Kelly Financial Services LLC
CIK 2023336 · View on SEC EDGAR ↗
- Portfolio value
- $467.2M
- Positions
- 141
- As of
- June 30, 2026
#3,952 of 9,443 by 13F value · top 41.9%
Portfolio value QoQ: +12.9% 13F does not disclose cash
- Top 10 holdings weight
- 53.08%
- Top 25 holdings weight
- 80.46%
- Positions above 1%
- 25
- Effective number of positions
- 21.3
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 15.98% Est. buys $79,869,999 · sells $70,395,836
Median holding: 6.0 quarters Tracked Q4 2024–Q2 2026 · 76.2% still held
- New positions
- 19
- Increased
- 61
- Decreased
- 56
- Closed
- 6
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
2.4%
Materials
1.0%
Industrials
0.8%
Financials
0.6%
Retail
0.6%
Energy
0.4%
Healthcare
0.4%
Consumer Discretionary
0.4%
Communication Services
0.3%
Communications
0.1%
Telecommunication
0.1%
Consumer Staples
0.1%
Financial Services
0.1%
Consumer products
0.1%
Real Estate
0.1%
Utilities
0.1%
Other/Unmapped
92.5%
Full portfolio 141 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| IVV | $70,829,307 | 15.16% | 94,579 | $31,786,753 | Up ×3 | ||
| CORO iShares International Country Rotation Active ETF | $33,169,445 | 7.10% | 906,269 | $4,589,842 | Up ×1 | ||
| IVW | $25,603,705 | 5.48% | 186,168 | $4,111,637 | Down ×1 | ||
| DYNF | $24,249,548 | 5.19% | 356,559 | $3,293,511 | Down ×2 | ||
| IVE | $20,890,563 | 4.47% | 92,005 | $-4,172,554 | Down ×2 | ||
| BINC | $18,147,060 | 3.88% | 346,715 | $800,984 | Up ×6 | ||
| GOVT | $14,724,681 | 3.15% | 646,386 | $1,216,361 | Up ×1 | ||
| BAI | $14,159,094 | 3.03% | 268,572 | $2,990,913 | Down ×1 | ||
| TLH | $13,219,217 | 2.83% | 131,731 | $911,398 | Up ×1 | ||
| SCHR | $12,996,354 | 2.78% | 527,022 | $4,438,211 | Up ×6 | ||
| MBB iShares MBS ETF | $12,085,628 | 2.59% | 127,863 | $893,223 | Up ×5 | ||
| IGEB | $11,431,557 | 2.45% | 253,415 | $7,352,553 | Up ×4 | ||
| IEMG | $11,184,702 | 2.39% | 135,016 | $-3,112,618 | Down ×2 | ||
| MTUM | $11,132,754 | 2.38% | 32,473 | $947,409 | Down ×1 | ||
| IALT iShares Systematic Alternatives Active ETF | $10,267,871 | 2.20% | 366,056 | Up ×1 | |||
| THRO | $9,815,139 | 2.10% | 227,677 | $-1,010,267 | Down ×1 | ||
| SHLD | $9,389,864 | 2.01% | 157,258 | $-347,582 | Up ×3 | ||
| GGOV | $9,035,202 | 1.93% | 179,662 | Up ×1 | |||
| BLCR iShares Large Cap Core Active ETF | $8,224,526 | 1.76% | 163,282 | $1,320,682 | Down ×1 | ||
| LMUB | $6,733,656 | 1.44% | 131,465 | $761,978 | Up ×1 | ||
| JAAA | $6,524,635 | 1.40% | 129,226 | $-1,531,963 | Down ×1 | ||
| SYSB | $6,008,537 | 1.29% | 67,728 | $548,792 | Up ×2 | ||
| SECU | $5,853,709 | 1.25% | 117,403 | Up ×1 | |||
| OEF | $5,465,307 | 1.17% | 14,938 | $779,393 | Up ×1 | ||
