Asset Advisors Investment Management, LLC
CIK 1756695 · View on SEC EDGAR ↗
- Portfolio value
- $1.1B
- Positions
- 102
- As of
- June 30, 2026
#2,317 of 9,443 by 13F value · top 24.5%
Portfolio value QoQ: +4.0% 13F does not disclose cash
- Top 10 holdings weight
- 45.72%
- Top 25 holdings weight
- 73.64%
- Positions above 1%
- 30
- Effective number of positions
- 32.5
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 3.39% Est. buys $36,285,913 · sells $45,409,325
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 81.6% still held
- New positions
- 2
- Increased
- 18
- Decreased
- 53
- Closed
- 6
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Retail
11.6%
Technology
8.8%
Industrials
7.5%
Healthcare
5.8%
Communication Services
4.8%
Consumer Discretionary
3.5%
Financial Services
3.0%
Financials
2.3%
Utilities
2.2%
Consumer Staples
2.0%
Consumer products
1.7%
Materials
0.8%
Energy
0.7%
Real Estate
0.2%
Telecommunication
0.1%
Logistics & Transportation
0.1%
Other/Unmapped
45.1%
Full portfolio 102 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| SCHB | $79,331,897 | 7.28% | 2,739,361 | $9,998,843 | Down ×6 | ||
| SCHD | $73,780,814 | 6.77% | 2,326,736 | $-3,488,714 | Down ×6 | ||
| XLK XLK | $66,829,853 | 6.13% | 350,776 | $26,716,108 | Up ×4 | ||
| MSFT Microsoft Corporation - Common Stock | $60,036,823 | 5.51% | 160,948 | $-1,021,608 | Down ×6 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $45,521,433 | 4.18% | 127,379 | $9,191,390 | Up ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $45,451,681 | 4.17% | 48,587 | $-3,712,175 | Down ×6 | ||
| MAR Marriott International - Class A Common Stock | $36,060,260 | 3.31% | 97,305 | $4,054,171 | Down ×6 | ||
| WMT Walmart Inc. - Common Stock | $34,027,721 | 3.12% | 300,439 | $-3,700,083 | Down ×2 | ||
| IBTJ iShares iBonds Dec 2029 Term Treasury ETF | $29,026,480 | 2.66% | 1,340,715 | $1,982,290 | Up ×3 | ||
| AMZN Amazon.com, Inc. - Common Stock | $28,460,894 | 2.61% | 119,413 | $4,252,006 | Up ×4 | ||
| CTAS Cintas Corporation - Common Stock | $26,914,310 | 2.47% | 158,245 | $-640,964 | Down ×1 | ||
| IBTI iShares iBonds Dec 2028 Term Treasury ETF | $26,911,369 | 2.47% | 1,215,509 | $-123,370 | Up ×6 | ||
| XLC XLC | $25,994,880 | 2.38% | 242,648 | $-1,373,350 | Down ×1 | ||
| ABBV AbbVie Inc. Common Stock | $23,807,912 | 2.18% | 94,611 | $2,966,933 | Down ×2 | ||
| XLF XLF | $23,147,726 | 2.12% | 431,780 | $1,516,310 | Down ×2 | ||
| GSIE | $23,096,323 | 2.12% | 505,390 | $982,106 | Down ×1 | ||
| DOV Dover Corporation Common Stock | $22,007,026 | 2.02% | 98,123 | $1,675,021 | Up ×2 | ||
| CB Chubb Limited Common Stock | $21,355,539 | 1.96% | 62,674 | $594,450 | Down ×1 | ||
| KO Coca-Cola Company (The) Common Stock | $19,216,942 | 1.76% | 236,458 | $1,007,682 | Down ×6 | ||
| IBTH iShares iBonds Dec 2027 Term Treasury ETF | $16,768,574 | 1.54% | 749,601 | $42,052 | Up ×6 | ||
| USMV | $16,556,105 | 1.52% | 171,637 | $383,455 | Down ×1 | ||
| SCHW Charles Schwab Corporation (The) Common Stock | $16,214,699 | 1.49% | 175,731 | $-362,809 | Down ×1 | ||
