BZUN Baozun Inc. - American Depositary Shares

NASDAQ · Retail
$2.75
Price · Aug 19, 2026
52W Range
$2–$5
24% of range
Analyst Rating
STRONG BUY
13 analysts
Price Target
$4
+55% upside
P/E (TTM)
—
ROE
—
Net Profit Margin
—

BZUN Stock Snapshot Price, market cap, P/E, EPS, ROE, debt/equity, 52-week range

Price
$2.75
Market Cap
—
P/E (TTM)
—
EPS (TTM)
—
Revenue (TTM)
—
Div Yield
—
ROE
—
Debt/Equity
—
52W Range
$2 – $5

BZUN Stock Price Chart Daily OHLCV with technical indicators — pan, zoom, and customize your view

10-Year Performance Revenue, net income, margins and EPS trends

Revenue & Net Income —
EPS —
Free Cash Flow —
Margins —

Valuation P/E, P/S, P/B, EV/EBITDA ratios — is the stock expensive or cheap?

Metric
5Y trend
BZUN
Peer Median

Profitability Gross, operating and net margins; ROE, ROA, ROIC

Metric
5Y trend
BZUN
Peer Median

Financial Health Debt, liquidity, solvency — balance sheet strength

Metric
5Y trend
BZUN
Peer Median

Growth Revenue, EPS and net income growth: YoY, 3Y CAGR, 5Y CAGR

Metric
5Y trend
BZUN
Peer Median

Per Share Metrics EPS, book value per share, cash flow per share, dividend per share

Metric
5Y trend
BZUN
Peer Median

Capital Efficiency Asset turnover, inventory turnover, receivables turnover

Metric
5Y trend
BZUN
Peer Median

BZUN Analyst Consensus Bullish and bearish analyst opinions, 12-month price target, upside

BUY 13 analysts
  • Strong Buy 6 46.2%
  • Buy 4 30.8%
  • Hold 3 23.1%
  • Sell 0 0.0%
  • Strong Sell 0 0.0%

12-Month Price Target

7 analysts · 2026-08-19
Median target $4.03 +46.8%
Mean target $4.25 +54.8%

Earnings History EPS actual vs estimate, surprise %, beat rate, next earnings date

Avg Surprise
-0.06%
Next Report
Aug 27, 2026
Period EPS Actual EPS Est Surprise
March 31, 2026 $0.00 $-0.88 0.88%
Dec. 31, 2025 $2.75 $3.35 -0.60%
Sept. 30, 2025 $-0.70 $-0.53 -0.17%
June 30, 2025 $-0.31 $0.84 -1.1%
March 31, 2025 $-0.99 $-1.45 0.46%
Dec. 31, 2024 $0.77 $0.54 0.23%

Peer comparison (GICS sub-industry) Key metrics vs sector peers

Ticker Market Cap P/E Rev YoY Net Margin ROE Gross Margin
BZUN — — — — — —
MOGU — — — — — —
YJ — — — — — —

Latest News Recent headlines mentioning this company

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Institutional owners (13F) 75 filers · $30.2M total · As of June 30, 2026

Institutions that report holding this stock in their quarterly SEC Form 13F. Long positions only; a single filer may appear twice for separate option legs. Large offsetting put/call legs typically reflect market-making or hedged inventory, not directional conviction.

Institutional activity — Q2 2026 vs prior quarter
New positions Exited positions Increased Decreased Net shares change
8 (-2 vs prior Q) 7 (-1 vs prior Q) 18 (0 vs prior Q) 18 (0 vs prior Q) +2.1M

Compared to Q1 2026. SEC Form 13F filings are due within 45 days of quarter-end plus a short buffer for late filers — quarters still inside that window are skipped in favor of the most recent fully-reported pair.

