Fortune Financial Advisors, LLC
CIK 1961828 · View on SEC EDGAR ↗
- Portfolio value
- $233.7M
- Positions
- 163
- As of
- June 30, 2026
#5,946 of 9,443 by 13F value · top 63.0%
Portfolio value QoQ: +19.1% 13F does not disclose cash
- Top 10 holdings weight
- 33.12%
- Top 25 holdings weight
- 54.53%
- Positions above 1%
- 28
- Effective number of positions
- 53.9
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 3.59% Est. buys $23,130,671 · sells $7,726,419
Median holding: 5.0 quarters Tracked Q4 2024–Q2 2026 · 91.6% still held
- New positions
- 18
- Increased
- 83
- Decreased
- 21
- Closed
- 3
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
18.2%
Industrials
12.6%
Consumer products
7.1%
Communication Services
5.4%
Retail
5.2%
Health Care
4.9%
Financial Services
4.7%
Consumer Staples
4.7%
Financials
2.2%
Energy
2.2%
Consumer Discretionary
2.1%
Materials
1.9%
Utilities
0.7%
Communications
0.4%
Logistics & Transportation
0.2%
Real Estate
0.2%
Other/Unmapped
27.3%
Full portfolio 163 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| GRMN Garmin Ltd. Common Stock (Switzerland) | $15,596,401 | 6.67% | 65,658 | $363,088 | |||
| USMV | $12,155,204 | 5.20% | 126,013 | $369,872 | Down ×1 | ||
| AMAT Applied Materials, Inc. - Common Stock | $7,838,619 | 3.35% | 10,842 | $3,475,261 | Down ×2 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $7,663,081 | 3.28% | 21,443 | $1,714,781 | Up ×1 | ||
| NVDA NVIDIA Corporation - Common Stock | $7,601,056 | 3.25% | 37,988 | $674,814 | Down ×1 | ||
| AAPL Apple Inc. - Common Stock | $5,788,804 | 2.48% | 20,006 | $714,516 | Up ×2 | ||
| VGSH Vanguard Short-Term Treasury ETF | $5,695,308 | 2.44% | 97,858 | $299,410 | Up ×6 | ||
| MOAT | $5,261,234 | 2.25% | 50,608 | $-22,598 | Down ×4 | ||
| APH Amphenol Corporation Common Stock | $5,235,089 | 2.24% | 29,691 | $1,940,648 | Up ×6 | ||
| AVGO Broadcom Inc. - Common Stock | $4,574,658 | 1.96% | 12,110 | $821,763 | Down ×1 | ||
| MSFT Microsoft Corporation - Common Stock | $4,196,025 | 1.80% | 11,249 | $432,776 | Up ×6 | ||
| ORLY O'Reilly Automotive, Inc. - Common Stock | $4,048,461 | 1.73% | 43,962 | $443,294 | Up ×6 | ||
| VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund ETF Shares | $3,859,418 | 1.65% | 76,835 | $371,707 | Up ×6 | ||
| MA Mastercard Incorporated Common Stock | $3,826,992 | 1.64% | 7,451 | $478,391 | Up ×6 | ||
| JPM JP Morgan Chase & Co. Common Stock | $3,761,008 | 1.61% | 11,490 | $573,902 | Up ×1 | ||
| MO Altria Group, Inc. | $3,637,634 | 1.56% | 50,558 | $641,161 | Up ×6 | ||
| STX Seagate Technology Holdings PLC - Ordinary Shares (Ireland) | $3,300,300 | 1.41% | 3,420 | $910,564 | Down ×1 | ||
| AMZN Amazon.com, Inc. - Common Stock | $3,188,274 | 1.36% | 13,377 | $730,688 | Up ×1 | ||
| PM Philip Morris International Inc Common Stock | $3,175,909 | 1.36% | 17,555 | $619,160 | Up ×6 | ||
| MNST Monster Beverage Corporation - Common Stock | $3,136,780 | 1.34% | 32,634 | $1,106,668 | Up ×6 | ||
| IEI iShares 3-7 Year Treasury Bond ETF | $3,121,511 | 1.34% | 26,577 | $-63 | Up ×1 | ||
| NOC Northrop Grumman Corporation Common Stock | $2,882,016 | 1.23% | 5,659 | $-590,937 | Up ×6 | ||
