Strategic Family Wealth Counselors, L.L.C.
CIK 1729755 · View on SEC EDGAR ↗
- Portfolio value
- $420.8M
- Positions
- 178
- As of
- June 30, 2026
#4,228 of 9,443 by 13F value · top 44.8%
Portfolio value QoQ: +10.5% 13F does not disclose cash
- Top 10 holdings weight
- 33.17%
- Top 25 holdings weight
- 63.40%
- Positions above 1%
- 30
- Effective number of positions
- 51.4
Based on 13F long-equity holdings only (cash, bonds, shorts not disclosed)
Turnover Q2 2026: 2.31% Est. buys $32,561,493 · sells $9,271,091
Median holding: 7.0 quarters Tracked Q4 2024–Q2 2026 · 71.2% still held
- New positions
- 24
- Increased
- 74
- Decreased
- 41
- Closed
- 8
On this page
- Sector breakdown How the portfolio splits across market sectors.
- Portfolio Every stock this institution reports holding, from its latest 13F.
- High-conviction bets The holdings this manager is most concentrated in.
- Biggest new bets Brand-new positions opened in the latest quarter.
- Top moves The biggest position increases and decreases this quarter.
- Exited positions Positions the manager fully sold out of last quarter.
Sector breakdown
Technology
7.0%
Communication Services
4.5%
Industrials
2.5%
Healthcare
2.0%
Retail
1.1%
Financials
0.9%
Financial Services
0.8%
Consumer Discretionary
0.3%
Materials
0.2%
Real Estate
0.2%
Telecommunication
0.2%
Consumer products
0.1%
Communications
0.1%
Energy
0.1%
Consumer Staples
0.1%
Utilities
0.1%
Other/Unmapped
79.8%
Full portfolio 178 positions
| Type | Streak | 8Q trend | |||||
|---|---|---|---|---|---|---|---|
| SCHG | $18,295,108 | 4.35% | 540,636 | $2,939,900 | Up ×1 | ||
| SCHD | $14,739,650 | 3.50% | 464,827 | $710,149 | Up ×1 | ||
| RBLX Roblox Corporation Class A Common Stock | $14,218,087 | 3.38% | 261,458 | $-569,695 | Up ×1 | ||
| SPY SPY | $14,026,037 | 3.33% | 18,782 | $1,810,948 | Down ×5 | ||
| CGGR | $13,872,558 | 3.30% | 293,910 | $2,427,289 | Up ×6 | ||
| VYM | $13,600,902 | 3.23% | 86,065 | $1,058,590 | Up ×4 | ||
| SCHA | $13,578,842 | 3.23% | 375,833 | $2,687,252 | Up ×1 | ||
| SCHM | $12,795,057 | 3.04% | 347,032 | $2,018,702 | Down ×2 | ||
| SCHX | $12,636,460 | 3.00% | 429,373 | $1,661,161 | Up ×1 | ||
| DLN | $11,848,326 | 2.82% | 123,010 | $1,152,425 | Up ×6 | ||
| RSP | $11,351,449 | 2.70% | 53,351 | $1,292,049 | Up ×1 | ||
| VTV | $10,728,524 | 2.55% | 49,229 | $2,125,784 | Up ×4 | ||
| VCRB Vanguard Core Bond ETF | $10,646,333 | 2.53% | 137,847 | $779,969 | Up ×6 | ||
| CGCB | $9,700,516 | 2.31% | 370,532 | $774,987 | Up ×6 | ||
| SDY | $9,368,546 | 2.23% | 61,562 | $449,736 | Up ×1 | ||
| AAPL Apple Inc. - Common Stock | $9,342,158 | 2.22% | 32,286 | $1,167,447 | Up ×1 | ||
| NVDA NVIDIA Corporation - Common Stock | $9,040,936 | 2.15% | 45,184 | $1,155,685 | Down ×2 | ||