Institution Value Shares % of tracked 13F Type
SCHRODER INVESTMENT MANAGEMENT GROUP $6,881,490 2,414,558 22.75% Shares
TWO SIGMA INVESTMENTS, LP $3,155,221 1,114,919 10.43% Shares
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP $2,520,138 890,508 8.33% Shares
TWO SIGMA ADVISERS, LP $1,634,629 614,522 5.40% Shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP $1,564,141 552,700 5.17% Put option
DIMENSIONAL FUND ADVISORS LP $1,509,966 533,557 4.99% Shares
CITADEL ADVISORS LLC $1,412,303 499,047 4.67% Shares
First Beijing Investment Ltd $1,224,903 432,828 4.05% Shares
AIA Group Ltd $1,129,221 399,018 3.73% Shares
D. E. Shaw & Co., Inc. $886,772 313,347 2.93% Shares
MORGAN STANLEY $785,365 277,514 2.60% Shares
AMERICAN CENTURY COMPANIES INC $725,329 256,300 2.40% Shares
CITADEL ADVISORS LLC $708,915 250,500 2.34% Put option
RENAISSANCE TECHNOLOGIES LLC $547,650 193,516 1.81% Shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP $512,768 181,190 1.70% Shares
MILLENNIUM MANAGEMENT LLC $451,849 159,664 1.49% Shares
GOLDMAN SACHS GROUP INC $437,360 154,544 1.45% Shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP $417,708 147,600 1.38% Call option
Qube Research & Technologies Ltd $369,847 130,688 1.22% Shares
Marex Group Ltd $337,404 119,224 1.12% Shares
JANE STREET GROUP, LLC $316,536 111,850 1.05% Shares
XTX Topco Ltd $295,452 104,400 0.98% Shares
COMMONWEALTH OF PENNSYLVANIA PUBLIC SCHOOL EMPLS RETRMT SYS $261,840 92,523 0.87% Shares
Cubist Systematic Strategies, LLC $242,344 59,838 0.80% Shares
Centiva Capital, LP $240,788 85,084 0.80% Shares
JANE STREET GROUP, LLC $145,179 51,300 0.48% Put option
GROUP ONE TRADING LLC $131,499 46,466 0.43% Shares
Cetera Investment Advisers $124,654 44,048 0.41% Shares
STATE STREET CORP $106,493 37,630 0.35% Shares
Headlands Technologies LLC $95,818 33,858 0.32% Shares
BNP PARIBAS FINANCIAL MARKETS $91,364 32,284 0.30% Shares
IMC-Chicago, LLC $87,925 31,069 0.29% Shares
SIMPLEX TRADING, LLC $84,317 29,794 0.28% Shares
Russell Investments Group, Ltd. $81,966 28,760 0.27% Shares
Invesco Ltd. $81,179 28,685 0.27% Shares
Quadrature Capital Ltd $79,546 28,108 0.26% Shares
NEW YORK STATE COMMON RETIREMENT FUND $67,677 23,914 0.22% Shares
WOLVERINE TRADING, LLC $65,852 16,300 0.22% Call option
MARSHALL WACE, LLP $63,426 22,412 0.21% Shares
RBF Capital, LLC $56,600 20,000 0.19% Shares
MERCER GLOBAL ADVISORS INC /ADV $55,876 19,744 0.18% Shares
GEODE CAPITAL MANAGEMENT, LLC $52,657 18,607 0.17% Shares
Engineers Gate Manager LP $30,536 10,790 0.10% Shares
Police & Firemen's Retirement System of New Jersey $30,516 10,783 0.10% Shares
PFG Investments, LLC $28,866 10,200 0.10% Shares
US BANCORP \DE\ $28,300 10,000 0.09% Shares
JPMORGAN CHASE & CO $25,827 9,062 0.09% Shares
CITIGROUP INC $16,023 5,662 0.05% Shares
North Star Investment Management Corp. $8,207 2,900 0.03% Shares
UBS Group AG $7,783 2,750 0.03% Shares
ACADIAN ASSET MANAGEMENT LLC $5,976 2,116,457 0.02% Shares
Tower Research Capital LLC (TRC) $5,719 2,021 0.02% Shares
RHUMBLINE ADVISERS $3,864 1,366 0.01% Shares
Leonteq Securities AG $2,853 1,008 0.01% Shares
N.E.W. Advisory Services LLC $2,264 800 0.01% Shares
ROYAL BANK OF CANADA $1,000 477 0.00% Shares
OSAIC HOLDINGS, INC. $849 300 0.00% Shares
NATIONAL BANK OF CANADA /FI/ $770 272 0.00% Shares
SBI Securities Co., Ltd. $730 258 0.00% Shares
Compagnie Lombard Odier SCmA $566 200 0.00% Shares
Federation des caisses Desjardins du Quebec $566 200 0.00% Shares
GSA CAPITAL PARTNERS LLP $433 152,843 0.00% Shares
NewEdge Advisors, LLC $425 150 0.00% Shares
TD Waterhouse Canada Inc. $363 125 0.00% Shares
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO $283 100 0.00% Shares
ADIRONDACK TRUST CO $211 75 0.00% Shares
Polunin Capital Partners Ltd $171 60,222 0.00% Shares
Eurizon Capital SGR S.p.A. $127 45 0.00% Shares
EverSource Wealth Advisors, LLC $116 41 0.00% Shares
SWAN Capital LLC $112 47 0.00% Shares
Mosley Wealth Management $102 36 0.00% Shares
WELLS FARGO & COMPANY/MN $42 15 0.00% Shares
HARBOR INVESTMENT ADVISORY, LLC $11 4 0.00% Shares
Caitong International Asset Management Co., Ltd $6 2 0.00% Shares
BlackRock, Inc. $3 1 0.00% Shares