| SHW Sherwin-Williams Company (The) Common Stock | $4,801,626 | 1.03% | 13,945 | $339,666 | Up ×2 | ||
| LQDW | $4,340,865 | 0.93% | 180,681 | $68,660 | Up ×1 | ||
| AAPL Apple Inc. - Common Stock | $4,316,845 | 0.92% | 14,919 | $537,671 | Up ×1 | ||
| IAU | $4,038,631 | 0.86% | 53,485 | $-234,567 | Up ×1 | ||
| EUHY | $3,621,432 | 0.78% | 67,238 | $57,022 | Down ×1 | ||
| EMLC | $3,538,175 | 0.76% | 138,426 | $104,386 | Up ×2 | ||
| EFV | $3,386,397 | 0.72% | 44,238 | $-5,157,058 | Down ×4 | ||
| ITOT | $3,370,535 | 0.72% | 20,518 | $317,776 | Down ×1 | ||
| BALI | $2,794,208 | 0.60% | 82,596 | $989,162 | Up ×6 | ||
| JEPI | $2,725,475 | 0.58% | 48,256 | $856,635 | Up ×5 | ||
| IYW | $2,292,457 | 0.49% | 9,089 | $608,026 | Down ×4 | ||
| QUAL | $2,280,366 | 0.49% | 10,392 | $-10,102,067 | Down ×4 | ||
| SPY SPY | $1,938,099 | 0.41% | 2,595 | $327,390 | Up ×1 | ||
| DIVI | $1,897,686 | 0.41% | 44,422 | $71,803 | Down ×1 | ||
| INDB Independent Bank Corp. - Common Stock | $1,738,976 | 0.37% | 20,771 | $165,986 | Down ×1 | ||
| IUSB iShares Core Universal USD Bond ETF | $1,698,606 | 0.36% | 36,806 | $349,237 | Up ×1 | ||
| MSFT Microsoft Corporation - Common Stock | $1,606,211 | 0.34% | 4,306 | $-110,447 | Down ×2 | ||
| AMAT Applied Materials, Inc. - Common Stock | $1,590,035 | 0.34% | 2,199 | $840,388 | Up ×2 | ||
| SPXL | $1,502,990 | 0.32% | 5,553 | $518,841 | Up ×2 | ||
| RTX RTX Corporation Common Stock | $1,400,258 | 0.30% | 7,380 | $-16,594 | Up ×1 | ||
| PBTP | $1,298,601 | 0.28% | 50,618 | $291,850 | Up ×2 | ||
| AMZN Amazon.com, Inc. - Common Stock | $1,193,006 | 0.26% | 5,005 | $125,111 | Down ×6 | ||
| LQD | $929,881 | 0.20% | 8,526 | $-33,569 | Down ×1 | ||
| KLAC KLA Corporation - Common Stock | $913,192 | 0.20% | 3,027 | $467,535 | Up ×1 | ||
| ICVT | $885,138 | 0.19% | 7,271 | $119,169 | Down ×2 | ||
| QLTA | $833,311 | 0.18% | 17,536 | $-11,119,039 | Down ×3 | ||
| NVDA NVIDIA Corporation - Common Stock | $811,018 | 0.17% | 4,053 | $51,140 | Down ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $789,423 | 0.17% | 5,774 | $-194,308 | Down ×2 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $753,805 | 0.16% | 2,109 | $178,760 | Up ×2 | ||
| JEPQ JPMorgan Nasdaq Equity Premium Income ETF | $745,446 | 0.16% | 12,129 | $94,553 | Up ×2 | ||
| JNJ Johnson & Johnson Common Stock | $731,908 | 0.16% | 2,882 | $27,288 | Down ×4 | ||
| BSV | $724,314 | 0.16% | 9,297 | $479,353 | Up ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $671,212 | 0.14% | 1,903 | $57,919 | Up ×1 | ||
| IVLU | $652,973 | 0.14% | 15,614 | $21,518 | Down ×4 | ||
| LMT Lockheed Martin Corporation Common Stock | $647,358 | 0.14% | 1,271 | $-153,514 | Down ×3 | ||
| XLSR | $636,066 | 0.14% | 9,807 | $51,606 | Down ×1 | ||
