Paladin Advisory Group, LLC

CIK 1899703 · View on SEC EDGAR ↗

Portfolio value
$150.6M
#7,377 of 9,443 by 13F value · top 78.1%
Positions
243
As of
June 30, 2026

Portfolio value QoQ: +14.5% 13F does not disclose cash

Top 10 holdings weight
39.39%
Top 25 holdings weight
69.05%
Positions above 1%
30
Effective number of positions
40.6

Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)

Turnover Q2 2026: 0.88% Est. buys $11,332,640 · sells $1,246,619

Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 81.0% still held

New positions
5
Increased
20
Decreased
42
Closed
3
On this page

Sector breakdown

Technology
10.0%
Communication Services
3.9%
Retail
1.9%
Industrials
1.9%
Financials
1.7%
Financial Services
1.1%
Healthcare
1.1%
Consumer Staples
0.3%
Consumer Discretionary
0.3%
Energy
0.2%
Real Estate
0.1%
Consumer products
0.1%
Materials
0.1%
Utilities
0.0%
Telecommunication
0.0%
Other/Unmapped
77.3%

Full portfolio 243 positions

Type Streak 8Q trend
IWF $10,329,206 6.86% 83,186 $1,457,101 Up ×1
AVIV $7,830,336 5.20% 101,141 $312,615 Up ×2
IWD $6,016,628 4.00% 24,818 $696,886 Down ×3
AVLV $5,631,397 3.74% 61,741 $678,960 Up ×2
JPST $5,584,496 3.71% 110,431 $-210,501 Down ×1
IVV $5,332,846 3.54% 7,121 $627,121 Down ×2
QQQ Invesco QQQ Trust, Series 1 $5,006,047 3.32% 6,798 $977,908 Down ×2
AAPL Apple Inc. - Common Stock $4,713,964 3.13% 16,291 $571,096 Down ×2
IDMO $4,692,974 3.12% 77,840 $506,543 Up ×2
PAVE $4,176,898 2.77% 70,891 $600,026 Up ×1
SPMO $3,991,007 2.65% 24,706 $1,187,472 Down ×2
JPIE $3,713,104 2.47% 80,632 $8,938 Up ×1
HELO $3,573,428 2.37% 52,877 $156,160 Down ×3
SPY SPY $3,439,623 2.28% 4,606 $374,571 Down ×5
MU Micron Technology, Inc. - Common Stock $3,437,476 2.28% 2,978 $2,431,388
VTI $3,363,294 2.23% 9,089 $443,281 Down ×4
GOOGL Alphabet Inc. - Class A Common Stock $3,341,052 2.22% 9,349 $640,288 Down ×2
MDY $3,328,908 2.21% 4,733 $409,166 Down ×6
XLRE XLRE $2,885,264 1.92% 65,530 $226,925 Up ×1
MUNI $2,491,399 1.65% 47,365 $13,261 Down ×2
IEFA $2,460,955 1.63% 25,481 $146,012 Down ×3
AAAU $2,443,329 1.62% 61,747 $-348,718 Up ×1
NVDA NVIDIA Corporation - Common Stock $2,091,141 1.39% 10,451 $268,487
GOOG Alphabet Inc. - Class C Capital Stock $2,074,754 1.38% 5,872 $390,312
STIP $2,030,021 1.35% 19,871 Up ×1
VOO $1,945,046 1.29% 2,832 $266,528 Up ×2
EFG $1,916,317 1.27% 15,402 $129,163 Down ×1
AMZN Amazon.com, Inc. - Common Stock $1,837,840 1.22% 7,711 $231,870
SPDW $1,527,825 1.01% 30,320 $143,717
IJR $1,506,681 1.00% 10,159 $243,816
AVGO Broadcom Inc. - Common Stock $1,435,072 0.95% 3,799 $259,244
MSFT Microsoft Corporation - Common Stock $1,387,261 0.92% 3,719 $10,599
JMST $1,324,164 0.88% 25,964 $-27,928 Down ×2
EFA $1,299,019 0.86% 12,505 $84,408
DGRO $1,196,800 0.79% 15,791 $88,728 Up ×1
JPM JP Morgan Chase & Co. Common Stock $941,728 0.63% 2,877 $95,430
NOBL $874,636 0.58% 15,574 $44,154 Up ×1
MA Mastercard Incorporated Common Stock $842,304 0.56% 1,640 $22,862
TSM Taiwan Semiconductor Manufacturing Company Ltd. $840,523 0.56% 1,760 $245,731
XLK XLK $813,139 0.54% 4,268 $237,682 Down ×1
VONG Vanguard Russell 1000 Growth ETF $748,200 0.50% 5,854 $102,016 Down ×1
SCHD $720,261 0.48% 22,714 $17,321 Down ×1
VXUS Vanguard Total International Stock ETF $698,966 0.46% 8,176 $68,515
VTEB $681,110 0.45% 13,466 $11,786 Up ×5
IJH $661,835 0.44% 8,583 $63,789 Down ×6
