Matthew Goff Investment Advisor, LLC
CIK 935359 · View on SEC EDGAR ↗
- Portfolio value
- $592.6M
- Positions
- 91
- As of
- June 30, 2026
#3,404 of 9,443 by 13F value · top 36.0%
Portfolio value QoQ: -1.2% 13F does not disclose cash
- Top 10 holdings weight
- 48.94%
- Top 25 holdings weight
- 77.93%
- Positions above 1%
- 31
- Effective number of positions
- 29.3
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 15.99% Est. buys $95,342,149 · sells $171,668,600
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 65.9% still held
- New positions
- 10
- Increased
- 10
- Decreased
- 46
- Closed
- 25
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
14.5%
Financial Services
12.9%
Communication Services
8.8%
Healthcare
6.9%
Industrials
5.5%
Financials
5.1%
Consumer Staples
1.7%
Communications
1.6%
Energy
1.4%
Consumer products
1.0%
Retail
0.3%
Consumer Discretionary
0.1%
Other/Unmapped
40.5%
Full portfolio 91 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| BRKB | $43,458,396 | 7.33% | 86,849 | $700,794 | Down ×6 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $41,257,870 | 6.96% | 116,769 | $7,056,819 | Down ×3 | ||
| MSFT Microsoft Corporation - Common Stock | $40,876,009 | 6.90% | 109,581 | $-674,773 | Down ×6 | ||
| BK The Bank of New York Mellon Corporation Common Stock | $35,976,809 | 6.07% | 248,785 | $5,646,294 | Down ×6 | ||
| BAC Bank of America Corporation Common Stock | $26,324,759 | 4.44% | 462,000 | $3,381,581 | Down ×6 | ||
| INTC Intel Corporation - Common Stock | $23,179,104 | 3.91% | 166,004 | $10,157,634 | Down ×6 | ||
| V Visa Inc. | $22,536,493 | 3.80% | 65,687 | $2,323,018 | Down ×6 | ||
| SHYG | $20,457,173 | 3.45% | 482,367 | ||||
| IVE | $18,623,676 | 3.14% | 82,021 | $1,055,612 | Down ×5 | ||
| JPST | $17,328,365 | 2.92% | 342,661 | ||||
| AXP American Express Company Common Stock | $16,695,122 | 2.82% | 49,357 | $1,368,914 | Down ×6 | ||
| RSP | $14,983,711 | 2.53% | 70,422 | ||||
| MRK Merck & Company, Inc. Common Stock (new) | $14,804,314 | 2.50% | 115,209 | $766,543 | Down ×1 | ||
| RTX RTX Corporation Common Stock | $13,545,855 | 2.29% | 71,395 | $-409,210 | Down ×1 | ||
| NVS Novartis AG Common Stock | $13,003,194 | 2.19% | 82,971 | $79,648 | Down ×5 | ||
| GEV GE Vernova Inc. Common Stock | $11,768,655 | 1.99% | 10,017 | $2,817,877 | Down ×6 | ||
| ORCL Oracle Corporation Common Stock | $11,541,988 | 1.95% | 78,758 | $-349,528 | Down ×4 | ||
| IEMG | $10,144,879 | 1.71% | 122,464 | $1,325,296 | Down ×6 | ||
| EMXC iShares MSCI Emerging Markets ex China ETF | $9,839,358 | 1.66% | 96,181 | $2,233,893 | Down ×5 | ||
| VRP | $9,644,957 | 1.63% | 396,749 | $-63,142 | Down ×1 | ||
| DIS Walt Disney Company (The) Common Stock | $9,553,327 | 1.61% | 99,255 | $-132,456 | Down ×3 | ||
