Highland Financial Advisors, LLC

CIK 1939237 · View on SEC EDGAR ↗

Portfolio value
$454.6M
#4,031 of 9,443 by 13F value · top 42.7%
Positions
73
As of
June 30, 2026

Portfolio value QoQ: +20.0% 13F does not disclose cash

Top 10 holdings weight
72.07%
Top 25 holdings weight
93.11%
Positions above 1%
18
Effective number of positions
16.0

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 5.92% Est. buys $61,263,642 · sells $24,661,482

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 85.9% still held

New positions
8
Increased
37
Decreased
18
Closed
2
On this page

Sector breakdown

Technology
0.9%
Consumer Staples
0.7%
Financials
0.4%
Retail
0.4%
Communication Services
0.3%
Energy
0.2%
Healthcare
0.2%
Consumer Discretionary
0.1%
Financial Services
0.1%
Other/Unmapped
96.8%

Full portfolio 73 positions

Type Streak 8Q trend
SPYM $46,445,643 10.22% 528,512 $4,470,834 Down ×1
QQQM Invesco NASDAQ 100 ETF $45,241,607 9.95% 149,327 $7,730,292 Down ×1
AVUS $42,456,432 9.34% 331,484 $5,189,634 Down ×1
DFAU $41,066,772 9.03% 794,482 $4,508,148 Down ×1
VONG Vanguard Russell 1000 Growth ETF $38,296,861 8.42% 299,639 $11,221,610 Up ×2
AVDE $36,134,265 7.95% 405,093 $15,457,089 Up ×2
AVUV $24,885,993 5.47% 199,471 $2,278,662 Down ×1
AVIG $24,628,176 5.42% 594,740 $1,165,064 Up ×6
AVSU $15,494,718 3.41% 175,042 $4,329,234 Up ×6
IWF $12,967,558 2.85% 104,434 $1,826,193 Up ×1
SGOV iShares 0-3 Month Treasury Bond ETF $11,394,394 2.51% 113,186 $437,801 Up ×4
AVEM $11,169,972 2.46% 115,763 $2,697,181 Up ×2
AVDV $11,147,022 2.45% 108,171 Up ×1
XCEM $10,078,889 2.22% 190,599 $2,889,544 Up ×4
VTI $9,943,588 2.19% 26,872 $1,745,484 Up ×1
IAU $9,328,354 2.05% 123,538 $-2,438,538 Down ×1
AVSD $6,412,960 1.41% 80,278 $4,395,330 Up ×2
USXF iShares ESG Advanced MSCI USA ETF $5,379,041 1.18% 77,452 $2,718,180 Up ×2
SMIN $3,987,616 0.88% 56,378 $1,515,285 Up ×4
GINN $3,655,873 0.80% 46,412 $-13,439,348 Down ×1
SCHG $3,269,756 0.72% 96,624 $179,471 Down ×1
XJR $3,032,526 0.67% 57,493 $803,754 Up ×5
AVSE $2,534,231 0.56% 30,967 $908,160 Up ×2
AAPL Apple Inc. - Common Stock $2,222,050 0.49% 7,679 $308,935 Up ×5
MEAR $2,090,266 0.46% 41,490 $65,692 Up ×1
IEFA $1,959,715 0.43% 20,291 $176,635 Up ×1
PM Philip Morris International Inc Common Stock $1,952,345 0.43% 10,792 $106,005 Down ×1
JPM JP Morgan Chase & Co. Common Stock $1,598,194 0.35% 4,883 $165,502 Up ×4
AMZN Amazon.com, Inc. - Common Stock $1,513,384 0.33% 6,350 $243,419 Up ×4
VGT $1,497,825 0.33% 12,532 $-640,196 Up ×2
VYM $1,444,140 0.32% 9,138 $48,628 Down ×3
DFAE $1,337,224 0.29% 33,256 $370,284 Up ×3
SLYV $1,328,851 0.29% 12,179 $251,774 Up ×2
FBTC $1,127,439 0.25% 22,085 $-84,506 Up ×1
DFAW $1,042,078 0.23% 12,587 $113,409
MO Altria Group, Inc. $1,038,760 0.23% 14,437 $33,319 Down ×1
XOM Exxon Mobil Corporation Common Stock $836,266 0.18% 6,117 $-102,998 Up ×1
XVV $811,245 0.18% 14,285 $-18,949 Down ×1
VONE Vanguard Russell 1000 ETF $694,376 0.15% 2,050
MSFT Microsoft Corporation - Common Stock $686,370 0.15% 1,840 $58,817 Up ×4
QQQ Invesco QQQ Trust, Series 1 $664,392 0.15% 902 $322,298 Up ×2
IVV $633,561 0.14% 846 $-284,199 Down ×1
VTV $599,743 0.13% 2,752 $85,307 Up ×1
DFAC $568,119 0.12% 12,807 $70,439
VOO $567,992 0.12% 827 $74,416 Up ×2
BRKB $560,437 0.12% 1,120 $-53,897 Down ×1
NVDA NVIDIA Corporation - Common Stock $531,962 0.12% 2,659 $102,832 Up ×3
GOOGL Alphabet Inc. - Class A Common Stock $531,379 0.12% 1,487 $239,082 Up ×2
META Meta Platforms, Inc. - Class A Common Stock $496,258 0.11% 881 $5,370 Up ×4
GOOG Alphabet Inc. - Class C Capital Stock $491,343 0.11% 1,391 $128,004 Up ×3
TSLA Tesla, Inc. - Common Stock $451,304 0.10% 1,073 $50,558 Down ×1
AMD Advanced Micro Devices, Inc. - Common Stock $446,139 0.10% 768 Up ×1
JNJ Johnson & Johnson Common Stock $438,254 0.10% 1,726 $15,897 Down ×1
EAGG $370,082 0.08% 7,806 $11,888 Up ×3
GLD $355,118 0.08% 964
V Visa Inc. $354,766 0.08% 1,034 $47,086 Up ×1
SPY SPY $326,338 0.07% 437 Up ×1
IEMG $309,017 0.07% 3,730 $64,353 Up ×1
DFAI $274,478 0.06% 6,654 Up ×1
CI The Cigna Group Common Stock $274,274 0.06% 995 $7,551 Down ×1
VEA $261,844 0.06% 3,675 Up ×1
IBDU $257,308 0.06% 11,110 $-1,111
IBDS $256,877 0.06% 10,606 $-212
IBDT $256,590 0.06% 10,162 $-813
IBDR $256,232 0.06% 10,575 $-106
IBTJ iShares iBonds Dec 2029 Term Treasury ETF $253,262 0.06% 11,698 $-2,257
IBTI iShares iBonds Dec 2028 Term Treasury ETF $253,060 0.06% 11,430 $-1,635
IBTH iShares iBonds Dec 2027 Term Treasury ETF $252,915 0.06% 11,306 $-679
IBTG iShares iBonds Dec 2026 Term Treasury ETF $252,408 0.06% 11,027 $-276
WMT Walmart Inc. - Common Stock $237,280 0.05% 2,095 $-9,540 Up ×1
BAC Bank of America Corporation Common Stock $233,048 0.05% 4,090 $31,857 Down ×1
AOA $224,279 0.05% 2,298 $21,890 Up ×1
AVLV $204,128 0.04% 2,238 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
AVIG $24,628,176 5.42% up ×6
AVSU $15,494,718 3.41% up ×6
SGOV $11,394,394 2.51% up ×4
XCEM $10,078,889 2.22% up ×4
SMIN $3,987,616 0.88% up ×4
XJR $3,032,526 0.67% up ×5
AAPL $2,222,050 0.49% up ×5
JPM $1,598,194 0.35% up ×4
AMZN $1,513,384 0.33% up ×4
DFAE $1,337,224 0.29% up ×3
MSFT $686,370 0.15% up ×4
NVDA $531,962 0.12% up ×3
META $496,258 0.11% up ×4
GOOG $491,343 0.11% up ×3
EAGG $370,082 0.08% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
AVDV $11,147,022 108,171 2.45%
VONE $694,376 2,050 0.15%
AMD $446,139 768 0.10%
GLD $355,118 964 0.08%
SPY $326,338 437 0.07%
DFAI $274,478 6,654 0.06%
VEA $261,844 3,675 0.06%
AVLV $204,128 2,238 0.04%