VYM $622,243 0.41% 3,938 $39,099
UNH UnitedHealth Group Incorporated Common Stock (DE) $616,795 0.41% 1,484 $215,239
APH Amphenol Corporation Common Stock $603,720 0.40% 3,424 $171,098
SPYM $581,590 0.39% 6,618 $67,088 Down ×2
GLD $576,515 0.38% 1,565 $-96,889
ILCG $525,420 0.35% 4,490 $96,715
IDHQ $521,941 0.35% 11,941 $216,804 Up ×1
SPYG $521,295 0.35% 4,381 $93,135 Up ×1
IWO $495,996 0.33% 1,259 $100,909
META Meta Platforms, Inc. - Class A Common Stock $442,183 0.29% 785 $-6,939
BAC Bank of America Corporation Common Stock $408,604 0.27% 7,171 $59,018
TT Trane Technologies plc $400,295 0.27% 815 $60,652
SCHG $387,739 0.26% 11,458 $49,452 Down ×1
LLY Eli Lilly and Company Common Stock $380,219 0.25% 317 $88,652
IWP $370,271 0.25% 2,529 $40,490 Down ×3
AMAT Applied Materials, Inc. - Common Stock $361,500 0.24% 500 $190,605
CB Chubb Limited Common Stock $340,059 0.23% 998 $14,781
GOVT $333,636 0.22% 14,646 $-1,904
IYR $333,131 0.22% 3,258 $7,466 Down ×2
IBM International Business Machines Corporation Common Stock $330,141 0.22% 1,174 $45,575
USB U.S. Bancorp Common Stock $320,966 0.21% 5,314 $44,585
EFV $300,688 0.20% 3,928 $8,641
AVDE $286,778 0.19% 3,215 $83,756 Up ×2
ETN Eaton Corporation, PLC Ordinary Shares $282,518 0.19% 663 $45,383
COST Costco Wholesale Corporation - Common Stock $282,512 0.19% 302 $-18,410
GL Globe Life Inc. Common Stock $271,236 0.18% 1,518 $59,976
V Visa Inc. $264,179 0.18% 770 $31,454
IEMG $262,934 0.17% 3,174 $27,458 Down ×2
RTX RTX Corporation Common Stock $262,017 0.17% 1,381 $-4,378
MUB $250,324 0.17% 2,326 $-2,950 Down ×1
HEFA $243,118 0.16% 5,181 $22,951
MNST Monster Beverage Corporation - Common Stock $238,762 0.16% 2,484 $58,771
ITW Illinois Tool Works Inc. Common Stock $238,555 0.16% 882 $8,979
BRKB $237,685 0.16% 475 $10,065
GS Goldman Sachs Group, Inc. (The) Common Stock $236,661 0.16% 234 $38,699
VNQ $230,130 0.15% 2,387 $3,102 Down ×1
SCHH $226,144 0.15% 9,550 $20,914
IWR $220,530 0.15% 1,999 $20,139 Down ×2
VIGI Vanguard International Dividend Appreciation ETF $219,536 0.15% 2,351 $1,394 Down ×1
HD Home Depot, Inc. (The) Common Stock $217,251 0.14% 616 $14,655
MS Morgan Stanley Common Stock $211,339 0.14% 1,011 $44,959
VLO Valero Energy Corporation Common Stock $208,352 0.14% 800 $10,688
WFC Wells Fargo & Company Common Stock $197,096 0.13% 2,385 $7,226
MRK Merck & Company, Inc. Common Stock (new) $189,923 0.13% 1,478 $12,134
IWS $182,871 0.12% 1,111 $14,979 Down ×1
SPAB $180,682 0.12% 7,080 $-708
SPEM $179,728 0.12% 3,471 $16,903
LOW Lowe's Companies, Inc. Common Stock $177,274 0.12% 804 $-12,695
VUG $175,209 0.12% 2,034 $27,137 Up ×1
PH Parker-Hannifin Corporation Common Stock $165,302 0.11% 169 $14,006
MCK McKesson Corporation Common Stock $163,210 0.11% 216 $-23,708
IGIB iShares 5-10 Year Investment Grade Corporate Bond ETF $162,647 0.11% 3,059 $-16,438 Down ×2
HDV $158,841 0.11% 5,795 $1,542 Up ×1
CSX CSX Corporation - Common Stock $150,290 0.10% 3,162 $20,490
AMT American Tower Corporation (REIT) Common Stock $149,012 0.10% 911 $-8,208

Conviction holdings

Positions increased for 3+ consecutive quarters.

Share counts are as reported in 13F filings (not split-adjusted)

Security Value % of portfolio Streak
VTEB $681,110 0.45% up ×5
IXUS $20,819 0.01% up ×3
AOR $10,286 0.01% up ×3

Biggest new bets

New positions opened this quarter, largest first.

