Cannon Financial Strategists, Inc.
CIK 2031123 · View on SEC EDGAR ↗
- Portfolio value
- $878.5M
- Positions
- 133
- As of
- June 30, 2026
#2,659 of 9,443 by 13F value · top 28.2%
Portfolio value QoQ: +15.5% 13F does not disclose cash
- Top 10 holdings weight
- 74.68%
- Top 25 holdings weight
- 89.57%
- Positions above 1%
- 15
- Effective number of positions
- 12.6
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 0.94% Est. buys $77,642,607 · sells $7,727,529
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 89.3% still held
- New positions
- 28
- Increased
- 49
- Decreased
- 29
- Closed
- 4
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
0.7%
Healthcare
0.7%
Consumer Staples
0.6%
Industrials
0.5%
Retail
0.4%
Utilities
0.3%
Energy
0.3%
Consumer products
0.1%
Communication Services
0.1%
Financials
0.1%
Logistics & Transportation
0.0%
Financial Services
0.0%
Materials
0.0%
Consumer Discretionary
0.0%
Real Estate
0.0%
Other/Unmapped
96.1%
Full portfolio 133 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| DFIC | $134,271,992 | 15.28% | 3,603,650 | $11,498,969 | Up ×4 | ||
| SLYV | $109,234,161 | 12.43% | 1,001,138 | $13,892,349 | Down ×1 | ||
| SPYG | $108,784,730 | 12.38% | 914,234 | $22,280,861 | Up ×2 | ||
| AVLV | $103,098,249 | 11.74% | 1,130,339 | $12,000,011 | Up ×2 | ||
| BIV | $53,426,208 | 6.08% | 696,561 | $2,682,809 | Up ×6 | ||
| VUG | $34,099,172 | 3.88% | 395,858 | $5,373,660 | Up ×2 | ||
| SPIP | $31,555,300 | 3.59% | 1,228,789 | $1,573,122 | Up ×6 | ||
| AVEM | $31,044,060 | 3.53% | 321,733 | $3,983,457 | Down ×4 | ||
| VTI | $26,484,912 | 3.01% | 71,573 | $3,894,536 | Up ×2 | ||
| AVDE | $24,070,199 | 2.74% | 269,845 | $1,828,807 | Up ×2 | ||
| EMB iShares J.P. Morgan USD Emerging Markets Bond ETF | $19,069,792 | 2.17% | 197,737 | $1,328,681 | Up ×6 | ||
| CGCB | $17,589,838 | 2.00% | 671,881 | $-848,257 | Down ×1 | ||
| VIOV | $17,111,388 | 1.95% | 145,840 | $1,944,852 | Down ×4 | ||
| USRT | $14,103,831 | 1.61% | 212,247 | $1,730,871 | Up ×4 | ||
| ICSH | $9,438,134 | 1.07% | 186,598 | $-2,072,662 | Down ×1 | ||
| SPTM | $8,737,437 | 0.99% | 96,238 | $1,121,520 | Down ×1 | ||
| CGMU | $8,399,899 | 0.96% | 305,784 | $4,355,244 | Up ×1 | ||
| VBR | $8,389,648 | 0.95% | 34,527 | $1,016,693 | Up ×2 | ||
| ISTB iShares Core 1-5 Year USD Bond ETF | $4,979,736 | 0.57% | 103,207 | $31,712 | Up ×3 | ||
| KO Coca-Cola Company (The) Common Stock | $4,484,918 | 0.51% | 55,185 | $288,068 | |||
| DFAX | $4,026,091 | 0.46% | 109,286 | $277,408 | Down ×1 | ||
| TMB Thornburg Multi Sector Bond ETF | $3,879,920 | 0.44% | 153,054 | Up ×1 | |||
| VLUE | $3,762,572 | 0.43% | 18,831 | $1,092,194 | Up ×1 | ||
| CGSM | $3,612,613 | 0.41% | 136,919 | Up ×1 | |||
| IVV | $3,249,571 | 0.37% | 4,339 | $410,291 | Down ×1 | ||
| VTEB | $3,172,142 | 0.36% | 62,715 | $263,700 | Up ×3 | ||
