Willow Creek Wealth Management Inc.
CIK 1632407 · View on SEC EDGAR ↗
- Portfolio value
- $1.2B
- Positions
- 180
- As of
- Sept. 30, 2025 Data as of Q3 2025
#2,143 of 9,443 by 13F value · top 22.7%
Portfolio value QoQ: +9.2% 13F does not disclose cash
- Top 10 holdings weight
- 54.39%
- Top 25 holdings weight
- 81.63%
- Positions above 1%
- 26
- Effective number of positions
- 23.1
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q3 2025: 0.45% Est. buys $60,445,128 · sells $5,287,878
Median holding: 4.0 quarters Tracked Q4 2024–Q3 2025 · 96.3% still held
- New positions
- 16
- Increased
- 83
- Decreased
- 41
- Closed
- 3
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
2.2%
Retail
1.4%
Communications
0.6%
Communication Services
0.6%
Financials
0.5%
Healthcare
0.4%
Industrials
0.3%
Financial Services
0.2%
Consumer products
0.1%
Consumer Discretionary
0.1%
Consumer Staples
0.0%
Energy
0.0%
Utilities
0.0%
Real Estate
0.0%
Materials
0.0%
Other/Unmapped
93.5%
Full portfolio 180 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| DFAT | $125,331,899 | 10.32% | 2,153,099 | $12,058,129 | Up ×3 | ||
| BSV | $118,677,715 | 9.77% | 1,503,962 | $7,383,199 | Up ×3 | ||
| SPAB | $101,715,393 | 8.38% | 3,934,831 | $7,122,833 | Up ×3 | ||
| DFUS | $59,378,918 | 4.89% | 819,697 | $5,987,442 | Up ×3 | ||
| DFUV | $48,289,105 | 3.98% | 1,080,534 | $2,412,180 | Down ×2 | ||
| DFAI | $47,996,826 | 3.95% | 1,320,407 | $6,300,876 | Up ×3 | ||
| SUB | $45,055,524 | 3.71% | 421,947 | $4,510,504 | Up ×3 | ||
| SCHP | $41,739,067 | 3.44% | 1,548,759 | $3,331,114 | Up ×3 | ||
| BIV | $38,225,143 | 3.15% | 489,501 | $1,167,366 | Up ×3 | ||
| VTEB | $34,046,448 | 2.80% | 679,977 | $938,254 | Up ×1 | ||
| DFIV | $33,776,352 | 2.78% | 732,358 | $2,170,444 | Down ×3 | ||
| SPSB | $33,553,953 | 2.76% | 1,107,756 | $1,234,079 | Up ×3 | ||
| AVLV | $32,125,795 | 2.65% | 444,586 | $3,606,498 | Up ×3 | ||
| DFEM | $30,857,403 | 2.54% | 962,189 | $3,817,286 | Up ×3 | ||
| AVDV | $26,637,231 | 2.19% | 299,193 | $3,230,931 | Up ×3 | ||
| SPIB | $23,716,527 | 1.95% | 699,809 | $1,009,261 | Up ×3 | ||
| SPTS | $21,855,082 | 1.80% | 745,398 | $594,906 | Up ×3 | ||
| DFGR | $17,447,305 | 1.44% | 638,861 | $2,402,734 | Up ×3 | ||
| SPTI | $17,158,999 | 1.41% | 593,737 | $545,101 | Up ×3 | ||
| DFAU | $16,732,122 | 1.38% | 365,649 | $1,144,666 | Down ×1 | ||
| SPIP | $16,329,142 | 1.34% | 620,526 | $444,973 | Up ×3 | ||
| AVSD | $15,559,968 | 1.28% | 217,469 | $935,496 | Up ×3 | ||
| AAPL Apple Inc. - Common Stock | $15,465,507 | 1.27% | 60,737 | $3,010,027 | Up ×3 | ||
