MOGY JOEL R INVESTMENT COUNSEL INC

CIK 1126735 · View on SEC EDGAR ↗

Portfolio value: $1.7B
Positions: 121
As of: June 30, 2026

Portfolio value QoQ: +9.3% 13F does not disclose cash

Top 10 holdings weight: 66.78%
Top 25 holdings weight: 89.52%
Positions above 1%: 21
Effective number of positions: 17.0

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 0.68% Est. buys $19,500,791 · sells $11,299,702

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 84.6% still held

New positions: 8
Increased: 14
Decreased: 35
Closed: 1

On this page

Performance vs S&P How this manager's 13F portfolio performed against the S&P 500.
Sector breakdown How the portfolio splits across market sectors.
Portfolio Every stock this institution reports holding, from its latest 13F.
High-conviction bets The holdings this manager is most concentrated in.
Biggest new bets Brand-new positions opened in the latest quarter.
Top moves The biggest position increases and decreases this quarter.
Exited positions Positions the manager fully sold out of last quarter.

Performance vs S&P 500

Tracked Q4 2024–Q2 2026

+11.2%

S&P 500 total return (same window)

+28.1%

Excess return

-16.9%

Annualized: +7.4% · S&P 500: +18.0%

Approximates a buy-and-hold portfolio built from quarterly SEC 13F snapshots. Excludes cash, short positions, options/derivatives, and non-13(f) securities — reflects the disclosed long-equity book only, not total fund AUM. SEC filing lag is up to 45 days; this is not a real-time-copyable timing.