Company insiders 7 insiders · 3 officers · 6 directors

Insider Role Last activity Shares owned Buys 12m Sells 12m Net 12m
Wenbin Qiu Chief Executive Officer June 22, 2026 P 1,623,872 28 0 $820,940
Yanjie Zhu Chief Financial Officer March 30, 2026 A — 0 0 $0
Junhua Wu Chief Strategy Officer June 24, 2026 P 253,770 11 0 $539,672
Changqing Ye Director June 30, 2026 M 17,269 0 0 $0
Yiu Pong Chan Director May 21, 2026 A — 0 0 $0
Bin Yu Director May 21, 2026 A — 0 0 $0
Hsien-Chieng Steve Hsia Director May 21, 2026 A — 0 0 $0

Insiders from SEC Form 3/4/5 filings; net = open-market P/S only

Activists & 5%+ owners 1 position

Investors who filed SEC Schedule 13D — beneficial ownership above 5% with an intent to influence the issuer (activist stakes, board campaigns, M&A). Each row shows the most recent known state of that filer's position.

Filer Filed Stake Status Purpose Filing
Champion Kerry Inc., ACCF Capital Management PTE.LTD, JW Flashing Brilliant Limited, Jun WANG May 30, 2024 — Initial filing Passive investment SEC

Purpose is an automated classification of the filer's own stated purpose (SEC Item 4) — not investment advice. "—" means no clear purpose was stated or the text could not be classified.

ETF ownership Held by 9 ETFs

Weight reflects direct equity holdings (N-PORT) only; leveraged or derivative-based funds may hold additional swap exposure not shown.

Fund Weight Units As of Source
PGJ · Invesco Exchange-Traded Fund Trust 0.08% 28,247 SH Aug. 8, 2026 Daily
APIE · Trust for Professional Managers 0.01% 27,829 NS May 31, 2026 N-PORT
DFSE · Dimensional ETF Trust 0.00% 6,773 NS April 30, 2026 N-PORT
DFEM · Dimensional ETF Trust 0.00% 66,971 NS April 30, 2026 N-PORT
DFAE · Dimensional ETF Trust 0.00% 51,369 NS April 30, 2026 N-PORT
AVDV · AMERICAN CENTURY ETF TRUST 0.00% 113,437 NS May 31, 2026 N-PORT
AVDS · AMERICAN CENTURY ETF TRUST 0.00% 1,809 NS May 31, 2026 N-PORT
DFEV · Dimensional ETF Trust 0.00% 7,849 NS April 30, 2026 N-PORT
DFAX · Dimensional ETF Trust 0.00% 21,771 NS April 30, 2026 N-PORT