Sterling Financial Planning, Inc.
CIK 1844278 · View on SEC EDGAR ↗
- Portfolio value
- $367.7M
- Positions
- 123
- As of
- June 30, 2026
#4,583 of 9,443 by 13F value · top 48.5%
Portfolio value QoQ: +9.0% 13F does not disclose cash
- Top 10 holdings weight
- 46.87%
- Top 25 holdings weight
- 74.40%
- Positions above 1%
- 28
- Effective number of positions
- 32.9
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 1.26% Est. buys $8,143,545 · sells $4,456,734
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 92.5% still held
- New positions
- 8
- Increased
- 48
- Decreased
- 50
- Closed
- 2
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
2.1%
Healthcare
1.2%
Industrials
1.2%
Energy
0.6%
Financials
0.6%
Communication Services
0.6%
Retail
0.5%
Real Estate
0.2%
Consumer Discretionary
0.2%
Consumer Staples
0.1%
Consumer products
0.1%
Communications
0.1%
Utilities
0.1%
Telecommunication
0.1%
Other/Unmapped
92.3%
Full portfolio 123 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| IJJ | $23,124,138 | 6.29% | 156,530 | $2,734,315 | Up ×6 | ||
| IJT iShares S&P SmallCap 600 Growth ETF | $22,863,020 | 6.22% | 128,012 | $4,071,599 | Down ×1 | ||
| IJK | $21,461,713 | 5.84% | 182,653 | $2,799,976 | Down ×1 | ||
| IVW | $20,385,919 | 5.54% | 148,229 | $3,565,810 | Down ×1 | ||
| IAU | $17,645,010 | 4.80% | 233,678 | $-3,098,080 | Down ×6 | ||
| DFIV | $16,762,172 | 4.56% | 310,296 | $499,177 | Up ×1 | ||
| VYM | $13,121,580 | 3.57% | 83,032 | $1,063,380 | Up ×6 | ||
| FNDX | $13,010,357 | 3.54% | 418,339 | $1,194,974 | Down ×2 | ||
| DISV | $12,156,408 | 3.31% | 302,926 | $467,633 | Up ×1 | ||
| BIV | $11,805,125 | 3.21% | 153,913 | $739,291 | Up ×6 | ||
| DFSV | $11,326,720 | 3.08% | 292,001 | $1,169,444 | Up ×6 | ||
| IJS | $10,024,475 | 2.73% | 73,343 | $938,557 | Down ×4 | ||
| XBJA | $9,757,817 | 2.65% | 288,650 | $844,662 | Up ×6 | ||
| IVV | $9,198,200 | 2.50% | 12,282 | $1,097,658 | Down ×3 | ||
| DFIP | $7,413,956 | 2.02% | 179,710 | $290,335 | Up ×6 | ||
| DFEV | $7,391,412 | 2.01% | 173,234 | $1,059,071 | Down ×2 | ||
| DFGR | $7,163,223 | 1.95% | 247,263 | $910,058 | Up ×6 | ||
| IJH | $5,148,695 | 1.40% | 66,771 | $491,343 | Down ×6 | ||
| QQQ Invesco QQQ Trust, Series 1 | $4,983,806 | 1.36% | 6,768 | $961,556 | Down ×3 | ||
| EFG | $4,973,705 | 1.35% | 39,975 | $441,605 | Down ×2 | ||
| IVE | $4,922,331 | 1.34% | 21,679 | $95,860 | Down ×6 | ||
| VCSH Vanguard Short-Term Corporate Bond ETF | $4,898,579 | 1.33% | 61,984 | $491,115 | Up ×6 | ||
| BSV | $4,814,725 | 1.31% | 61,799 | $217,585 | Up ×4 | ||
| AAPL Apple Inc. - Common Stock | $4,665,576 | 1.27% | 16,124 | $687,491 | Up ×1 | ||
| GOVT | $4,515,694 | 1.23% | 198,231 | $112,151 | Up ×5 | ||
| VOE | $4,265,347 | 1.16% | 21,586 | $249,780 | Down ×1 | ||
| VTEB | $3,994,651 | 1.09% | 78,977 | $131,214 | Up ×5 | ||
| GLD | $3,790,013 | 1.03% | 10,288 | $-797,448 | Down ×6 | ||
| VOT | $3,526,625 | 0.96% | 11,514 | $617,999 | Up ×3 | ||
| VTES | $3,510,160 | 0.95% | 34,648 | $174,962 | Up ×6 | ||
| VBK | $3,101,257 | 0.84% | 8,480 | $532,514 | Down ×1 | ||
| VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund ETF Shares | $3,069,595 | 0.83% | 61,111 | $268,780 | Up ×6 | ||
| VNQ | $3,011,343 | 0.82% | 31,228 | $180,385 | Down ×1 | ||
| BNDX Vanguard Total International Bond ETF | $2,997,647 | 0.82% | 61,896 | $142,543 | Up ×5 | ||
| IDV | $2,967,823 | 0.81% | 71,635 | $-241,562 | Down ×6 | ||
| DGS | $2,542,693 | 0.69% | 39,294 | $161,746 | Down ×2 | ||
