MORRIS FINANCIAL CONCEPTS, INC.

CIK 1387386 · View on SEC EDGAR ↗

Portfolio value
$326.1M
#4,928 of 9,443 by 13F value · top 52.2%
Positions
204
As of
June 30, 2026

Portfolio value QoQ: +10.7% 13F does not disclose cash

Top 10 holdings weight
56.71%
Top 25 holdings weight
74.66%
Positions above 1%
18
Effective number of positions
19.5

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 1.4% Est. buys $4,353,882 · sells $4,953,045

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 91.5% still held

New positions
12
Increased
57
Decreased
75
Closed
3
On this page

Sector breakdown

Technology
2.4%
Healthcare
1.5%
Financials
1.2%
Consumer Discretionary
1.1%
Industrials
1.0%
Communication Services
0.7%
Retail
0.7%
Consumer Staples
0.5%
Financial Services
0.4%
Energy
0.3%
Utilities
0.2%
Consumer products
0.1%
Communications
0.1%
Materials
0.1%
Other/Unmapped
89.5%

Full portfolio 204 positions

Type Streak 8Q trend
IVV $44,929,860 13.78% 59,995 $5,250,334 Down ×1
SCHX $41,846,223 12.83% 1,421,890 $4,272,008 Down ×1
IEFA $19,775,456 6.06% 204,757 $1,308,142 Up ×6
IJR $18,229,514 5.59% 122,915 $2,699,106 Down ×1
BSV $12,288,072 3.77% 157,721 $727,582 Up ×6
SCHA $10,982,978 3.37% 303,985 $1,804,894 Down ×1
SHY iShares 1-3 Year Treasury Bond ETF $10,446,342 3.20% 127,224 $-85,987 Down ×1
ISTB iShares Core 1-5 Year USD Bond ETF $8,968,626 2.75% 185,878 $-186,514 Down ×1
DFAC $8,849,155 2.71% 199,485 $1,096,740 Down ×6
SHV iShares 0-1 Year Treasury Bond ETF $8,639,185 2.65% 78,289 $-45,911 Down ×1
SPY SPY $6,975,814 2.14% 9,341 $952,160 Up ×1
IVW $5,665,548 1.74% 41,195 $1,005,303 Down ×1
DFIS $5,232,327 1.60% 149,367 $147,850 Down ×1
DFLV $4,903,386 1.50% 124,011 $637,199 Up ×6
IVE $4,410,934 1.35% 19,426 $253,361 Down ×1
DFAT $4,002,014 1.23% 57,253 $422,630 Down ×1
DFAS $3,523,144 1.08% 42,788 $473,366 Down ×1
JPM JP Morgan Chase & Co. Common Stock $3,302,046 1.01% 10,088 $304,021 Down ×1
DISV $3,226,963 0.99% 80,413 $-60,599 Down ×1
DFAE $3,209,386 0.98% 79,816 $718,652 Up ×6
TSLA Tesla, Inc. - Common Stock $3,191,513 0.98% 7,588 $370,674
EFA $2,835,244 0.87% 27,293 $66,509 Down ×2
AVUS $2,718,259 0.83% 21,223 $174,970 Down ×1
VOO $2,705,754 0.83% 3,940 $391,684 Up ×5
LLY Eli Lilly and Company Common Stock $2,609,975 0.80% 2,176 $1,106,151 Up ×1
DFIV $2,556,909 0.78% 47,333 $252,019 Up ×6
AAPL Apple Inc. - Common Stock $2,554,147 0.78% 8,827 $361,180 Up ×4
DFGR $2,385,487 0.73% 82,343 $236,807 Up ×6
VCIT Vanguard Intermediate-Term Corporate Bond ETF $2,200,763 0.67% 26,628 $-61,829 Down ×1
IEMG $2,025,884 0.62% 24,455 $294,110 Down ×1
DFCF $1,947,582 0.60% 46,140 $77,537 Up ×3
IUSG iShares Core S&P U.S. Growth ETF $1,841,049 0.56% 9,788 $304,357 Down ×2
IWB $1,729,728 0.53% 4,224 $203,295 Down ×4
IWM $1,729,691 0.53% 5,757 $291,291 Down ×1
DFSU $1,638,765 0.50% 35,144 $261,551 Up ×6
IWN $1,612,311 0.49% 7,289 $228,317 Down ×4
AVDE $1,588,105 0.49% 17,804 $-24,515 Down ×1
DFAX $1,547,280 0.47% 42,000 $134,502 Up ×1
SCZ iShares MSCI EAFE Small-Cap ETF $1,545,731 0.47% 18,789 $1,332 Down ×6
DFSD $1,427,677 0.44% 29,899 $2,146 Up ×2
REET $1,391,090 0.43% 50,365 $88,917 Down ×1
DFAU $1,373,920 0.42% 26,580 $167,095 Down ×2
EEM $1,325,249 0.41% 19,372 $94,885 Down ×3
DFEM $1,271,341 0.39% 31,283 $114,745 Down ×6
VYMI Vanguard International High Dividend Yield ETF $1,242,585 0.38% 12,654 $34,517 Down ×1