| JNJ Johnson & Johnson Common Stock | $15,444,424 | 1.42% | 60,812 | $579,539 | |||
| XLV XLV | $13,687,757 | 1.26% | 86,271 | $-1,639,146 | Down ×1 | ||
| AMGN Amgen Inc. - Common Stock | $13,205,430 | 1.21% | 36,467 | $303,794 | Down ×1 | ||
| QUAL | $12,471,523 | 1.14% | 56,836 | $1,672,236 | Up ×4 | ||
| CHD Church & Dwight Company, Inc. Common Stock | $12,072,120 | 1.11% | 124,609 | $197,990 | Down ×6 | ||
| DABS | $11,901,117 | 1.09% | 234,837 | $586,922 | Up ×2 | ||
| BRKB | $11,543,497 | 1.06% | 23,069 | $78,158 | Down ×2 | ||
| IBTG iShares iBonds Dec 2026 Term Treasury ETF | $11,008,076 | 1.01% | 480,912 | $-87,483 | Down ×1 | ||
| AWK American Water Works Company, Inc. Common Stock | $10,838,376 | 0.99% | 82,371 | $-1,500,360 | Down ×3 | ||
| NVDA NVIDIA Corporation - Common Stock | $10,051,721 | 0.92% | 50,236 | $1,298,585 | Up ×1 | ||
| DVY iShares Select Dividend ETF | $9,544,616 | 0.88% | 61,066 | $187,932 | Down ×6 | ||
| AZO AutoZone, Inc. Common Stock | $9,194,719 | 0.84% | 2,877 | $-1,016,310 | Down ×1 | ||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $9,059,913 | 0.83% | 18,971 | $6,273,853 | Up ×1 | ||
| SHW Sherwin-Williams Company (The) Common Stock | $8,755,369 | 0.80% | 25,428 | $234,188 | Down ×3 | ||
| MTUM | $8,685,598 | 0.80% | 25,335 | $8,416,809 | Up ×1 | ||
| XLY XLY | $8,475,239 | 0.78% | 72,265 | $535,828 | Down ×1 | ||
| WM Waste Management, Inc. Common Stock | $7,519,080 | 0.69% | 33,736 | $-321,355 | Down ×1 | ||
| PAYX Paychex, Inc. - Common Stock | $7,298,446 | 0.67% | 74,224 | $-706,321 | Down ×6 | ||
| AAPL Apple Inc. - Common Stock | $6,626,104 | 0.61% | 22,899 | $190,454 | Down ×2 | ||
| INTU Intuit Inc. - Common Stock | $6,553,449 | 0.60% | 25,109 | $-9,416,939 | Down ×3 | ||
| DE Deere & Company Common Stock | $6,506,957 | 0.60% | 10,258 | $728,626 | |||
| NEE NextEra Energy, Inc. Common Stock | $6,333,220 | 0.58% | 72,157 | $292,491 | Up ×4 | ||
| KMI Kinder Morgan, Inc. Common Stock | $6,165,606 | 0.57% | 192,856 | $320,120 | Up ×2 | ||
| HD Home Depot, Inc. (The) Common Stock | $5,802,997 | 0.53% | 16,454 | $225,351 | Down ×3 | ||
| PG Procter & Gamble Company (The) Common Stock | $5,547,391 | 0.51% | 37,830 | $-290,585 | Down ×6 | ||
| FERG Ferguson Enterprises Inc. Common Stock | $5,217,700 | 0.48% | 21,985 | $604,284 | Up ×5 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $5,123,809 | 0.47% | 39,874 | $293,684 | Down ×6 | ||
| ATO Atmos Energy Corporation Common Stock | $4,854,741 | 0.45% | 28,181 | $-183,128 | Up ×6 | ||
| BLK BlackRock, Inc. Common Stock | $4,763,568 | 0.44% | 4,954 | $-68,063 | Down ×5 | ||
| ABT Abbott Laboratories Common Stock | $4,400,436 | 0.40% | 48,495 | $-6,898,603 | Down ×3 | ||
| TROW T. Rowe Price Group, Inc. - Common Stock | $4,251,438 | 0.39% | 37,395 | $826,569 | Down ×2 | ||
| GEM | $4,047,113 | 0.37% | 77,829 | Up ×1 | |||
| IYY | $3,873,268 | 0.36% | 21,249 | $379,604 | Down ×6 | ||
| AMP Ameriprise Financial, Inc. Common Stock | $3,728,343 | 0.34% | 8,127 | $-4,902,349 | Down ×6 | ||