| UBER Uber Technologies, Inc. Common Stock | $8,991,569 | 2.14% | 124,606 | $30,385 | Up ×1 | ||
| ARKK | $7,726,832 | 1.84% | 95,605 | $1,714,552 | Up ×1 | ||
| IWF | $7,628,705 | 1.81% | 61,438 | $1,105,329 | Up ×4 | ||
| SCHB | $7,025,134 | 1.67% | 242,581 | $803,014 | Down ×1 | ||
| FVD | $7,016,184 | 1.67% | 145,624 | $189,488 | Up ×1 | ||
| AOR | $6,718,579 | 1.60% | 96,670 | $638,392 | Up ×6 | ||
| SPLV | $6,337,547 | 1.51% | 84,613 | $148,388 | Down ×5 | ||
| CGMS | $5,567,668 | 1.32% | 203,720 | $80,469 | Up ×5 | ||
| QQQ Invesco QQQ Trust, Series 1 | $5,533,178 | 1.31% | 7,514 | $1,442,210 | Up ×3 | ||
| VOO | $5,295,861 | 1.26% | 7,711 | $1,099,317 | Up ×4 | ||
| HDV | $5,142,783 | 1.22% | 187,624 | $81,151 | Up ×1 | ||
| COWZ | $4,851,842 | 1.15% | 78,004 | $11,558 | Up ×1 | ||
| PFE Pfizer, Inc. Common Stock | $4,228,865 | 1.00% | 175,617 | $-704,163 | Down ×2 | ||
| VGT | $3,945,744 | 0.94% | 33,013 | $1,081,833 | Up ×1 | ||
| VT | $3,928,659 | 0.93% | 25,031 | $943,689 | Up ×6 | ||
| MSFT Microsoft Corporation - Common Stock | $3,827,251 | 0.91% | 10,260 | $5,112 | Down ×2 | ||
| JPST | $3,610,291 | 0.86% | 71,392 | $-677,911 | Down ×1 | ||
| VB | $3,568,704 | 0.85% | 11,773 | $646,588 | Up ×4 | ||
| CGDV | $3,145,149 | 0.75% | 63,822 | $673,489 | Up ×6 | ||
| BSCQ Invesco BulletShares 2026 Corporate Bond ETF | $3,103,610 | 0.74% | 158,956 | $20,714 | Up ×6 | ||
| CGGO | $2,881,904 | 0.68% | 68,082 | $1,008,518 | Up ×6 | ||
| AMZN Amazon.com, Inc. - Common Stock | $2,728,426 | 0.65% | 11,448 | $142,208 | Down ×2 | ||
| VNLA | $2,551,472 | 0.61% | 52,215 | $-679,020 | Down ×1 | ||
| ACWI iShares MSCI ACWI ETF | $2,545,335 | 0.60% | 16,215 | $317,104 | Up ×6 | ||
| GSLC | $2,361,140 | 0.56% | 16,641 | $275,007 | Down ×1 | ||
| USMV | $2,272,330 | 0.54% | 23,557 | $158,953 | Up ×1 | ||
| V Visa Inc. | $2,205,433 | 0.52% | 6,428 | $-195,908 | Down ×2 | ||
| SCHF | $2,143,938 | 0.51% | 77,398 | $229,443 | Up ×1 | ||
| BITQ | $1,968,036 | 0.47% | 80,328 | $453,049 | |||
| UTG | $1,961,614 | 0.47% | 48,173 | $1,747 | Down ×1 | ||
| SCZ iShares MSCI EAFE Small-Cap ETF | $1,894,193 | 0.45% | 23,024 | $87,212 | Down ×6 | ||
| SPYM | $1,878,360 | 0.45% | 21,374 | $1,458,538 | Up ×1 | ||
| IWR | $1,861,100 | 0.44% | 16,870 | $220,829 | |||
| JPM JP Morgan Chase & Co. Common Stock | $1,654,981 | 0.39% | 5,056 | $164,178 | Down ×2 | ||
| BSCR Invesco BulletShares 2027 Corporate Bond ETF | $1,621,147 | 0.39% | 82,648 | $53,527 | Up ×5 | ||
| GOOG Alphabet Inc. - Class C Capital Stock | $1,559,723 | 0.37% | 4,414 | $330,791 | Up ×1 | ||
| DON | $1,518,225 | 0.36% | 26,862 | $217,740 | Up ×3 | ||
| SCHC | $1,517,896 | 0.36% | 31,544 | $33,154 | Down ×1 | ||
| TWLO Twilio Inc. Class A Common Stock | $1,479,593 | 0.35% | 7,171 | $577,337 | |||