MSFT Microsoft Corporation - Common Stock $1,189,936 0.36% 3,190 $27,972 Up ×1
IUSB iShares Core Universal USD Bond ETF $1,101,374 0.34% 23,865 $35,269 Up ×5
IJS $1,082,015 0.33% 7,916 $106,778 Down ×6
EFG $1,034,801 0.32% 8,317 $94,059 Down ×2
GOOGL Alphabet Inc. - Class A Common Stock $1,025,295 0.31% 2,869 $201,723 Up ×2
XOM Exxon Mobil Corporation Common Stock $960,184 0.29% 7,023 $-231,307
SUSA $903,272 0.28% 5,854 $153,340 Up ×2
IJH $841,964 0.26% 10,919 $91,098 Down ×2
IBM International Business Machines Corporation Common Stock $811,470 0.25% 2,886 $112,026
AVEM $809,384 0.25% 8,388 $100,931 Down ×1
VFH $790,390 0.24% 6,006 $64,805
GSLC $778,409 0.24% 5,486 $91,946
IWO $770,586 0.24% 1,956 $156,460 Down ×1
IWD $751,775 0.23% 3,101 $72,732 Down ×3
DFAI $704,014 0.22% 17,067 $49,447 Up ×1
MA Mastercard Incorporated Common Stock $686,259 0.21% 1,336 $18,630
NVDA NVIDIA Corporation - Common Stock $676,931 0.21% 3,383 $90,424 Up ×1
MUNI $670,071 0.21% 12,739 $65,659 Up ×5
WMT Walmart Inc. - Common Stock $665,289 0.20% 5,874 $-64,732
ABBV AbbVie Inc. Common Stock $659,330 0.20% 2,620 $88,827 Down ×2
CMI Cummins Inc. Common Stock $650,448 0.20% 912 $166,768 Up ×1
GE GE Aerospace Common Stock $648,048 0.20% 1,734 $155,991
JNJ Johnson & Johnson Common Stock $644,354 0.20% 2,537 $72,830 Up ×1
BRKB $627,989 0.19% 1,255 $84,097 Up ×1
DFSI $616,156 0.19% 13,662 $40,661 Up ×2
ESML $615,622 0.19% 11,007 $69,485 Down ×4
META Meta Platforms, Inc. - Class A Common Stock $594,275 0.18% 1,055 $-10,466 Down ×3
TSM Taiwan Semiconductor Manufacturing Company Ltd. $589,321 0.18% 1,234 $170,263 Down ×2
AMAT Applied Materials, Inc. - Common Stock $578,400 0.18% 800 $311,462 Up ×1
SCHB $570,260 0.17% 19,691 $76,008
GEM $566,956 0.17% 10,903 $75,038 Down ×1
VXUS Vanguard Total International Stock ETF $565,602 0.17% 6,616 $55,442
GEV GE Vernova Inc. Common Stock $535,736 0.16% 456 $142,931 Up ×1
AVGO Broadcom Inc. - Common Stock $533,767 0.16% 1,413 $111,905 Up ×1
FIX Comfort Systems USA, Inc. Common Stock $523,235 0.16% 264 $159,182
AVSF $511,580 0.16% 10,986 $20,578 Up ×2
AMD Advanced Micro Devices, Inc. - Common Stock $501,906 0.15% 864 Up ×1
GS Goldman Sachs Group, Inc. (The) Common Stock $497,594 0.15% 492 $81,367
WFC Wells Fargo & Company Common Stock $476,089 0.15% 5,761 $15,943 Down ×1
HD Home Depot, Inc. (The) Common Stock $459,167 0.14% 1,302 $30,973
COST Costco Wholesale Corporation - Common Stock $451,571 0.14% 483 $-29,370
SCHC $447,612 0.14% 9,302 $-5,018 Down ×6
FNDX $438,634 0.13% 14,104 $42,718 Down ×6
EAGG $437,831 0.13% 9,235 $29,804 Up ×6
VYM $433,357 0.13% 2,742 $23,676 Down ×2
DE Deere & Company Common Stock $426,270 0.13% 672 $40,973 Down ×3
PEP PepsiCo, Inc. - Common Stock $414,595 0.13% 3,062 $-71,463 Down ×1
PG Procter & Gamble Company (The) Common Stock $412,447 0.13% 2,813 $25,115 Up ×1
KO Coca-Cola Company (The) Common Stock $407,860 0.13% 5,019 $26,224 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $395,652 0.12% 3,079 $29,249 Up ×1
RTX RTX Corporation Common Stock $371,302 0.11% 1,957 $-17,199 Down ×1
FNDC $369,930 0.11% 7,618 $16,342 Down ×2
AMZN Amazon.com, Inc. - Common Stock $362,038 0.11% 1,519 $24,849 Down ×1
TXN Texas Instruments Incorporated - Common Stock $347,252 0.11% 1,165 $121,079
BND Vanguard Total Bond Market ETF $345,024 0.11% 4,700 $-1,081

