Horan Securities, Inc.

CIK 1671623 · View on SEC EDGAR ↗

Portfolio value
$284.2M
#5,339 of 9,443 by 13F value · top 56.5%
Positions
152
As of
June 30, 2025 Data as of Q2 2025

Portfolio value QoQ: +7.5% 13F does not disclose cash

Top 10 holdings weight
70.60%
Top 25 holdings weight
78.11%
Positions above 1%
7
Effective number of positions
4.4

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2025: 6.44% Est. buys $17,941,614 · sells $17,669,900

New positions
20
Increased
93
Decreased
27
Closed
3
On this page

Sector breakdown

Technology
4.7%
Industrials
4.3%
Consumer products
3.9%
Financials
1.7%
Healthcare
1.6%
Retail
1.1%
Energy
0.9%
Communication Services
0.8%
Financial Services
0.4%
Utilities
0.4%
Telecommunication
0.2%
Consumer Staples
0.2%
Real Estate
0.2%
Consumer Discretionary
0.2%
Communications
0.1%
Materials
0.1%
Other/Unmapped
79.3%

Full portfolio 152 positions

Type Streak 8Q trend
IVV $131,568,329 46.30% 211,899 $5,354,667 Down ×1
IJH $21,653,869 7.62% 349,143 $1,055,927 Down ×1
IJR $17,933,935 6.31% 164,095 $-5,987,588 Down ×1
PG Procter & Gamble Company (The) Common Stock $10,763,596 3.79% 67,560 $-608,351 Up ×2
AAPL Apple Inc. - Common Stock $4,570,736 1.61% 22,278 $-304,118 Up ×1
IWF $3,441,114 1.21% 8,105 $516,515 Up ×1
MSFT Microsoft Corporation - Common Stock $3,437,759 1.21% 6,911 $1,076,106 Up ×1
NVDA NVIDIA Corporation - Common Stock $2,578,307 0.91% 16,319 $2,124,951 Up ×2
VTI $2,395,737 0.84% 7,883 $243,320 Up ×1
GE GE Aerospace Common Stock $2,278,782 0.80% 8,853 $1,315,821 Up ×2
IWR $1,880,376 0.66% 20,446 $142,054 Up ×2
SPYM $1,789,853 0.63% 24,623 Up ×1
VOO $1,764,072 0.62% 3,106 $193,257 Up ×2
EFV $1,643,589 0.58% 25,891 $193,787 Up ×2
JPM JP Morgan Chase & Co. Common Stock $1,613,914 0.57% 5,567 $428,652 Up ×1
QUAL $1,500,351 0.53% 8,207 $214,905 Up ×2
ETN Eaton Corporation, PLC Ordinary Shares $1,490,123 0.52% 4,174 Up ×1
VIG $1,385,172 0.49% 6,768 $268,016 Up ×2
SPY SPY $1,301,343 0.46% 2,106 $121,236 Down ×1
RLY $1,246,166 0.44% 42,838 $-29,100 Down ×1
AVGO Broadcom Inc. - Common Stock $1,230,211 0.43% 4,463 $545,123 Up ×1
LMT Lockheed Martin Corporation Common Stock $1,184,689 0.42% 2,558 $81,337 Up ×1
AGG $1,113,998 0.39% 11,230 $123,516 Up ×2
VUG $1,104,121 0.39% 2,519 $303,697 Up ×2
IWM $1,090,333 0.38% 5,053 $88,494 Up ×2
LCNB LCNB Corporation - Common Stock $1,088,278 0.38% 74,899 $-19,428 Up ×2
SPSM $1,063,002 0.37% 24,953 Up ×1
JNJ Johnson & Johnson Common Stock $1,050,558 0.37% 6,878 $-93,977 Down ×2
SPTS $1,034,173 0.36% 35,308 $-34,377 Down ×2
VTEB $998,915 0.35% 20,374 Up ×1
IBDQ $995,888 0.35% 39,551 $1,355 Up ×1
HD Home Depot, Inc. (The) Common Stock $988,243 0.35% 2,695 $78,253 Up ×1
IEI iShares 3-7 Year Treasury Bond ETF $983,681 0.35% 8,260 $-75,162 Down ×1
IBDS $974,369 0.34% 40,147 $3,576 Down ×2
IBDR $972,237 0.34% 40,092 $2,303 Up ×1
IBDT $958,961 0.34% 37,725 $6,037
GEV GE Vernova Inc. Common Stock $957,666 0.34% 1,810 $520,073 Up ×2
CSX CSX Corporation - Common Stock $938,961 0.33% 28,776 $92,083
UITB VictoryShares Core Intermediate Bond ETF $925,970 0.33% 19,672 $25,922 Up ×1
CTAS Cintas Corporation - Common Stock $922,643 0.32% 4,140 $91,869 Up ×2
VTV $906,545 0.32% 5,129 $281,355 Up ×1
RTX RTX Corporation Common Stock $876,857 0.31% 6,005 $109,419 Up ×2
NDSN Nordson Corporation - Common Stock $866,055 0.30% 4,040 Up ×1
