WALLER FINANCIAL PLANNING GROUP, INC

CIK 1736079 · View on SEC EDGAR ↗

Portfolio value
$485.6M
#3,848 of 9,443 by 13F value · top 40.7%
Positions
78
As of
June 30, 2026

Portfolio value QoQ: +7.2% 13F does not disclose cash

Top 10 holdings weight
71.84%
Top 25 holdings weight
92.40%
Positions above 1%
19
Effective number of positions
14.5

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 2.74% Est. buys $12,866,724 · sells $18,958,765

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 84.8% still held

New positions
8
Increased
29
Decreased
34
Closed
3
On this page

Sector breakdown

Technology
1.9%
Retail
0.5%
Logistics & Transportation
0.4%
Financials
0.4%
Communication Services
0.4%
Consumer products
0.2%
Energy
0.1%
Consumer Staples
0.1%
Consumer Discretionary
0.1%
Healthcare
0.1%
Industrials
0.1%
Other/Unmapped
95.7%

Full portfolio 78 positions

Type Streak 8Q trend
IVV $81,985,352 16.88% 109,476 $10,846,067 Up ×3
SPYG $41,980,082 8.64% 352,803 $4,324,037 Down ×1
EFV $39,799,943 8.20% 519,921 $1,784,565 Up ×3
VBR $35,647,571 7.34% 146,704 $1,469,148 Down ×1
SPYV $35,123,743 7.23% 577,788 $1,406,874 Down ×1
IGEB $28,161,560 5.80% 624,286 $568,363 Up ×4
EFG $27,367,019 5.64% 219,957 $3,347,609 Up ×3
SPAB $24,517,603 5.05% 960,721 $-218,779 Down ×1
SCHD $20,366,746 4.19% 642,281 $-2,468,452 Down ×1
SPDW $13,947,587 2.87% 276,793 $1,108,810 Down ×4
OMFL $12,476,790 2.57% 182,037 $664,255 Down ×3
SPSM $12,131,847 2.50% 210,367 $1,401,761 Down ×3
VEA $11,193,766 2.31% 157,105 $975,282 Down ×4
SPMD $10,229,431 2.11% 151,413 $220,807 Down ×3
VOO $9,572,707 1.97% 13,938 $1,046,059 Down ×1
VB $9,081,627 1.87% 29,961 $842,541 Down ×4
VIG $6,993,470 1.44% 29,556 $612,585 Down ×1
VO $6,788,798 1.40% 84,260 $296,694 Up ×1
AAPL Apple Inc. - Common Stock $5,551,796 1.14% 19,186 $746,931 Up ×2
MUB $2,930,600 0.60% 27,231 $69,539 Up ×3
SLYV $2,743,025 0.56% 25,140 $263,232 Down ×3
BIV $2,663,561 0.55% 34,727 $-114,996 Down ×1
SLYG $2,576,305 0.53% 21,626 $336,267 Down ×3
XLRE XLRE $2,549,499 0.52% 57,904 $-563,041 Down ×3
MDYV $2,338,622 0.48% 24,656 $94,834 Down ×3
MDYG $2,153,585 0.44% 19,213 $172,491 Down ×3
FLOT $2,033,145 0.42% 39,827 $54,175 Up ×3
AMZN Amazon.com, Inc. - Common Stock $1,719,623 0.35% 7,215 $453,133 Up ×1
VNQ $1,676,725 0.35% 17,388 $-404,975 Down ×3
UPS United Parcel Service, Inc. Common Stock $1,576,468 0.32% 14,665 $229,056 Up ×2
VUG $1,531,107 0.32% 17,775 $148,475 Up ×2
BSV $1,387,449 0.29% 17,808 $38,305 Up ×1
SPTM $1,387,184 0.29% 15,279 $134,279 Down ×1
GAM General American Investors, Inc. Common Stock $1,247,119 0.26% 19,563 $103,291
SPTI $1,237,713 0.25% 43,597 $39,909 Up ×4
NVDA NVIDIA Corporation - Common Stock $1,229,023 0.25% 6,142 $296,823 Up ×1
QQQ Invesco QQQ Trust, Series 1 $1,117,880 0.23% 1,518 $460,453 Up ×1
PG Procter & Gamble Company (The) Common Stock $978,822 0.20% 6,675 $-54,791 Down ×1
JPM JP Morgan Chase & Co. Common Stock $962,960 0.20% 2,942 $173,035 Up ×3
VOT $926,508 0.19% 3,025 $109,463 Down ×4
VWO $919,375 0.19% 15,403 $86,870
SPEM $896,736 0.18% 17,318 $65,575 Down ×1
MSFT Microsoft Corporation - Common Stock $792,162 0.16% 2,124 $124,701 Up ×2
VBK $653,211 0.13% 1,786 $56,209 Down ×4
GOOGL Alphabet Inc. - Class A Common Stock $652,952 0.13% 1,827
AVGO Broadcom Inc. - Common Stock $647,934 0.13% 1,715 $352,969 Up ×1
VTV $638,660 0.13% 2,931 $30,327 Down ×1
MRSH Marsh Common Stock $548,370 0.11% 3,290 $-19,154 Up ×4
XOM Exxon Mobil Corporation Common Stock $509,490 0.10% 3,727 $-91,276 Up ×1
BNDX Vanguard Total International Bond ETF $461,051 0.09% 9,520 $11,738 Up ×1
META Meta Platforms, Inc. - Class A Common Stock $456,455 0.09% 810 $78,479 Up ×3
VEU $453,841 0.09% 5,419 $40,265 Down ×1
INTC Intel Corporation - Common Stock $444,102 0.09% 3,181 Up ×1
SUB $442,063 0.09% 4,152 $-22,703 Down ×1
PM Philip Morris International Inc Common Stock $415,369 0.09% 2,296 $26,820 Down ×1
NFLX Netflix, Inc. - Common Stock $409,836 0.08% 5,740 $-138,604 Up ×1
VT $397,184 0.08% 2,531 $54,525 Up ×2
WMT Walmart Inc. - Common Stock $396,186 0.08% 3,498 $61,612 Up ×2
TSLA Tesla, Inc. - Common Stock $392,840 0.08% 934 $49,343 Up ×4
VOE $369,436 0.08% 1,870 $-39,042 Down ×4
DVY iShares Select Dividend ETF $334,326 0.07% 2,139 $10,460
LLY Eli Lilly and Company Common Stock $333,927 0.07% 278 Up ×1
INTU Intuit Inc. - Common Stock $332,050 0.07% 1,272 $-218,019
GOOG Alphabet Inc. - Class C Capital Stock $316,474 0.07% 896 $63,279 Up ×1
NOC Northrop Grumman Corporation Common Stock $310,679 0.06% 610 $-105,487
COST Costco Wholesale Corporation - Common Stock $308,237 0.06% 330
JEPI $290,025 0.06% 5,135 $-421,762 Down ×1
VV $264,503 0.05% 769 $34,862 Up ×1
KO Coca-Cola Company (The) Common Stock $245,029 0.05% 3,015 $-2,894 Down ×1
VGIT Vanguard Intermediate-Term Treasury ETF $244,472 0.05% 4,145 $-36,961 Down ×2
ANF Abercrombie & Fitch Company Common Stock $244,017 0.05% 2,711 Up ×1
BRKB $241,688 0.05% 483 $-97,586 Down ×1
VGSH Vanguard Short-Term Treasury ETF $241,297 0.05% 4,146
VRT Vertiv Holdings, LLC Class A Common Stock $236,048 0.05% 705 Up ×1
ADSK Autodesk, Inc. - Common Stock $234,276 0.05% 1,205 Up ×1
SYK Stryker Corporation Common Stock $231,665 0.05% 736 $-10,039
WFC Wells Fargo & Company Common Stock $220,964 0.05% 2,674 $8,102
FDX FedEx Corporation Common Stock $217,816 0.04% 696 $-29,481 Up ×2

