Good Life Advisors, LLC

CIK 1696260 · View on SEC EDGAR ↗

Portfolio value
$1.6B
#1,778 of 9,443 by 13F value · top 18.8%
Positions
501
As of
June 30, 2025 Data as of Q2 2025

Portfolio value QoQ: +12.7% 13F does not disclose cash

Top 10 holdings weight
33.43%
Top 25 holdings weight
51.07%
Positions above 1%
22
Effective number of positions
56.8

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2025: 4.8% Est. buys $141,192,271 · sells $72,456,383

New positions
48
Increased
241
Decreased
191
Closed
41
On this page

Sector breakdown

Technology
9.6%
Retail
2.7%
Healthcare
2.3%
Industrials
2.1%
Communication Services
1.8%
Financial Services
1.6%
Financials
1.1%
Consumer Discretionary
0.9%
Energy
0.8%
Consumer Staples
0.8%
Utilities
0.8%
Materials
0.4%
Telecommunication
0.4%
Consumer products
0.2%
Packaging
0.1%
Logistics & Transportation
0.1%
Communications
0.1%
Real Estate
0.1%
N/A
0.0%
Other/Unmapped
73.9%

Full portfolio 501 positions

Type Streak 8Q trend
SPYM $119,920,531 7.49% 1,649,753 $21,175,142 Up ×1
SPAB $72,754,829 4.55% 2,841,986 $1,747,665 Up ×2
SPYV $67,226,309 4.20% 1,284,416 $-572,596 Down ×1
NVDA NVIDIA Corporation - Common Stock $59,030,635 3.69% 373,635 $17,812,059 Down ×2
SPYG $46,265,501 2.89% 485,371 $7,094,250 Down ×1
SPMD $44,080,457 2.75% 810,600 $6,189,450 Up ×2
IVV $33,937,654 2.12% 54,659 $4,931,146 Up ×2
AAPL Apple Inc. - Common Stock $32,536,035 2.03% 158,581 $-3,323,829 Down ×2
BUFR $31,322,708 1.96% 984,991 $2,174,168 Up ×2
MSFT Microsoft Corporation - Common Stock $28,009,900 1.75% 56,312 $6,781,654 Down ×2
SPSM $26,380,555 1.65% 619,262 $2,646,490 Up ×2
SPDW $26,204,622 1.64% 647,189 $4,326,572 Up ×2
SDVY First Trust SMID Cap Rising Dividend Achievers ETF $25,451,867 1.59% 721,425 $5,387,977 Up ×2
AMZN Amazon.com, Inc. - Common Stock $20,006,966 1.25% 91,193 $3,492,848 Up ×2
SJNK $19,879,482 1.24% 780,200 $2,076,859 Up ×2
SPBO $19,408,913 1.21% 664,234 $2,126,200 Up ×1
BUFQ $18,650,177 1.17% 561,752 $2,203,326 Up ×1
XBIL US Treasury 6 Month Bill ETF $18,331,010 1.15% 365,523 $1,654,536 Up ×2
RDVY First Trust Rising Dividend Achievers ETF $18,243,952 1.14% 290,787 $2,136,509 Up ×2
XMHQ $17,846,428 1.12% 181,662 $2,309,972 Up ×2
QQEW First Trust Nasdaq-100 Select Equal Weight ETF $17,625,871 1.10% 129,137 $2,463,253 Up ×1
JAAA $16,964,077 1.06% 334,262 $2,000,326 Up ×2
VOO $12,585,979 0.79% 22,157 $915,577 Down ×2
VTI $12,416,928 0.78% 40,855 $4,032,952 Up ×2