| V Visa Inc. | $2,685,619 | 1.15% | 7,828 | $682,420 | Up ×6 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $2,680,270 | 1.15% | 4,758 | $-7,529 | Up ×6 | ||
| AMD Advanced Micro Devices, Inc. - Common Stock | $2,560,070 | 1.10% | 4,407 | $1,646,262 | Down ×1 | ||
| POWL Powell Industries, Inc. - Common Stock | $2,469,855 | 1.06% | 8,625 | $914,250 | Up ×1 | ||
| MTUM | $2,462,221 | 1.05% | 7,182 | $944,131 | Up ×6 | ||
| RSP | $2,456,564 | 1.05% | 11,546 | $147,442 | Down ×6 | ||
| EFAV | $2,320,219 | 0.99% | 26,453 | $-38,450 | Up ×5 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $2,183,933 | 0.93% | 6,181 | $379,297 | Down ×1 | ||
| STE STERIS plc (Ireland) Ordinary Shares | $2,135,601 | 0.91% | 10,142 | $251,352 | Up ×6 | ||
| LLY Eli Lilly and Company Common Stock | $2,091,983 | 0.90% | 1,744 | $914,652 | Up ×2 | ||
| LMT Lockheed Martin Corporation Common Stock | $2,077,669 | 0.89% | 4,078 | $-35,613 | Up ×6 | ||
| TJX TJX Companies, Inc. (The) Common Stock | $2,064,965 | 0.88% | 13,630 | $218,230 | Up ×6 | ||
| TIP | $2,001,118 | 0.86% | 18,287 | $-9,110 | Up ×1 | ||
| KLAC KLA Corporation - Common Stock | $1,941,504 | 0.83% | 6,435 | $969,713 | Up ×1 | ||
| ASR Grupo Aeroportuario del Sureste, S.A. de C.V. Common Stock | $1,897,860 | 0.81% | 6,188 | $141,581 | Up ×6 | ||
| PJUL | $1,775,659 | 0.76% | 36,379 | $-54,169 | Down ×1 | ||
| CVX Chevron Corporation Common Stock | $1,765,703 | 0.76% | 10,652 | $-201,276 | Up ×6 | ||
| UNP Union Pacific Corporation Common Stock | $1,757,803 | 0.75% | 6,463 | $514,051 | Up ×6 | ||
| AFRM Affirm Holdings, Inc. - Class A Common Stock | $1,688,085 | 0.72% | 20,700 | $739,611 | |||
| ABT Abbott Laboratories Common Stock | $1,686,376 | 0.72% | 18,585 | $165,597 | Up ×6 | ||
| BIL | $1,615,514 | 0.69% | 17,629 | $300,124 | Up ×5 | ||
| MUSA Murphy USA Inc. Common Stock | $1,602,361 | 0.69% | 2,974 | $476,481 | Up ×6 | ||
| FNV Franco-Nevada Corporation | $1,583,727 | 0.68% | 7,598 | $-84,849 | Up ×6 | ||
| TPL Texas Pacific Land Corporation Common Stock | $1,561,465 | 0.67% | 3,568 | $160,787 | Up ×3 | ||
| SPY SPY | $1,515,783 | 0.65% | 2,030 | $186,421 | Down ×4 | ||
| DIA | $1,392,751 | 0.60% | 2,666 | $158,996 | Up ×2 | ||
| ETN Eaton Corporation, PLC Ordinary Shares | $1,369,155 | 0.59% | 3,213 | $257,132 | Up ×2 | ||
| VOO | $1,360,278 | 0.58% | 1,981 | $188,182 | Up ×1 | ||
| GS Goldman Sachs Group, Inc. (The) Common Stock | $1,259,156 | 0.54% | 1,245 | $205,898 | |||
| AVUV | $1,255,380 | 0.54% | 10,062 | $265,114 | Up ×5 | ||
| CHE Chemed Corp | $1,243,012 | 0.53% | 2,669 | $557,597 | Up ×5 | ||
| TSCO Tractor Supply Company - Common Stock | $1,202,586 | 0.51% | 38,044 | $-99,686 | Up ×6 | ||
| CP Canadian Pacific Kansas City Limited Common Shares | $1,195,077 | 0.51% | 13,792 | $113,423 | Up ×6 | ||
| RTX RTX Corporation Common Stock | $1,170,167 | 0.50% | 6,168 | $-8,267 | Up ×5 | ||
| STLD Steel Dynamics, Inc. - Common Stock | $1,147,300 | 0.49% | 5,000 | $247,300 | |||
| IJH | $1,130,202 | 0.48% | 14,657 | $137,900 | Down ×6 | ||
| EAT Brinker International, Inc. Common Stock | $1,033,200 | 0.44% | 6,150 | $155,164 | |||
| DPZ Domino's Pizza Inc - Common Stock | $962,946 | 0.41% | 3,253 | $137,364 | Up ×6 | ||
