN Amazon.com, Inc. - Common Stock | $907,400 | 0.16% | 3,807 | $367,538 | Up ×2 | ||
| SCHX | $901,565 | 0.16% | 30,634 | $116,104 | |||
| FNDF | $878,657 | 0.16% | 16,654 | $63,784 | |||
| IBM International Business Machines Corporation Common Stock | $821,097 | 0.15% | 2,920 | $128,134 | Up ×1 | ||
| DFAI | $760,197 | 0.14% | 18,429 | $23,814 | Down ×1 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $736,780 | 0.13% | 1,308 | $231,591 | Up ×1 | ||
| VB | $699,601 | 0.13% | 2,308 | $95,089 | |||
| HD Home Depot, Inc. (The) Common Stock | $695,832 | 0.13% | 1,973 | $64,696 | Up ×1 | ||
| VGT | $687,360 | 0.12% | 5,751 | Up ×1 | |||
| MSFT Microsoft Corporation - Common Stock | $664,312 | 0.12% | 1,781 | $96,502 | Up ×1 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $653,636 | 0.12% | 1,829 | $-1,444,423 | Down ×1 | ||
| IVW | $643,016 | 0.12% | 4,675 | $98,000 | Down ×1 | ||
| AVGO Broadcom Inc. - Common Stock | $625,932 | 0.11% | 1,657 | $348,611 | Up ×1 | ||
| PNC PNC Financial Services Group, Inc. (The) Common Stock | $586,743 | 0.11% | 2,383 | $98,147 | Up ×2 | ||
| NUE Nucor Corporation Common Stock | $547,305 | 0.10% | 2,457 | $545,952 | Up ×1 | ||
| QQQ Invesco QQQ Trust, Series 1 | $526,545 | 0.10% | 715 | $117,324 | Up ×2 | ||
| CGDV | $467,471 | 0.08% | 9,486 | $63,936 | |||
| DFAS | $384,117 | 0.07% | 4,665 | $52,295 | |||
| ITOT | $361,230 | 0.07% | 2,199 | $48,026 | |||
| DIA | $360,972 | 0.07% | 691 | $40,907 | |||
| AMZN Amazon.com, Inc. - Common Stock | $357,510 | 0.06% | 1,500 | Put option | $3,451 | Down ×1 | |
| MU Micron Technology, Inc. - Common Stock | $355,522 | 0.06% | 308 | $254,499 | Up ×1 | ||
| IVE | $352,722 | 0.06% | 1,553 | $24,715 | |||
| IWV | $342,400 | 0.06% | 803 | $44,743 | |||
| IAU | $339,342 | 0.06% | 4,494 | Up ×1 | |||
| META Meta Platforms, Inc. - Class A Common Stock | $337,974 | 0.06% | 600 | Put option | $-62,517 | Down ×2 | |
| BAC Bank of America Corporation Common Stock | $337,261 | 0.06% | 5,919 | $77,426 | Up ×2 | ||
| SCHZ | $317,721 | 0.06% | 13,736 | $17,938 | Up ×2 | ||
| TSLA Tesla, Inc. - Common Stock | $305,356 | 0.06% | 726 | $36,952 | Up ×2 | ||
| COPX | $303,108 | 0.05% | 3,938 | Up ×1 | |||
| VIG | $290,850 | 0.05% | 1,229 | $34,888 | Up ×1 | ||
| VV | $287,509 | 0.05% | 836 | $37,670 | |||
| IUSV iShares Core S&P U.S. Value ETF | $277,468 | 0.05% | 2,519 | $19,900 | |||
| ESGU iShares ESG Aware MSCI USA ETF | $276,766 | 0.05% | 1,691 | Up ×1 | |||
| ESGE iShares ESG Aware MSCI EM ETF | $274,818 | 0.05% | 5,025 | Up ×1 | |||
| IEFA | $274,384 | 0.05% | 2,841 | $-44,463 | Down ×1 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $272,447 | 0.05% | 469 | $168,087 | Down ×2 | ||
| LRCX Lam Research Corporation - Common Stock | $269,571 | 0.05% | 622 | $190,918 | Up ×3 | ||
| DVY iShares Select Dividend ETF | $261,803 | 0.05% | 1,675 | $8,191 | |||
