ETF Store, Inc.

CIK 1911470 · View on SEC EDGAR ↗

Portfolio value
$119.5M
#8,027 of 9,443 by 13F value · top 85.0%
Positions
114
As of
June 30, 2026

Portfolio value QoQ: +16.4% 13F does not disclose cash

Top 10 holdings weight
46.97%
Top 25 holdings weight
71.45%
Positions above 1%
24
Effective number of positions
24.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 4.11% Est. buys $15,014,595 · sells $4,571,743

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 90.5% still held

New positions
19
Increased
65
Decreased
24
Closed
5
On this page

Sector breakdown

Technology
3.1%
Healthcare
2.0%
Retail
1.8%
Consumer products
1.4%
Industrials
1.2%
Communication Services
0.7%
Energy
0.6%
Consumer Staples
0.5%
Consumer Discretionary
0.5%
Real Estate
0.4%
Telecommunication
0.4%
Financial Services
0.4%
Communications
0.3%
Utilities
0.3%
Financials
0.2%
Other/Unmapped
86.1%

Full portfolio 114 positions

Type Streak 8Q trend
IVV $18,019,473 15.07% 24,062 $2,977,709 Up ×2
VEA $6,858,092 5.74% 96,254 $1,127,639 Up ×4
IJH $5,098,232 4.27% 66,116 $718,239 Up ×4
BAR $4,701,145 3.93% 118,926 $-634,989 Up ×2
SCHX $4,362,326 3.65% 148,227 $588,848 Up ×3
SPYM $4,088,228 3.42% 46,521 $1,083,149 Up ×6
FLOT $3,856,003 3.23% 75,534 $581,712 Up ×2
IEI iShares 3-7 Year Treasury Bond ETF $3,169,518 2.65% 26,986 $-132,467 Down ×1
SCHO $3,127,247 2.62% 129,546 $144,719 Up ×3
USMV $2,867,456 2.40% 29,727 $110,218 Down ×1
SCHV $2,684,306 2.25% 77,113 $762,599 Up ×6
SCHZ $2,653,502 2.22% 114,721 $112,176 Up ×4
VCSH Vanguard Short-Term Corporate Bond ETF $2,423,997 2.03% 30,672 $65,847 Up ×4
AVSC $2,298,759 1.92% 31,344 Up ×1
IEF iShares 7-10 Year Treasury Bond ETF $2,257,971 1.89% 23,876 $74,263 Up ×4
VTI $2,106,883 1.76% 5,694 $257,378 Down ×1
QQQ Invesco QQQ Trust, Series 1 $2,064,225 1.73% 2,803 $720,559 Up ×5
MINT $2,010,972 1.68% 19,948 $42,069 Up ×1
SCHM $2,002,117 1.67% 54,302 $264,730 Down ×1
SCHD $1,835,480 1.54% 57,883 $240,085 Up ×6
XSOE $1,737,969 1.45% 35,339 $741,263 Up ×2
IAU $1,430,159 1.20% 18,940 $-314,439 Down ×1
BOXX $1,344,951 1.13% 11,486 $-14,020 Down ×3
IJR $1,334,305 1.12% 8,997 $466,889 Up ×2
GSY $1,076,866 0.90% 21,473 $-1,993 Down ×2
ORLY O'Reilly Automotive, Inc. - Common Stock $979,377 0.82% 10,635 $-2,340
VO $918,849 0.77% 11,404 $150,832 Up ×1
MU Micron Technology, Inc. - Common Stock $906,253 0.76% 785 Up ×1
CL Colgate-Palmolive Company Common Stock $855,689 0.72% 9,333 $64,931 Up ×6
PG Procter & Gamble Company (The) Common Stock $808,877 0.68% 5,516 $384,348 Up ×1
SCHG $788,277 0.66% 23,294 $196,564 Up ×6
VOO $741,040 0.62% 1,079 $90,938 Down ×1
SCHF $681,565 0.57% 24,605 $-82,285 Down ×1
MO Altria Group, Inc. $635,017 0.53% 8,826 $59,307 Up ×6
VWO $601,589 0.50% 10,079 $69,077 Up ×5
VV $599,997 0.50% 1,745 $79,779 Up ×4
GRNY $570,447 0.48% 20,631 $-56,618 Down ×1
NVDA NVIDIA Corporation - Common Stock $568,205 0.48% 2,840 $255,690 Up ×4
JNJ Johnson & Johnson Common Stock $536,130 0.45% 2,111 $148,604 Up ×5
AMZN Amazon.com, Inc. - Common Stock $532,452 0.45% 2,234 $55,722 Down ×1
CAT Caterpillar, Inc. Common Stock $526,842 0.44% 495 $195,224 Up ×3
GRNJ $510,837 0.43% 16,248 Up ×1
O Realty Income Corporation Common Stock $502,347 0.42% 8,108 $29,906 Up ×6
ABBV AbbVie Inc. Common Stock $501,594 0.42% 1,993 $68,609 Up ×3