| NFLX Netflix, Inc. - Common Stock | $3,680,956 | 0.34% | 51,554 | $-1,226,252 | Up ×6 | ||
| TJX TJX Companies, Inc. (The) Common Stock | $3,579,945 | 0.33% | 23,630 | $-193,766 | |||
| AXP American Express Company Common Stock | $3,396,030 | 0.31% | 10,040 | $2,942,310 | Up ×1 | ||
| ROL Rollins, Inc. Common Stock | $2,847,628 | 0.26% | 68,223 | $-995,809 | Down ×1 | ||
| ACN Accenture plc Class A Ordinary Shares (Ireland) | $2,797,660 | 0.26% | 22,482 | $-5,059,185 | Down ×5 | ||
| SCHM | $2,540,417 | 0.23% | 68,902 | $401,700 | Down ×6 | ||
| XLU XLU | $2,438,022 | 0.22% | 53,772 | $-32,696 | Down ×1 | ||
| VOO | $2,149,028 | 0.20% | 3,129 | $245,831 | Down ×3 | ||
| SPY SPY | $1,878,127 | 0.17% | 2,515 | $242,522 | |||
| IVV | $1,854,252 | 0.17% | 2,476 | $236,904 | |||
| MAA Mid-America Apartment Communities, Inc. Common Stock | $1,746,754 | 0.16% | 12,572 | $211,461 | |||
| MCD McDonald's Corporation Common Stock | $1,624,293 | 0.15% | 6,009 | $-274,323 | Down ×6 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $1,499,179 | 0.14% | 4,243 | $282,032 | |||
| JPM JP Morgan Chase & Co. Common Stock | $1,430,105 | 0.13% | 4,369 | $86,088 | Down ×3 | ||
| DIS Walt Disney Company (The) Common Stock | $1,428,831 | 0.13% | 14,845 | $-73,733 | Down ×6 | ||
| VZ Verizon Communications Inc. Common Stock | $1,310,296 | 0.12% | 30,947 | $-255,894 | Down ×1 | ||
| FCCO First Community Corporation - Common Stock | $1,291,825 | 0.12% | 39,530 | $136,377 | |||
| EMR Emerson Electric Company Common Stock | $1,288,350 | 0.12% | 9,000 | $109,170 | |||
| SO Southern Company (The) Common Stock | $1,269,402 | 0.12% | 13,263 | $-10,743 | |||
| HSY The Hershey Company Common Stock | $1,193,060 | 0.11% | 6,800 | $-220,592 | |||
| VTI | $1,177,837 | 0.11% | 3,183 | $156,699 | |||
| ADP Automatic Data Processing, Inc. - Common Stock | $1,096,459 | 0.10% | 4,896 | $96,610 | Down ×5 | ||
| KMB Kimberly-Clark Corporation - Common Stock | $933,045 | 0.09% | 8,500 | $113,050 | |||
| PEP PepsiCo, Inc. - Common Stock | $868,049 | 0.08% | 6,411 | $-151,119 | Down ×2 | ||
| FDX FedEx Corporation Common Stock | $770,300 | 0.07% | 2,460 | $-105,903 | |||
| TMO Thermo Fisher Scientific Inc Common Stock | $752,040 | 0.07% | 1,500 | $14,745 | |||
| VIS | $697,335 | 0.06% | 1,935 | $30,745 | Down ×1 | ||
| IBM International Business Machines Corporation Common Stock | $612,757 | 0.06% | 2,179 | $10,903 | Down ×1 | ||
| MMM 3M Company Common Stock | $550,494 | 0.05% | 3,400 | $56,712 | |||
| DUK Duke Energy Corporation (Holding Company) Common Stock | $547,712 | 0.05% | 4,327 | $-64,171 | Down ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $505,864 | 0.05% | 3,700 | $-121,878 | |||
| RGLD Royal Gold, Inc. - Common Stock | $499,025 | 0.05% | 2,500 | $-137,200 | |||
| SHEL Shell PLC American Depositary Shares (each representing two (2) Ordinary Shares) | $465,240 | 0.04% | 6,000 | $-92,760 | |||
| BAPRA | $464,370 | 0.04% | 6,900 | $16,698 | |||