| FIXD First Trust Smith Opportunistic Fixed Income ETF | $3,159,938 | 0.36% | 72,459 | $156,776 | Up ×4 | ||
| IMTB | $3,157,997 | 0.36% | 72,412 | $1,969,566 | Up ×3 | ||
| VOO | $2,895,672 | 0.33% | 4,216 | $382,306 | Up ×1 | ||
| CGSD | $2,858,209 | 0.33% | 111,085 | $851,334 | Up ×4 | ||
| TIP | $2,791,077 | 0.32% | 25,506 | $1,054,100 | Up ×1 | ||
| DFAE | $2,760,168 | 0.31% | 68,644 | $355,187 | Down ×1 | ||
| MUB | $2,725,496 | 0.31% | 25,325 | $-314,240 | Down ×2 | ||
| MSFT Microsoft Corporation - Common Stock | $2,548,193 | 0.29% | 6,831 | $1,609,140 | Up ×4 | ||
| IWF | $2,467,403 | 0.28% | 19,871 | $251,301 | Up ×1 | ||
| BRKB | $2,379,354 | 0.27% | 4,755 | $100,758 | |||
| EFG | $2,356,483 | 0.27% | 18,940 | $230,792 | Down ×2 | ||
| SPY SPY | $2,204,184 | 0.25% | 2,952 | $181,880 | Down ×4 | ||
| ABBV AbbVie Inc. Common Stock | $2,106,064 | 0.24% | 8,369 | $1,199,566 | Up ×2 | ||
| VXUS Vanguard Total International Stock ETF | $1,952,430 | 0.22% | 22,838 | $190,176 | Down ×1 | ||
| DFLV | $1,847,397 | 0.21% | 46,722 | $186,337 | Up ×2 | ||
| SO Southern Company (The) Common Stock | $1,633,522 | 0.19% | 17,067 | $-143,663 | Down ×1 | ||
| VEA | $1,605,133 | 0.18% | 22,528 | $278,353 | Up ×2 | ||
| IBTG iShares iBonds Dec 2026 Term Treasury ETF | $1,453,832 | 0.17% | 63,514 | $6,672 | Up ×6 | ||
| IBTH iShares iBonds Dec 2027 Term Treasury ETF | $1,453,305 | 0.17% | 64,967 | $4,715 | Up ×6 | ||
| IBDS | $1,425,779 | 0.16% | 58,868 | $8,149 | Up ×4 | ||
| AAPL Apple Inc. - Common Stock | $1,417,318 | 0.16% | 4,898 | $287,212 | Up ×1 | ||
| HD Home Depot, Inc. (The) Common Stock | $1,337,715 | 0.15% | 3,793 | $88,584 | Down ×2 | ||
| SPDW | $1,227,595 | 0.14% | 24,362 | $116,444 | Up ×3 | ||
| VTV | $1,227,245 | 0.14% | 5,631 | $129,984 | Up ×1 | ||
| SCHJ | $1,172,624 | 0.13% | 47,552 | $-186,214 | Down ×1 | ||
| VWO | $1,115,546 | 0.13% | 18,689 | $108,980 | Up ×4 | ||
| RYTM Rhythm Pharmaceuticals, Inc. - Common Stock | $1,110,300 | 0.13% | 10,000 | $240,600 | |||
| PG Procter & Gamble Company (The) Common Stock | $1,101,095 | 0.13% | 7,509 | $16,519 | |||
| IJT iShares S&P SmallCap 600 Growth ETF | $1,005,339 | 0.11% | 5,629 | Up ×1 | |||
| IBDR | $988,058 | 0.11% | 40,778 | $5,456 | Up ×6 | ||
| XOM Exxon Mobil Corporation Common Stock | $901,115 | 0.10% | 6,591 | $-222,026 | Down ×1 | ||
| RTX RTX Corporation Common Stock | $866,307 | 0.10% | 4,566 | Up ×1 | |||
| WMT Walmart Inc. - Common Stock | $856,699 | 0.10% | 7,564 | $-86,586 | Down ×1 | ||
| JNJ Johnson & Johnson Common Stock | $825,910 | 0.09% | 3,252 | $153,211 | Up ×2 | ||
| IJJ | $783,264 | 0.09% | 5,302 | Up ×1 | |||
| AVGO Broadcom Inc. - Common Stock | $772,499 | 0.09% | 2,045 | Up ×1 | |||
| DUK Duke Energy Corporation (Holding Company) Common Stock | $758,088 | 0.09% | 5,989 | $-141,863 | Down ×1 | ||
