Friday Financial
CIK 2048792 · View on SEC EDGAR ↗
- Portfolio value
- $373.4M
- Positions
- 108
- As of
- June 30, 2026
#4,538 of 9,443 by 13F value · top 48.1%
Portfolio value QoQ: +28.7% 13F does not disclose cash
- Top 10 holdings weight
- 61.64%
- Top 25 holdings weight
- 82.87%
- Positions above 1%
- 23
- Effective number of positions
- 13.3
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 0.34% Est. buys $55,964,558 · sells $1,118,083
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 92.3% still held
- New positions
- 17
- Increased
- 60
- Decreased
- 10
- Closed
- 2
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
2.9%
Financials
1.3%
Industrials
0.9%
Consumer Discretionary
0.5%
Retail
0.4%
Communication Services
0.3%
Communications
0.1%
Consumer products
0.1%
Healthcare
0.1%
Financial Services
0.1%
Consumer Staples
0.1%
Utilities
0.1%
Other/Unmapped
93.3%
Full portfolio 108 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| ITOT | $85,899,734 | 23.00% | 523,396 | $19,726,144 | Up ×6 | ||
| SCHG | $25,963,365 | 6.95% | 756,729 | $7,611,743 | Up ×6 | ||
| BSVO EA Bridgeway Omni Small-Cap Value ETF | $23,290,220 | 6.24% | 810,376 | $3,731,334 | Up ×6 | ||
| VGIT Vanguard Intermediate-Term Treasury ETF | $16,578,672 | 4.44% | 282,864 | $3,239,288 | Up ×6 | ||
| IDEV | $14,956,179 | 4.00% | 167,276 | $2,699,322 | Up ×6 | ||
| AVDV | $13,578,308 | 3.64% | 130,837 | $1,825,314 | Up ×4 | ||
| SCHV | $13,328,544 | 3.57% | 388,248 | $3,740,550 | Up ×4 | ||
| DFSD | $13,094,774 | 3.51% | 274,581 | $2,567,373 | Up ×6 | ||
| SCHD | $11,838,316 | 3.17% | 363,808 | $1,670,687 | Up ×4 | ||
| DFEM | $11,645,211 | 3.12% | 297,223 | $2,313,886 | Up ×1 | ||
| CWI | $10,662,234 | 2.86% | 265,560 | $1,053,115 | Up ×3 | ||
| SCHF | $9,415,060 | 2.52% | 342,615 | $4,484,142 | Up ×2 | ||
| VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund ETF Shares | $7,442,180 | 1.99% | 149,923 | $1,140,162 | Up ×6 | ||
| AAPL Apple Inc. - Common Stock | $6,338,340 | 1.70% | 20,403 | $1,709,003 | Up ×1 | ||
| VTI | $6,033,813 | 1.62% | 16,325 | $717,670 | Down ×1 | ||
| VIG | $5,011,941 | 1.34% | 20,981 | $944,511 | Up ×6 | ||
| IWF | $4,511,793 | 1.21% | 37,180 | $960,307 | Up ×4 | ||
| AVUV | $4,478,035 | 1.20% | 36,362 | $1,102,051 | Up ×6 | ||
| DUHP | $4,422,100 | 1.18% | 106,557 | $839,944 | Up ×6 | ||
| SPYV | $4,015,084 | 1.08% | 64,969 | $636,749 | Up ×5 | ||
| UMBF UMB Financial Corporation - Common Stock | $4,007,073 | 1.07% | 27,445 | $1,084,452 | Up ×5 | ||
| DIHP | $3,948,291 | 1.06% | 115,752 | $581,210 | Up ×4 | ||
| VXUS Vanguard Total International Stock ETF | $3,854,049 | 1.03% | 45,529 | $395,115 | Up ×4 | ||
| QQQ Invesco QQQ Trust, Series 1 | $2,813,245 | 0.75% | 3,966 | $2,242,125 | Up ×1 | ||
| HYMB | $2,335,630 | 0.63% | 92,427 | $100,208 | Up ×4 | ||
| IWP | $1,922,719 | 0.51% | 13,546 | $476,116 | Up ×1 | ||
| FMB First Trust Managed Municipal ETF | $1,838,593 | 0.49% | 35,854 | $246,400 | Up ×1 | ||
| AVEM | $1,818,375 | 0.49% | 19,639 | $786,226 | Up ×4 | ||
| SLYG | $1,812,701 | 0.49% | 15,533 | $615,193 | Up ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $1,806,201 | 0.48% | 4,483 | $138,599 | Down ×1 | ||
| DE Deere & Company Common Stock | $1,786,003 | 0.48% | 2,959 | $119,453 | |||
| VWO | $1,760,394 | 0.47% | 29,898 | $186,782 | Up ×1 | ||
| IBIT iShares Bitcoin Trust ETF | $1,721,969 | 0.46% | 47,634 | $-56,416 | Up ×6 | ||