| SCHB | $261,480 | 0.05% | 9,029 | Up ×1 | |||
| BRKB | $259,703 | 0.05% | 519 | $46,459 | Up ×3 | ||
| SPDW | $253,210 | 0.05% | 5,025 | $23,818 | |||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $249,397 | 0.05% | 522 | $72,884 | |||
| BSMT Invesco BulletShares 2029 Municipal Bond ETF | $231,153 | 0.04% | 10,037 | $24,053 | Up ×1 | ||
| AMAT Applied Materials, Inc. - Common Stock | $229,914 | 0.04% | 318 | $156,087 | Up ×1 | ||
| LLY Eli Lilly and Company Common Stock | $227,892 | 0.04% | 190 | $-117,022 | Down ×1 | ||
| QUAL | $224,039 | 0.04% | 1,021 | ||||
| EZU | $215,520 | 0.04% | 3,101 | Up ×1 | |||
| IEMG | $212,982 | 0.04% | 2,571 | Up ×1 | |||
| GOOG Alphabet Inc. - Class C Capital Stock | $209,878 | 0.04% | 594 | $-953,627 | Down ×1 | ||
| IWD | $209,109 | 0.04% | 863 | ||||
| VEA | $203,134 | 0.04% | 2,851 | ||||
| PEP PepsiCo, Inc. - Common Stock | $199,174 | 0.04% | 1,471 | $134,418 | Up ×1 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| FLXR | $49,849,759 | 9.00% | up ×5 |
| DFSI | $34,605,763 | 6.25% | up ×6 |
| JIRE | $32,679,285 | 5.90% | up ×6 |
| VUG | $30,840,188 | 5.57% | up ×3 |
| IVOO | $23,736,347 | 4.28% | up ×4 |
| MUNY | $17,721,392 | 3.20% | up ×4 |
| FSMB | $7,153,462 | 1.29% | up ×4 |
| GLW | $5,760,968 | 1.04% | up ×3 |
| VCEB | $5,568,193 | 1.00% | up ×3 |
| RSP | $3,058,353 | 0.55% | up ×4 |
| XJH | $2,744,614 | 0.50% | up ×3 |
| LRCX | $269,571 | 0.05% | up ×3 |
| BRKB | $259,703 | 0.05% | up ×3 |
| ABBV | $114,245 | 0.02% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| ESGD | $1,179,745 | 11,475 | 0.21% |
| VGT | $687,360 | 5,751 | 0.12% |
| IAU | $339,342 | 4,494 | 0.06% |
| COPX | $303,108 | 3,938 | 0.05% |
| ESGU | $276,766 | 1,691 | 0.05% |
| ESGE | $274,818 | 5,025 | 0.05% |
| SCHB | $261,480 | 9,029 | 0.05% |
| QUAL | $224,039 | 1,021 | 0.04% |
| EZU | $215,520 | 3,101 | 0.04% |
| IEMG | $212,982 | 2,571 | 0.04% |
| IWD | $209,109 | 863 | 0.04% |
| VEA | $203,134 | 2,851 | 0.04% |
| L | $187,024 | 1,652 | 0.03% |
| INTC | $156,805 | 1,123 | 0.03% |
| ADP | $99,285 | 443 | 0.02% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| VOO | Trimmed | -3K | +$9.3M |
| FLXR | Bought more | +147K | +$5.7M |
| VUG | Bought more | +297K | +$4.2M |
| IVOO | Bought more | +6K | +$3.6M |
| JIRE | Bought more | +5K | +$3.1M |
| SPYV | Bought more | +31K | +$3.1M |
| NVDA | Trimmed | -18K | -$3.0M |
| AAPL | Trimmed | -12K | -$3.0M |
| IJR | Trimmed | -348 | +$2.9M |
| GLW | Bought more | +18 | +$2.7M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| VUG | June 30, 2025 | 58,623 | $21,738,399 | No longer tracked |
| DFSE | June 30, 2025 | 119,335 | $4,019,203 | No longer tracked |
| ELQD | Sept. 30, 2025 | 26,222 | $2,162,702 | No longer tracked |
| DFAX | March 31, 2026 | 41,708 | $1,365,103 | No longer tracked |
| PZA | June 30, 2025 | 53,718 | $1,237,663 | No longer tracked |