| SHM | $1,424,225 | 0.34% | 29,693 | $4,008 | |||
| IWS | $1,316,636 | 0.31% | 7,999 | $150,861 | |||
| BITW | $1,279,675 | 0.30% | 34,052 | $-271,043 | Down ×1 | ||
| VPLS Vanguard Core Plus Bond ETF | $1,265,960 | 0.30% | 16,319 | $-886,839 | Down ×2 | ||
| META Meta Platforms, Inc. - Class A Common Stock | $1,263,023 | 0.30% | 2,242 | $3,077 | Up ×1 | ||
| TSLA Tesla, Inc. - Common Stock | $1,260,692 | 0.30% | 2,997 | $150,139 | Up ×1 | ||
| VBK | $1,257,764 | 0.30% | 3,439 | $218,341 | |||
| CGCP | $1,254,808 | 0.30% | 56,295 | $-1,865 | Up ×3 | ||
| IVE | $1,234,980 | 0.29% | 5,439 | $121,374 | Up ×3 | ||
| IWD | $1,232,729 | 0.29% | 5,085 | $442,287 | Up ×6 | ||
| SPSK | $1,223,444 | 0.29% | 67,931 | $173,815 | Up ×6 | ||
| AVGO Broadcom Inc. - Common Stock | $1,182,260 | 0.28% | 3,130 | $250,096 | Up ×1 | ||
| TSM Taiwan Semiconductor Manufacturing Company Ltd. | $1,145,691 | 0.27% | 2,399 | $336,976 | Up ×2 | ||
| IWV | $1,125,696 | 0.27% | 2,640 | $147,100 | |||
| SIXG Defiance Connective Technologies ETF | $1,100,469 | 0.26% | 11,579 | $311,710 | Up ×6 | ||
| IJT iShares S&P SmallCap 600 Growth ETF | $1,087,853 | 0.26% | 6,091 | $251,284 | Up ×2 | ||
| TOTL | $1,018,737 | 0.24% | 25,810 | $-393,610 | Down ×1 | ||
| JEPI | $1,003,867 | 0.24% | 17,774 | $53,437 | Up ×4 | ||
| GOOGL Alphabet Inc. - Class A Common Stock | $984,091 | 0.23% | 2,754 | $-95,176 | Down ×2 | ||
| IVW | $975,913 | 0.23% | 7,096 | $173,284 | |||
| IVV | $970,990 | 0.23% | 1,297 | $154,188 | Up ×1 | ||
| JNJ Johnson & Johnson Common Stock | $956,211 | 0.23% | 3,765 | $35,881 | |||
| RDVY First Trust Rising Dividend Achievers ETF | $939,711 | 0.22% | 11,593 | $148,169 | |||
| BITB | $907,628 | 0.22% | 28,488 | ||||
| AVUV | $865,086 | 0.21% | 6,934 | $203,923 | Up ×4 | ||
| ABBV AbbVie Inc. Common Stock | $854,067 | 0.20% | 3,394 | $115,905 | |||
| RS Reliance, Inc. Common Stock | $827,376 | 0.20% | 2,215 | $-148,999 | Down ×2 | ||
| DIS Walt Disney Company (The) Common Stock | $810,889 | 0.19% | 8,425 | $-18,347 | Down ×2 | ||
| FNDF | $789,712 | 0.19% | 14,968 | $57,327 | |||
| UNH UnitedHealth Group Incorporated Common Stock (DE) | $781,522 | 0.19% | 1,880 | $232,947 | Down ×2 | ||
| COST Costco Wholesale Corporation - Common Stock | $779,315 | 0.19% | 833 | $-50,780 | |||
| BINC | $763,484 | 0.18% | 14,587 | $277,211 | Up ×3 | ||
| VXF | $741,933 | 0.18% | 3,013 | $420,709 | Up ×1 | ||
| MU Micron Technology, Inc. - Common Stock | $685,649 | 0.16% | 594 | $481,931 | Down ×2 | ||
| UNP Union Pacific Corporation Common Stock | $664,496 | 0.16% | 2,443 | $70,804 | Down ×2 | ||
| BXMT Blackstone Mortgage Trust, Inc. Common Stock | $640,123 | 0.15% | 37,765 | $-50,029 | Up ×3 | ||