| MAR Marriott International - Class A Common Stock | $623,998 | 0.13% | 1,684 | $71,184 | Down ×1 | ||
| BBUS | $619,373 | 0.13% | 4,597 | $73,148 | Down ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $610,041 | 0.13% | 1,864 | $-8,306 | Down ×1 | ||
| ILCV | $574,903 | 0.12% | 5,679 | $35,795 | Down ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $574,251 | 0.12% | 1,365 | $71,900 | Up ×6 | ||
| TECL | $567,705 | 0.12% | 2,460 | $366,367 | Up ×3 | ||
| CVX Chevron Corporation Common Stock | $557,073 | 0.12% | 3,361 | $-132,915 | Up ×2 | ||
| SOXL | $523,567 | 0.11% | 1,963 | Up ×1 | |||
| GOOG Alphabet Inc. - Class C Capital Stock | $501,721 | 0.11% | 1,420 | $59,747 | Down ×1 | ||
| ROK Rockwell Automation, Inc. Common Stock | $493,054 | 0.11% | 996 | $136,719 | Up ×1 | ||
| SOXX SOXX | $484,482 | 0.10% | 756 | $224,987 | Down ×4 | ||
| EFG | $470,626 | 0.10% | 3,783 | $59,888 | Up ×1 | ||
| SPEM | $468,111 | 0.10% | 9,040 | $72,570 | Up ×1 | ||
| TJX TJX Companies, Inc. (The) Common Stock | $466,375 | 0.10% | 3,078 | $-37,399 | Down ×2 | ||
| VUG | $464,411 | 0.10% | 5,391 | $29,942 | Up ×1 | ||
| XAR | $464,004 | 0.10% | 1,635 | Up ×1 | |||
| USIG iShares Broad USD Investment Grade Corporate Bond ETF | $460,743 | 0.10% | 8,983 | $-44,993 | Down ×1 | ||
| SPSM | $453,762 | 0.10% | 7,868 | ||||
| VEA | $447,936 | 0.10% | 6,287 | $3,471 | Down ×4 | ||
| USMV | $440,846 | 0.09% | 4,570 | $55,160 | Up ×1 | ||
| IWX | $427,221 | 0.09% | 4,063 | $-230,355 | Down ×2 | ||
| ORCL Oracle Corporation Common Stock | $425,383 | 0.09% | 2,903 | $1,041 | Up ×3 | ||
| VGT | $423,034 | 0.09% | 3,539 | $114,342 | Up ×1 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $421,327 | 0.09% | 3,587 | $144,525 | Up ×1 | ||
| COP ConocoPhillips Common Stock | $415,634 | 0.09% | 3,998 | $-107,737 | Up ×3 | ||
| SPYG | $414,394 | 0.09% | 3,483 | ||||
| ABBV AbbVie Inc. Common Stock | $389,874 | 0.08% | 1,549 | $52,750 | Down ×3 | ||
| IWY | $388,276 | 0.08% | 1,336 | $55,652 | Down ×1 | ||
| SPDW | $383,179 | 0.08% | 7,604 | $-98,533 | Down ×2 | ||
| MUB | $373,747 | 0.08% | 3,473 | $-32,534 | Down ×2 | ||
| IWB | $363,518 | 0.08% | 888 | $43,090 | Down ×1 | ||
| INTC Intel Corporation - Common Stock | $355,033 | 0.08% | 2,543 | Up ×1 | |||
| VZ Verizon Communications Inc. Common Stock | $347,845 | 0.07% | 8,216 | $-61,890 | Up ×2 | ||
| VTV | $346,696 | 0.07% | 1,591 | $3,091 | Down ×4 | ||
| WMT Walmart Inc. - Common Stock | $344,140 | 0.07% | 3,038 | $-33,512 | Down ×1 | ||
| QQQ Invesco QQQ Trust, Series 1 | $343,103 | 0.07% | 466 | $74,183 | |||
| PM Philip Morris International Inc Common Stock | $340,603 | 0.07% | 1,883 | $56,482 | Up ×1 | ||
| IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF | $327,662 | 0.07% | 6,163 | $-11,913 | Down ×2 | ||