| BSCQ Invesco BulletShares 2026 Corporate Bond ETF | $9,298,974 | 1.57% | 476,260 | ||||
| CSCO Cisco Systems, Inc. - Common Stock | $9,223,171 | 1.56% | 78,522 | $3,073,481 | Down ×6 | ||
| BKLN | $9,109,267 | 1.54% | 447,190 | $618,521 | Up ×1 | ||
| PEP PepsiCo, Inc. - Common Stock | $8,672,955 | 1.46% | 64,054 | $-1,471,750 | Down ×1 | ||
| SRLN | $8,536,048 | 1.44% | 211,865 | ||||
| BSCR Invesco BulletShares 2027 Corporate Bond ETF | $7,724,954 | 1.30% | 393,829 | ||||
| XLF XLF | $7,368,542 | 1.24% | 137,447 | $545,839 | Down ×1 | ||
| ITOT | $7,074,991 | 1.19% | 43,069 | $944,798 | Up ×1 | ||
| IYR | $6,673,426 | 1.13% | 65,266 | ||||
| UNP Union Pacific Corporation Common Stock | $6,509,751 | 1.10% | 23,933 | $505,097 | Down ×6 | ||
| JNJ Johnson & Johnson Common Stock | $5,729,450 | 0.97% | 22,560 | $99,372 | Down ×1 | ||
| PG Procter & Gamble Company (The) Common Stock | $5,652,438 | 0.95% | 38,546 | $20,253 | Down ×1 | ||
| AVGO Broadcom Inc. - Common Stock | $5,535,549 | 0.93% | 14,654 | $544,313 | Down ×1 | ||
| IYW | $4,204,604 | 0.71% | 16,670 | $1,138,112 | Down ×4 | ||
| ABBV AbbVie Inc. Common Stock | $4,203,177 | 0.71% | 16,703 | $544,531 | Down ×3 | ||
| IVW | $3,903,857 | 0.66% | 28,385 | $512,356 | Down ×4 | ||
| IBDT | $3,371,216 | 0.57% | 133,514 | ||||
| XOM Exxon Mobil Corporation Common Stock | $3,204,430 | 0.54% | 23,438 | $-871,184 | Down ×1 | ||
| BSCS Invesco BulletShares 2028 Corporate Bond ETF | $3,180,759 | 0.54% | 156,188 | $1,702,828 | Up ×1 | ||
| IBDU | $2,860,700 | 0.48% | 123,519 | ||||
| SCHV | $2,627,508 | 0.44% | 75,481 | $285,375 | Down ×1 | ||
| C Citigroup, Inc. Common Stock | $2,597,066 | 0.44% | 18,556 | $483,129 | Down ×4 | ||
| LLY Eli Lilly and Company Common Stock | $2,314,900 | 0.39% | 1,930 | $539,744 | |||
| XLV XLV | $1,981,088 | 0.33% | 12,486 | $189,082 | Up ×6 | ||
| XLK XLK | $1,829,767 | 0.31% | 9,604 | $563,048 | Up ×3 | ||
| IYK | $1,820,873 | 0.31% | 25,060 | $-735 | Down ×1 | ||
| AAPL Apple Inc. - Common Stock | $1,768,941 | 0.30% | 6,113 | $188,264 | Down ×3 | ||
| USRT | $1,721,626 | 0.29% | 25,909 | $261,991 | Up ×3 | ||
| NVDA NVIDIA Corporation - Common Stock | $1,688,560 | 0.28% | 8,439 | $-408,288 | Down ×1 | ||
| AMZN Amazon.com, Inc. - Common Stock | $1,516,231 | 0.26% | 6,362 | $178,798 | Down ×2 | ||
| XLE XLE | $1,427,308 | 0.24% | 26,875 | $-211,362 | Up ×3 | ||
| BSCT Invesco BulletShares 2029 Corporate Bond ETF | $1,404,270 | 0.24% | 75,600 | $-43,329 | Down ×2 | ||
| EPD Enterprise Products Partners L.P. Common Stock | $1,296,194 | 0.22% | 35,261 | $-38,082 | |||
| GOOGL Alphabet Inc. - Class A Common Stock | $1,189,577 | 0.20% | 3,329 | $133,148 | Down ×1 | ||