GTO $12,220,459 0.76% 260,620 $1,673,804 Up ×2
SPY SPY $12,138,315 0.76% 19,646 $128,375 Down ×1
CGDV $11,949,355 0.75% 302,592 $130,306 Down ×1
SPTS $11,379,655 0.71% 388,516 $248,679 Up ×2
SPEM $11,245,572 0.70% 263,116 $2,253,783 Up ×2
SPSB $10,861,885 0.68% 359,784 $252,253 Up ×2
PFF iShares Preferred and Income Securities ETF $10,548,184 0.66% 343,813 $1,051,511 Up ×2
JPST $10,084,393 0.63% 198,982 $-45,150 Down ×1
ABBV AbbVie Inc. Common Stock $10,079,604 0.63% 54,302 $-1,321,589 Down ×1
NFLX Netflix, Inc. - Common Stock $9,977,858 0.62% 7,451 $4,521,609 Up ×2
CIBR First Trust NASDAQ Cybersecurity ETF $9,829,128 0.61% 130,049 $5,210,874 Up ×2
COST Costco Wholesale Corporation - Common Stock $9,423,135 0.59% 9,519 $930,973 Up ×2
UCON $9,076,779 0.57% 364,676 $926,448 Up ×2
FEZ $9,042,999 0.57% 151,398 $1,268,718 Up ×2
META Meta Platforms, Inc. - Class A Common Stock $8,820,621 0.55% 11,951 $1,798,210 Down ×1
QQQ Invesco QQQ Trust, Series 1 $8,808,101 0.55% 15,967 $1,641,486 Up ×2
JGRO $8,521,203 0.53% 99,003 $2,039,356 Up ×2
GLD $8,500,134 0.53% 27,885 $3,136,740 Up ×2
SPTI $8,338,677 0.52% 289,839 $2,110,171 Up ×2
LRGC $8,221,669 0.51% 115,012 $1,017,958 Up ×1
VIG $7,671,512 0.48% 37,482 $534,131 Up ×2
DGRW WisdomTree U.S. Quality Dividend Growth Fund $7,468,225 0.47% 89,184 $451,955 Up ×1
MA Mastercard Incorporated Common Stock $7,455,093 0.47% 13,267 $220,159 Up ×2
QGRO $7,436,291 0.46% 68,148 $7,198,511 Up ×2
RDVI $7,326,126 0.46% 296,484 $1,029,965 Up ×2
USMV $7,116,018 0.44% 75,807 $6,355,695 Up ×1
FTGS First Trust Growth Strength ETF $7,105,186 0.44% 207,815 $1,520,525 Up ×2
FICS First Trust International Developed Capital Strength ETF $7,026,581 0.44% 178,545 $1,058,808 Up ×2
EMCB WisdomTree Emerging Markets Corporate Bond Fund $6,692,310 0.42% 101,487 $932,231 Up ×2
HWM Howmet Aerospace Inc. Common Stock $6,607,183 0.41% 35,498 $2,145,759 Up ×2
TSLA Tesla, Inc. - Common Stock $6,307,318 0.39% 19,856 $972,258 Down ×1
BRKB $6,226,121 0.39% 12,817 $-445,512 Up ×2
DYNF $6,005,076 0.38% 110,266 $882,359 Up ×2
DGRO $5,968,548 0.37% 93,346 $610,868 Up ×2
AVUS $5,914,277 0.37% 58,662 $877,034 Up ×2
WMT Walmart Inc. - Common Stock $5,833,069 0.36% 59,655 $550,303 Down ×1
CGGR $5,650,058 0.35% 138,993 $-147,785 Down ×2
PWV $5,317,445 0.33% 85,573 $708,994 Up ×2
SPIB $5,257,099 0.33% 156,554 $1,030,688 Up ×2
JPM JP Morgan Chase & Co. Common Stock $5,240,035 0.33% 18,075 $807,918 Up ×1