| VBR | $2,523,409 | 0.69% | 10,385 | $261,370 | Down ×4 | ||
| JNJ Johnson & Johnson Common Stock | $2,451,572 | 0.67% | 9,653 | $74,637 | Down ×5 | ||
| FNDC | $2,378,255 | 0.65% | 48,976 | $-85,149 | Down ×6 | ||
| VEA | $2,033,135 | 0.55% | 28,535 | $184,829 | Down ×5 | ||
| SPY SPY | $1,940,181 | 0.53% | 2,598 | $251,721 | Up ×1 | ||
| MUB | $1,839,705 | 0.50% | 17,094 | $104,237 | Up ×1 | ||
| IJR | $1,587,869 | 0.43% | 10,706 | $204,760 | Down ×5 | ||
| TIP | $1,587,264 | 0.43% | 14,505 | $11,805 | Up ×1 | ||
| PRF | $1,583,929 | 0.43% | 29,316 | $135,282 | Down ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $1,564,559 | 0.43% | 11,444 | $-635,887 | Down ×3 | ||
| SCZ iShares MSCI EAFE Small-Cap ETF | $1,316,050 | 0.36% | 15,997 | $17,656 | Down ×6 | ||
| DFAR | $1,304,771 | 0.35% | 49,877 | $117,819 | Down ×1 | ||
| MSFT Microsoft Corporation - Common Stock | $1,221,830 | 0.33% | 3,276 | $9,706 | Up ×1 | ||
| DFLV | $1,149,032 | 0.31% | 29,060 | $135,761 | Up ×3 | ||
| BRKB | $1,076,339 | 0.29% | 2,151 | $-17,195 | Down ×1 | ||
| SIGI Selective Insurance Group, Inc. - Common Stock | $1,053,723 | 0.29% | 10,862 | $234,837 | |||
| RTX RTX Corporation Common Stock | $994,565 | 0.27% | 5,242 | $-16,617 | |||
| LLY Eli Lilly and Company Common Stock | $932,292 | 0.25% | 777 | $217,374 | |||
| GOOGL Alphabet Inc. - Class A Common Stock | $924,874 | 0.25% | 2,588 | $160,827 | Down ×5 | ||
| VUG | $902,027 | 0.25% | 10,472 | $125,739 | Up ×3 | ||
| DFUS | $848,477 | 0.23% | 10,355 | $109,534 | Down ×1 | ||
| O Realty Income Corporation Common Stock | $795,611 | 0.22% | 12,841 | $11,015 | Up ×6 | ||
| JPM JP Morgan Chase & Co. Common Stock | $766,934 | 0.21% | 2,343 | $182,732 | Up ×1 | ||
| PJAN | $740,467 | 0.20% | 14,962 | $50,272 | |||
| MMM 3M Company Common Stock | $707,279 | 0.19% | 4,368 | $72,864 | |||
| PRFZ Invesco RAFI US 1500 Small-Mid ETF | $672,223 | 0.18% | 12,053 | $116,168 | Down ×6 | ||
| RSP | $642,135 | 0.17% | 3,018 | $53,713 | Down ×4 | ||
| CPSY | $641,729 | 0.17% | 24,970 | $16,907 | |||
| MDYV | $627,507 | 0.17% | 6,616 | $74,528 | Up ×1 | ||
| LRCX Lam Research Corporation - Common Stock | $621,829 | 0.17% | 1,435 | $315,227 | |||
| AMZN Amazon.com, Inc. - Common Stock | $610,389 | 0.17% | 2,561 | $51,601 | Down ×1 | ||
| VO | $603,491 | 0.16% | 7,490 | $54,401 | Up ×2 | ||
| VIG | $592,797 | 0.16% | 2,505 | $-27,924 | Down ×1 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $592,248 | 0.16% | 1,676 | $97,073 | Down ×2 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $580,560 | 0.16% | 1,031 | $-18,120 | Down ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $580,386 | 0.16% | 620 | $-58,744 | Down ×1 | ||
| DE Deere & Company Common Stock | $521,419 | 0.14% | 822 | $35,854 | Down ×2 | ||
| CSRE | $513,479 | 0.14% | 18,093 | $94,733 | Up ×3 | ||
| SCHE | $485,185 | 0.13% | 13,381 | $-9,729 | Down ×6 | ||
| PFS Provident Financial Services, Inc Common Stock | $476,393 | 0.13% | 20,152 | $17,454 | Down ×6 | ||
| IBM International Business Machines Corporation Common Stock | $468,678 | 0.13% | 1,667 | $64,700 | |||
| NVDA NVIDIA Corporation - Common Stock | $431,615 | 0.12% | 2,157 | $99,646 | Up ×1 | ||
| PEP PepsiCo, Inc. - Common Stock | $430,330 | 0.12% | 3,178 | $-62,864 | Up ×2 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $417,133 | 0.11% | 3,246 | $54,579 | Up ×1 | ||
| DVY iShares Select Dividend ETF | $406,644 | 0.11% | 2,602 | $115,681 | Up ×1 | ||
| GE GE Aerospace Common Stock | $400,671 | 0.11% | 1,072 | $138,159 | Up ×1 | ||