| AOA | $631,668 | 0.15% | 6,472 | $58,960 | |||
| SCHV | $618,087 | 0.15% | 17,756 | $89,644 | Up ×2 | ||
| BSCS Invesco BulletShares 2028 Corporate Bond ETF | $586,148 | 0.14% | 28,782 | $42,565 | Up ×3 | ||
| TXN Texas Instruments Incorporated - Common Stock | $552,324 | 0.13% | 1,853 | $240,535 | Up ×1 | ||
| DBND | $550,323 | 0.13% | 12,071 | Up ×1 | |||
| GBIL | $547,575 | 0.13% | 5,467 | $102,531 | Up ×3 | ||
| WRBY Warby Parker Inc. Class A Common Stock | $525,065 | 0.12% | 17,306 | $160,427 | |||
| LLY Eli Lilly and Company Common Stock | $519,354 | 0.12% | 433 | $121,093 | |||
| No matches | |||||||
Conviction holdings
Positions increased for 3+ consecutive quarters.
Share counts are as reported in 13F filings (not split-adjusted)
| Security | Value | % of portfolio | Streak |
|---|---|---|---|
| CGGR | $13,872,558 | 3.30% | up ×6 |
| VYM | $13,600,902 | 3.23% | up ×4 |
| DLN | $11,848,326 | 2.82% | up ×6 |
| VTV | $10,728,524 | 2.55% | up ×4 |
| VCRB | $10,646,333 | 2.53% | up ×6 |
| CGCB | $9,700,516 | 2.31% | up ×6 |
| IWF | $7,628,705 | 1.81% | up ×4 |
| AOR | $6,718,579 | 1.60% | up ×6 |
| CGMS | $5,567,668 | 1.32% | up ×5 |
| QQQ | $5,533,178 | 1.31% | up ×3 |
| VOO | $5,295,861 | 1.26% | up ×4 |
| VT | $3,928,659 | 0.93% | up ×6 |
| VB | $3,568,704 | 0.85% | up ×4 |
| CGDV | $3,145,149 | 0.75% | up ×6 |
| BSCQ | $3,103,610 | 0.74% | up ×6 |
Biggest new bets
New positions opened this quarter, largest first.
| Security | Value | Shares | % of portfolio |
|---|---|---|---|
| BITB | $907,628 | 28,488 | 0.22% |
| DBND | $550,323 | 12,071 | 0.13% |
| RONB | $465,455 | 19,076 | 0.11% |
| VGMS | $402,781 | 7,853 | 0.10% |
| AIQ | $398,975 | 6,081 | 0.09% |
| LRCX | $386,964 | 893 | 0.09% |
| SOXX | $380,590 | 594 | 0.09% |
| AMD | $355,517 | 612 | 0.08% |
| INTC | $340,520 | 2,439 | 0.08% |
| TCAL | $295,260 | 13,300 | 0.07% |
| IBOT | $287,426 | 4,179 | 0.07% |
| WFC | $273,422 | 3,309 | 0.06% |
| IBM | $270,243 | 961 | 0.06% |
| CAT | $249,187 | 234 | 0.06% |
| THNQ | $244,784 | 2,684 | 0.06% |
Top movers (QoQ)
| Security | Action | Shares Δ | Value Δ |
|---|---|---|---|
| SCHG | Bought more | +14K | +$2.9M |
| SCHA | Bought more | +1K | +$2.7M |
| CGGR | Bought more | +9K | +$2.4M |
| VTV | Bought more | +5K | +$2.1M |
| SCHM | Trimmed | -1K | +$2.0M |
| SPY | Trimmed | -1 | +$1.8M |
| ARKK | Bought more | +7K | +$1.7M |
| SCHX | Bought more | +1K | +$1.7M |
| SPYM | Bought more | +16K | +$1.5M |
| QQQ | Bought more | +426 | +$1.4M |
2 positions hidden (data completeness check)
Exited positions
Includes corporate events (mergers, delistings) — not all exits are sells
Closed positions reflect 13F reporting changes; for index managers these are often mechanical (delisting, M&A, index rebalancing), not active decisions.