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
IEFA $19,775,456 6.06% up ×6
BSV $12,288,072 3.77% up ×6
DFLV $4,903,386 1.50% up ×6
DFAE $3,209,386 0.98% up ×6
VOO $2,705,754 0.83% up ×5
DFIV $2,556,909 0.78% up ×6
AAPL $2,554,147 0.78% up ×4
DFGR $2,385,487 0.73% up ×6
DFCF $1,947,582 0.60% up ×3
DFSU $1,638,765 0.50% up ×6
IUSB $1,101,374 0.34% up ×5
MUNI $670,071 0.21% up ×5
EAGG $437,831 0.13% up ×6
SMMU $286,689 0.09% up ×5
AVIG $283,091 0.09% up ×6

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
AMD $501,906 864 0.15%
CAT $250,252 235 0.08%
RSP $200,429 942 0.06%
AVGE $15,063 152 0.00%
VGT $14,958 125 0.00%
VGIT $6,547 111 0.00%
RSPT $4,902 76 0.00%
BBEU $3,811 49 0.00%
BBAX $2,694 45 0.00%
EWJ $2,425 26 0.00%
PHO $1,589 23 0.00%
SCHO $435 18 0.00%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IVV Trimmed -750 +$5.3M
SCHX Trimmed -44K +$4.3M
IJR Trimmed -2K +$2.7M
SCHA Trimmed -12K +$1.8M
IEFA Bought more +766 +$1.3M
LLY Bought more +541 +$1.1M
DFAC Trimmed -11 +$1.1M
IVW Trimmed -6 +$1.0M
SPY Bought more +79 +$952K
BSV Bought more +10K +$728K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
SON June 30, 2025 8,605 $406,500 35.5%
ADSK March 31, 2026 970 $287,130 3.2%
DIS June 30, 2025 2,866 $282,856 -13.6%
DASH March 31, 2026 1,162 $263,170 46.2%
VZ June 30, 2026 4,541 $227,958 16.8%
MELI Sept. 30, 2025 86 $224,772 -17.1%
YUM June 30, 2025 1,418 $223,062 1.5%
CRM March 31, 2025 667 $222,998 -23.4%
SE Dec. 31, 2025 1,218 $217,693 -8.5%
CI Sept. 30, 2025 652 $215,538 -4.0%
MCD June 30, 2026 690 $214,445 -0.6%
VZ Dec. 31, 2025 4,839 $212,674 21.4%
BSCP Dec. 31, 2025 9,689 $200,465 No longer tracked
ESGU Dec. 31, 2025 101 $14,706
USIG June 30, 2025 234 $11,953
VLUE March 31, 2026 71 $9,658 No longer tracked
MBB June 30, 2025 72 $6,752
IWV Sept. 30, 2025 10 $3,510 No longer tracked
IHI June 30, 2026 50 $2,668 No longer tracked
IXJ March 31, 2026 25 $2,435 No longer tracked
USHY June 30, 2025 61 $2,245 No longer tracked
IWP March 31, 2025 8 $1,014 No longer tracked
ICLN Dec. 31, 2025 9 $139