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
IVV $81,985,352 16.88% up ×3
EFV $39,799,943 8.20% up ×3
IGEB $28,161,560 5.80% up ×4
EFG $27,367,019 5.64% up ×3
MUB $2,930,600 0.60% up ×3
FLOT $2,033,145 0.42% up ×3
SPTI $1,237,713 0.25% up ×4
JPM $962,960 0.20% up ×3
MRSH $548,370 0.11% up ×4
META $456,455 0.09% up ×3
TSLA $392,840 0.08% up ×4

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
GOOGL $652,952 1,827 0.13%
INTC $444,102 3,181 0.09%
LLY $333,927 278 0.07%
COST $308,237 330 0.06%
ANF $244,017 2,711 0.05%
VGSH $241,297 4,146 0.05%
VRT $236,048 705 0.05%
ADSK $234,276 1,205 0.05%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IVV Bought more +569 +$10.8M
SPYG Trimmed -32K +$4.3M
EFG Bought more +4K +$3.3M
SCHD Trimmed -102K -$2.5M
EFV Bought more +9K +$1.8M
VBR Trimmed -11K +$1.5M
SPYV Trimmed -18K +$1.4M
SPSM Trimmed -12K +$1.4M
SPDW Trimmed -4K +$1.1M
VOO Trimmed -331 +$1.0M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
PPG March 31, 2026 12,764 $1,307,799 6.3%
JEPQ June 30, 2026 10,505 $583,238
COST Dec. 31, 2025 498 $460,772 9.4%
SGOV June 30, 2026 2,890 $290,907 0.0%
GPIX Dec. 31, 2025 5,361 $280,005
C March 31, 2026 2,380 $277,722 16.2%
QCOM Sept. 30, 2025 1,711 $272,470 -3.2%
VGSH March 31, 2026 4,006 $235,272
VTI Dec. 31, 2025 702 $230,239 No longer tracked
CGDV March 31, 2026 5,000 $218,200 No longer tracked
GOOGL March 31, 2026 673 $210,650 18.9%
WOR Sept. 30, 2025 3,211 $204,334 3.5%
DUK June 30, 2026 1,552 $203,219 -3.5%