NorthStar Asset Management LLC /NJ/
CIK 2011587 · View on SEC EDGAR ↗
- Portfolio value
- $246.0M
- Positions
- 106
- As of
- June 30, 2026
#5,780 of 9,443 by 13F value · top 61.2%
Portfolio value QoQ: +18.8% 13F does not disclose cash
- Top 10 holdings weight
- 53.98%
- Top 25 holdings weight
- 78.94%
- Positions above 1%
- 25
- Effective number of positions
- 22.1
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 1.33% Est. buys $16,935,164 · sells $3,015,509
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 84.8% still held
- New positions
- 14
- Increased
- 49
- Decreased
- 38
- Closed
- 4
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
14.0%
Communication Services
3.5%
Retail
3.3%
Healthcare
2.2%
Financials
1.5%
Energy
1.4%
Financial Services
1.2%
Industrials
1.1%
Consumer Staples
1.0%
Utilities
0.8%
Real Estate
0.6%
Consumer Discretionary
0.4%
Telecommunication
0.2%
Logistics & Transportation
0.1%
Communications
0.1%
Other/Unmapped
68.6%
Full portfolio 106 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| IUSG iShares Core S&P U.S. Growth ETF | $30,400,754 | 12.36% | 161,629 | $7,085,785 | Up ×6 | ||
| GSLC | $26,019,880 | 10.58% | 183,381 | $4,314,465 | Up ×6 | ||
| NVDA NVIDIA Corporation - Common Stock | $15,174,575 | 6.17% | 75,839 | $1,900,669 | Down ×6 | ||
| VOT | $14,619,508 | 5.94% | 47,729 | $3,261,688 | Up ×6 | ||
| VEA | $9,039,722 | 3.67% | 126,873 | $1,232,192 | Up ×6 | ||
| AAPL Apple Inc. - Common Stock | $8,404,216 | 3.42% | 29,044 | $970,962 | Down ×2 | ||
| ILCV | $7,634,177 | 3.10% | 75,407 | $814,070 | Up ×6 | ||
| GBIL | $7,372,319 | 3.00% | 73,605 | $-76,857 | Down ×1 | ||
| ISCG | $7,344,682 | 2.99% | 112,064 | $1,621,887 | Up ×6 | ||
| SCZ iShares MSCI EAFE Small-Cap ETF | $6,795,604 | 2.76% | 82,601 | $751,510 | Up ×6 | ||
| AVEM | $5,796,667 | 2.36% | 60,075 | $1,701,108 | Up ×5 | ||
| IVV | $5,394,932 | 2.19% | 7,204 | $658,572 | Down ×2 | ||
| VUG | $5,394,373 | 2.19% | 62,623 | $833,059 | Up ×2 | ||
| VTV | $5,047,890 | 2.05% | 23,163 | $515,286 | Up ×5 | ||
| QQQ Invesco QQQ Trust, Series 1 | $4,971,100 | 2.02% | 6,751 | $1,085,788 | Up ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $4,241,206 | 1.72% | 12,004 | $798,772 | Up ×1 | ||
| BRKB | $4,135,723 | 1.68% | 8,265 | $87,921 | Down ×2 | ||
| CEMB | $4,023,143 | 1.64% | 88,130 | $366,153 | Up ×6 | ||
| AMZN Amazon.com, Inc. - Common Stock | $3,838,942 | 1.56% | 16,107 | $464,343 | Down ×3 | ||
| SPY SPY | $3,500,836 | 1.42% | 4,688 | $597,058 | Up ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $3,464,549 | 1.41% | 3,704 | $-260,913 | Down ×3 | ||
| LLY Eli Lilly and Company Common Stock | $3,103,145 | 1.26% | 2,587 | $853,583 | Up ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $3,052,538 | 1.24% | 9,326 | $301,719 | Down ×2 | ||
| MSFT Microsoft Corporation - Common Stock | $2,951,821 | 1.20% | 7,913 | $67,301 | Up ×1 | ||
| PANW Palo Alto Networks, Inc. - Common Stock | $2,468,644 | 1.00% | 7,239 | $1,195,543 | Down ×2 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $2,233,720 | 0.91% | 6,250 | $538,920 | Up ×5 | ||