| COST Costco Wholesale Corporation - Common Stock | $14,971,140 | 1.23% | 16,174 | $-965,904 | Up ×1 | ||
| AVUV | $14,536,829 | 1.20% | 146,054 | $1,322,530 | Up ×3 | ||
| DFSU | $13,885,724 | 1.14% | 326,933 | $1,373,543 | Up ×1 | ||
| DFSI | $10,539,491 | 0.87% | 257,374 | $523,676 | Up ×3 | ||
| DFAX | $9,383,718 | 0.77% | 299,035 | $616,949 | Up ×1 | ||
| DFAR | $9,326,399 | 0.77% | 391,044 | $268,258 | Up ×2 | ||
| AVSE | $8,737,985 | 0.72% | 137,460 | $721,228 | Up ×3 | ||
| CSCO Cisco Systems, Inc. - Common Stock | $7,363,018 | 0.61% | 107,615 | $-99,009 | Up ×3 | ||
| DFAC | $6,912,063 | 0.57% | 179,208 | $477,752 | Down ×1 | ||
| DFSE | $6,810,462 | 0.56% | 165,745 | $592,790 | Up ×1 | ||
| VNQ | $6,768,206 | 0.56% | 74,034 | $374,189 | Up ×2 | ||
| AVSU | $6,620,007 | 0.55% | 89,985 | $323,082 | Down ×1 | ||
| DFAE | $6,164,943 | 0.51% | 195,526 | $666,423 | Up ×3 | ||
| VBIL Vanguard 0-3 Month Treasury Bill ETF | $5,205,574 | 0.43% | 68,843 | $2,672,685 | Up ×2 | ||
| VGSR Vert Global Sustainable Real Estate ETF | $5,050,850 | 0.42% | 474,258 | $341,072 | Up ×3 | ||
| ESML | $4,926,883 | 0.41% | 109,292 | $401,703 | Down ×1 | ||
| DISV | $4,421,813 | 0.36% | 123,895 | $325,275 | Down ×3 | ||
| VOO | $3,140,452 | 0.26% | 5,128 | $1,611,779 | Up ×3 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $3,115,005 | 0.26% | 12,790 | $842,816 | Down ×2 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $3,017,357 | 0.25% | 12,412 | $830,343 | Up ×1 | ||
| DFIC | $2,859,106 | 0.24% | 87,194 | $169,966 | Up ×3 | ||
| IJH | $2,755,473 | 0.23% | 42,223 | $137,485 | Up ×1 | ||
| WRB W.R. Berkley Corporation Common Stock | $2,529,226 | 0.21% | 33,010 | $103,981 | |||
| INTU Intuit Inc. - Common Stock | $2,452,330 | 0.20% | 3,591 | $-376,049 | |||
| MSFT Microsoft Corporation - Common Stock | $2,450,274 | 0.20% | 4,730 | $334,931 | Up ×3 | ||
| DFAS | $2,446,897 | 0.20% | 35,742 | $170,666 | Up ×1 | ||
| IVV | $2,147,772 | 0.18% | 3,208 | $253,951 | Up ×1 | ||
| TMO Thermo Fisher Scientific Inc Common Stock | $2,106,927 | 0.17% | 4,344 | $341,149 | Down ×2 | ||
| SPMB | $2,084,093 | 0.17% | 92,874 | $38,539 | Up ×2 | ||
| IWF | $2,033,836 | 0.17% | 4,342 | $169,081 | Down ×3 | ||
| VTI | $1,968,206 | 0.16% | 5,997 | $748,188 | Up ×3 | ||
| BND Vanguard Total Bond Market ETF | $1,927,325 | 0.16% | 25,915 | $-22,777 | Down ×2 | ||
| VRSN VeriSign, Inc. - Common Stock | $1,906,108 | 0.16% | 6,818 | $-169,498 | Down ×3 | ||
| VO | $1,853,011 | 0.15% | 6,308 | $1,089,428 | Up ×3 | ||
| V Visa Inc. | $1,616,776 | 0.13% | 4,736 | $-75,747 | Down ×1 | ||
| VUG | $1,612,291 | 0.13% | 3,361 | Up ×1 | |||