| HYD | $1,697,357 | 0.45% | 32,984 | $370,602 | Up ×3 | ||
| IEMG | $1,684,048 | 0.45% | 21,106 | $214,834 | Up ×1 | ||
| VBR | $1,651,411 | 0.44% | 6,815 | $170,418 | Down ×1 | ||
| VBK | $1,647,785 | 0.44% | 4,652 | $285,242 | Up ×3 | ||
| IVW | $1,638,406 | 0.44% | 12,042 | $310,066 | Up ×1 | ||
| JMUB | $1,525,104 | 0.41% | 30,248 | $553,598 | Up ×1 | ||
| VOT | $1,469,619 | 0.39% | 4,887 | $329,044 | Up ×3 | ||
| VOE | $1,377,806 | 0.37% | 6,865 | $104,431 | Down ×1 | ||
| MDYV | $1,304,810 | 0.35% | 13,915 | $789,908 | Up ×1 | ||
| SPTM | $1,279,090 | 0.34% | 14,090 | $165,214 | Up ×1 | ||
| PWR Quanta Services, Inc. Common Stock | $1,194,701 | 0.32% | 1,819 | $196,034 | |||
| IWS | $1,154,475 | 0.31% | 6,966 | $155,865 | Up ×5 | ||
| DFAE | $1,105,262 | 0.30% | 28,545 | $463,750 | Up ×2 | ||
| IWO | $1,081,556 | 0.29% | 2,804 | $460,773 | Up ×1 | ||
| DFSV | $1,039,114 | 0.28% | 26,941 | $477,528 | Up ×1 | ||
| MUB | $1,028,646 | 0.28% | 9,592 | $481,337 | Up ×1 | ||
| VOO | $1,014,777 | 0.27% | 1,477 | Up ×1 | |||
| EEM | $972,065 | 0.26% | 14,791 | $135,605 | Up ×1 | ||
| NVDA NVIDIA Corporation - Common Stock | $963,257 | 0.26% | 4,891 | $140,026 | Up ×1 | ||
| JPM JP Morgan Chase & Co. Common Stock | $929,910 | 0.25% | 2,741 | $229,690 | Up ×3 | ||
| DISV | $902,369 | 0.24% | 22,079 | $31,534 | Down ×1 | ||
| WMT Walmart Inc. - Common Stock | $837,777 | 0.22% | 7,511 | $24,364 | Up ×1 | ||
| DON | $813,215 | 0.22% | 14,350 | $59,266 | |||
| DFNM | $807,147 | 0.22% | 16,717 | $145,425 | Up ×1 | ||
| SLYV | $747,655 | 0.20% | 6,977 | $222,169 | Up ×3 | ||
| AVGO Broadcom Inc. - Common Stock | $701,887 | 0.19% | 1,893 | $118,151 | Up ×1 | ||
| VLUE | $684,592 | 0.18% | 3,568 | $177,258 | |||
| JPEF JPMorgan Equity Focus ETF | $668,969 | 0.18% | 8,322 | Up ×1 | |||
| MUNI | $653,388 | 0.17% | 12,474 | $116,979 | Up ×1 | ||
| VGT | $628,699 | 0.17% | 5,512 | $147,970 | Up ×1 | ||
| VYMI Vanguard International High Dividend Yield ETF | $615,408 | 0.16% | 6,156 | $40,718 | Up ×6 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $609,064 | 0.16% | 1,675 | $140,048 | Up ×1 | ||
| BRKB | $606,816 | 0.16% | 1,204 | $29,859 | |||
| EFV | $597,696 | 0.16% | 7,651 | $28,844 | |||
| IBM International Business Machines Corporation Common Stock | $582,565 | 0.16% | 1,903 | $129,780 | Up ×3 | ||
| VYM | $562,079 | 0.15% | 3,499 | $43,877 | |||
| SNDK Sandisk Corporation - Common Stock | $538,694 | 0.14% | 333 | Up ×1 | |||
| WDC Western Digital Corporation - Common Stock | $532,100 | 0.14% | 1,000 | Up ×1 | |||
| IWN | $529,533 | 0.14% | 2,405 | $113,952 | Up ×1 | ||
| IJK | $528,022 | 0.14% | 4,638 | $61,359 | |||
| IQLT | $523,986 | 0.14% | 10,592 | $34,318 | |||
| AMZN Amazon.com, Inc. - Common Stock | $507,703 | 0.14% | 2,064 | $116,572 | Up ×2 | ||
| IDOG | $476,070 | 0.13% | 11,444 | $-595 | |||
| DGRW WisdomTree U.S. Quality Dividend Growth Fund | $472,066 | 0.13% | 4,900 | $41,650 | |||
| MSFT Microsoft Corporation - Common Stock | $438,087 | 0.12% | 1,127 | $88,790 | Up ×3 | ||
| MDYG | $372,007 | 0.10% | 3,428 | Up ×1 | |||
| IVE | $369,248 | 0.10% | 1,600 | $31,408 | |||
| CSCO Cisco Systems, Inc. - Common Stock | $359,628 | 0.10% | 3,217 | $108,236 | Down ×2 | ||
| VIGI Vanguard International Dividend Appreciation ETF | $357,548 | 0.10% | 3,753 | $25,469 | Down ×1 | ||
| MMIT | $342,639 | 0.09% | 14,083 | $3,168 | |||
| MDY | $328,233 | 0.09% | 477 | Up ×1 | |||