| Security | Quarter | Shares before | Value before | Price since exit |
|---|---|---|---|---|
| BSCP | Dec. 31, 2025 | 82,925 | $1,715,717 | No longer tracked |
| MPC | March 31, 2025 | 10,389 | $1,449,266 | 149.0% |
| BITB | March 31, 2026 | 27,687 | $1,346,419 | No longer tracked |
| FBTC | June 30, 2026 | 16,763 | $989,520 | No longer tracked |
| MCK | March 31, 2026 | 1,058 | $869,507 | -1.0% |
| LRCX | March 31, 2026 | 3,853 | $856,946 | 47.0% |
| ETN | March 31, 2026 | 2,467 | $832,835 | 17.7% |
| BRKA | Dec. 31, 2025 | 1 | $754,200 | No longer tracked |
| ORCL | March 31, 2026 | 3,907 | $702,947 | -0.4% |
| WFC | March 31, 2026 | 8,105 | $702,343 | 6.3% |
| BKNG | March 31, 2026 | 136 | $683,672 | 22.9% |
| MDT | March 31, 2026 | 6,548 | $645,633 | 6.3% |
| TRV | March 31, 2026 | 2,083 | $561,598 | 25.6% |
| PGR | March 31, 2026 | 2,677 | $545,894 | 11.0% |
| GM | March 31, 2026 | 6,922 | $538,601 | 17.7% |
| GL | March 31, 2026 | 3,920 | $537,040 | 23.7% |
| LIN | March 31, 2026 | 1,224 | $529,980 | -1.6% |
| GRMN | March 31, 2026 | 2,586 | $519,088 | 26.7% |
| MS | March 31, 2026 | 2,773 | $504,963 | 28.6% |
| INTU | March 31, 2026 | 935 | $494,568 | -16.6% |
| FDX | March 31, 2026 | 1,492 | $449,137 | -7.5% |
| VRTX | March 31, 2026 | 987 | $436,333 | 22.5% |
| DE | March 31, 2026 | 851 | $432,658 | 10.7% |
| RRX | March 31, 2026 | 2,775 | $422,522 | -9.7% |
| DG | March 31, 2026 | 2,814 | $412,584 | 2.6% |
| BPOP | March 31, 2026 | 3,281 | $410,027 | 26.3% |
| CMCSA | March 31, 2026 | 14,200 | $399,872 | -7.8% |
| NOW | March 31, 2026 | 3,113 | $390,370 | 24.0% |
| IBM | March 31, 2026 | 1,304 | $379,920 | -3.6% |
| VLO | March 31, 2026 | 2,055 | $379,620 | 40.0% |
| GEV | March 31, 2026 | 551 | $377,358 | 11.2% |
| COP | March 31, 2026 | 3,888 | $371,357 | 2.6% |
| IBIT | March 31, 2026 | 7,232 | $367,096 | |
| SYK | March 31, 2026 | 1,018 | $366,083 | 0.6% |
| QCOM | March 31, 2026 | 2,359 | $363,451 | 25.0% |
| COP | March 31, 2025 | 3,604 | $357,430 | 29.0% |
| MCD | March 31, 2026 | 1,174 | $355,534 | -13.6% |
| NFLX | June 30, 2026 | 3,567 | $342,968 | 11.4% |
| CRM | March 31, 2026 | 1,542 | $339,348 | 10.1% |
| ADBE | March 31, 2026 | 1,132 | $328,699 | 12.3% |
| AMP | March 31, 2026 | 631 | $310,818 | 25.9% |
| VNT | March 31, 2026 | 8,476 | $310,815 | -7.5% |
| AMD | March 31, 2026 | 1,311 | $304,047 | 131.4% |
| LOW | March 31, 2026 | 1,131 | $303,560 | -7.9% |
| NTNX | March 31, 2026 | 6,994 | $302,211 | 74.2% |
| ALL | March 31, 2026 | 1,552 | $300,390 | 23.6% |
