BOYAR ASSET MANAGEMENT INC.

CIK 1218254 · View on SEC EDGAR ↗

Portfolio value
$174.4M
#6,918 of 9,443 by 13F value · top 73.3%
Positions
77
As of
June 30, 2026

Portfolio value QoQ: -0.8% 13F does not disclose cash

Top 10 holdings weight
52.58%
Top 25 holdings weight
76.53%
Positions above 1%
25
Effective number of positions
26.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 3.51% Est. buys $6,143,455 · sells $27,926,554

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 77.8% still held

New positions
3
Increased
21
Decreased
48
Closed
4
On this page

Performance vs S&P 500

Tracked Q4 2024–Q2 2026
+25.9%
S&P 500 total return (same window)
+28.1%
Excess return
-2.2%

Annualized: +16.6% · S&P 500: +18.0%

Approximates a buy-and-hold portfolio built from quarterly SEC 13F snapshots. Excludes cash, short positions, options/derivatives, and non-13(f) securities — reflects the disclosed long-equity book only, not total fund AUM. SEC filing lag is up to 45 days; this is not a real-time-copyable timing.

Priceable coverage: 98.4% · Options excluded: 0.0%

Sector breakdown

Communication Services
20.4%
Financials
17.1%
Technology
12.7%
Financial Services
11.3%
Health Care
8.0%
Industrials
7.8%
Retail
6.6%
Consumer Discretionary
5.3%
Communications
3.5%
Consumer Staples
2.5%
Materials
1.4%
Consumer products
0.9%
Logistics & Transportation
0.9%
Real Estate
0.7%
Telecommunication
0.3%
Utilities
0.2%
Other/Unmapped
0.5%