BIV $5,232,087 0.33% 67,651 $-374,624 Down ×1
CLSE $5,135,226 0.32% 219,735 $838,109 Up ×2
FV First Trust Dorsey Wright Focus 5 ETF $5,020,075 0.31% 84,713 $-257,581 Down ×2
XOM Exxon Mobil Corporation Common Stock $4,976,954 0.31% 46,168 $-596,848 Down ×1
MO Altria Group, Inc. $4,922,735 0.31% 83,962 $-162,447 Down ×1
XYLD $4,875,161 0.30% 125,197 $94,888 Up ×2
AVGO Broadcom Inc. - Common Stock $4,863,544 0.30% 17,644 $2,018,228 Up ×2
GOOGL Alphabet Inc. - Class A Common Stock $4,796,199 0.30% 27,216 $1,000,813 Up ×2
DHS $4,742,326 0.30% 49,409 $-130,609 Up ×1
SPMB $4,644,249 0.29% 210,147 $465,506 Up ×2
SPTM $4,465,033 0.28% 59,621 $643,544 Up ×2
COIN Coinbase Global, Inc. - 3Class A Common Stock $4,310,973 0.27% 12,300 Up ×1
JEPQ JPMorgan Nasdaq Equity Premium Income ETF $4,295,759 0.27% 78,966 $1,128,404 Up ×2
VTV $4,184,227 0.26% 23,675 $-59,212 Down ×1
ISRG Intuitive Surgical, Inc. - Common Stock $4,178,277 0.26% 7,689 $675,228 Up ×2
IJR $4,126,945 0.26% 37,761 $-1,729,985 Down ×1
FTCS First Trust Capital Strength ETF $4,090,855 0.26% 45,009 $-220,335 Down ×2
KO Coca-Cola Company (The) Common Stock $4,036,528 0.25% 57,053 $-24,679 Up ×2
CAH Cardinal Health, Inc. Common Stock $3,914,148 0.24% 23,299 $3,664,437 Up ×1
CEG Constellation Energy Corporation - Common Stock When-Issued $3,883,606 0.24% 12,032 $1,498,567 Up ×2
AIRR First Trust RBA American Industrial Renaissance ETF $3,878,308 0.24% 47,645 $1,338,588 Up ×2
SCHD $3,820,710 0.24% 144,177 $-86,602 Up ×1
SKYY First Trust Cloud Computing ETF $3,655,498 0.23% 30,052 $1,245,558 Up ×2
GLXY Galaxy Digital Inc. - Class A common stock $3,607,545 0.23% 164,728 Up ×1
FDL $3,558,984 0.22% 85,001 $602,474 Up ×2
ABT Abbott Laboratories Common Stock $3,489,758 0.22% 25,658 $26,236 Down ×1
KNG $3,442,589 0.22% 70,114 $-638,979 Down ×2
AVIG $3,263,813 0.20% 78,419 $-26,239 Down ×2
AFL AFLAC Incorporated Common Stock $3,198,496 0.20% 30,329 $-213,392 Down ×1
XLK XLK $3,147,568 0.20% 12,430 $787,953 Up ×2
PLTR Palantir Technologies Inc. - Class A Common Stock $3,124,045 0.20% 22,917 $1,283,958 Up ×2
JNJ Johnson & Johnson Common Stock $3,121,091 0.20% 20,433 $-285,429 Down ×2
AVUV $3,099,850 0.19% 34,027 $221,531 Up ×2
IBM International Business Machines Corporation Common Stock $3,097,399 0.19% 10,507 $725,002 Up ×1
SHV iShares 0-1 Year Treasury Bond ETF $3,088,174 0.19% 27,967 $-4,398 Down ×1
KBWB Invesco KBW Bank ETF $3,039,217 0.19% 42,435 $-881,552 Down ×2