IXUS iShares Core MSCI Total International Stock ETF $844,541 0.30% 10,924 $76,534 Down ×2
IEF iShares 7-10 Year Treasury Bond ETF $833,095 0.29% 8,699 $-30,054 Down ×1
EFG $832,020 0.29% 7,429 $-144,591 Down ×1
BRKB $808,738 0.28% 1,665 $-79,530 Down ×2
GOOGL Alphabet Inc. - Class A Common Stock $803,237 0.28% 4,558 $130,405 Up ×1
VWO $791,597 0.28% 16,005 $98,281 Up ×1
SPMD $786,643 0.28% 14,466 Up ×1
EFA $775,148 0.27% 8,672 $54,686 Down ×1
WMT Walmart Inc. - Common Stock $754,696 0.27% 7,718 $110,184 Up ×1
ABBV AbbVie Inc. Common Stock $740,385 0.26% 3,989 $-64,634 Up ×1
SCHB $719,834 0.25% 30,207 $125,850 Up ×2
IWD $686,299 0.24% 3,533 $24,093 Up ×1
USMV $685,315 0.24% 7,301 $110,351 Up ×2
EEM $664,272 0.23% 13,770 $221,114 Up ×1
CVX Chevron Corporation Common Stock $650,724 0.23% 4,544 $-47,553 Up ×2
JHMM $649,119 0.23% 10,619 $153,516 Up ×1
IEMG $633,498 0.22% 10,553 $34,889 Down ×1
USTB VictoryShares Short-Term Bond ETF $632,095 0.22% 12,438 $42,437 Up ×1
VEA $603,224 0.21% 10,581 $65,999 Up ×2
ET Energy Transfer LP Common Units $596,481 0.21% 32,900 $-11,532 Up ×2
META Meta Platforms, Inc. - Class A Common Stock $583,900 0.21% 791 $137,694 Up ×1
GOOG Alphabet Inc. - Class C Capital Stock $583,595 0.21% 3,290 $33,767 Down ×1
ABT Abbott Laboratories Common Stock $577,485 0.20% 4,246 $48,428 Up ×1
GLDM $571,366 0.20% 8,720 $106,325 Up ×1
AVDE $564,396 0.20% 7,626 Up ×1
VEU $555,240 0.20% 8,260 $-90,296 Down ×1
OUSM $550,396 0.19% 12,738 $102,773 Up ×2
SCHF $549,386 0.19% 24,859 $70,651 Up ×2
XOM Exxon Mobil Corporation Common Stock $537,808 0.19% 4,989 $-14,563 Up ×2
TT Trane Technologies plc $537,783 0.19% 1,229 $121,645 Down ×2
V Visa Inc. $536,595 0.19% 1,511 $92,683 Up ×1
IBM International Business Machines Corporation Common Stock $510,356 0.18% 1,731 $124,790 Up ×2
UCON $508,147 0.18% 20,416 $19,162 Up ×2
FNDA $494,419 0.17% 17,257 $34,718 Up ×1
DUK Duke Energy Corporation (Holding Company) Common Stock $478,657 0.17% 4,056 $31,785 Up ×2
TJX TJX Companies, Inc. (The) Common Stock $465,534 0.16% 3,770 $34,453 Up ×1
MRK Merck & Company, Inc. Common Stock (new) $460,072 0.16% 5,812 $-34,599 Up ×1
RSP $455,834 0.16% 2,508 $-18,759 Down ×2
NSC Norfolk Southern Corporation Common Stock $451,610 0.16% 1,764 $42,551 Up ×2
VNQ $445,889 0.16% 5,007 $-1,409 Up ×2
AMGN Amgen Inc. - Common Stock $429,161 0.15% 1,537 $-464 Up ×1
VZ Verizon Communications Inc. Common Stock $417,810 0.15% 9,656 $7,560 Up ×1
HI $413,984 0.15% 20,627 $-83,952
VB $412,931 0.15% 1,742 $26,538
WMB Williams Companies, Inc. (The) Common Stock $412,861 0.15% 6,573 $48,232 Up ×1
VFLO VictoryShares Free Cash Flow ETF $406,501 0.14% 11,499 Up ×1
IBMN $405,738 0.14% 15,160 $205
CARR Carrier Global Corporation Common Stock $405,452 0.14% 5,540 $54,394 Up ×2
MUB $403,274 0.14% 3,860 $-986,794 Down ×1
CL Colgate-Palmolive Company Common Stock $401,797 0.14% 4,420 $-12,388
QCOM QUALCOMM Incorporated - Common Stock $396,319 0.14% 2,489 $-14,188 Down ×2
HIG The Hartford Insurance Group, Inc. Common Stock $389,618 0.14% 3,071 $-6,318 Down ×1
CSCO Cisco Systems, Inc. - Common Stock $385,967 0.14% 5,563 $101,947 Up ×1
PEP PepsiCo, Inc. - Common Stock $378,930 0.13% 2,870 $-55,117 Down ×2
AMZN Amazon.com, Inc. - Common Stock $374,403 0.13% 1,707 $63,815 Up ×2
ADP Automatic Data Processing, Inc. - Common Stock $369,000 0.13% 1,196 $3,259 Down ×2
IEFA $360,198 0.13% 4,315 Up ×1