| HWKN Hawkins, Inc. - Common Stock | $954,284 | 0.41% | 6,716 | $-77,208 | Up ×1 | ||
| IEF iShares 7-10 Year Treasury Bond ETF | $940,456 | 0.40% | 9,945 | $-10,763 | Down ×2 | ||
| GLW Corning Incorporated Common Stock | $933,597 | 0.40% | 3,655 | $49,792 | Down ×1 | ||
| MCD McDonald's Corporation Common Stock | $931,187 | 0.40% | 3,445 | $-97,874 | Up ×1 | ||
| AXP American Express Company Common Stock | $910,775 | 0.39% | 2,693 | $96,890 | Up ×1 | ||
| TMO Thermo Fisher Scientific Inc Common Stock | $883,466 | 0.38% | 1,762 | $17,322 | |||
| STM STMicroelectronics N.V. Common Stock | $879,958 | 0.38% | 11,750 | $473,995 | |||
| ENS EnerSys Common Stock | $841,752 | 0.36% | 3,600 | $216,360 | |||
| VTES | $834,743 | 0.36% | 8,239 | $68,320 | Up ×3 | ||
| AMGN Amgen Inc. - Common Stock | $821,851 | 0.35% | 2,270 | $23,309 | |||
| AXON Axon Enterprise, Inc. - Common Stock | $816,809 | 0.35% | 1,457 | $198,036 | |||
| RY Royal Bank Of Canada Common Stock | $786,486 | 0.34% | 3,800 | $171,722 | |||
| TDY Teledyne Technologies Incorporated Common Stock | $776,938 | 0.33% | 1,165 | $535,539 | Up ×1 | ||
| COP ConocoPhillips Common Stock | $762,831 | 0.33% | 7,338 | $-205,059 | Up ×2 | ||
| TKR Timken Company (The) Common Stock | $733,866 | 0.31% | 5,050 | $225,987 | |||
| PEP PepsiCo, Inc. - Common Stock | $703,959 | 0.30% | 5,199 | $-79,673 | Up ×2 | ||
| VIG | $700,655 | 0.30% | 2,961 | $65,306 | Up ×1 | ||
| IJR | $687,275 | 0.29% | 4,634 | $93,637 | Down ×6 | ||
| QQQ Invesco QQQ Trust, Series 1 | $670,001 | 0.29% | 910 | $144,864 | |||
| CR Crane Company Common Stock | $662,102 | 0.28% | 2,968 | Up ×1 | |||
| TOL Toll Brothers, Inc. Common Stock | $659,000 | 0.28% | 4,000 | $113,120 | |||
| BKNG Booking Holdings Inc. - Common Stock | $650,576 | 0.28% | 3,650 | $35,869 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $639,549 | 0.27% | 2,542 | $72,169 | Down ×1 | ||
| CMI Cummins Inc. Common Stock | $639,450 | 0.27% | 897 | $157,072 | |||
| HEI Heico Corporation Common Stock | $637,284 | 0.27% | 1,789 | Up ×1 | |||
| ISRG Intuitive Surgical, Inc. - Common Stock | $630,720 | 0.27% | 1,586 | $190,475 | Up ×2 | ||
| AWK American Water Works Company, Inc. Common Stock | $626,559 | 0.27% | 4,762 | $312,619 | Up ×5 | ||
| ANGL VanEck Fallen Angel High Yield Bond ETF | $621,813 | 0.27% | 21,266 | $14,011 | Up ×6 | ||
| NOK Nokia Corporation Sponsored American Depositary Shares | $597,600 | 0.26% | 45,000 | $235,800 | |||
| BEPC Brookfield Renewable Corporation Brookfield Renewable Corporation Class A Subordinate Voting Shares | $585,754 | 0.25% | 15,780 | $-42,763 | |||
| IMTM | $570,241 | 0.24% | 10,693 | $147,549 | Up ×2 | ||
| CARR Carrier Global Corporation Common Stock | $550,380 | 0.24% | 7,503 | $138,874 | Up ×2 | ||
| FSLR First Solar, Inc. - Common Stock | $548,607 | 0.23% | 2,325 | $89,977 | |||
| ASML ASML Holding N.V. - New York Registry Shares | $547,096 | 0.23% | 275 | $173,301 | Down ×1 | ||
| IEFA | $547,045 | 0.23% | 5,664 | $45,961 | Up ×2 | ||
| INTC Intel Corporation - Common Stock | $545,820 | 0.23% | 3,909 | Up ×1 | |||
| FITB Fifth Third Bancorp - Common Stock | $541,152 | 0.23% | 9,600 | $95,136 | |||