| GD General Dynamics Corporation Common Stock | $399,472 | 0.11% | 1,128 | $13,864 | Up ×6 | ||
| VWO | $381,227 | 0.10% | 6,387 | $37,955 | Up ×1 | ||
| DFIS | $377,010 | 0.10% | 10,763 | $13,781 | Down ×2 | ||
| EMB iShares J.P. Morgan USD Emerging Markets Bond ETF | $368,841 | 0.10% | 3,825 | $10,738 | Up ×2 | ||
| CARR Carrier Global Corporation Common Stock | $368,730 | 0.10% | 5,027 | $85,660 | |||
| PG Procter & Gamble Company (The) Common Stock | $362,201 | 0.10% | 2,470 | $-43,675 | Down ×2 | ||
| ABT Abbott Laboratories Common Stock | $355,792 | 0.10% | 3,921 | $-93,287 | Down ×1 | ||
| IDHQ | $354,426 | 0.10% | 8,109 | $73,886 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $349,528 | 0.10% | 1,389 | $69,183 | Up ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $348,222 | 0.09% | 327 | $99,553 | Down ×2 | ||
| QUAL | $347,357 | 0.09% | 1,583 | $43,768 | |||
| UAUG | $328,640 | 0.09% | 7,809 | $24,313 | Up ×1 | ||
| VTI | $324,241 | 0.09% | 876 | $44,430 | Up ×4 | ||
| CVX Chevron Corporation Common Stock | $321,270 | 0.09% | 1,938 | $-90,701 | Down ×2 | ||
| XBAP | $320,219 | 0.09% | 7,634 | $17,560 | Down ×1 | ||
| GEV GE Vernova Inc. Common Stock | $311,340 | 0.08% | 265 | Up ×1 | |||
| CSCO Cisco Systems, Inc. - Common Stock | $308,333 | 0.08% | 2,625 | $98,452 | Down ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $304,050 | 0.08% | 862 | $21,351 | Up ×4 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| IJJ | $23,124,138 | 6.29% | up ×6 |
| VYM | $13,121,580 | 3.57% | up ×6 |
| BIV | $11,805,125 | 3.21% | up ×6 |
| DFSV | $11,326,720 | 3.08% | up ×6 |
| XBJA | $9,757,817 | 2.65% | up ×6 |
| DFIP | $7,413,956 | 2.02% | up ×6 |
| DFGR | $7,163,223 | 1.95% | up ×6 |
| VCSH | $4,898,579 | 1.33% | up ×6 |
| BSV | $4,814,725 | 1.31% | up ×4 |
| GOVT | $4,515,694 | 1.23% | up ×5 |
| VTEB | $3,994,651 | 1.09% | up ×5 |
| VOT | $3,526,625 | 0.96% | up ×3 |
| VTES | $3,510,160 | 0.95% | up ×6 |
| VTIP | $3,069,595 | 0.83% | up ×6 |
| BNDX | $2,997,647 | 0.82% | up ×5 |
Biggest new bets
New positions opened this quarter, largest first.
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| IJT | Trimmed | -2K | +$4.1M |
| IVW | Trimmed | -477 | +$3.6M |
| IAU | Trimmed | -2K | -$3.1M |
| IJK | Trimmed | -3K | +$2.8M |
| IJJ | Bought more | +3K | +$2.7M |
| FNDX | Trimmed | -6K | +$1.2M |
| DFSV | Bought more | +2K | +$1.2M |
| IVV | Trimmed | -119 | +$1.1M |
| VYM | Bought more | +2K | +$1.1M |
| DFEV | Trimmed | -4K | +$1.1M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| RCL | Sept. 30, 2025 | 900 | $281,826 | -9.6% |
| ORCL | Dec. 31, 2025 | 994 | $279,553 | -24.9% |
| UPS | March 31, 2025 | 2,203 | $277,857 | -6.1% |
| DIVS | March 31, 2026 | 8,876 | $274,498 | No longer tracked |
| TSLA | March 31, 2025 | 623 | $251,592 | 34.6% |
| EPD | June 30, 2025 | 7,356 | $251,151 | 24.1% |
| BIL | March 31, 2025 | 2,666 | $243,752 | No longer tracked |
| VDE | June 30, 2026 | 1,304 | $225,644 | No longer tracked |
| IHI | March 31, 2026 | 3,630 | $225,614 | No longer tracked |
| OTIS | March 31, 2026 | 2,513 | $219,511 | -6.7% |
| BDX | March 31, 2026 | 1,116 | $216,643 | 20.1% |
| LRCX | Sept. 30, 2025 | 2,220 | $216,095 | 134.5% |
| RCL | March 31, 2025 | 935 | $215,695 | 42.4% |
| ORCL | March 31, 2025 | 1,266 | $210,966 | 4.8% |
| RCL | March 31, 2026 | 750 | $209,190 | 6.3% |
| PRU | March 31, 2026 | 1,832 | $206,810 | 25.3% |
| UFEB | June 30, 2026 | 5,653 | $205,204 | No longer tracked |