| PG Procter & Gamble Company (The) Common Stock | $327,954 | 0.09% | 2,147 | Up ×1 | |||
| GOOGL Alphabet Inc. - Class A Common Stock | $318,949 | 0.09% | 869 | Up ×1 | |||
| DHS | $318,446 | 0.09% | 2,754 | $17,679 | |||
| DFAU | $309,950 | 0.08% | 5,994 | $39,501 | |||
| SDY | $295,989 | 0.08% | 1,902 | $18,411 | |||
| BIV | $290,930 | 0.08% | 3,823 | $50,669 | Up ×1 | ||
| JPIB | $290,200 | 0.08% | 6,022 | $88,065 | Up ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $284,856 | 0.08% | 303 | $-351,341 | Down ×1 | ||
| JNJ Johnson & Johnson Common Stock | $283,898 | 0.08% | 1,062 | Up ×1 | |||
| AAAU | $270,926 | 0.07% | 6,678 | $-37,531 | |||
| SCHZ | $264,223 | 0.07% | 11,513 | ||||
| DIS Walt Disney Company (The) Common Stock | $259,427 | 0.07% | 2,661 | $2,927 | |||
| AMD Advanced Micro Devices, Inc. - Common Stock | $259,087 | 0.07% | 502 | Up ×1 | |||
| IJJ | $251,726 | 0.07% | 1,724 | $23,276 | |||
| MS Morgan Stanley Common Stock | $249,795 | 0.07% | 1,125 | Up ×1 | |||
| KO Coca-Cola Company (The) Common Stock | $239,627 | 0.06% | 2,851 | Up ×1 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| ITOT | $85,899,734 | 23.00% | up ×6 |
| SCHG | $25,963,365 | 6.95% | up ×6 |
| BSVO | $23,290,220 | 6.24% | up ×6 |
| VGIT | $16,578,672 | 4.44% | up ×6 |
| IDEV | $14,956,179 | 4.00% | up ×6 |
| AVDV | $13,578,308 | 3.64% | up ×4 |
| SCHV | $13,328,544 | 3.57% | up ×4 |
| DFSD | $13,094,774 | 3.51% | up ×6 |
| SCHD | $11,838,316 | 3.17% | up ×4 |
| CWI | $10,662,234 | 2.86% | up ×3 |
| VTIP | $7,442,180 | 1.99% | up ×6 |
| VIG | $5,011,941 | 1.34% | up ×6 |
| IWF | $4,511,793 | 1.21% | up ×4 |
| AVUV | $4,478,035 | 1.20% | up ×6 |
| DUHP | $4,422,100 | 1.18% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| VOO | $1,014,777 | 1,477 | 0.27% |
| JPEF | $668,969 | 8,322 | 0.18% |
| SNDK | $538,694 | 333 | 0.14% |
| WDC | $532,100 | 1,000 | 0.14% |
| MDYG | $372,007 | 3,428 | 0.10% |
| MDY | $328,233 | 477 | 0.09% |
| PG | $327,954 | 2,147 | 0.09% |
| GOOGL | $318,949 | 869 | 0.09% |
| JNJ | $283,898 | 1,062 | 0.08% |
| SCHZ | $264,223 | 11,513 | 0.07% |
| AMD | $259,087 | 502 | 0.07% |
| MS | $249,795 | 1,125 | 0.07% |
| KO | $239,627 | 2,851 | 0.06% |
| WEC | $228,888 | 1,945 | 0.06% |
| SPY | $225,808 | 302 | 0.06% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| ITOT | Bought more | +59K | +$19.7M |
| SCHG | Bought more | +127K | +$7.6M |
| SCHF | Bought more | +143K | +$4.5M |
| SCHV | Bought more | +74K | +$3.7M |
| BSVO | Bought more | +39K | +$3.7M |
| VGIT | Bought more | +59K | +$3.2M |
| IDEV | Bought more | +21K | +$2.7M |
| DFSD | Bought more | +55K | +$2.6M |
| DFEM | Bought more | +27K | +$2.3M |
| QQQ | Bought more | +3K | +$2.2M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| HTLF | March 31, 2025 | 38,749 | $2,375,507 | No longer tracked |
| SCHZ | Dec. 31, 2025 | 21,251 | $498,761 | No longer tracked |
| JPIB | Dec. 31, 2025 | 8,771 | $430,042 | No longer tracked |
| MSTR | Dec. 31, 2025 | 1,290 | $415,651 | -36.0% |
| SPTL | Dec. 31, 2025 | 12,710 | $342,535 | No longer tracked |
| JCPB | Dec. 31, 2025 | 5,952 | $283,018 | No longer tracked |
| HMOP | Sept. 30, 2025 | 6,443 | $246,638 | No longer tracked |
| XOM | June 30, 2026 | 1,316 | $223,338 | 22.8% |
| JEPI | June 30, 2026 | 3,620 | $205,182 | No longer tracked |
| ORCL | March 31, 2026 | 1,041 | $202,901 | -5.4% |
| CMBM | March 31, 2026 | 53,186 | $76,588 | No longer tracked |