Priceable coverage: 94.8% · Options excluded: 0.0%

Sector breakdown

Technology

41.1%

Communication Services

17.2%

Retail

13.8%

Healthcare

10.5%

Financial Services

6.6%

Industrials

1.2%

Consumer Discretionary

1.1%

Communications

0.9%

Consumer Staples

0.5%

Consumer products

0.3%

Energy

0.3%

Utilities

0.3%

Real Estate

0.3%

Financials

0.1%

Logistics & Transportation

0.0%

Telecommunication

0.0%

Materials

0.0%

Other/Unmapped

5.7%

Full portfolio 121 positions

					Streak
NVDA NVIDIA Corporation - Common Stock	$255,923,388	14.66%	1,279,041	$32,465,824	Down ×6
AAPL Apple Inc. - Common Stock	$170,907,512	9.79%	590,640	$20,500,206	Down ×6
GOOG Alphabet Inc. - Class C Capital Stock	$115,586,555	6.62%	327,135	$21,468,120	Down ×6
GOOGL Alphabet Inc. - Class A Common Stock	$109,175,413	6.26%	305,497	$21,139,247	Down ×3
MSFT Microsoft Corporation - Common Stock	$106,800,121	6.12%	286,312	$1,015,141	Up ×1
PANW Palo Alto Networks, Inc. - Common Stock	$105,040,639	6.02%	308,019	$55,536,067	Down ×2
COST Costco Wholesale Corporation - Common Stock	$91,298,375	5.23%	97,596	$-6,181,636	Down ×3
AMZN Amazon.com, Inc. - Common Stock	$82,192,979	4.71%	344,856	$10,226,530	Down ×2
BRKB	$65,035,688	3.73%	129,970	$2,468,940	Down ×3
V Visa Inc.	$63,403,700	3.63%	184,802	$7,473,902	Down ×2
META Meta Platforms, Inc. - Class A Common Stock	$53,712,518	3.08%	95,355	$-1,032,885	Down ×2
LLY Eli Lilly and Company Common Stock	$47,551,402	2.72%	39,645	$11,128,510	Up ×2
IDXX IDEXX Laboratories, Inc. - Common Stock	$44,981,666	2.58%	85,445	$-3,055,434	Down ×2
SYK Stryker Corporation Common Stock	$31,493,308	1.80%	100,030	$-1,350,762	Up ×1
CRM Salesforce, Inc. Common Stock	$29,137,507	1.67%	185,992	$-7,093,460	Down ×2
ISRG Intuitive Surgical, Inc. - Common Stock	$27,652,281	1.58%	69,534	$-4,329,361	Up ×3
ORLY O'Reilly Automotive, Inc. - Common Stock	$23,653,040	1.36%	256,847	$-1,398	Up ×6
MA Mastercard Incorporated Common Stock	$20,269,091	1.16%	39,465	$540,145	Down ×3
AZO AutoZone, Inc. Common Stock	$19,942,666	1.14%	6,240	$-1,225,881	Down ×1
NFLX Netflix, Inc. - Common Stock	$18,961,555	1.09%	265,568	$-6,491,081	Up ×6
ORCL Oracle Corporation Common Stock	$18,313,035	1.05%	124,961	$-498,509	Down ×6
CSCO Cisco Systems, Inc. - Common Stock	$15,884,240	0.91%	135,231	$5,391,662
INTU Intuit Inc. - Common Stock	$15,667,422	0.90%	60,028	$-13,889,832	Down ×3
MSCI MSCI Inc. Common Stock	$14,985,550	0.86%	26,758	$508,280	Down ×2
BLK BlackRock, Inc. Common Stock	$14,741,676	0.84%	15,331	$-74,428	Down ×1
HD Home Depot, Inc. (The) Common Stock	$13,993,709	0.80%	39,678	$861,722	Down ×3
ABBV AbbVie Inc. Common Stock	$10,548,497	0.60%	41,919	$1,186,857	Down ×3
GWW W.W. Grainger, Inc. Common Stock	$10,295,690	0.59%	7,568	$2,045,748	Up ×2
BKNG Booking Holdings Inc. - Common Stock	$10,270,189	0.59%	57,620	$258,048	Up ×1
ACN Accenture plc Class A Ordinary Shares (Ireland)	$9,228,098	0.53%	74,157	$-5,997,205	Down ×2
UNP Union Pacific Corporation Common Stock	$8,496,631	0.49%	31,238	$917,761
JNJ Johnson & Johnson Common Stock	$7,804,498	0.45%	30,730	$243,969	Down ×2
WMT Walmart Inc. - Common Stock	$6,777,478	0.39%	59,840	$-776,882	Down ×2
BRKA	$6,739,650	0.39%	9	$276,390
SBUX Starbucks Corporation - Common Stock	$5,417,194	0.31%	53,011	$667,939
PG Procter & Gamble Company (The) Common Stock	$5,100,961	0.29%	34,786	$76,528
ABT Abbott Laboratories Common Stock	$5,051,133	0.29%	55,666	$-952,393	Down ×3
ADBE Adobe Inc. - Common Stock	$4,199,015	0.24%	20,481	$-3,625,973	Down ×2
PEP PepsiCo, Inc. - Common Stock	$4,129,792	0.24%	30,501	$-606,659
XOM Exxon Mobil Corporation Common Stock	$4,090,382	0.23%	29,918	$-985,497
IVV	$3,915,946	0.22%	5,229	$500,311
MRK Merck & Company, Inc. Common Stock (new)	$3,428,795	0.20%	26,683	$219,069
NEE NextEra Energy, Inc. Common Stock	$2,613,176	0.15%	29,773	$-152,140
PLD Prologis, Inc. Common Stock	$2,547,411	0.15%	18,804	$61,866
DIS Walt Disney Company (The) Common Stock	$2,382,188	0.14%	24,750	$-3,217
VOO	$2,362,626	0.14%	3,440	$406,845	Up ×2
WSM Williams-Sonoma, Inc. Common Stock (DE)	$2,278,553	0.13%	9,775	$496,277
VUG	$2,239,468	0.13%	25,998	$346,857	Up ×2
EQIX Equinix, Inc. - Common Stock	$2,239,054	0.13%	2,148	$133,498
VTI	$2,192,117	0.13%	5,924	$296,451	Up ×2
PM Philip Morris International Inc Common Stock	$2,166,397	0.12%	11,975	$186,450
AMGN Amgen Inc. - Common Stock	$2,144,837	0.12%	5,923	$-97,503	Down ×2
SPY SPY	$2,049,137	0.12%	2,744	$264,604
NATO Themes Transatlantic Defense ETF	$1,839,797	0.11%	45,315		Up ×1
WEC WEC Energy Group, Inc. Common Stock	$1,834,223	0.11%	15,708	$15,708
VO	$1,540,498	0.09%	19,120	$167,778	Up ×2
EMXC iShares MSCI Emerging Markets ex China ETF	$1,536,341	0.09%	15,018		Up ×1
MCD McDonald's Corporation Common Stock	$1,511,764	0.09%	5,593	$-226,393
BIIB Biogen Inc. - Common Stock	$1,352,536	0.08%	6,260	$204,890
AVGO Broadcom Inc. - Common Stock	$1,305,504	0.07%	3,456		Up ×1
QQQ Invesco QQQ Trust, Series 1	$1,304,164	0.07%	1,771	$280,824	Down ×1
TROW T. Rowe Price Group, Inc. - Common Stock	$1,270,486	0.07%	11,175	$263,171
MRSH Marsh Common Stock	$1,210,858	0.07%	7,265	$-168,070	Down ×4
CAT Caterpillar, Inc. Common Stock	$1,118,145	0.06%	1,050	$374,262
YUM Yum! Brands, Inc.	$1,051,879	0.06%	6,580	$28,821
KO Coca-Cola Company (The) Common Stock	$1,032,129	0.06%	12,700	$66,294
JPM JP Morgan Chase & Co. Common Stock	$995,083	0.06%	3,040	$100,837
CVX Chevron Corporation Common Stock	$943,672	0.05%	5,693	$-234,210
MO Altria Group, Inc.	$931,753	0.05%	12,950	$77,182
BMY Bristol-Myers Squibb Company Common Stock	$910,108	0.05%	15,795	$-47,859
IJH	$896,172	0.05%	11,622	$115,052	Up ×1
VYM	$890,499	0.05%	5,635	$50,031	Down ×4
VTV	$880,437	0.05%	4,040	$87,789
CSX CSX Corporation - Common Stock	$855,540	0.05%	18,000	$116,640
BSV	$769,361	0.04%	9,875	$-4,938
IBM International Business Machines Corporation Common Stock	$674,904	0.04%	2,400	$93,168
ESGD iShares ESG Aware MSCI EAFE ETF	$640,506	0.04%	6,230	$44,793
SCHW Charles Schwab Corporation (The) Common Stock	$636,427	0.04%	6,897	$-11,795
PFE Pfizer, Inc. Common Stock	$569,155	0.03%	23,636	$-94,544
FDX FedEx Corporation Common Stock	$532,321	0.03%	1,700	$-73,185
IDEV	$530,945	0.03%	5,965		Up ×1
T AT&T Inc.	$519,777	0.03%	25,110	$-204,422	Up ×1
LMT Lockheed Martin Corporation Common Stock	$493,484	0.03%	969	$-91,953
SCHB	$474,874	0.03%	16,398	$63,294
MDLZ Mondelez International, Inc. - Class A Common Stock	$453,466	0.03%	7,840	$-18,606	Down ×1
BIV	$425,685	0.02%	5,550	$-2,664
SPG Simon Property Group, Inc. Common Stock	$419,344	0.02%	1,875	$-14,338	Down ×2
XLK XLK	$349,089	0.02%	1,832	$105,577
VZ Verizon Communications Inc. Common Stock	$334,613	0.02%	7,903	$-62,118
ESGE iShares ESG Aware MSCI EM ETF	$330,164	0.02%	6,037	$55,662
SO Southern Company (The) Common Stock	$325,414	0.02%	3,400	$-2,754
ASML ASML Holding N.V. - New York Registry Shares	$318,310	0.02%	160		Up ×1
URI United Rentals, Inc. Common Stock	$308,693	0.02%	272
DFAC	$298,986	0.02%	6,740	$37,070
PPG PPG Industries, Inc. Common Stock	$278,967	0.02%	2,300	$33,143
RSP	$263,835	0.02%	1,240	$25,854
EFA	$259,700	0.01%	2,500	$16,875
IWM	$256,885	0.01%	855	$44,845
VIG	$249,871	0.01%	1,056	$22,768
TSLA Tesla, Inc. - Common Stock	$235,536	0.01%	560	$-37,700	Down ×2
No matches