| IYF | $1,176,975 | 0.20% | 9,230 | $90,920 | |||
| IBTI iShares iBonds Dec 2028 Term Treasury ETF | $1,061,831 | 0.18% | 47,960 | Up ×1 | |||
| PSX Phillips 66 Common Stock | $1,003,819 | 0.17% | 5,938 | $-77,966 | |||
| GEHC GE HealthCare Technologies Inc. - Common Stock | $984,096 | 0.17% | 15,374 | $-133,365 | Down ×6 | ||
| IWD | $958,083 | 0.16% | 3,952 | $51,268 | Down ×3 | ||
| COP ConocoPhillips Common Stock | $954,561 | 0.16% | 9,182 | $-257,463 | |||
| IJJ | $950,790 | 0.16% | 6,436 | $98,020 | |||
| XLP XLP | $824,006 | 0.14% | 9,919 | $69,550 | Up ×5 | ||
| XLU XLU | $794,324 | 0.13% | 17,519 | $-9,058 | Up ×4 | ||
| IWF | $693,365 | 0.12% | 5,584 | $6,861 | Up ×1 | ||
| CVX Chevron Corporation Common Stock | $676,316 | 0.11% | 4,080 | $-167,845 | |||
| MRSH Marsh Common Stock | $624,846 | 0.11% | 3,749 | $-25,418 | |||
| MICC The Magnum Ice Cream Company N.V. Ordinary Shares | $611,735 | 0.10% | 35,137 | $69,274 | Down ×2 | ||
| AMAT Applied Materials, Inc. - Common Stock | $544,419 | 0.09% | 753 | $287,051 | |||
| MCD McDonald's Corporation Common Stock | $535,214 | 0.09% | 1,980 | $-80,150 | |||
| QQQ Invesco QQQ Trust, Series 1 | $519,898 | 0.09% | 706 | $112,409 | |||
| KO Coca-Cola Company (The) Common Stock | $518,285 | 0.09% | 6,377 | $11,953 | Down ×4 | ||
| MS Morgan Stanley Common Stock | $484,137 | 0.08% | 2,316 | $102,993 | |||
| EOG EOG Resources, Inc. Common Stock | $480,909 | 0.08% | 3,707 | $-62,724 | Down ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $460,805 | 0.08% | 1,408 | $46,696 | |||
| IVV | $442,009 | 0.07% | 590 | $56,472 | |||
| GD General Dynamics Corporation Common Stock | $418,712 | 0.07% | 1,182 | $13,026 | |||
| OXY Occidental Petroleum Corporation Common Stock | $415,516 | 0.07% | 8,555 | $-149,964 | Down ×2 | ||
| LAW CS Disco, Inc. Common Stock | $404,532 | 0.07% | 107,019 | $-4,281 | |||
| IJK | $376,588 | 0.06% | 3,205 | $54,101 | |||
| IGV | $358,504 | 0.06% | 3,957 | $41,746 | |||
| IHE IHE | $357,921 | 0.06% | 3,615 | $44,573 | |||
| SPGI S&P Global Inc. Common Stock | $353,502 | 0.06% | 868 | $-15,693 | |||
| ADP Automatic Data Processing, Inc. - Common Stock | $268,740 | 0.05% | 1,200 | $24,924 | |||
| IYJ | $258,073 | 0.04% | 1,549 | $29,594 | |||
| MMM 3M Company Common Stock | $250,799 | 0.04% | 1,549 | $-38,499 | Down ×3 | ||
| IJH | $250,715 | 0.04% | 3,251 | $2,988 | Down ×1 | ||
| MOAT | $219,875 | 0.04% | 2,115 | $15,354 | |||
| ADSK Autodesk, Inc. - Common Stock | $208,224 | 0.04% | 1,071 | $-62,059 | Down ×2 | ||
| MAIN Main Street Capital Corporation Common Stock | $207,520 | 0.04% | 4,000 | $-4,320 | |||
| HYDB | $201,205 | 0.03% | 4,302 | $1,076 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| XLV | $1,981,088 | 0.33% | up ×6 |