Full portfolio 77 positions

Type Streak 8Q trend
MSFT Microsoft Corporation - Common Stock $16,002,609 9.18% 42,900 $664,434 Up ×2
JPM JP Morgan Chase & Co. Common Stock $15,608,601 8.95% 47,685 $1,799,689 Up ×2
AMP Ameriprise Financial, Inc. Common Stock $9,135,398 5.24% 19,913 $377,855 Up ×2
HD Home Depot, Inc. (The) Common Stock $9,013,850 5.17% 25,558 $625,082 Up ×2
MSGS Madison Square Garden Sports Corp. Class A Common Stock (New) $8,935,396 5.12% 22,236 $867,548 Down ×1
BAC Bank of America Corporation Common Stock $8,029,499 4.60% 140,918 $167,262 Down ×1
BK The Bank of New York Mellon Corporation Common Stock $7,335,403 4.21% 50,725 $1,693,466 Up ×1
UBER Uber Technologies, Inc. Common Stock $6,603,217 3.79% 91,508 $-1,131,488 Down ×1
CSCO Cisco Systems, Inc. - Common Stock $6,043,711 3.47% 51,453 $1,150,890 Down ×1
SPHR Sphere Entertainment Co. Class A Common Stock $4,982,053 2.86% 28,793 $624,986 Down ×1
MSGE Madison Square Garden Entertainment Corp. Class A Common Stock $4,442,317 2.55% 54,918 $416,584 Down ×1
JNJ Johnson & Johnson Common Stock $4,139,192 2.37% 16,298 $153,365 Down ×4
GOOGL Alphabet Inc. - Class A Common Stock $3,880,773 2.23% 10,859 $-693,214 Down ×1
DIS Walt Disney Company (The) Common Stock $3,100,242 1.78% 32,210 $249,581 Up ×1
BATRK Atlanta Braves Holdings, Inc. - Series C Common Stock $3,074,193 1.76% 59,233 $-260,720 Down ×1
MDLZ Mondelez International, Inc. - Class A Common Stock $2,682,984 1.54% 46,386 $102,880 Up ×1
MAR Marriott International - Class A Common Stock $2,622,514 1.50% 7,077 $-37,246 Down ×1
SMG Scotts Miracle-Gro Company (The) Common Stock $2,517,897 1.44% 36,968 $73,989 Down ×1
INTC Intel Corporation - Common Stock $2,499,317 1.43% 17,900 $1,738,535 Up ×1
COO The Cooper Companies, Inc. - Common Stock $2,252,196 1.29% 31,407 $1,128,359 Up ×2
PFE Pfizer, Inc. Common Stock $2,224,881 1.28% 92,395 $-561,006 Down ×1
MKL Markel Group Inc. Common Stock $2,140,499 1.23% 1,096 $-68,338 Down ×1
C Citigroup, Inc. Common Stock $2,098,991 1.20% 14,997 $428,318 Up ×1
CMCSA Comcast Corporation - Class A Common Stock $2,061,158 1.18% 83,958 $-883,400 Down ×1
CALY Callaway Golf Company Common Stock $2,026,254 1.16% 107,837 $-72,163 Down ×1
MWA MUELLER WATER PRODUCTS Common Stock $1,711,547 0.98% 66,262 $-549,673 Down ×1
KO Coca-Cola Company (The) Common Stock $1,699,628 0.97% 20,913 $207,971 Up ×1
CVS CVS Health Corporation Common Stock $1,660,617 0.95% 16,052 $528,852 Up ×1
AXP American Express Company Common Stock $1,641,586 0.94% 4,853 $355,691 Up ×1
CRM Salesforce, Inc. Common Stock $1,628,662 0.93% 10,396 $192,423 Up ×1
MGM MGM Resorts International Common Stock $1,550,430 0.89% 32,429 $741,613 Up ×3
SYY Sysco Corporation Common Stock $1,523,693 0.87% 18,230 $128,750 Down ×6
MCD McDonald's Corporation Common Stock $1,376,689 0.79% 5,093 $-210,826 Down ×4
KVUE Kenvue Inc. Common Stock $1,321,997 0.76% 69,178 $87,266 Down ×3
UPS United Parcel Service, Inc. Common Stock $1,248,481 0.72% 11,614 $-218,552 Down ×6
GLW Corning Incorporated Common Stock $1,206,140 0.69% 4,722 $499,776 Down ×4
WM Waste Management, Inc. Common Stock $1,183,052 0.68% 5,308 $-78,041 Down ×2
SSNC SS&C Technologies Holdings, Inc. - Common Stock $1,104,642 0.63% 17,802 $-651,052 Down ×1
LH Labcorp Holdings Inc. Common Stock $1,079,120 0.62% 3,854 $168,764 Up ×1
TRIP TripAdvisor, Inc. - Common Stock $1,058,193 0.61% 77,184 $154,428 Down ×1
FWONA Liberty Media Corporation - Series A Liberty Formula One Common Stock $1,057,658 0.61% 12,082 $328,859 Up ×2
GPN Global Payments Inc. Common Stock $1,014,544 0.58% 13,982 $-571,423 Down ×1
GOLF Acushnet Holdings Corp. Common Stock $968,864 0.56% 8,174 $-47,918 Down ×4
TGT Target Corporation Common Stock $949,842 0.54% 7,272 $25,375 Down ×6
BR Broadridge Financial Solutions, Inc. Common Stock $938,453 0.54% 6,853 $-207,557 Down ×1
HHH Howard Hughes Holdings Inc. Common Stock $890,551 0.51% 12,457 $-380,659 Down ×1
AAPL Apple Inc. - Common Stock $882,837 0.51% 3,051 $103,448 Down ×1
BRKB $877,684 0.50% 1,754 $-1,170,417 Down ×1
BMY Bristol-Myers Squibb Company Common Stock $826,898 0.47% 14,351 $-175,791 Down ×6
MRK Merck & Company, Inc. Common Stock (new) $823,204 0.47% 6,406 $-504,587 Down ×1
IAC IAC Inc. - Common Stock $813,062 0.47% 17,614 $-314,783 Down ×1
CB Chubb Limited Common Stock $726,470 0.42% 2,132 $-600,728 Down ×1
GOOG Alphabet Inc. - Class C Capital Stock $690,407 0.40% 1,954 $129,883
MDT Medtronic plc. Ordinary Shares $608,786 0.35% 7,782 $-3,276,947 Down ×1
NWSA News Corporation - Class A Common Stock $606,771 0.35% 24,437 $-302,127 Down ×1
KLAC KLA Corporation - Common Stock $603,420 0.35% 2,000 $213,231 Up ×1
IBM International Business Machines Corporation Common Stock $603,282 0.35% 2,145 $205,445 Up ×1
VZ Verizon Communications Inc. Common Stock $550,956 0.32% 13,013 $-58,519 Up ×2
CFR Cullen/Frost Bankers, Inc. Common Stock $463,096 0.27% 2,997 $-70,419 Down ×1
GD General Dynamics Corporation Common Stock $405,605 0.23% 1,145 $-740,750 Down ×1
TSQ Townsquare Media, Inc. Class A Common Stock $395,050 0.23% 55,877 $-76,127 Down ×1
MTCH Match Group, Inc. - Common Stock $393,361 0.23% 10,338 $-477,053 Down ×4
NDAQ Nasdaq, Inc. - Common Stock $385,903 0.22% 4,896 $-29,718
GABC German American Bancorp, Inc. - Common Stock $362,594 0.21% 7,640 Up ×1
KNF Knife Riv Holding Co. Common Stock $343,885 0.20% 4,111 $-379,371 Down ×1
GEHC GE HealthCare Technologies Inc. - Common Stock $305,314 0.18% 4,770 $-503,340 Down ×1
GXO GXO Logistics, Inc. Common Stock $293,857 0.17% 5,796 $-320,514 Down ×1
FRPH FRP Holdings, Inc. - Common Stock $273,091 0.16% 10,928 Up ×1
SO Southern Company (The) Common Stock $264,638 0.15% 2,765 $-2,240
AIG American International Group, Inc. New Common Stock $256,905 0.15% 3,447 $-2,482
SCHW Charles Schwab Corporation (The) Common Stock $246,822 0.14% 2,675 $-16,792 Down ×5
KMB Kimberly-Clark Corporation - Common Stock $236,005 0.14% 2,150 $28,595
QSR Restaurant Brands International Inc. Common Shares $212,454 0.12% 2,930 $-761,031 Down ×1
CFG Citizens Financial Group, Inc. Common Stock $209,649 0.12% 2,992
ABNB Airbnb, Inc. - Class A Common Stock $205,635 0.12% 1,437 $-308,830 Down ×1
WEN Wendy's Company (The) - Common Stock $203,384 0.12% 24,534 $24,474 Down ×3
CNDT Conduent Incorporated - Common Stock $38,383 0.02% 26,290 $5,767 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
MGM $1,550,430 0.89% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
GABC $362,594 7,640 0.21%
FRPH $273,091 10,928 0.16%
CFG $209,649 2,992 0.12%