| VGT | $1,605,717 | 0.13% | 2,150 | $1,289,201 | Up ×1 | ||
| SGOV iShares 0-3 Month Treasury Bond ETF | $1,597,152 | 0.13% | 15,860 | $-280,696 | Down ×2 | ||
| VB | $1,592,105 | 0.13% | 6,261 | $608,768 | Up ×3 | ||
| DFSV | $1,536,821 | 0.13% | 48,267 | $321,892 | Up ×3 | ||
| DFIP | $1,508,625 | 0.12% | 35,724 | $33,610 | Up ×1 | ||
| ORCL Oracle Corporation Common Stock | $1,483,822 | 0.12% | 5,276 | $330,330 | |||
| VMBS Vanguard Mortgage-Backed Securities ETF | $1,288,582 | 0.11% | 27,440 | $17,012 | |||
| ITOT | $1,279,122 | 0.11% | 8,782 | $224,865 | Up ×1 | ||
| VUSB | $1,238,926 | 0.10% | 24,781 | $26,010 | Up ×1 | ||
| VXUS Vanguard Total International Stock ETF | $1,200,042 | 0.10% | 16,335 | $662,595 | Up ×1 | ||
| SUSB iShares ESG Aware 1-5 Year USD Corporate Bond ETF | $1,172,562 | 0.10% | 46,328 | $54,083 | Up ×1 | ||
| VTIP Vanguard Short-Term Inflation-Protected Securities Index Fund ETF Shares | $1,162,367 | 0.10% | 22,958 | $234,343 | Up ×3 | ||
| VWO | $1,104,256 | 0.09% | 20,381 | $453,898 | Up ×3 | ||
| JPM JP Morgan Chase & Co. Common Stock | $1,092,139 | 0.09% | 3,462 | $84,570 | Down ×1 | ||
| DFLV | $1,089,911 | 0.09% | 33,128 | $67,678 | Up ×3 | ||
| TIP | $1,085,285 | 0.09% | 9,758 | $5,022 | Down ×3 | ||
| VONV Vanguard Russell 1000 Value ETF | $1,066,653 | 0.09% | 11,935 | $693,140 | Up ×1 | ||
| IJS | $1,050,213 | 0.09% | 9,496 | $105,411 | |||
| SUSA | $1,041,656 | 0.09% | 7,679 | $68,343 | |||
| QQQ Invesco QQQ Trust, Series 1 | $1,021,305 | 0.08% | 1,701 | $370,463 | Up ×2 | ||
| VHT | $970,797 | 0.08% | 3,739 | $584,723 | Up ×1 | ||
| IWD | $943,640 | 0.08% | 4,635 | $43,384 | |||
| DSI | $927,118 | 0.08% | 7,361 | $72,064 | |||
| SPY SPY | $915,188 | 0.08% | 1,373 | $66,395 | |||
| SUSC iShares ESG Aware USD Corporate Bond ETF | $806,624 | 0.07% | 34,237 | $11,298 | |||
| VIG | $796,043 | 0.07% | 3,688 | $37,542 | Down ×2 | ||
| NVDA NVIDIA Corporation - Common Stock | $793,931 | 0.07% | 4,255 | $205,576 | Up ×3 | ||
| JNJ Johnson & Johnson Common Stock | $786,729 | 0.06% | 4,242 | $170,236 | Up ×2 | ||
| AVUS | $770,792 | 0.06% | 7,091 | $52,046 | Down ×2 | ||
| AFL AFLAC Incorporated Common Stock | $737,108 | 0.06% | 6,599 | $41,177 | |||
| PRF | $714,544 | 0.06% | 15,805 | $46,467 | |||
| DFSD | $700,301 | 0.06% | 14,532 | Up ×1 | |||
| DFCA | $695,109 | 0.06% | 13,951 | $12,581 | Up ×3 | ||
| PG Procter & Gamble Company (The) Common Stock | $664,075 | 0.05% | 4,322 | $47,666 | Up ×1 | ||
| MA Mastercard Incorporated Common Stock | $627,397 | 0.05% | 1,103 | $5,329 | Down ×1 | ||
