Sterling Financial Group, Inc.

CIK 1991301 · View on SEC EDGAR ↗

Portfolio value
$315.5M
#5,046 of 9,443 by 13F value · top 53.4%
Positions
73
As of
Sept. 30, 2025 Data as of Q3 2025

Portfolio value QoQ: +5.9% 13F does not disclose cash

Top 10 holdings weight
75.80%
Top 25 holdings weight
90.66%
Positions above 1%
17
Effective number of positions
14.4

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q3 2025: 12.3% Est. buys $41,485,910 · sells $37,718,124

Median holding: 4.0 quarters Tracked Q4 2024–Q3 2025 · 88.0% still held

New positions
7
Increased
23
Decreased
30
Closed
5
On this page

Sector breakdown

Technology
6.6%
Health Care
1.9%
Retail
0.9%
Communication Services
0.7%
Consumer Discretionary
0.5%
Energy
0.4%
Industrials
0.3%
Financial Services
0.3%
Financials
0.2%
Consumer Staples
0.1%
Communications
0.1%
Other/Unmapped
88.1%

Full portfolio 73 positions

Type Streak 8Q trend
SPHQ $40,604,584 12.87% 554,026 $3,392,982 Up ×1
DIVO $34,134,660 10.82% 765,866 $4,246,464 Up ×3
JGRO $31,860,945 10.10% 339,850 $1,346,100 Down ×1
INTF $29,020,314 9.20% 808,140 $7,669,636 Up ×3
IBHF $25,375,527 8.04% 1,084,888 $-2,750,462 Down ×1
BSCS Invesco BulletShares 2028 Corporate Bond ETF $20,097,397 6.37% 977,025 $5,136,684 Up ×2
BSCW Invesco BulletShares 2032 Corporate Bond ETF $19,935,430 6.32% 954,762 $7,633,913 Up ×3
IDVO $19,710,627 6.25% 528,577 $4,590,305 Up ×3
AAPL Apple Inc. - Common Stock $12,996,330 4.12% 51,040 $2,113,741 Down ×1
GSY $5,438,394 1.72% 108,261 $-438,603 Down ×1
BSMT Invesco BulletShares 2029 Municipal Bond ETF $4,781,492 1.52% 206,991 $2,680,817 Up ×1
XSMO $4,589,580 1.45% 62,384 $4,326,887 Up ×1
CI The Cigna Group Common Stock $4,540,802 1.44% 15,753 $-672,114 Down ×2
SPY SPY $4,272,368 1.35% 6,413 $310,096
DFAU $3,958,494 1.25% 86,506 $91,206 Down ×3
BSSX Invesco BulletShares 2033 Municipal Bond ETF $3,937,276 1.25% 154,131 $1,248,443 Up ×1
DFAI $3,303,395 1.05% 90,877 $161,928 Up ×1
JMST $2,923,980 0.93% 57,288 $-494,840 Down ×1
NVDA NVIDIA Corporation - Common Stock $2,858,303 0.91% 15,319 $386,011 Down ×1
SPYM $2,350,200 0.74% 30,000 $169,500
MSFT Microsoft Corporation - Common Stock $2,075,599 0.66% 4,007 $11,197 Down ×2
BRKB $1,853,602 0.59% 3,687 $46,052 Down ×3
AMZN Amazon.com, Inc. - Common Stock $1,851,414 0.59% 8,432 $-318,353 Down ×2
VOE $1,836,582 0.58% 10,520 $106,463
IWV $1,769,650 0.56% 4,670 $130,480
ETHE $1,713,500 0.54% 50,000 $1,421,460 Up ×1
DVY iShares Select Dividend ETF $1,659,018 0.53% 11,675 $108,461
IWN $1,510,841 0.48% 8,545 $162,782
MSTR Strategy Inc - Class A Common Stock $1,361,982 0.43% 4,227 $-95,671 Up ×1
QQQ Invesco QQQ Trust, Series 1 $1,248,169 0.40% 2,079 $101,309
TSLA Tesla, Inc. - Common Stock $1,186,513 0.38% 2,668 $319,301 Down ×2
CVS CVS Health Corporation Common Stock $1,167,490 0.37% 15,486 $94,437 Down ×1
GOOGL Alphabet Inc. - Class A Common Stock $904,332 0.29% 3,720 $246,642 Down ×3
BSMW Invesco BulletShares 2032 Municipal Bond ETF $845,728 0.27% 33,863 $-490,488 Down ×3
META Meta Platforms, Inc. - Class A Common Stock $791,692 0.25% 1,078 $-47,544 Down ×1
BSMU Invesco BulletShares 2030 Municipal Bond ETF $772,132 0.24% 35,225 $178,646 Up ×1
BSMV Invesco BulletShares 2031 Municipal Bond ETF $762,033 0.24% 36,270 $-336,807 Down ×2
BSMS Invesco BulletShares 2028 Municipal Bond ETF $757,311 0.24% 32,343 $303,188 Up ×1
BSMY Invesco BulletShares 2034 Municipal Bond ETF $755,738 0.24% 31,062 Up ×1
CVX Chevron Corporation Common Stock $717,440 0.23% 4,620 $126,495 Up ×1
BSMR Invesco BulletShares 2027 Municipal Bond ETF $671,920 0.21% 28,399 $239,532 Up ×1
ESBA $631,723 0.20% 84,909 $-103,421 Down ×1
BSMQ Invesco BulletShares 2026 Municipal Bond ETF $626,275 0.20% 26,509 $192,583 Up ×1
AVGO Broadcom Inc. - Common Stock $598,787 0.19% 1,815 $72,295 Down ×1
GOOG Alphabet Inc. - Class C Capital Stock $589,620 0.19% 2,421 $155,447 Down ×1
BSMP Invesco BulletShares 2025 Municipal Bond ETF $507,569 0.16% 20,696 $84,794 Up ×1
BSCX Invesco BulletShares 2033 Corporate Bond ETF $507,443 0.16% 23,635 $-200,383 Down ×1
BSCY Invesco BulletShares 2034 Corporate Bond ETF $498,805 0.16% 23,730 Up ×1
PANW Palo Alto Networks, Inc. - Common Stock $494,389 0.16% 2,428 $-2,477
JPM JP Morgan Chase & Co. Common Stock $483,870 0.15% 1,534 $35,379 Down ×1
LMT Lockheed Martin Corporation Common Stock $471,254 0.15% 944 $33,587 Down ×1
UNP Union Pacific Corporation Common Stock $461,394 0.15% 1,952 $-5,898 Down ×1
BSCU Invesco BulletShares 2030 Corporate Bond ETF $456,875 0.14% 27,034 $248,115 Up ×1
MAR Marriott International - Class A Common Stock $452,905 0.14% 1,739 $-22,207
V Visa Inc. $441,404 0.14% 1,293 $-54,246 Down ×1
BSCV Invesco BulletShares 2031 Corporate Bond ETF $434,881 0.14% 26,072 $48,955 Up ×1
XOM Exxon Mobil Corporation Common Stock $426,322 0.14% 3,781 $22,717 Up ×3
BSCT Invesco BulletShares 2029 Corporate Bond ETF $385,060 0.12% 20,471 Up ×1
BSCR Invesco BulletShares 2027 Corporate Bond ETF $384,641 0.12% 19,515 Up ×1
BSCQ Invesco BulletShares 2026 Corporate Bond ETF $342,707 0.11% 17,521 Up ×1
BSCP Invesco BulletShares 2025 Corporate Bond ETF $342,088 0.11% 16,534 Up ×1
HD Home Depot, Inc. (The) Common Stock $335,497 0.11% 828 $24,220 Down ×1
LLY Eli Lilly and Company Common Stock $293,755 0.09% 385 $-25,852 Down ×2
MS Morgan Stanley Common Stock $288,830 0.09% 1,817 $36,831 Up ×1
TSM Taiwan Semiconductor Manufacturing Company Ltd. $284,597 0.09% 1,019 $53,804
PEP PepsiCo, Inc. - Common Stock $283,267 0.09% 2,017 $-125,001 Down ×1
COST Costco Wholesale Corporation - Common Stock $270,284 0.09% 292 $-18,778
IVV $263,035 0.08% 393 $19,021
TJX TJX Companies, Inc. (The) Common Stock $234,444 0.07% 1,622 $34,143
CSCO Cisco Systems, Inc. - Common Stock $215,044 0.07% 3,143 $244 Up ×1
SPLB $212,864 0.07% 9,207 $-18,680,925 Down ×1
QCOM QUALCOMM Incorporated - Common Stock $208,283 0.07% 1,252 $3,475 Down ×1
BLK BlackRock, Inc. Common Stock $207,525 0.07% 178 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
DIVO $34,134,660 10.82% up ×3
INTF $29,020,314 9.20% up ×3
BSCW $19,935,430 6.32% up ×3
IDVO $19,710,627 6.25% up ×3
XOM $426,322 0.14% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
BSMY $755,738 31,062 0.24%
BSCY $498,805 23,730 0.16%
BSCT $385,060 20,471 0.12%
BSCR $384,641 19,515 0.12%
BSCQ $342,707 17,521 0.11%
BSCP $342,088 16,534 0.11%
BLK $207,525 178 0.07%