| ISRG | March 31, 2026 | 541 | $285,345 | -19.0% |
| CVX | June 30, 2025 | 1,703 | $284,895 | 44.3% |
| DAL | March 31, 2026 | 4,161 | $280,701 | 23.5% |
| R | March 31, 2026 | 1,450 | $272,600 | 21.7% |
| HD | March 31, 2026 | 717 | $269,128 | 2.0% |
| KR | March 31, 2026 | 4,100 | $258,915 | -21.2% |
| ELV | March 31, 2026 | 694 | $254,740 | 36.6% |
| DOCN | June 30, 2026 | 2,950 | $253,051 | -26.8% |
| DFS | March 31, 2025 | 1,437 | $248,932 | No longer tracked |
| REGN | March 31, 2026 | 334 | $245,083 | 8.4% |
| SNOW | March 31, 2026 | 1,168 | $240,853 | 109.5% |
| FLS | March 31, 2026 | 3,170 | $240,603 | 7.7% |
| BA | March 31, 2026 | 954 | $237,456 | 7.8% |
| VLY | March 31, 2025 | 26,141 | $236,838 | 59.8% |
| WTW | March 31, 2026 | 731 | $235,228 | 17.9% |
| VBK | June 30, 2025 | 912 | $229,615 | No longer tracked |
| EG | March 31, 2026 | 717 | $229,440 | 13.0% |
| BFH | March 31, 2026 | 3,248 | $227,165 | 39.6% |
| S | Dec. 31, 2025 | 12,893 | $227,046 | 36.5% |
| PG | March 31, 2026 | 1,540 | $226,380 | -0.8% |
| BELFB | March 31, 2026 | 1,105 | $222,293 | 33.4% |
| ROBO | March 31, 2026 | 3,057 | $220,776 | No longer tracked |
| PAYX | March 31, 2026 | 2,024 | $217,418 | 32.5% |
| MA | Sept. 30, 2025 | 385 | $216,347 | 1.1% |
| HON | June 30, 2026 | 945 | $213,599 | -1.9% |
| WMT | June 30, 2026 | 1,710 | $212,568 | -8.9% |
| PEG | March 31, 2025 | 2,515 | $212,452 | -9.8% |
| ETN | Sept. 30, 2025 | 585 | $208,840 | 12.4% |
| SO | Dec. 31, 2025 | 2,196 | $208,127 | 4.5% |
| PLD | March 31, 2026 | 1,588 | $207,726 | 6.9% |
| INSM | March 31, 2026 | 1,266 | $207,004 | -23.3% |
| MMM | March 31, 2026 | 1,310 | $204,517 | 23.8% |
| HON | Sept. 30, 2025 | 878 | $204,469 | 10.7% |
| ITW | Dec. 31, 2025 | 784 | $204,436 | 14.8% |
| MLPX | June 30, 2026 | 2,750 | $203,335 | No longer tracked |
| RTX | March 31, 2026 | 1,032 | $202,644 | 10.2% |
| SOXX | March 31, 2025 | 940 | $202,492 | 177.1% |
| SHYM | March 31, 2026 | 9,050 | $202,177 | No longer tracked |
| MRK | March 31, 2025 | 2,023 | $201,262 | 69.0% |
| PANW | March 31, 2026 | 1,091 | $200,809 | 114.6% |
| MDY | March 31, 2025 | 352 | $200,431 | No longer tracked |
| SOXX | March 31, 2026 | 594 | $200,271 | 58.6% |
| SYFI | March 31, 2026 | 5,554 | $200,111 | No longer tracked |
| BXMT | March 31, 2025 | 11,382 | $198,156 | -28.2% |
| S | June 30, 2026 | 14,793 | $190,534 | 20.7% |
| VOD | June 30, 2026 | 10,516 | $157,951 | 20.3% |
| AVXL | Dec. 31, 2025 | 14,545 | $129,451 | -10.1% |