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
SPYM $1,789,853 24,623 0.63%
ETN $1,490,123 4,174 0.52%
SPSM $1,063,002 24,953 0.37%
VTEB $998,915 20,374 0.35%
NDSN $866,055 4,040 0.30%
SPMD $786,643 14,466 0.28%
AVDE $564,396 7,626 0.20%
VFLO $406,501 11,499 0.14%
IEFA $360,198 4,315 0.13%
MDY $280,173 495 0.10%
VXF $261,525 1,357 0.09%
ASML $246,027 307 0.09%
SCHO $241,021 9,886 0.08%
CWB $225,353 2,726 0.08%
COST $221,422 224 0.08%

Top movers (QoQ)

Security Action Shares Δ Value Δ
IJR Trimmed -65K -$6.0M
IVV Trimmed -13K +$5.4M
GE Bought more +4K +$1.3M
MSFT Bought more +620 +$1.1M
IJH Trimmed -4K +$1.1M
MUB Trimmed -9K -$987K
PG Bought more +831 -$608K
AVGO Bought more +371 +$545K
GEV Bought more +377 +$520K
IWF Bought more +6 +$517K

1 position hidden (data completeness check)

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
SCHW March 31, 2025 4,781 $353,806 42.0%
IAGG March 31, 2025 5,670 $283,030 No longer tracked
ACN June 30, 2025 821 $256,104 -38.9%
ADBE March 31, 2025 557 $247,509 -28.8%
CCI June 30, 2025 2,354 $245,306 -26.0%
UPS March 31, 2025 1,864 $235,082 -6.1%
TGT March 31, 2025 1,613 $218,103 55.6%
SOUN June 30, 2025 10,000 $81,203 -33.6%