| FISR | $326,700 | 0.07% | 12,737 | $-99,500 | Down ×1 | ||
| GLD | $326,508 | 0.07% | 886 | $-38,953 | Up ×1 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| IVV | $70,829,307 | 15.16% | up ×3 |
| BINC | $18,147,060 | 3.88% | up ×6 |
| SCHR | $12,996,354 | 2.78% | up ×6 |
| MBB | $12,085,628 | 2.59% | up ×5 |
| IGEB | $11,431,557 | 2.45% | up ×4 |
| SHLD | $9,389,864 | 2.01% | up ×3 |
| BALI | $2,794,208 | 0.60% | up ×6 |
| JEPI | $2,725,475 | 0.58% | up ×5 |
| TSLA | $574,251 | 0.12% | up ×6 |
| TECL | $567,705 | 0.12% | up ×3 |
| ORCL | $425,383 | 0.09% | up ×3 |
| COP | $415,634 | 0.09% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| IALT | $10,267,871 | 366,056 | 2.20% |
| GGOV | $9,035,202 | 179,662 | 1.93% |
| SECU | $5,853,709 | 117,403 | 1.25% |
| SOXL | $523,567 | 1,963 | 0.11% |
| XAR | $464,004 | 1,635 | 0.10% |
| SPSM | $453,762 | 7,868 | 0.10% |
| SPYG | $414,394 | 3,483 | 0.09% |
| INTC | $355,033 | 2,543 | 0.08% |
| PANW | $267,442 | 784 | 0.06% |
| ADI | $243,843 | 614 | 0.05% |
| SMH | $240,129 | 366 | 0.05% |
| TER | $239,449 | 495 | 0.05% |
| VTEB | $221,344 | 4,376 | 0.05% |
| ASML | $220,858 | 111 | 0.05% |
| JETS | $220,563 | 6,639 | 0.05% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| IVV | Bought more | +35K | +$31.8M |
| IGEB | Bought more | +163K | +$7.4M |
| EFV | Trimmed | -71K | -$5.2M |
| CORO | Bought more | +14K | +$4.6M |
| SCHR | Bought more | +183K | +$4.4M |
| IVE | Trimmed | -27K | -$4.2M |
| IVW | Trimmed | -4K | +$4.1M |
| DYNF | Trimmed | -5K | +$3.3M |
| IEMG | Trimmed | -71K | -$3.1M |
| BAI | Trimmed | -72K | +$3.0M |
2 positions hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| EMXC | Sept. 30, 2025 | 196,978 | $12,437,169 | |
| IAGG | June 30, 2026 | 232,388 | $11,601,524 | No longer tracked |
| EMB | March 31, 2026 | 45,112 | $4,343,382 | |
| USIG | June 30, 2025 | 71,673 | $3,661,068 | |
| SPYG | March 31, 2025 | 33,720 | $2,964,004 | No longer tracked |
| HIMU | March 31, 2026 | 46,599 | $2,268,454 | No longer tracked |
| LQDW | March 31, 2025 | 79,535 | $2,091,677 | No longer tracked |
| HYGW | June 30, 2026 | 57,353 | $1,694,977 | No longer tracked |
| HEFA | June 30, 2025 | 43,396 | $1,574,841 | No longer tracked |
| XMMO | March 31, 2025 | 11,155 | $1,377,960 | No longer tracked |
| IFRA | March 31, 2025 | 29,409 | $1,361,503 | No longer tracked |
| IWL | March 31, 2025 | 9,051 | $1,309,709 | No longer tracked |
| RTX | Dec. 31, 2025 | 7,718 | $1,291,442 | 15.9% |
| IWX | June 30, 2025 | 14,295 | $1,174,750 | No longer tracked |
| EEM | Sept. 30, 2025 | 23,683 | $1,142,470 | No longer tracked |
| BIDD | June 30, 2025 | 38,242 | $990,074 | No longer tracked |
| SPYG | March 31, 2026 | 8,140 | $868,527 | No longer tracked |