| AOA | $2,226,420 | 0.91% | 2,194,162 | $3,203 | Up ×1 | ||
| SOXX SOXX | $2,205,988 | 0.90% | 3,443 | $1,039,733 | Down ×6 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $2,109,339 | 0.86% | 3,745 | $-103,755 | Down ×2 | ||
| VBK | $1,665,570 | 0.68% | 4,554 | $325,779 | Up ×5 | ||
| IDHQ | $1,658,426 | 0.67% | 37,942 | $416,716 | Up ×6 | ||
| MU Micron Technology, Inc. - Common Stock | $1,522,509 | 0.62% | 1,319 | $1,072,168 | Down ×1 | ||
| JNJ Johnson & Johnson Common Stock | $1,503,971 | 0.61% | 5,922 | $100,391 | Up ×1 | ||
| PM Philip Morris International Inc Common Stock | $1,456,015 | 0.59% | 8,048 | $126,881 | Up ×1 | ||
| VB | $1,447,373 | 0.59% | 4,775 | $218,743 | Up ×6 | ||
| SHYG | $1,336,583 | 0.54% | 31,516 | $204,543 | Up ×1 | ||
| IEFA | $1,262,203 | 0.51% | 13,069 | $95,300 | Up ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $1,200,235 | 0.49% | 1,127 | $397,532 | Down ×3 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $1,154,849 | 0.47% | 1,988 | $752,058 | Up ×1 | ||
| AVGO Broadcom Inc. - Common Stock | $1,131,722 | 0.46% | 2,996 | $165,615 | Down ×1 | ||
| VWO | $1,105,535 | 0.45% | 18,521 | $105,912 | Up ×1 | ||
| MO Altria Group, Inc. | $950,832 | 0.39% | 13,215 | $74,405 | Down ×1 | ||
| SCHG | $929,068 | 0.38% | 27,455 | $123,629 | Down ×4 | ||
| SCHV | $916,055 | 0.37% | 26,316 | $113,310 | Down ×1 | ||
| V Visa Inc. | $912,423 | 0.37% | 2,659 | $1,592 | Down ×2 | ||
| OKE ONEOK, Inc. Common Stock | $880,489 | 0.36% | 10,128 | $-33,652 | Up ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $872,748 | 0.35% | 6,383 | $-157,829 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $806,186 | 0.33% | 3,204 | $94,336 | Down ×2 | ||
| AKRE | $784,021 | 0.32% | 14,740 | $-286,826 | Down ×2 | ||
| CVX Chevron Corporation Common Stock | $756,562 | 0.31% | 4,564 | $-133,117 | Up ×2 | ||
| IRM Iron Mountain Incorporated (Delaware)Common Stock REIT | $633,445 | 0.26% | 5,015 | $121,213 | |||
| PEG Public Service Enterprise Group Incorporated Common Stock | $595,185 | 0.24% | 7,333 | $1,524 | Down ×1 | ||
| VBR | $585,372 | 0.24% | 2,409 | $76,764 | Up ×1 | ||
| ACWI iShares MSCI ACWI ETF | $567,655 | 0.23% | 567,655 | Up ×1 | |||
| SPHY | $552,729 | 0.22% | 23,581 | $165,766 | Up ×1 | ||
| MA Mastercard Incorporated Common Stock | $545,565 | 0.22% | 1,062 | $-70,404 | Down ×2 | ||
| WMB Williams Companies, Inc. (The) Common Stock | $539,495 | 0.22% | 7,257 | $16,864 | Up ×1 | ||
| AMLP | $522,538 | 0.21% | 10,078 | $-9,470 | Down ×4 | ||
| GS Goldman Sachs Group, Inc. (The) Common Stock | $513,574 | 0.21% | 508 | $83,267 | Down ×2 | ||
| ADP Automatic Data Processing, Inc. - Common Stock | $499,568 | 0.20% | 2,231 | $46,332 | |||
| BND Vanguard Total Bond Market ETF | $471,756 | 0.19% | 47,804 | $45,210 | Up ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $465,184 | 0.19% | 1,106 | $54,028 | |||