| LIN Linde plc - Ordinary Shares | $523,159 | 0.22% | 1,008 | $299,826 | Up ×1 | ||
| QUAL | $514,188 | 0.22% | 2,343 | $64,879 | Up ×2 | ||
| RBIL F/m Ultrashort Treasury Inflation-Protected Security (TIPS) ETF | $511,124 | 0.22% | 10,245 | Up ×1 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| VGSH | $5,695,308 | 2.44% | up ×6 |
| APH | $5,235,089 | 2.24% | up ×6 |
| MSFT | $4,196,025 | 1.80% | up ×6 |
| ORLY | $4,048,461 | 1.73% | up ×6 |
| VTIP | $3,859,418 | 1.65% | up ×6 |
| MA | $3,826,992 | 1.64% | up ×6 |
| MO | $3,637,634 | 1.56% | up ×6 |
| PM | $3,175,909 | 1.36% | up ×6 |
| MNST | $3,136,780 | 1.34% | up ×6 |
| NOC | $2,882,016 | 1.23% | up ×6 |
| V | $2,685,619 | 1.15% | up ×6 |
| META | $2,680,270 | 1.15% | up ×6 |
| MTUM | $2,462,221 | 1.05% | up ×6 |
| EFAV | $2,320,219 | 0.99% | up ×5 |
| STE | $2,135,601 | 0.91% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| CR | $662,102 | 2,968 | 0.28% |
| HEI | $637,284 | 1,789 | 0.27% |
| INTC | $545,820 | 3,909 | 0.23% |
| RBIL | $511,124 | 10,245 | 0.22% |
| TYL | $432,256 | 1,478 | 0.18% |
| Unknown issuer (CUSIP: 438516205) | $345,702 | 1,544 | 0.15% |
| Unknown issuer (CUSIP: 43849R105) | $341,348 | 1,544 | 0.15% |
| AVDV | $301,356 | 2,924 | 0.13% |
| TDG | $267,740 | 201 | 0.11% |
| SCHG | $239,540 | 7,079 | 0.10% |
| URI | $224,714 | 198 | 0.10% |
| UNH | $220,284 | 530 | 0.09% |
| SPEM | $218,978 | 4,229 | 0.09% |
| CGNX | $217,260 | 3,000 | 0.09% |
| ELV | $215,795 | 558 | 0.09% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| AMAT | Trimmed | -2K | +$3.5M |
| APH | Bought more | +4K | +$1.9M |
| GOOGL | Bought more | +758 | +$1.7M |
| AMD | Trimmed | -85 | +$1.6M |
| MNST | Bought more | +5K | +$1.1M |
| KLAC | Bought more | +6K | +$970K |
| MTUM | Bought more | +856 | +$944K |
| LLY | Bought more | +464 | +$915K |
| POWL | Bought more | +6K | +$914K |
| STX | Trimmed | -3K | +$911K |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| NVO | March 31, 2026 | 27,127 | $1,380,222 | 26.6% |
| TTE | Sept. 30, 2025 | 14,122 | $866,950 | 53.8% |
| HON | June 30, 2026 | 3,031 | $685,171 | -1.2% |
| CRL | June 30, 2025 | 4,325 | $650,999 | 91.8% |
| VBR | March 31, 2025 | 2,994 | $593,271 | No longer tracked |
| JNJ | March 31, 2025 | 2,951 | $426,743 | 64.0% |
| FLOT | March 31, 2026 | 7,443 | $378,551 | No longer tracked |
| INTU | June 30, 2026 | 848 | $366,494 | 38.7% |
| OLED | Dec. 31, 2025 | 2,004 | $287,801 | -26.2% |
| RSPH | June 30, 2025 | 8,102 | $241,035 | No longer tracked |
| RSPS | Sept. 30, 2025 | 8,021 | $240,390 | No longer tracked |
| QLTA | Sept. 30, 2025 | 4,926 | $235,646 | No longer tracked |
| TDG | March 31, 2026 | 172 | $228,734 | 4.6% |
| AMT | Sept. 30, 2025 | 1,008 | $222,780 | -7.8% |
| ABBV | June 30, 2025 | 1,044 | $218,828 | 42.9% |
| VTI | June 30, 2026 | 673 | $215,905 | No longer tracked |
| VIGI | June 30, 2025 | 2,602 | $215,797 | |
| FNDF | June 30, 2025 | 5,954 | $215,178 | No longer tracked |
| IJS | Sept. 30, 2025 | 2,098 | $208,752 | No longer tracked |
| BRKB | Dec. 31, 2025 | 406 | $204,112 | No longer tracked |
| RSPH | March 31, 2026 | 6,402 | $203,896 | No longer tracked |