Elser Financial Planning, Inc
CIK 2028202 · View on SEC EDGAR ↗
- Portfolio value
- $2.3B
- Positions
- 124
- As of
- June 30, 2026
#1,387 of 9,443 by 13F value · top 14.7%
Portfolio value QoQ: +11.9% 13F does not disclose cash
- Top 10 holdings weight
- 86.82%
- Top 25 holdings weight
- 96.00%
- Positions above 1%
- 13
- Effective number of positions
- 2.8
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 1.32% Est. buys $28,723,322 · sells $33,722,429
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 77.5% still held
- New positions
- 10
- Increased
- 48
- Decreased
- 49
- Closed
- 18
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Financial Services
58.2%
Healthcare
1.2%
Technology
0.7%
Financials
0.2%
Retail
0.2%
Industrials
0.2%
Communication Services
0.1%
Energy
0.1%
Consumer products
0.0%
Communications
0.0%
Consumer Staples
0.0%
Utilities
0.0%
Consumer Discretionary
0.0%
Real Estate
0.0%
Other/Unmapped
39.0%
Full portfolio 124 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| MBIN Merchants Bancorp - Common Stock | $1,340,431,250 | 58.12% | 26,808,625 | $161,809,398 | Down ×1 | ||
| DFCF | $186,454,790 | 8.08% | 4,417,313 | $8,775,285 | Up ×2 | ||
| DFAU | $102,854,737 | 4.46% | 1,989,838 | $13,498,415 | Up ×1 | ||
| DFIC | $82,240,865 | 3.57% | 2,207,216 | $5,016,896 | Up ×1 | ||
| DFUS | $75,455,617 | 3.27% | 920,864 | $9,415,964 | Down ×1 | ||
| DFUV | $48,555,755 | 2.11% | 882,671 | $5,418,846 | Down ×1 | ||
| DFAS | $44,409,743 | 1.93% | 539,346 | $5,016,435 | Down ×1 | ||
| DFEM | $42,205,240 | 1.83% | 1,038,515 | $6,463,914 | Down ×1 | ||
| DFGX Dimensional Global ex US Core Fixed Income ETF | $41,751,749 | 1.81% | 779,026 | $4,571,657 | Up ×2 | ||
| DFSD | $38,108,909 | 1.65% | 798,092 | $1,095,940 | Up ×1 | ||
| DFSV | $35,825,474 | 1.55% | 923,575 | $4,075,101 | Up ×1 | ||
| DFAT | $25,050,457 | 1.09% | 358,376 | $2,117,844 | Down ×1 | ||
| DUHP | $24,596,513 | 1.07% | 589,420 | $3,958,983 | Up ×1 | ||
| LLY Eli Lilly and Company Common Stock | $22,797,828 | 0.99% | 19,007 | $-1,545,946 | Down ×2 | ||
| DFAX | $18,929,751 | 0.82% | 513,837 | $1,347,498 | Down ×1 | ||
| DFSU | $11,326,287 | 0.49% | 242,897 | $2,047,386 | Up ×1 | ||
| DFSI | $10,813,176 | 0.47% | 239,760 | $913,245 | Up ×1 | ||
| DFGR | $10,232,787 | 0.44% | 353,220 | $488,997 | Down ×1 | ||
| VOO | $9,597,514 | 0.42% | 13,974 | $3,439,604 | Up ×6 | ||
| DCOR | $8,342,449 | 0.36% | 101,762 | $945,054 | Down ×1 | ||
| AAPL Apple Inc. - Common Stock | $7,446,591 | 0.32% | 25,735 | $475,993 | Down ×1 | ||
| DFLV | $6,905,780 | 0.30% | 174,653 | $1,179,782 | Up ×1 | ||
| DFAE | $6,720,350 | 0.29% | 167,131 | $1,016,271 | Down ×1 | ||
| DFAI | $6,693,914 | 0.29% | 162,277 | $298,669 | Down ×1 | ||
| SUSB iShares ESG Aware 1-5 Year USD Corporate Bond ETF | $6,464,063 | 0.28% | 258,666 | $-340,067 | Down ×1 | ||
| DFSE | $6,170,988 | 0.27% | 126,249 | $846,466 | Down ×1 | ||