| MPWR Monolithic Power Systems, Inc. - Common Stock | $445,120 | 0.18% | 322 | $93,061 | |||
| ENB Enbridge Inc Common Stock | $443,420 | 0.18% | 8,180 | $-944 | Down ×5 | ||
| O Realty Income Corporation Common Stock | $439,324 | 0.18% | 7,090 | $29,769 | Up ×1 | ||
| VZ Verizon Communications Inc. Common Stock | $430,638 | 0.18% | 10,171 | $-52,554 | Up ×1 | ||
| MUB | $424,669 | 0.17% | 3,946 | $5,801 | |||
| BX Blackstone Inc. Common Stock | $405,643 | 0.16% | 3,447 | $1,774 | Down ×1 | ||
| AXP American Express Company Common Stock | $371,156 | 0.15% | 1,097 | $39,770 | Up ×5 | ||
| AMAT Applied Materials, Inc. - Common Stock | $368,730 | 0.15% | 510 | Up ×1 | |||
| MRSH Marsh Common Stock | $364,628 | 0.15% | 2,188 | $-138,309 | Down ×3 | ||
| CRM Salesforce, Inc. Common Stock | $363,239 | 0.15% | 2,319 | $-201,893 | Down ×3 | ||
| DUK Duke Energy Corporation (Holding Company) Common Stock | $351,277 | 0.14% | 2,775 | $-41,328 | Down ×1 | ||
| BAC Bank of America Corporation Common Stock | $347,209 | 0.14% | 6,094 | $51,002 | Up ×1 | ||
| GEV GE Vernova Inc. Common Stock | $324,280 | 0.13% | 276 | $93,834 | Up ×1 | ||
| SO Southern Company (The) Common Stock | $320,314 | 0.13% | 3,347 | $-3,669 | Down ×2 | ||
| IAGG | $309,587 | 0.13% | 6,118 | $7,190 | Up ×2 | ||
| BNDX Vanguard Total International Bond ETF | $294,111 | 0.12% | 6,073 | $4,771 | Up ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $294,034 | 0.12% | 834 | $9,506 | Down ×3 | ||
| BA Boeing Company (The) Common Stock | $293,750 | 0.12% | 1,357 | $36,205 | Up ×2 | ||
| WPC W. P. Carey Inc. REIT | $288,697 | 0.12% | 4,038 | $41,478 | Up ×3 | ||
| GE GE Aerospace Common Stock | $288,376 | 0.12% | 772 | $63,451 | Down ×1 | ||
| IVW | $269,918 | 0.11% | 1,963 | $45,871 | Down ×2 | ||
| WMT Walmart Inc. - Common Stock | $264,886 | 0.11% | 2,339 | $-25,031 | Up ×1 | ||
| MAR Marriott International - Class A Common Stock | $264,090 | 0.11% | 713 | $31,141 | Up ×1 | ||
| MCD McDonald's Corporation Common Stock | $257,592 | 0.10% | 953 | $-39,827 | Down ×2 | ||
| BSV | $253,863 | 0.10% | 3,258 | $-218,452 | Down ×2 | ||
| NEE NextEra Energy, Inc. Common Stock | $244,391 | 0.10% | 2,784 | $-3,635 | Up ×1 | ||
| CRWD CrowdStrike Holdings, Inc. - Class A Common Stock | $236,573 | 0.10% | 310 | ||||
| MELI MercadoLibre, Inc. - Common Stock | $235,937 | 0.10% | 139 | $-42,435 | Down ×1 | ||
| UPS United Parcel Service, Inc. Common Stock | $233,753 | 0.10% | 2,174 | $19,932 | Up ×1 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $231,723 | 0.09% | 1,973 | Up ×1 | |||
| IWO | $229,782 | 0.09% | 583 | Up ×1 | |||
| SCHX | $229,542 | 0.09% | 7,800 | $27,950 | Down ×2 | ||
| IWN | $223,160 | 0.09% | 1,009 | Up ×1 | |||
| MRVL Marvell Technology, Inc. - Common Stock | $220,439 | 0.09% | 740 | Up ×1 | |||
| APH Amphenol Corporation Common Stock | $220,167 | 0.09% | 1,249 | Up ×1 | |||
| D Dominion Energy, Inc. Common Stock | $211,886 | 0.09% | 3,103 | ||||
| AEP American Electric Power Company, Inc. - Common Stock | $209,666 | 0.09% | 1,533 | ||||