| XLK | $1,829,767 | 0.31% | up ×3 |
| USRT | $1,721,626 | 0.29% | up ×3 |
| XLE | $1,427,308 | 0.24% | up ×3 |
| XLP | $824,006 | 0.14% | up ×5 |
| XLU | $794,324 | 0.13% | up ×4 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| SHYG | $20,457,173 | 482,367 | 3.45% |
| JPST | $17,328,365 | 342,661 | 2.92% |
| RSP | $14,983,711 | 70,422 | 2.53% |
| BSCQ | $9,298,974 | 476,260 | 1.57% |
| SRLN | $8,536,048 | 211,865 | 1.44% |
| BSCR | $7,724,954 | 393,829 | 1.30% |
| IYR | $6,673,426 | 65,266 | 1.13% |
| IBDT | $3,371,216 | 133,514 | 0.57% |
| IBDU | $2,860,700 | 123,519 | 0.48% |
| IBTI | $1,061,831 | 47,960 | 0.18% |
Top movers (QoQ)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| IBDQ | Dec. 31, 2025 | 760,736 | $19,162,940 | No longer tracked |
| SHYG | March 31, 2026 | 445,011 | $19,077,630 | No longer tracked |
| EIRL | June 30, 2026 | 440,261 | $18,627,447 | No longer tracked |
| SJNK | June 30, 2025 | 571,434 | $14,377,287 | No longer tracked |
| BWZ | June 30, 2026 | 564,750 | $14,107,445 | No longer tracked |
| RSP | March 31, 2026 | 72,944 | $13,973,166 | No longer tracked |
| RSPA | June 30, 2026 | 71,302 | $13,684,325 | No longer tracked |
| JEPI | June 30, 2026 | 252,742 | $12,791,285 | No longer tracked |
| JPST | March 31, 2026 | 238,607 | $12,071,123 | No longer tracked |
| ULXXXX | March 31, 2026 | 166,234 | $10,871,696 | No longer tracked |
| VRP | Dec. 31, 2025 | 424,656 | $10,489,001 | No longer tracked |
| GE | June 30, 2026 | 36,120 | $10,249,881 | -6.7% |
| SPLV | March 31, 2026 | 417,234 | $10,151,314 | No longer tracked |
| BSJQ | June 30, 2026 | 486,104 | $9,493,610 | |
| UL | June 30, 2026 | 165,660 | $9,437,644 | 5.7% |
| BSCQ | March 31, 2026 | 461,925 | $9,042,174 | |
| SRLN | March 31, 2026 | 218,611 | $9,022,089 | No longer tracked |
| CNRG | June 30, 2026 | 214,338 | $8,603,520 | No longer tracked |
| GE | June 30, 2025 | 38,330 | $7,671,835 | 35.4% |
| IBMP | June 30, 2026 | 310,824 | $7,534,371 | No longer tracked |
| IYR | March 31, 2026 | 68,864 | $6,465,664 | No longer tracked |
| EFA | June 30, 2026 | 67,582 | $6,390,532 | No longer tracked |
| BSJR | June 30, 2026 | 303,170 | $5,949,703 | |
| OMFL | March 31, 2026 | 268,187 | $5,294,013 | No longer tracked |
| VFH | June 30, 2026 | 35,004 | $4,228,792 | No longer tracked |
| VFH | June 30, 2025 | 35,360 | $4,224,459 | No longer tracked |
| MGV | June 30, 2025 | 24,590 | $3,985,848 | No longer tracked |
| IBDS | Dec. 31, 2025 | 153,758 | $3,742,471 | No longer tracked |
| VDC | June 30, 2025 | 16,804 | $3,676,962 | No longer tracked |
| VDC | June 30, 2026 | 16,252 | $3,650,018 | No longer tracked |
| IBDT | Dec. 31, 2025 | 142,349 | $3,632,759 | No longer tracked |