| VTEB | $5,374,378 | 0.23% | 106,255 | $896,155 | Up ×4 | ||
| SCHX | $3,946,193 | 0.17% | 134,087 | $507,588 | Down ×4 | ||
| SCHA | $3,486,161 | 0.15% | 96,489 | $610,492 | Down ×6 | ||
| SCHB | $3,034,853 | 0.13% | 104,795 | $403,987 | |||
| VB | $2,985,434 | 0.13% | 9,849 | $886,912 | Up ×1 | ||
| SCHF | $2,487,810 | 0.11% | 89,813 | $231,659 | Down ×2 | ||
| JPM JP Morgan Chase & Co. Common Stock | $2,358,466 | 0.10% | 7,205 | $42,935 | Down ×1 | ||
| VCSH Vanguard Short-Term Corporate Bond ETF | $2,331,134 | 0.10% | 29,497 | $-137,859 | Down ×1 | ||
| VUSB | $2,172,463 | 0.09% | 43,641 | $-19,906 | Down ×1 | ||
| JNJ Johnson & Johnson Common Stock | $2,169,907 | 0.09% | 8,544 | $68,337 | Up ×3 | ||
| NVDA NVIDIA Corporation - Common Stock | $2,153,822 | 0.09% | 10,764 | $242,380 | Down ×1 | ||
| COST Costco Wholesale Corporation - Common Stock | $2,121,646 | 0.09% | 2,268 | $-316,589 | Down ×1 | ||
| VTEI | $2,014,505 | 0.09% | 19,952 | $1,311,109 | Up ×3 | ||
| QTEC First Trust NASDAQ-100-Technology Sector Index Fund | $1,935,512 | 0.08% | 5,783 | $683,955 | |||
| MSFT Microsoft Corporation - Common Stock | $1,905,917 | 0.08% | 5,109 | $-276,983 | Down ×2 | ||
| BRO Brown & Brown, Inc. Common Stock | $1,892,489 | 0.08% | 29,501 | $-28,447 | Down ×2 | ||
| AN AutoNation, Inc. Common Stock | $1,604,510 | 0.07% | 6,732 | $-100,491 | Down ×1 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $1,540,114 | 0.07% | 4,310 | $201,268 | Down ×1 | ||
| FXL | $1,474,055 | 0.06% | 6,786 | $387,413 | |||
| NVS Novartis AG Common Stock | $1,407,032 | 0.06% | 8,978 | $27,024 | |||
| MU Micron Technology, Inc. - Common Stock | $1,180,839 | 0.05% | 1,023 | $824,403 | Up ×2 | ||
| SCHG | $1,092,247 | 0.05% | 32,277 | $153,330 | Up ×5 | ||
| SPYG | $1,091,829 | 0.05% | 1,462 | $196,589 | Up ×1 | ||
| VEA | $1,089,269 | 0.05% | 15,288 | $137,296 | Up ×2 | ||
| DFAC | $1,054,186 | 0.05% | 23,764 | $142,413 | Up ×1 | ||
| UNP Union Pacific Corporation Common Stock | $1,011,988 | 0.04% | 3,721 | $-652,586 | Down ×1 | ||
| INTC Intel Corporation - Common Stock | $879,181 | 0.04% | 6,297 | $573,165 | Up ×3 | ||
| VIG | $864,136 | 0.04% | 3,652 | $80,307 | |||
| CAT Caterpillar, Inc. Common Stock | $849,790 | 0.04% | 798 | $-69,713 | Down ×1 | ||
| APO Apollo Global Management, Inc. (New) Common Stock | $836,991 | 0.04% | 4,747 | $220,025 | Down ×1 | ||
| PFF iShares Preferred and Income Securities ETF | $778,654 | 0.03% | 25,538 | $379,825 | Up ×1 | ||
| DFIV | $773,837 | 0.03% | 14,325 | $17,862 | |||
| VTV | $762,101 | 0.03% | 3,497 | $82,697 | Up ×5 | ||
| NSC Norfolk Southern Corporation Common Stock | $742,118 | 0.03% | 2,359 | $68,205 | Up ×1 | ||
| ABBV AbbVie Inc. Common Stock | $678,434 | 0.03% | 2,696 | $123,326 | Up ×1 | ||
| ORCL Oracle Corporation Common Stock | $669,880 | 0.03% | 4,571 | $25,277 | Up ×1 | ||
| VGT | $658,794 | 0.03% | 5,512 | $176,663 | Up ×1 | ||