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security	Value	% of portfolio	Streak
ISRG	$27,652,281	1.58%	up ×3
ORLY	$23,653,040	1.36%	up ×6
NFLX	$18,961,555	1.09%	up ×6

Biggest new bets

New positions opened this quarter, largest first.

Security	Value	Shares	% of portfolio
NATO	$1,839,797	45,315	0.11%
EMXC	$1,536,341	15,018	0.09%
AVGO	$1,305,504	3,456	0.07%
IDEV	$530,945	5,965	0.03%
ASML	$318,310	160	0.02%
URI	$308,693	272	0.02%
VGT	$190,276	1,592	0.01%
VHT	$12,259	41	0.00%

Top movers (QoQ)

Security	Action	Shares Δ	Value Δ
PANW	Trimmed	-767	+$55.5M
NVDA	Trimmed	-2K	+$32.5M
GOOG	Trimmed	-964	+$21.5M
GOOGL	Trimmed	-652	+$21.1M
AAPL	Trimmed	-2K	+$20.5M
INTU	Trimmed	-8K	-$13.9M
LLY	Bought more	+45	+$11.1M
AMZN	Trimmed	-688	+$10.2M
V	Trimmed	-249	+$7.5M
CRM	Trimmed	-8K	-$7.1M

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

Security	Quarter	Shares before	Value before	Price since exit
TMO	June 30, 2025	31,006	$15,428,586	53.0%
NVO	March 31, 2025	161,298	$13,874,854	-32.7%
BRO	March 31, 2026	31,306	$2,495,088	10.4%
NKE	March 31, 2025	9,160	$693,137	-36.1%
HON	June 30, 2026	1,300	$293,839	-1.9%
XLK	March 31, 2025	1,206	$280,488	No longer tracked
K	Dec. 31, 2025	3,000	$246,060	No longer tracked
URI	March 31, 2026	272	$220,526	51.9%
MMM	Dec. 31, 2025	1,400	$217,252	12.3%
BATRK	March 31, 2025	5,364	$205,227	31.7%
DFIV	March 31, 2025	2,593	$92,000	No longer tracked
DFAX	March 31, 2025	2,385	$59,291	No longer tracked
SCHP	Sept. 30, 2025	1,186	$31,642	No longer tracked
PRFZ	Dec. 31, 2025	485	$22,029
DISV	March 31, 2025	747	$19,848	No longer tracked
SCHE	Sept. 30, 2025	488	$14,708	No longer tracked
FNDC	Dec. 31, 2025	281	$12,507	No longer tracked
FNDA	Sept. 30, 2025	406	$11,632	No longer tracked
SCHC	Dec. 31, 2025	223	$10,149	No longer tracked
SCHH	Sept. 30, 2025	79	$1,672	No longer tracked
SCHI	Sept. 30, 2025	53	$1,206	No longer tracked
PRF	Sept. 30, 2025	25	$1,057	No longer tracked
SMBS	Sept. 30, 2025	34	$866	No longer tracked
IWF	Sept. 30, 2025	2	$849	No longer tracked