| IBMQ | June 30, 2026 | 134,643 | $3,410,495 | No longer tracked |
| BSCR | Dec. 31, 2025 | 164,488 | $3,242,058 | |
| IBDU | Dec. 31, 2025 | 130,049 | $3,052,248 | No longer tracked |
| IBMR | June 30, 2026 | 124,349 | $2,892,358 | No longer tracked |
| MGC | June 30, 2026 | 11,181 | $2,642,629 | No longer tracked |
| MGC | March 31, 2025 | 11,272 | $2,397,104 | No longer tracked |
| SCHG | March 31, 2026 | 78,037 | $2,310,673 | No longer tracked |
| SCHV | Dec. 31, 2025 | 78,514 | $2,285,540 | No longer tracked |
| VIG | June 30, 2026 | 10,351 | $2,226,157 | No longer tracked |
| SCHV | June 30, 2025 | 80,865 | $2,149,405 | No longer tracked |
| VIG | June 30, 2025 | 10,686 | $2,072,912 | No longer tracked |
| BSCT | Sept. 30, 2025 | 108,267 | $2,024,593 | |
| IYK | Dec. 31, 2025 | 26,135 | $1,787,383 | No longer tracked |
| IBDR | Dec. 31, 2025 | 67,055 | $1,629,425 | No longer tracked |
| MGV | June 30, 2026 | 11,018 | $1,596,993 | No longer tracked |
| SPY | June 30, 2026 | 2,365 | $1,538,054 | No longer tracked |
| SPY | June 30, 2025 | 2,459 | $1,375,540 | No longer tracked |
| IYE | March 31, 2026 | 9,669 | $1,246,597 | No longer tracked |
| IYF | Dec. 31, 2025 | 9,669 | $1,224,456 | No longer tracked |
| SDZNY | June 30, 2026 | 13,712 | $1,072,278 | No longer tracked |
| VWO | June 30, 2025 | 22,087 | $999,667 | No longer tracked |
| VEXC | June 30, 2026 | 16,153 | $873,081 | No longer tracked |
| OEF | June 30, 2026 | 2,369 | $753,508 | No longer tracked |
| BSCP | Dec. 31, 2025 | 33,234 | $687,611 | No longer tracked |
| OEF | June 30, 2025 | 2,369 | $641,596 | No longer tracked |
| VYM | June 30, 2026 | 4,132 | $611,984 | No longer tracked |
| VYM | June 30, 2025 | 4,227 | $545,141 | No longer tracked |
| MGK | June 30, 2026 | 1,483 | $544,914 | No longer tracked |
| MGK | June 30, 2025 | 1,510 | $466,409 | No longer tracked |
| JPXN | March 31, 2026 | 3,615 | $306,660 | No longer tracked |
| IHE | Dec. 31, 2025 | 3,615 | $262,304 | No longer tracked |
| HYDB | Dec. 31, 2025 | 5,321 | $254,583 | No longer tracked |
| VCSH | June 30, 2025 | 3,181 | $251,116 | |
| IYG | March 31, 2026 | 1,620 | $239,976 | No longer tracked |
| IYJ | Dec. 31, 2025 | 1,620 | $236,259 | No longer tracked |
| SHEL | March 31, 2026 | 3,146 | $231,168 | 0.8% |
| META | March 31, 2026 | 341 | $225,051 | -4.1% |
| RSG | Dec. 31, 2025 | 976 | $223,972 | 3.7% |
| CARR | March 31, 2025 | 3,084 | $210,503 | -3.9% |
| MOAT | Dec. 31, 2025 | 2,115 | $209,618 | No longer tracked |
| CASH | Sept. 30, 2025 | 278 | $205,151 | 13.6% |
| IUSG | Sept. 30, 2025 | 1,345 | $202,288 | |
| IGSB | June 30, 2025 | 3,858 | $202,067 | |
| RSG | June 30, 2026 | 914 | $200,184 | 3.1% |
| PGX | Dec. 31, 2025 | 11,764 | $136,463 | No longer tracked |