| GLD | $618,873 | 0.05% | 1,741 | $237,835 | Up ×2 | ||
| WMT Walmart Inc. - Common Stock | $617,845 | 0.05% | 5,995 | $24,027 | Down ×1 | ||
| IJR | $611,380 | 0.05% | 5,145 | $49,083 | |||
| VCEB | $595,904 | 0.05% | 9,282 | $42,612 | Up ×3 | ||
| BRKB | $580,162 | 0.05% | 1,154 | $91,477 | Up ×1 | ||
| CSM | $565,850 | 0.05% | 7,389 | Up ×1 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| DFAT | $125,331,899 | 10.32% | up ×3 |
| BSV | $118,677,715 | 9.77% | up ×3 |
| SPAB | $101,715,393 | 8.38% | up ×3 |
| DFUS | $59,378,918 | 4.89% | up ×3 |
| DFAI | $47,996,826 | 3.95% | up ×3 |
| SUB | $45,055,524 | 3.71% | up ×3 |
| SCHP | $41,739,067 | 3.44% | up ×3 |
| BIV | $38,225,143 | 3.15% | up ×3 |
| SPSB | $33,553,953 | 2.76% | up ×3 |
| AVLV | $32,125,795 | 2.65% | up ×3 |
| DFEM | $30,857,403 | 2.54% | up ×3 |
| AVDV | $26,637,231 | 2.19% | up ×3 |
| SPIB | $23,716,527 | 1.95% | up ×3 |
| SPTS | $21,855,082 | 1.80% | up ×3 |
| DFGR | $17,447,305 | 1.44% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| VUG | $1,612,291 | 3,361 | 0.13% |
| DFSD | $700,301 | 14,532 | 0.06% |
| CSM | $565,850 | 7,389 | 0.05% |
| IHI | $505,120 | 8,407 | 0.04% |
| TSLA | $400,248 | 900 | 0.03% |
| VYM | $383,916 | 2,723 | 0.03% |
| MGC | $302,422 | 1,238 | 0.02% |
| VTV | $281,413 | 1,509 | 0.02% |
| HPQ | $269,577 | 9,900 | 0.02% |
| CLS | $246,380 | 1,000 | 0.02% |
| DE | $216,257 | 472 | 0.02% |
| PRM | $214,339 | 9,573 | 0.02% |
| MMM | $206,389 | 1,330 | 0.02% |
| QQQM | $204,368 | 827 | 0.02% |
| ERTH | $202,095 | 4,241 | 0.02% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| DFAT | Bought more | +54K | +$12.1M |
| BSV | Bought more | +90K | +$7.4M |
| SPAB | Bought more | +240K | +$7.1M |
| DFAI | Bought more | +114K | +$6.3M |
| DFUS | Bought more | +23K | +$6.0M |
| SUB | Bought more | +41K | +$4.5M |
| DFEM | Bought more | +51K | +$3.8M |
| AVLV | Bought more | +26K | +$3.6M |
| SCHP | Bought more | +109K | +$3.3M |
| AVDV | Bought more | +4K | +$3.2M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| PL | Sept. 30, 2025 | 400,000 | $2,440,000 | 73.7% |
| BIL | March 31, 2025 | 18,108 | $1,655,659 | No longer tracked |
| FSLY | Sept. 30, 2025 | 102,474 | $723,466 | 175.4% |
| UNH | June 30, 2025 | 510 | $267,113 | 24.2% |
| AVGO | March 31, 2025 | 1,105 | $256,183 | 122.6% |
| TSLA | March 31, 2025 | 600 | $242,304 | 34.6% |
| ETN | March 31, 2025 | 711 | $235,960 | 54.8% |
| TGT | March 31, 2025 | 1,742 | $235,484 | 55.6% |
| HPQ | June 30, 2025 | 7,924 | $219,416 | 21.2% |
| A | March 31, 2025 | 1,620 | $217,631 | 33.7% |
| SNY | Sept. 30, 2025 | 4,202 | $202,999 | -3.3% |