Top movers (QoQ)

Security Action Shares Δ Value Δ
INTF Bought more +184K +$7.7M
BSCW Bought more +358K +$7.6M
BSCS Bought more +247K +$5.1M
IDVO Bought more +89K +$4.6M
DIVO Bought more +63K +$4.2M
SPHQ Bought more +32K +$3.4M
IBHF Trimmed -126K -$2.8M
BSMT Bought more +114K +$2.7M
AAPL Trimmed -2K +$2.1M
JGRO Trimmed -15K +$1.3M

3 positions hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
BSJQ June 30, 2025 1,208,421 $28,023,283
TFI Sept. 30, 2025 175,675 $7,847,402 No longer tracked
IBIT Sept. 30, 2025 32,075 $1,963,311
BSJP March 31, 2025 84,094 $1,940,044 No longer tracked
HODL March 31, 2025 10,875 $1,149,596 No longer tracked
GSLC Sept. 30, 2025 2,894 $351,274 No longer tracked
HON March 31, 2025 989 $223,405 10.0%
BSX Sept. 30, 2025 2,076 $222,983 -49.4%
ACN June 30, 2025 659 $205,634 -38.9%
NFLX Sept. 30, 2025 153 $204,887 -93.4%
TSM March 31, 2025 1,037 $204,797 153.1%