VZ Verizon Communications Inc. Common Stock $498,236 0.42% 11,768 $-90,531 Up ×6
HACK $483,861 0.40% 4,611 $142,481 Up ×4
QQQM Invesco NASDAQ 100 ETF $483,387 0.40% 1,595 Up ×1
WMT Walmart Inc. - Common Stock $479,143 0.40% 4,230 $-44,999 Up ×2
SPYG $472,610 0.40% 3,972 $84,020 Up ×5
COWZ $460,312 0.39% 7,401 $3,403 Up ×4
SGOL $456,810 0.38% 11,949 $-71,134 Up ×1
GLD $455,686 0.38% 1,237 $-76,583
SCHA $448,538 0.38% 12,415 $85,063 Down ×3
GOOG Alphabet Inc. - Class C Capital Stock $445,980 0.37% 1,262 $85,495 Up ×4
SPYV $415,047 0.35% 6,828 $29,562 Up ×6
MSFT Microsoft Corporation - Common Stock $400,536 0.34% 1,074 $200,012 Up ×2
CSCO Cisco Systems, Inc. - Common Stock $392,023 0.33% 3,338 $133,849 Up ×3
GEV GE Vernova Inc. Common Stock $384,693 0.32% 327 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $373,925 0.31% 2,910 $25,745 Up ×6
BRKB $362,282 0.30% 724 $13,904 Down ×2
SCHE $357,516 0.30% 9,860 $-29,188 Down ×1
BSCV Invesco BulletShares 2031 Corporate Bond ETF $350,989 0.29% 21,421 $52,231 Up ×1
BMY Bristol-Myers Squibb Company Common Stock $345,458 0.29% 5,995 $-15,719 Up ×6
NEE NextEra Energy, Inc. Common Stock $345,426 0.29% 3,936 $-18,479 Up ×5
CALF $345,127 0.29% 6,819 $-1,820,082 Down ×1
NEAR $343,663 0.29% 6,784 $31,665 Up ×1
RSG Republic Services, Inc. Common Stock $339,416 0.28% 1,593 $-8,429 Up ×1
AMGN Amgen Inc. - Common Stock $326,632 0.27% 902 $9,263
BINC $324,623 0.27% 6,202 $51,797 Up ×1
BSCX Invesco BulletShares 2033 Corporate Bond ETF $316,576 0.26% 15,036 $62,363 Up ×1
DGRO $313,283 0.26% 4,134 Up ×1
PBA Pembina Pipeline Corp. Ordinary Shares (Canada) $308,303 0.26% 6,666 $8,187 Down ×2
IUSB iShares Core Universal USD Bond ETF $307,856 0.26% 6,671 $-16,926 Down ×1
YUM Yum! Brands, Inc. $305,971 0.26% 1,914 $9,557 Up ×1
AVGO Broadcom Inc. - Common Stock $304,031 0.25% 805 $55,288 Up ×2
QYLD Global X NASDAQ 100 Covered Call ETF $302,322 0.25% 16,404 $24,807 Up ×5
AAPL Apple Inc. - Common Stock $299,119 0.25% 1,034 $7,052 Down ×1
BSCY Invesco BulletShares 2034 Corporate Bond ETF $296,650 0.25% 14,355 $62,933 Up ×4
BSCW Invesco BulletShares 2032 Corporate Bond ETF $296,298 0.25% 14,447 $54,865 Up ×1
VGIT Vanguard Intermediate-Term Treasury ETF $290,604 0.24% 4,927 $1,916 Up ×2
SHY iShares 1-3 Year Treasury Bond ETF $289,926 0.24% 3,531 $5,891 Up ×3
SF Stifel Financial Corporation Common Stock $279,638 0.23% 4,008 $-16,633
ITOT $275,493 0.23% 1,677 $37,239 Up ×6
PFE Pfizer, Inc. Common Stock $274,024 0.23% 11,380 $-31,376 Up ×1
SBUX Starbucks Corporation - Common Stock $272,679 0.23% 2,668 $34,742 Up ×6
VIG $266,098 0.22% 1,125 $24,809 Up ×3
IEMG $265,120 0.22% 3,200 $-2,499 Down ×1
VNQ $265,008 0.22% 2,748 $22,802 Up ×2
AMD Advanced Micro Devices, Inc. - Common Stock $253,858 0.21% 437 Up ×1
MLPB $253,611 0.21% 8,805 $-2,008
SNDK Sandisk Corporation - Common Stock $241,015 0.20% 106 Up ×1
VYM $240,768 0.20% 1,524 $-31,228 Down ×1
JPST $240,097 0.20% 4,748 $4,420 Up ×4
GOOGL Alphabet Inc. - Class A Common Stock $239,684 0.20% 671 Up ×1
SPMD $234,481 0.20% 3,471 $33,147 Up ×1
PLTR Palantir Technologies Inc. - Class A Common Stock $232,990 0.19% 1,997 $-65,421 Down ×1
SPY SPY $232,352 0.19% 311 $30,343
IONQ IonQ, Inc. Common Stock $231,734 0.19% 4,351 Up ×1
WMB Williams Companies, Inc. (The) Common Stock $231,120 0.19% 3,109 $5,791 Up ×1
SPDW $224,072 0.19% 4,447 Up ×1