| PG Procter & Gamble Company (The) Common Stock | $657,071 | 0.03% | 4,481 | $-30,485 | Down ×1 | ||
| SCHE | $630,527 | 0.03% | 17,389 | $49,361 | Down ×6 | ||
| XLE XLE | $608,959 | 0.03% | 11,466 | $-88,457 | Down ×1 | ||
| VTI | $601,728 | 0.03% | 1,626 | $124,056 | Up ×3 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $598,049 | 0.03% | 5,092 | $210,693 | Up ×1 | ||
| BITW | $596,056 | 0.03% | 15,861 | $-93,342 | |||
| EMXC iShares MSCI Emerging Markets ex China ETF | $592,931 | 0.03% | 5,796 | $135,996 | Down ×1 | ||
| VTES | $569,160 | 0.02% | 5,618 | $170,498 | Up ×1 | ||
| FXD | $553,334 | 0.02% | 8,000 | $48,134 | |||
| IVV | $548,936 | 0.02% | 733 | $99,603 | Up ×1 | ||
| CSX CSX Corporation - Common Stock | $544,741 | 0.02% | 11,461 | $79,618 | Up ×1 | ||
| AVIG | $536,881 | 0.02% | 12,965 | Up ×1 | |||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $516,253 | 0.02% | 1,081 | $162,493 | Up ×1 | ||
| QQQ Invesco QQQ Trust, Series 1 | $497,933 | 0.02% | 676 | $106,984 | |||
| PEP PepsiCo, Inc. - Common Stock | $457,652 | 0.02% | 3,380 | $-65,536 | Up ×1 | ||
| XOM Exxon Mobil Corporation Common Stock | $435,260 | 0.02% | 3,184 | $-106,866 | Down ×1 | ||
| CL Colgate-Palmolive Company Common Stock | $419,803 | 0.02% | 4,579 | $26,426 | Down ×1 | ||
| UNH UnitedHealth Group Incorporated Common Stock (DE) | $415,630 | 0.02% | 1,000 | $181,622 | Up ×1 | ||
| VWO | $410,940 | 0.02% | 6,885 | $82,064 | Up ×1 | ||
| TXN Texas Instruments Incorporated - Common Stock | $408,952 | 0.02% | 1,372 | $147,655 | Up ×2 | ||
| LOW Lowe's Companies, Inc. Common Stock | $401,292 | 0.02% | 1,820 | $-11,914 | Up ×1 | ||
| R Ryder System, Inc. Common Stock | $399,875 | 0.02% | 1,516 | $93,345 | Up ×1 | ||
| CVX Chevron Corporation Common Stock | $392,101 | 0.02% | 2,365 | $-490,412 | Down ×1 | ||
| DFAW | $391,160 | 0.02% | 4,725 | $50,865 | Up ×1 | ||
| SYK Stryker Corporation Common Stock | $389,142 | 0.02% | 1,236 | $-18,358 | Down ×3 | ||
| GLD | $384,220 | 0.02% | 1,043 | $-62,481 | |||
| VTEC | $378,457 | 0.02% | 3,762 | $-70,913 | Down ×3 | ||
| ALLE Allegion plc Ordinary Shares | $365,873 | 0.02% | 1,538 | $-135,718 | Down ×1 | ||
| NEE NextEra Energy, Inc. Common Stock | $353,011 | 0.02% | 4,022 | $-24,413 | Down ×1 | ||
| DUSB | $352,870 | 0.02% | 6,949 | $417 | |||
| VEU | $343,036 | 0.01% | 4,096 | $31,445 | Down ×2 | ||
| AME AMETEK, Inc. | $341,575 | 0.01% | 588 | Up ×1 | |||
| SCHH | $338,995 | 0.01% | 14,316 | $12,215 | Down ×6 | ||
| TSLA Tesla, Inc. - Common Stock | $329,757 | 0.01% | 784 | $58,671 | Up ×1 | ||
| EFA | $328,572 | 0.01% | 3,163 | $21,350 | |||
| QCOM QUALCOMM Incorporated - Common Stock | $321,535 | 0.01% | 1,740 | $118,215 | Up ×1 | ||
| MAR Marriott International - Class A Common Stock | $317,225 | 0.01% | 856 | $37,892 | Up ×1 | ||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
Biggest new bets
New positions opened this quarter, largest first.