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
COIN $4,310,973 12,300 0.27%
GLXY $3,607,545 164,728 0.23%
RGLD $2,984,517 16,782 0.19%
OEF $2,665,419 8,758 0.17%
BAI $2,561,479 88,786 0.16%
IBND $1,989,987 61,061 0.12%
HELO $669,948 10,705 0.04%
JQUA $546,534 9,101 0.03%
JCI $439,297 4,159 0.03%
SCHX $434,084 17,761 0.03%
FBDCXXXX $424,102 101,220 0.03%
HOOD $420,305 4,489 0.03%
LGLV $410,373 2,350 0.03%
JPLD $403,529 7,726 0.03%
NOW $392,726 382 0.02%

Top movers (QoQ)

Security Action Shares Δ Value Δ
SPYM Bought more +148K +$21.2M
NVDA Trimmed -7K +$17.8M
SPYG Trimmed -2K +$7.1M
MSFT Trimmed -238 +$6.8M
SPMD Bought more +70K +$6.2M
SDVY Bought more +123K +$5.4M
CIBR Bought more +57K +$5.2M
IVV Bought more +3K +$4.9M
NFLX Bought more +2K +$4.5M
SPDW Bought more +46K +$4.3M

2 positions hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
SFLR March 31, 2025 252,041 $8,229,161 No longer tracked
DFAT June 30, 2025 117,671 $6,058,865 No longer tracked
QUAL June 30, 2025 28,576 $4,883,268 No longer tracked
KCE June 30, 2025 29,948 $3,778,552 No longer tracked
ARGT March 31, 2025 35,384 $2,925,207 No longer tracked
COWZ June 30, 2025 43,568 $2,385,805 No longer tracked
IGV June 30, 2025 26,642 $2,370,878 No longer tracked
NVT June 30, 2025 41,369 $2,168,584 113.3%
USDU June 30, 2025 72,777 $1,983,898 No longer tracked
ROP March 31, 2025 3,418 $1,776,998 -31.3%
FISR March 31, 2025 67,965 $1,723,637 No longer tracked
USHY June 30, 2025 33,498 $1,233,074 No longer tracked
OSK June 30, 2025 12,382 $1,164,922 36.6%
RDDT June 30, 2025 10,304 $1,080,892 1.8%
UNP March 31, 2025 3,490 $795,898 29.6%
ETHO March 31, 2025 10,542 $629,790 No longer tracked
CGUS June 30, 2025 17,650 $589,510 No longer tracked
MUB June 30, 2025 5,398 $569,171 No longer tracked
TAXF June 30, 2025 10,977 $543,156 No longer tracked
CUE March 31, 2025 400,000 $436,000 2606.4%
CBRL March 31, 2025 7,638 $403,742 44.8%
JMST June 30, 2025 7,541 $383,460 No longer tracked
SYY June 30, 2025 4,937 $370,486 11.0%
BKNG June 30, 2025 77 $355,099 -96.4%
ULXXXX June 30, 2025 5,218 $310,725 No longer tracked
ELV June 30, 2025 710 $308,653 2.8%
HTGC March 31, 2025 14,498 $291,265 -11.5%
BDX June 30, 2025 1,209 $276,959 39.4%
COR June 30, 2025 986 $274,131 5.7%
UYG June 30, 2025 3,069 $273,632 No longer tracked
NCLH March 31, 2025 10,495 $270,035 -9.2%
NVS June 30, 2025 2,380 $265,275 29.8%
DDOG March 31, 2025 1,836 $262,346 131.7%
PPG June 30, 2025 2,307 $252,270 -0.1%
HYFI June 30, 2025 6,818 $251,160 No longer tracked
X June 30, 2025 5,877 $248,380 No longer tracked
DG March 31, 2025 3,270 $247,932 38.5%
TSN June 30, 2025 3,862 $246,463 3.2%
SNY June 30, 2025 4,401 $244,084 -5.5%
LSTR June 30, 2025 1,614 $242,429 32.4%
IDU March 31, 2025 2,517 $242,161 No longer tracked
O March 31, 2025 4,486 $239,570 8.9%
TMO June 30, 2025 468 $232,664 53.0%
FXO June 30, 2025 4,384 $232,335 No longer tracked
SOXX March 31, 2025 1,075 $231,615 177.1%
SMH March 31, 2025 955 $231,227 165.6%
DFAE March 31, 2025 9,038 $229,300 No longer tracked
VONG June 30, 2025 2,457 $228,006
NKE March 31, 2025 2,996 $226,725 -36.1%
QCLN March 31, 2025 6,612 $224,328
XITK March 31, 2025 1,280 $222,714 No longer tracked
FGB June 30, 2025 51,538 $221,613 No longer tracked
XIFR March 31, 2025 12,228 $217,663 19.3%
JNK June 30, 2025 2,248 $214,268 No longer tracked
CGCB June 30, 2025 8,135 $213,787 No longer tracked
DEO March 31, 2025 1,675 $212,947 -11.0%
CVS June 30, 2025 3,123 $211,589 35.7%
KMX June 30, 2025 2,713 $211,397 -8.4%
CNRG March 31, 2025 3,456 $209,307 No longer tracked
DOCU June 30, 2025 2,525 $205,535 -21.8%
FMB March 31, 2025 4,009 $204,506
REGN June 30, 2025 322 $204,266 59.6%
NVO March 31, 2025 2,340 $201,297 -32.7%
DFAC March 31, 2025 5,800 $200,622 No longer tracked
RYLD March 31, 2025 12,248 $200,136 No longer tracked
BBN June 30, 2025 11,633 $194,041 -2.5%
WBD March 31, 2025 11,952 $126,334 164.9%
AAL June 30, 2025 10,689 $112,770 21.9%
NCVXXXX March 31, 2025 30,861 $107,086 No longer tracked
JOBY June 30, 2025 12,588 $75,781 -27.7%
SAN March 31, 2025 14,376 $65,555 118.3%
MJXXXX March 31, 2025 18,605 $41,674 No longer tracked