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
VEA $6,858,092 5.74% up ×4
IJH $5,098,232 4.27% up ×4
SCHX $4,362,326 3.65% up ×3
SPYM $4,088,228 3.42% up ×6
SCHO $3,127,247 2.62% up ×3
SCHV $2,684,306 2.25% up ×6
SCHZ $2,653,502 2.22% up ×4
VCSH $2,423,997 2.03% up ×4
IEF $2,257,971 1.89% up ×4
QQQ $2,064,225 1.73% up ×5
SCHD $1,835,480 1.54% up ×6
CL $855,689 0.72% up ×6
SCHG $788,277 0.66% up ×6
MO $635,017 0.53% up ×6
VWO $601,589 0.50% up ×5

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
AVSC $2,298,759 31,344 1.92%
MU $906,253 785 0.76%
GRNJ $510,837 16,248 0.43%
QQQM $483,387 1,595 0.40%
GEV $384,693 327 0.32%
DGRO $313,283 4,134 0.26%
AMD $253,858 437 0.21%
SNDK $241,015 106 0.20%
GOOGL $239,684 671 0.20%
IONQ $231,734 4,351 0.19%
SPDW $224,072 4,447 0.19%
GE $222,453 595 0.19%
CME $216,571 981 0.18%
WDC $211,830 332 0.18%
FALN $210,904 7,742 0.18%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IVV Bought more +1K +$3.0M
VEA Bought more +7K +$1.1M
SPYM Bought more +7K +$1.1M
SCHV Bought more +14K +$763K
XSOE Bought more +10K +$741K
QQQ Bought more +475 +$721K
IJH Bought more +1K +$718K
BAR Bought more +3K -$635K
SCHX Bought more +1K +$589K
FLOT Bought more +11K +$582K

1 position hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
XOVR Sept. 30, 2025 27,171 $518,694
HRZN March 31, 2026 60,873 $392,632 20.0%
SLV June 30, 2026 4,243 $289,118 No longer tracked
JPM June 30, 2026 951 $279,882 10.4%
SHLD June 30, 2026 3,891 $275,624 No longer tracked
IEFA June 30, 2026 2,765 $250,287 No longer tracked
BITB Dec. 31, 2025 3,719 $231,396 No longer tracked
NVDA March 31, 2025 1,666 $223,696 101.7%
GOOG March 31, 2025 1,169 $222,715 118.5%
MSFT March 31, 2025 522 $219,993 28.7%
BSCQ March 31, 2026 11,076 $216,818
DG March 31, 2026 1,572 $208,769 3.8%
VTIP March 31, 2025 4,259 $206,221
BSCP June 30, 2025 9,955 $205,876 No longer tracked
PEP June 30, 2026 1,325 $205,830 4.8%
FALN March 31, 2026 7,504 $204,867