| RVT Royce Small-Cap Trust, Inc. Common Stock | $207,955 | 0.08% | 11,259 | $24,229 | Up ×5 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| IUSG | $30,400,754 | 12.36% | up ×6 |
| GSLC | $26,019,880 | 10.58% | up ×6 |
| VOT | $14,619,508 | 5.94% | up ×6 |
| VEA | $9,039,722 | 3.67% | up ×6 |
| ILCV | $7,634,177 | 3.10% | up ×6 |
| ISCG | $7,344,682 | 2.99% | up ×6 |
| SCZ | $6,795,604 | 2.76% | up ×6 |
| AVEM | $5,796,667 | 2.36% | up ×5 |
| VTV | $5,047,890 | 2.05% | up ×5 |
| CEMB | $4,023,143 | 1.64% | up ×6 |
| GOOGL | $2,233,720 | 0.91% | up ×5 |
| VBK | $1,665,570 | 0.68% | up ×5 |
| IDHQ | $1,658,426 | 0.67% | up ×6 |
| VB | $1,447,373 | 0.59% | up ×6 |
| AXP | $371,156 | 0.15% | up ×5 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| ACWI | $567,655 | 567,655 | 0.23% |
| AMAT | $368,730 | 510 | 0.15% |
| CRWD | $236,573 | 310 | 0.10% |
| CSCO | $231,723 | 1,973 | 0.09% |
| IWO | $229,782 | 583 | 0.09% |
| IWN | $223,160 | 1,009 | 0.09% |
| MRVL | $220,439 | 740 | 0.09% |
| APH | $220,167 | 1,249 | 0.09% |
| D | $211,886 | 3,103 | 0.09% |
| AEP | $209,666 | 1,533 | 0.09% |
| MS | $205,401 | 983 | 0.08% |
| XLF | $200,091 | 3,732 | 0.08% |
| IJH | $47,317 | 28,937 | 0.02% |
| IJR | $32,132 | 28,891 | 0.01% |
Top movers (QoQ)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| ETHM | March 31, 2026 | 73,853 | $759,947 | No longer tracked |
| WTRG | March 31, 2026 | 17,117 | $656,608 | 0.5% |
| INTU | June 30, 2026 | 747 | $322,987 | 38.2% |
| ISRG | March 31, 2026 | 553 | $313,197 | -19.0% |
| PLTR | March 31, 2026 | 1,747 | $310,529 | 18.3% |
| SPEM | June 30, 2025 | 7,289 | $286,952 | No longer tracked |
| RTX | June 30, 2026 | 1,396 | $269,277 | 12.1% |
| D | March 31, 2026 | 4,486 | $262,839 | 9.3% |
| SCHX | March 31, 2025 | 11,144 | $258,309 | No longer tracked |
| UNH | June 30, 2025 | 482 | $252,698 | 24.2% |
| BKNG | March 31, 2026 | 45 | $241,592 | 22.9% |
| NFLX | Dec. 31, 2025 | 199 | $238,585 | -15.1% |
| CI | March 31, 2026 | 864 | $237,823 | 3.8% |
| NVS | March 31, 2026 | 1,719 | $236,977 | 2.8% |
| VOO | March 31, 2026 | 375 | $235,282 | No longer tracked |
| PFE | June 30, 2026 | 8,316 | $233,524 | 16.5% |
| FBTC | June 30, 2026 | 3,720 | $219,592 | No longer tracked |
| IAGG | March 31, 2025 | 4,362 | $217,768 | No longer tracked |
| CRWD | March 31, 2026 | 464 | $217,505 | -52.0% |
| ORCL | Dec. 31, 2025 | 768 | $215,967 | -24.9% |
| AEP | March 31, 2026 | 1,855 | $213,905 | -5.8% |
| LOW | June 30, 2025 | 887 | $206,875 | -1.9% |
| VTEB | Sept. 30, 2025 | 4,182 | $205,026 | No longer tracked |
| AMD | March 31, 2025 | 1,688 | $203,894 | 358.2% |
| LOW | Dec. 31, 2025 | 807 | $202,807 | -9.8% |
| MS | March 31, 2026 | 1,140 | $202,391 | 28.6% |
| IVW | March 31, 2025 | 1,990 | $202,055 | No longer tracked |
| DPZ | June 30, 2025 | 437 | $200,645 | -25.6% |
| XLF | March 31, 2026 | 3,662 | $200,554 | No longer tracked |
| MAR | March 31, 2025 | 718 | $200,320 | 49.9% |