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| MBIN | Trimmed | -174K | +$161.8M |
| DFAU | Bought more | +8K | +$13.5M |
| DFUS | Trimmed | -10K | +$9.4M |
| DFCF | Bought more | +217K | +$8.8M |
| DFEM | Trimmed | -5K | +$6.5M |
| DFUV | Trimmed | -9K | +$5.4M |
| DFIC | Bought more | +37K | +$5.0M |
| DFAS | Trimmed | -16K | +$5.0M |
| DFGX | Bought more | +71K | +$4.6M |
| DFSV | Bought more | +12K | +$4.1M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| MBIN | March 31, 2025 | 27,260,950 | $994,206,847 | 48.1% |
| DFAU | March 31, 2025 | 1,981,392,522 | $80,290,453 | No longer tracked |
| DFIC | March 31, 2025 | 2,022,479,247 | $52,298,037 | No longer tracked |
| DFAT | March 31, 2025 | 706,144 | $39,303,987 | No longer tracked |
| DFSD | March 31, 2025 | 709,717 | $33,271,517 | No longer tracked |
| DFEM | March 31, 2025 | 1,018,165,805 | $26,691,351 | No longer tracked |
| DFGR | March 31, 2025 | 421,777 | $10,772,183 | No longer tracked |
| DFSU | March 31, 2025 | 221,004 | $8,376,052 | No longer tracked |
| DFSI | March 31, 2025 | 222,505 | $7,309,289 | No longer tracked |
| VCIT | March 31, 2025 | 83,500 | $6,702,538 | |
| SUSB | March 31, 2025 | 264,543 | $6,534,212 | |
| DFAI | March 31, 2025 | 159,207 | $4,648,837 | No longer tracked |
| DFSE | March 31, 2025 | 118,424 | $3,923,541 | No longer tracked |
| VCSH | March 31, 2025 | 39,599 | $3,089,086 | |
| VUSB | March 31, 2025 | 55,033 | $2,730,737 | No longer tracked |
| BRC | March 31, 2026 | 4,217 | $2,119,675 | 11.8% |
| AMZN | March 31, 2026 | 8,142 | $1,879,341 | 23.8% |
| DFAE | March 31, 2025 | 70,397 | $1,785,964 | No longer tracked |
| NVDA | March 31, 2025 | 12,171 | $1,634,455 | 100.1% |
| JPM | March 31, 2025 | 5,592 | $1,340,485 | 44.9% |
| KO | June 30, 2026 | 15,985 | $1,225,548 | 11.5% |
| FORA | March 31, 2025 | 558,617 | $1,150,751 | No longer tracked |
| FXL | March 31, 2025 | 7,087 | $1,052,774 | No longer tracked |
| VTEI | June 30, 2025 | 9,445 | $933,341 | No longer tracked |
| NVS | March 31, 2025 | 8,978 | $873,649 | 40.9% |
| GOOGL | March 31, 2025 | 4,423 | $837,312 | 121.2% |
| FORA | June 30, 2026 | 402,972 | $834,152 | No longer tracked |
| DFAC | March 31, 2025 | 22,730 | $786,239 | No longer tracked |
| ORCL | March 31, 2025 | 4,537 | $756,046 | 4.8% |
| SPY | March 31, 2025 | 1,281 | $750,768 | No longer tracked |
| APH | March 31, 2026 | 4,910 | $663,537 | 23.4% |
| WPM | June 30, 2026 | 4,715 | $639,213 | 38.3% |
| XLE | March 31, 2025 | 7,050 | $603,903 | No longer tracked |
| APD | Sept. 30, 2025 | 2,093 | $590,352 | 11.3% |
| WRB | March 31, 2026 | 4,792 | $559,506 | 4.9% |