| SPMO | Dec. 31, 2025 | 7,097 | $859,165 | No longer tracked |
| TLT | March 31, 2026 | 9,260 | $807,079 | |
| JNK | March 31, 2025 | 7,618 | $727,283 | No longer tracked |
| PULS | March 31, 2025 | 12,409 | $614,859 | No longer tracked |
| IJR | June 30, 2026 | 4,721 | $586,899 | No longer tracked |
| SPAB | March 31, 2025 | 21,234 | $530,638 | No longer tracked |
| BIL | March 31, 2025 | 4,977 | $455,080 | No longer tracked |
| EFG | Sept. 30, 2025 | 3,666 | $410,573 | No longer tracked |
| TIPX | March 31, 2025 | 18,488 | $341,850 | No longer tracked |
| LLY | Sept. 30, 2025 | 426 | $331,967 | 63.8% |
| SPAB | Sept. 30, 2025 | 12,031 | $308,003 | No longer tracked |
| SPIB | March 31, 2025 | 9,336 | $305,850 | No longer tracked |
| SPSM | March 31, 2025 | 6,779 | $304,507 | No longer tracked |
| COWZ | June 30, 2026 | 4,841 | $302,827 | No longer tracked |
| ACN | Sept. 30, 2025 | 1,003 | $299,833 | -26.0% |
| JMUB | March 31, 2025 | 5,969 | $299,337 | No longer tracked |
| BRKB | Dec. 31, 2025 | 594 | $298,628 | No longer tracked |
| IGM | Sept. 30, 2025 | 2,516 | $282,692 | No longer tracked |
| EBND | March 31, 2025 | 14,135 | $276,062 | No longer tracked |
| TECL | March 31, 2025 | 2,949 | $267,067 | No longer tracked |
| PEP | June 30, 2026 | 1,680 | $260,896 | 5.3% |
| AMP | March 31, 2026 | 529 | $259,546 | 25.9% |
| LVHI | March 31, 2025 | 8,502 | $259,466 | No longer tracked |
| AXP | Sept. 30, 2025 | 788 | $251,367 | 0.9% |
| CERY | Dec. 31, 2025 | 8,684 | $248,808 | No longer tracked |
| CERY | June 30, 2025 | 8,890 | $246,343 | No longer tracked |
| TMO | June 30, 2025 | 488 | $242,768 | 53.0% |
| JMST | March 31, 2025 | 4,758 | $241,303 | No longer tracked |
| AJG | Dec. 31, 2025 | 777 | $240,673 | 0.5% |
| VMBS | March 31, 2025 | 5,303 | $240,458 | |
| BLK | March 31, 2026 | 218 | $233,504 | 20.3% |
| BIV | March 31, 2025 | 3,124 | $233,430 | No longer tracked |
| HYDB | June 30, 2026 | 5,051 | $231,857 | No longer tracked |
| ITA | March 31, 2026 | 1,075 | $230,806 | No longer tracked |
| SHOP | March 31, 2026 | 1,421 | $228,738 | 22.9% |
| ABT | March 31, 2026 | 1,778 | $222,721 | 11.4% |
| IEI | June 30, 2025 | 1,832 | $216,423 | |
| BLV | March 31, 2025 | 3,161 | $216,281 | No longer tracked |
| SPSM | March 31, 2026 | 4,559 | $213,622 | No longer tracked |
| COF | March 31, 2026 | 865 | $209,595 | 19.3% |
| BAC | March 31, 2025 | 4,753 | $208,897 | 49.6% |
| AXP | March 31, 2026 | 564 | $208,548 | 10.8% |
| ELV | Sept. 30, 2025 | 529 | $205,760 | 23.7% |
| MRSH | Sept. 30, 2025 | 935 | $204,428 | -5.2% |
| VWO | March 31, 2026 | 3,791 | $203,788 | No longer tracked |
| MRK | March 31, 2025 | 2,042 | $203,133 | 69.0% |
| SCLXW | June 30, 2025 | 36,000 | $3,244 |