| DFAT | March 31, 2026 | 11,409 | $679,292 | No longer tracked |
| VCLT | June 30, 2025 | 7,328 | $556,284 | |
| FNDX | Dec. 31, 2025 | 20,787 | $546,711 | No longer tracked |
| SCHF | March 31, 2025 | 29,219 | $540,547 | No longer tracked |
| VEA | June 30, 2025 | 8,574 | $435,817 | No longer tracked |
| VCLT | Dec. 31, 2025 | 5,557 | $431,468 | |
| BND | March 31, 2026 | 5,554 | $411,385 | |
| DGRO | June 30, 2025 | 6,238 | $385,384 | No longer tracked |
| DFSD | March 31, 2025 | 7,801 | $365,711 | No longer tracked |
| CGGO | March 31, 2025 | 10,505 | $306,957 | No longer tracked |
| VEU | June 30, 2026 | 3,808 | $285,981 | No longer tracked |
| VTV | March 31, 2025 | 1,573 | $266,272 | No longer tracked |
| IJH | March 31, 2025 | 4,249 | $264,756 | No longer tracked |
| GLD | June 30, 2026 | 600 | $258,174 | No longer tracked |
| AVUS | March 31, 2025 | 2,570 | $249,111 | No longer tracked |
| SCHG | March 31, 2025 | 8,888 | $247,709 | No longer tracked |
| BSMQ | March 31, 2026 | 8,635 | $204,175 | |
| IWD | Sept. 30, 2025 | 1,048 | $203,466 | No longer tracked |
| QUAL | March 31, 2026 | 1,021 | $202,792 | No longer tracked |
| BSMR | March 31, 2026 | 8,564 | $202,669 | |
| UNH | Dec. 31, 2025 | 211 | $202,001 | 17.3% |
| BSMS | March 31, 2026 | 8,524 | $200,314 | |
| NFG | Dec. 31, 2025 | 2,043 | $188,712 | 5.0% |
| L | Dec. 31, 2025 | 1,716 | $172,270 | 5.6% |
| T | Dec. 31, 2025 | 2,381 | $162,539 | 2.1% |
| CRM | Dec. 31, 2025 | 278 | $150,117 | -22.4% |
| KLAC | Dec. 31, 2025 | 39 | $148,847 | -84.7% |
| SAP | Dec. 31, 2025 | 150 | $141,355 | -11.3% |
| BKNG | Dec. 31, 2025 | 2 | $118,784 | -96.1% |
| ORCL | Dec. 31, 2025 | 420 | $118,121 | -24.9% |
| COF | Dec. 31, 2025 | 55 | $106,078 | -10.2% |
| LAUR | Dec. 31, 2025 | 3,242 | $102,253 | 10.7% |
| XOM | June 30, 2025 | 847 | $100,734 | 54.4% |
| NFLX | June 30, 2026 | 1,041 | $100,102 | 11.4% |
| PLTR | March 31, 2026 | 525 | $93,319 | 18.3% |
| CEG | Dec. 31, 2025 | 254 | $83,584 | -22.8% |
| UNH | June 30, 2025 | 151 | $79,087 | 24.2% |
| ABT | Dec. 31, 2025 | 589 | $78,891 | -8.7% |
| CRM | March 31, 2025 | 208 | $69,548 | -23.4% |
| C | Dec. 31, 2025 | 671 | $68,107 | 12.9% |
| PG | Dec. 31, 2025 | 399 | $61,307 | 0.0% |
| CVX | Dec. 31, 2025 | 393 | $61,029 | 35.5% |
| KO | Dec. 31, 2025 | 880 | $58,397 | 29.7% |
| ANET | Dec. 31, 2025 | 368 | $53,622 | 43.8% |
| AMAT | Dec. 31, 2025 | 212 | $43,405 | 92.3% |
| NOW | Dec. 31, 2025 | 45 | $41,413 | -15.4% |
| BSX | Dec. 31, 2025 | 394 | $38,467 | -48.2% |
| PM | Dec. 31, 2025 | 193 | $31,305 | 18.3% |
| PEP | Dec. 31, 2025 | 198 | $27,808 | -0.6% |
| MA | March 31, 2026 | 39 | $22,264 | 15.1% |
| VST | Dec. 31, 2025 | 102 | $19,984 | -13.7% |
| PFE | June 30, 2026 | 710 | $19,937 | 16.5% |
| CMG | Sept. 30, 2025 | 239 | $13,420 | -8.4% |
| GEV | Dec. 31, 2025 | 6 | $3,690 | 48.5% |