| TT | June 30, 2026 | 1,290 | $548,714 | -7.4% |
| UNH | March 31, 2025 | 1,035 | $523,565 | -26.0% |
| FXD | March 31, 2025 | 8,000 | $517,040 | No longer tracked |
| EMXC | March 31, 2025 | 9,296 | $515,472 | |
| ALL | March 31, 2026 | 2,433 | $506,504 | 23.6% |
| ABBV | March 31, 2025 | 2,612 | $464,152 | 25.9% |
| T | June 30, 2026 | 16,454 | $464,138 | 22.6% |
| TSLA | March 31, 2025 | 1,079 | $435,743 | 34.6% |
| VGT | March 31, 2025 | 687 | $427,177 | No longer tracked |
| COST | March 31, 2025 | 461 | $422,400 | -0.3% |
| VTEB | March 31, 2025 | 8,347 | $418,435 | No longer tracked |
| VXUS | Sept. 30, 2025 | 5,410 | $373,777 | |
| CHTR | March 31, 2025 | 1,023 | $350,654 | -60.0% |
| GEV | June 30, 2026 | 375 | $336,170 | -17.4% |
| DIS | Sept. 30, 2025 | 2,583 | $320,323 | -6.4% |
| META | March 31, 2025 | 544 | $318,522 | -4.8% |
| SHEL | June 30, 2026 | 3,318 | $311,063 | 20.9% |
| XOM | March 31, 2025 | 2,802 | $301,435 | 39.9% |
| INTU | March 31, 2026 | 446 | $295,720 | -16.6% |
| SPYM | March 31, 2026 | 3,646 | $292,482 | No longer tracked |
| CSCO | March 31, 2025 | 4,888 | $289,389 | 79.9% |
| KR | June 30, 2026 | 3,952 | $286,241 | 2.7% |
| SPXC | Dec. 31, 2025 | 9,362 | $282,826 | 3.5% |
| SPSB | March 31, 2026 | 9,362 | $282,732 | No longer tracked |
| SPIB | June 30, 2026 | 8,347 | $279,249 | No longer tracked |
| BAC | June 30, 2026 | 5,725 | $278,292 | 9.6% |
| ACN | March 31, 2025 | 780 | $274,396 | -41.5% |
| SPIB | March 31, 2025 | 8,347 | $273,448 | No longer tracked |
| ELV | June 30, 2026 | 873 | $261,713 | 3.4% |
| FHEQ | March 31, 2025 | 9,484 | $260,405 | No longer tracked |
| PFE | June 30, 2026 | 8,991 | $256,244 | 16.5% |
| GLD | March 31, 2025 | 1,051 | $254,479 | No longer tracked |
| VBK | Sept. 30, 2025 | 888 | $245,947 | No longer tracked |
| MA | March 31, 2025 | 466 | $245,382 | 4.9% |
| ABT | June 30, 2026 | 2,307 | $236,283 | 26.1% |
| CTVA | June 30, 2026 | 2,746 | $230,980 | -5.3% |
| EXR | March 31, 2025 | 1,543 | $230,833 | -0.7% |
| VTIP | March 31, 2026 | 4,653 | $230,137 | |
| VNQI | Sept. 30, 2025 | 4,968 | $229,289 | |
| LBRDK | June 30, 2026 | 31,650 | $225,663 | 8.3% |
| MPLX | March 31, 2025 | 4,687 | $224,320 | 9.5% |
| NVO | Dec. 31, 2025 | 3,714 | $218,160 | -8.2% |
| CHTR | June 30, 2026 | 1,001 | $214,324 | 3.5% |
| HSBC | June 30, 2026 | 2,500 | $209,325 | 9.6% |
| V | March 31, 2025 | 661 | $208,902 | 5.0% |
| SPY | June 30, 2026 | 6,941 | $208,667 | No longer tracked |
| TSM | March 31, 2025 | 1,056 | $208,549 | 153.1% |
| HBNC | Sept. 30, 2025 | 11,109 | $170,856 | 23.1% |
| NAUT | March 31, 2025 | 10,000 | $16,800 | 6.7% |