Security Value Shares % of portfolio
STIP $2,030,021 19,871 1.35%
JBND $100,955 1,887 0.07%
Unknown issuer (CUSIP: 438516205) $83,739 374 0.06%
Unknown issuer (CUSIP: 43849R105) $82,684 374 0.05%
Unknown issuer (CUSIP: 84615Q103) $1,879 11 0.00%

Top movers (QoQ)

Security Action Shares Δ Value Δ
MU Price move only +0 +$2.4M
IWF Bought more +62K +$1.5M
SPMO Trimmed -301 +$1.2M
QQQ Trimmed -181 +$978K
IWD Trimmed -79 +$697K
AVLV Bought more +304 +$679K
GOOGL Trimmed -43 +$640K
IVV Trimmed -83 +$627K
PAVE Bought more +494 +$600K
AAPL Trimmed -33 +$571K

Exited positions

Includes corporate events (mergers, delistings) — not all exits are sells

Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.

SecurityQuarter Shares before Value before Price since exit
BKNG Dec. 31, 2025 67 $361,751 -96.0%
BND March 31, 2025 3,230 $232,269
HRB Sept. 30, 2025 3,584 $196,726 5.0%
HON June 30, 2026 751 $169,749 -1.2%
LIN Sept. 30, 2025 326 $152,953 2.6%
BNDX March 31, 2025 2,028 $99,473
RWX March 31, 2025 3,322 $76,539 No longer tracked
IHI Sept. 30, 2025 1,020 $63,893 No longer tracked
DFLV June 30, 2025 2,009 $61,415 No longer tracked
NKE March 31, 2026 960 $61,162 -23.2%
VXF March 31, 2025 309 $58,704 No longer tracked
IEMG Sept. 30, 2025 940 $56,428 No longer tracked
IBB June 30, 2025 407 $52,055 68.6%
CE June 30, 2025 778 $44,167 -15.9%
MEAR June 30, 2025 835 $41,950 No longer tracked
MOAT Dec. 31, 2025 347 $34,391 No longer tracked
AVUV March 31, 2025 305 $29,442 No longer tracked
VOYA June 30, 2025 415 $28,120 36.8%
CVS March 31, 2025 574 $25,767 38.8%
SHYG June 30, 2025 603 $25,640 No longer tracked
CI March 31, 2025 90 $24,853 -15.4%
LMT Sept. 30, 2025 51 $23,620 16.8%
ABBV Sept. 30, 2025 126 $23,388 14.6%
DIHP March 31, 2025 891 $22,480 No longer tracked
MDLZ March 31, 2026 321 $17,279 12.0%
JEPI Dec. 31, 2025 290 $16,559 No longer tracked
DUHP June 30, 2025 395 $13,090 No longer tracked
QUAL June 30, 2025 75 $12,817 No longer tracked
QTWO June 30, 2025 142 $11,361 -31.6%
AGS Sept. 30, 2025 900 $11,241 No longer tracked
KVUE March 31, 2025 401 $8,561 -20.3%
HYMB June 30, 2025 225 $5,675 No longer tracked
JPUS Sept. 30, 2025 47 $5,555 No longer tracked
FTCS Sept. 30, 2025 58 $5,272
AVDV March 31, 2025 66 $4,295 No longer tracked
ARKK March 31, 2026 55 $4,231 No longer tracked
FTA Sept. 30, 2025 46 $3,617
SPYV Dec. 31, 2025 61 $3,375 No longer tracked
KD June 30, 2026 200 $2,624 9.5%
SAP Sept. 30, 2025 8 $2,433 -19.1%
SAN Sept. 30, 2025 285 $2,366 35.7%
WHR June 30, 2025 23 $2,073 -60.1%
GEAR March 31, 2025 100 $1,923 No longer tracked
RELX Sept. 30, 2025 27 $1,467 -25.9%
GE Sept. 30, 2025 5 $1,287 17.4%
LYG Sept. 30, 2025 291 $1,237 30.9%
NLOP March 31, 2025 39 $1,217 -63.4%
BKLN Sept. 30, 2025 50 $1,046 No longer tracked
ACWI March 31, 2026 6 $895
BUD Sept. 30, 2025 13 $893 30.9%
NGG Sept. 30, 2025 12 $893 12.0%
FNDE March 31, 2026 24 $865 No longer tracked
VLTO June 30, 2025 8 $780 -1.0%
NWG Sept. 30, 2025 47 $665 30.4%
MGEE March 31, 2025 6 $564 -12.8%
FNDA June 30, 2026 14 $454 No longer tracked
LCIDXXXX Sept. 30, 2025 100 $211 No longer tracked
SCHC March 31, 2026 2 $91 No longer tracked