Top movers (QoQ)

Security Action Shares Δ Value Δ
AVDE Bought more +161K +$15.5M
GINN Trimmed -204K -$13.4M
VONG Bought more +53K +$11.2M
QQQM Trimmed -9K +$7.7M
AVUS Trimmed -4K +$5.2M
DFAU Trimmed -16K +$4.5M
SPYM Trimmed -20K +$4.5M
AVSD Bought more +53K +$4.4M
AVSU Bought more +24K +$4.3M
XCEM Bought more +14K +$2.9M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
VONE June 30, 2025 2,138 $542,753
LLY Dec. 31, 2025 632 $481,990 16.3%
ESGV June 30, 2025 3,741 $366,431 No longer tracked
AGG March 31, 2026 2,887 $288,354 No longer tracked
BX March 31, 2026 1,613 $248,628 24.6%
SDG June 30, 2025 3,333 $241,276
DFSV Sept. 30, 2025 7,771 $228,701 No longer tracked
SDG June 30, 2026 2,724 $228,687
FISV March 31, 2026 3,199 $214,877 -7.6%
GLD March 31, 2026 537 $212,818 No longer tracked
VB June 30, 2026 804 $210,584 No longer tracked
VONE March 31, 2026 664 $205,203
IGR Sept. 30, 2025 11,600 $61,364 -9.6%
XFLT March 31, 2026 11,731 $56,309 13.0%
LLY March 31, 2025 1,026 $792 51.3%
TSLA March 31, 2025 1,515 $612 34.6%
NVDA March 31, 2025 2,098 $282 100.1%
ESML March 31, 2025 6,268 $264 No longer tracked
PRF March 31, 2025 6,009 $242 No longer tracked
GOOG March 31, 2025 1,069 $204 117.0%
QQQ March 31, 2025 391 $200