| BAC Bank of America Corporation Common Stock | $455,270 | 0.04% | 7,990 | $65,757 | |||
| CVX Chevron Corporation Common Stock | $446,226 | 0.04% | 2,692 | $-110,749 | |||
| XLP XLP | $427,727 | 0.04% | 5,149 | $-1,843,775 | Down ×4 | ||
| SGOL | $412,884 | 0.04% | 10,800 | $-202,872 | Down ×1 | ||
| GLD | $407,060 | 0.04% | 1,105 | $-68,410 | |||
| TXN Texas Instruments Incorporated - Common Stock | $397,327 | 0.04% | 1,333 | $138,538 | |||
| GPC Genuine Parts Company Common Stock | $353,940 | 0.03% | 3,000 | $36,690 | |||
| SPYM | $311,886 | 0.03% | 3,549 | Up ×1 | |||
| PSX Phillips 66 Common Stock | $282,821 | 0.03% | 1,673 | $-21,966 | |||
| PHYS | $259,462 | 0.02% | 8,600 | $-45,322 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| XLK | $66,829,853 | 6.13% | up ×4 |
| IBTJ | $29,026,480 | 2.66% | up ×3 |
| AMZN | $28,460,894 | 2.61% | up ×4 |
| IBTI | $26,911,369 | 2.47% | up ×6 |
| IBTH | $16,768,574 | 1.54% | up ×6 |
| QUAL | $12,471,523 | 1.14% | up ×4 |
| NEE | $6,333,220 | 0.58% | up ×4 |
| FERG | $5,217,700 | 0.48% | up ×5 |
| ATO | $4,854,741 | 0.45% | up ×6 |
| NFLX | $3,680,956 | 0.34% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| GEM | $4,047,113 | 77,829 | 0.37% |
| SPYM | $311,886 | 3,549 | 0.03% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| XLK | Bought more | +49K | +$26.7M |
| SCHB | Trimmed | -23K | +$10.0M |
| INTU | Trimmed | -12K | -$9.4M |
| GOOGL | Bought more | +1K | +$9.2M |
| ABT | Trimmed | -62K | -$6.9M |
| TSM | Bought more | +11K | +$6.3M |
| ACN | Trimmed | -17K | -$5.1M |
| AMP | Trimmed | -11K | -$4.9M |
| AMZN | Bought more | +3K | +$4.3M |
| MAR | Trimmed | -552 | +$4.1M |
1 position hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| IBTF | Dec. 31, 2025 | 282,837 | $6,608,487 | No longer tracked |
| SPGI | June 30, 2026 | 7,005 | $2,979,507 | 12.5% |
| FTNT | Sept. 30, 2025 | 22,290 | $2,356,499 | 77.7% |
| ISRG | Sept. 30, 2025 | 3,431 | $1,864,440 | -16.5% |
| PM | March 31, 2026 | 8,300 | $1,331,320 | 14.8% |
| UNH | June 30, 2025 | 1,838 | $962,653 | 24.2% |
| CPRT | June 30, 2026 | 25,315 | $840,458 | 21.7% |
| ISRG | June 30, 2026 | 1,500 | $691,485 | -6.1% |
| CTVA | Dec. 31, 2025 | 10,075 | $681,372 | 19.6% |
| HON | June 30, 2026 | 1,745 | $394,422 | -1.9% |
| QQQ | March 31, 2026 | 624 | $383,329 | |
| NOW | March 31, 2026 | 2,450 | $375,316 | 24.0% |
| SCHY | Dec. 31, 2025 | 12,812 | $357,967 | No longer tracked |
| XYL | June 30, 2025 | 2,557 | $305,459 | -11.9% |
| ADBE | June 30, 2026 | 1,170 | $284,404 | 33.1% |
| CL | Sept. 30, 2025 | 2,670 | $242,703 | 12.9% |
| BX | March 31, 2026 | 1,570 | $242,000 | 24.6% |
| BFB | Sept. 30, 2025 | 8,700 | $234,117 | No longer tracked |
| META | Dec. 31, 2025 | 298 | $218,845 | -16.9% |
| MO | Dec. 31, 2025 | 3,300 | $217,998 | 15.8% |
| MDLZ | March 31, 2026 | 4,020 | $216,397 | 11.2% |
| LOW | June 30, 2025 | 870 | $202,910 | -1.9% |
| LOW | June 30, 2026 | 850 | $200,838 | -1.3% |
| AGL | Sept. 30, 2025 | 80,092 | $184,212 | 264.9% |
| AAL | June 30, 2025 | 14,888 | $157,068 | 21.9% |