| CAT Caterpillar, Inc. Common Stock | $686,861 | 0.08% | 645 | Up ×1 | |||
| PSX Phillips 66 Common Stock | $680,257 | 0.08% | 4,024 | Up ×1 | |||
| COST Costco Wholesale Corporation - Common Stock | $675,773 | 0.08% | 722 | $399,595 | Up ×2 | ||
| ETN Eaton Corporation, PLC Ordinary Shares | $653,668 | 0.07% | 1,534 | Up ×1 | |||
| ROK Rockwell Automation, Inc. Common Stock | $627,659 | 0.07% | 1,268 | $172,673 | |||
| VIG | $604,367 | 0.07% | 2,554 | $55,068 | |||
| CEF | $574,557 | 0.07% | 14,282 | $-106,971 | |||
| VNQ | $553,266 | 0.06% | 5,737 | $-35,347 | Down ×1 | ||
| MRK Merck & Company, Inc. Common Stock (new) | $551,779 | 0.06% | 4,294 | $48,004 | Up ×3 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $550,841 | 0.06% | 1,559 | $103,626 | |||
| JPM JP Morgan Chase & Co. Common Stock | $527,700 | 0.06% | 1,612 | $53,808 | Up ×2 | ||
| GLW Corning Incorporated Common Stock | $518,012 | 0.06% | 2,028 | Up ×1 | |||
| MU Micron Technology, Inc. - Common Stock | $486,083 | 0.06% | 421 | Up ×1 | |||
| KMI Kinder Morgan, Inc. Common Stock | $483,869 | 0.06% | 15,135 | $-25,459 | Down ×1 | ||
| IBM International Business Machines Corporation Common Stock | $483,834 | 0.06% | 1,721 | $186,664 | Up ×3 | ||
| CGCP | $474,937 | 0.05% | 21,307 | $4,678 | Up ×1 | ||
| PHYS | $462,416 | 0.05% | 15,327 | $-80,773 | |||
| SCHZ | $444,420 | 0.05% | 19,214 | $-34 | Up ×2 | ||
| AMGN Amgen Inc. - Common Stock | $443,934 | 0.05% | 1,226 | $12,590 | |||
| SCHG | $426,984 | 0.05% | 12,618 | $72,284 | Up ×3 | ||
| GLD | $426,216 | 0.05% | 1,157 | $-71,630 | |||
| LLY Eli Lilly and Company Common Stock | $425,140 | 0.05% | 354 | $97,287 | Down ×1 | ||
| IUSG iShares Core S&P U.S. Growth ETF | $423,142 | 0.05% | 2,250 | $78,814 | Up ×2 | ||
| EFIV | $419,676 | 0.05% | 5,755 | $56,680 | |||
| NVDA NVIDIA Corporation - Common Stock | $418,390 | 0.05% | 2,091 | $104,644 | Up ×4 | ||
| TXN Texas Instruments Incorporated - Common Stock | $406,809 | 0.05% | 1,365 | $141,845 | |||
| ABT Abbott Laboratories Common Stock | $398,445 | 0.05% | 4,391 | $-49,504 | Up ×2 | ||
| USHY | $391,487 | 0.04% | 10,575 | Up ×1 | |||
| DFIS | $390,859 | 0.04% | 11,158 | $6,555 | Down ×1 | ||
| CVX Chevron Corporation Common Stock | $381,525 | 0.04% | 2,302 | $-95,319 | Down ×1 | ||
| DOV Dover Corporation Common Stock | $375,078 | 0.04% | 1,672 | ||||
| RSP | $366,059 | 0.04% | 1,720 | $35,871 | |||
| GIS General Mills, Inc. Common Stock | $363,324 | 0.04% | 10,440 | $37,078 | Up ×1 | ||
| QUAL | $344,505 | 0.04% | 1,570 | $82,493 | Up ×3 | ||
| VEU | $330,478 | 0.04% | 3,946 | $34,133 | |||
| SUB | $329,776 | 0.04% | 3,097 | $-68,321 | Down ×1 | ||
| Unknown issuer (CUSIP: 84615Q103) | $316,262 | 0.04% | 1,851 | Up ×1 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| DFIC | $134,271,992 | 15.28% | up ×4 |