Top movers (QoQ)

Security Action Shares Δ Value Δ
JPM Bought more +741 +$1.8M
INTC Bought more +660 +$1.7M
BK Bought more +3K +$1.7M
BRKB Trimmed -3K -$1.2M
CSCO Trimmed -12K +$1.2M
UBER Trimmed -16K -$1.1M
COO Bought more +16K +$1.1M
CMCSA Trimmed -19K -$883K
MSGS Trimmed -3K +$868K
QSR Trimmed -10K -$761K

1 position hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
UNF March 31, 2026 9,308 $1,795,513 15.1%
WBD March 31, 2026 32,717 $942,904 3.5%
EBAY June 30, 2026 8,054 $733,099 -6.9%
PRGO Sept. 30, 2025 26,914 $719,142 -38.0%
IBKR March 31, 2025 3,197 $564,814 123.7%
ALSN March 31, 2025 4,840 $523,010 36.3%
CARR June 30, 2026 8,325 $468,781 -16.9%
L June 30, 2026 4,246 $453,218 -1.8%
ANGI Dec. 31, 2025 18,827 $306,127 -64.4%
IBKR Dec. 31, 2025 4,169 $286,869 44.0%
ENR June 30, 2025 9,542 $285,504 5.3%
BEN Sept. 30, 2025 11,398 $271,851 49.5%
CFG March 31, 2026 4,650 $271,606 17.4%
EPC June 30, 2025 7,463 $232,920 17.6%
PYPL March 31, 2025 2,669 $227,799 -4.7%
VIG Dec. 31, 2025 1,034 $223,127 No longer tracked
LEVI Sept. 30, 2025 11,502 $212,672 -7.4%
WSO June 30, 2026 583 $212,090 -24.0%
HBI Dec. 31, 2025 32,012 $210,959 No longer tracked
PLAY Sept. 30, 2025 6,825 $205,296 -44.0%
STKL March 31, 2026 26,892 $102,190 No longer tracked
NWL Dec. 31, 2025 16,714 $87,581 56.5%
QVCGAXXXX June 30, 2025 23,257 $4,677 No longer tracked