| BIV | $53,426,208 | 6.08% | up ×6 |
| SPIP | $31,555,300 | 3.59% | up ×6 |
| EMB | $19,069,792 | 2.17% | up ×6 |
| USRT | $14,103,831 | 1.61% | up ×4 |
| ISTB | $4,979,736 | 0.57% | up ×3 |
| VTEB | $3,172,142 | 0.36% | up ×3 |
| FIXD | $3,159,938 | 0.36% | up ×4 |
| IMTB | $3,157,997 | 0.36% | up ×3 |
| CGSD | $2,858,209 | 0.33% | up ×4 |
| MSFT | $2,548,193 | 0.29% | up ×4 |
| IBTG | $1,453,832 | 0.17% | up ×6 |
| IBTH | $1,453,305 | 0.17% | up ×6 |
| IBDS | $1,425,779 | 0.16% | up ×4 |
| SPDW | $1,227,595 | 0.14% | up ×3 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| TMB | $3,879,920 | 153,054 | 0.44% |
| CGSM | $3,612,613 | 136,919 | 0.41% |
| IJT | $1,005,339 | 5,629 | 0.11% |
| RTX | $866,307 | 4,566 | 0.10% |
| IJJ | $783,264 | 5,302 | 0.09% |
| AVGO | $772,499 | 2,045 | 0.09% |
| CAT | $686,861 | 645 | 0.08% |
| PSX | $680,257 | 4,024 | 0.08% |
| ETN | $653,668 | 1,534 | 0.07% |
| GLW | $518,012 | 2,028 | 0.06% |
| MU | $486,083 | 421 | 0.06% |
| USHY | $391,487 | 10,575 | 0.04% |
| DOV | $375,078 | 1,672 | 0.04% |
| Unknown issuer (CUSIP: 84615Q103) | $316,262 | 1,851 | 0.04% |
| DFSV | $315,269 | 8,128 | 0.04% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| SPYG | Bought more | +31K | +$22.3M |
| SLYV | Trimmed | -7K | +$13.9M |
| AVLV | Bought more | +228 | +$12.0M |
| DFIC | Bought more | +148K | +$11.5M |
| VUG | Bought more | +330K | +$5.4M |
| CGMU | Bought more | +157K | +$4.4M |
| AVEM | Trimmed | -14K | +$4.0M |
| VTI | Bought more | +1K | +$3.9M |
| BIV | Bought more | +39K | +$2.7M |
| ICSH | Trimmed | -41K | -$2.1M |
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| IBTF | Dec. 31, 2025 | 62,944 | $1,470,992 | No longer tracked |
| PRF | June 30, 2025 | 29,280 | $1,183,205 | No longer tracked |
| IBDQ | Dec. 31, 2025 | 39,206 | $987,611 | No longer tracked |
| VYM | June 30, 2025 | 5,152 | $664,358 | No longer tracked |
| EFA | June 30, 2025 | 5,889 | $481,308 | No longer tracked |
| SCHD | June 30, 2025 | 17,115 | $478,535 | No longer tracked |
| DOV | Sept. 30, 2025 | 1,463 | $268,132 | 20.9% |
| T | June 30, 2026 | 8,635 | $250,315 | 22.6% |
| EFX | Dec. 31, 2025 | 918 | $235,495 | -10.3% |
| NFLX | Dec. 31, 2025 | 193 | $231,392 | -15.1% |
| IJS | June 30, 2025 | 2,309 | $225,081 | No longer tracked |
| BLK | March 31, 2026 | 210 | $224,771 | 20.3% |
| CVX | June 30, 2025 | 1,330 | $222,496 | 44.3% |
| VBK | March 31, 2025 | 791 | $221,527 | No longer tracked |
| TSLA | Sept. 30, 2025 | 657 | $208,703 | -21.6% |
| UBSI | June 30, 2026 | 5,000 | $207,100 | 4.6% |
| IWN | March 31, 2025 | 1,242 | $203,899 | No longer tracked |
| NEE | June 30, 2026 | 2,185 | $202,943 | -3.2% |
| KGC | June 30, 2026 | 6,591 | $201,155 | 37.8% |
| PEG | Dec. 31, 2025 | 2,410 | $201,139 | -7.5% |
| TRMK | March 31, 2026 | 5,139 | $200,164 | 10.6% |